BabelBark
BabelBark is a cloud-based pet care platform connecting pet parents, veterinary clinics, and pet businesses through shared pet profiles. Its suite includes the BabelBark mobile app, BabelVet practice software, and BizBark CRM.
- Company typePrivate
- Founded2016
- HeadquartersNewton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What BabelBark does
BabelBark is a cloud-based pet care digital platform headquartered in Newton, Massachusetts, founded in 2016 by two software engineers. The company operates a three-sided ecosystem connecting pet parents (dog and cat owners), veterinary clinics and hospitals, and independent pet businesses and shelters through shared pet profiles and bidirectional health data synchronization. Its product suite consists of three core offerings: the BabelBark mobile application for pet parents to manage health records, medications, diet, activity, appointments, and emergency preparedness; BabelVet, a SaaS platform for veterinary practices that integrates with practice management systems and enables real-time client communication and data sharing; and BizBark, a CRM platform for pet service providers such as groomers, trainers, walkers, pet sitters, boarding kennels, and animal shelters.
The underlying technology is a cloud-based pet care platform linking the three user groups via shared pet profiles, supplemented by a proprietary nutritional database covering nearly 5,000 pet food brands and treats, and a hardware fitness monitor that measures pet activity. The company does not expose an API, SDK, or MCP server. Strategic positioning is reinforced by a 10-member advisory council of high-profile veterinary industry experts formed in October 2018.
BabelBark pursues a product-led growth motion, distributing its mobile app through the iOS App Store and Google Play on a self-serve basis and selling the fitness monitor directly through its website. BabelVet and BizBark are sold via direct sales to enterprise (veterinary clinics) and mid-market (pet businesses) buyers, respectively. Revenue streams include mobile app subscription or in-app purchases, SaaS licensing for BabelVet and BizBark, and hardware sales, though no pricing is publicly disclosed. The company is privately held, founder-led by CEO Roy Stein, and has raised approximately $9.15 million across four funding rounds between 2016 and 2019, with no disclosed capital activity since April 2019.
BabelBark firmographics
Firmographics- Name
- BabelBark
- Legal name
- BabelBark, Inc.
- Website
- https://babelbark.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BabelBark is a cloud-based pet care platform connecting pet parents, veterinary clinics, and pet businesses through shared pet profiles. Its suite includes the BabelBark mobile app, BabelVet practice software, and BizBark CRM.
- Ownership category
- akta.pro rank
BabelBark industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Pet Errands & Pet Care Coordination (HSACAIAJ)
Keywords
Where BabelBark is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BabelBark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Mobile Application: BabelBark app for pet parents providing pet health management, record tracking, and community features. Revenue likely generated through app sales or in-app purchases.
- BabelVet Software Licensing: SaaS platform for veterinary hospitals and clinics enabling practice management integration and client communication
- BizBark CRM Subscriptions: CRM platform subscriptions for pet businesses including groomers, trainers, shelters, and other pet service providers
- Fitness Monitor Hardware: Sale of pet fitness monitoring hardware devices to pet parents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BabelBark App - tier details not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
BabelBark product offering
Product offeringCore offering
BabelBark operates an integrated "Pet Suite" of three connected products: the BabelBark mobile app for pet parents (health records, medication, diet, activity tracking), BabelVet SaaS for veterinary clinics with practice management system integration and real-time client communication, and BizBark CRM for independent pet businesses and shelters. The platform also sells a complementary pet fitness monitor hardware device.
Product overview
BabelBark is a Pet Suite of products consisting of three interconnected platforms: the BabelBark mobile app for pet owners, BizBark CRM platform for pet businesses and shelters, and BabelVet software for veterinary hospitals and clinics. All three products are designed to work together to connect pet parents, pet care businesses, and veterinary clinics through shared pet profiles and health data.
Differentiator
Problem solved
Functional benefit
Products and services
- BabelBark Mobile App Mobile app (iOS and Android) for pet parents to manage their pets' health records, medications, diet, activity, share information with caregivers and veterinarians, and access a pet food nutritional database.
- BabelVet SaaS software platform for veterinary hospitals and clinics that integrates with practice management systems and enables real-time sharing of pet profiles and health care statistics with pet owners between visits.
- BizBark CRM platform for independent pet businesses (groomers, shelters, trainers, walkers, boarders, pet sitters) to manage client communication, appointment scheduling, business operations, and marketing/promotion efforts.
- Pet Fitness Monitor Hardware device that measures pet activity levels to help pet owners track their dog or cat's exercise needs, sold directly through the BabelBark website.
Companies that use BabelBark
Customer profileSegments3 records
Ideal customer profiles3 records
BabelBark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BabelBark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BabelBark Advisory CouncilcoreStrategic advisory council formed in October 2018, comprising 10 veterinary industry leaders including Dr. Marty Becker ('America's Veterinarian' and Fear Free founder), Dr. Sue Ettinger (veterinary cancer specialist), Dr. Mary Gardner (co-founder of Lap of Love), Dr. Diane Levitan (veterinary internal medicine specialist), Dr. Bryan Slinker (Dean of WSU College of Veterinary Medicine), Dr. Alice Villalobos (veterinary oncology expert), Dr. Audrey Wystrach (co-founder of ZippiVet), Louise Dunn (veterinary management consultant), Chad Amos (co-founder of Veterinary Data Services), and Eric Garcia (IT and digital marketing expert for veterinary practices). The council works with BabelBark leadership to set strategic direction for products and company growth.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BabelBark competitors and assessment
Company assessmentEmerging players
- Pawprint: Pawprint is a pet health record management app for pet owners, partially overlapping with the BabelBark consumer app's records, medication reminders, and care coordination functionality.
- Petriage: Petriage offers a tele-triage and symptom-analysis app for pets, partially overlapping with BabelBark's health-monitoring and vet-coordination use cases through a different delivery model (AI-driven triage).
- PetPace: PetPace provides a smart collar wearable for continuous health monitoring of pets, comparable to BabelBark's fitness monitor hardware but with a more clinical-grade health-monitoring value proposition.
- GuardianVets: GuardianVets provides after-hours telehealth and client communication tools for veterinary practices, comparable to BabelVet's between-visit client engagement and communication positioning.
Broad incumbents
- IDEXX Pet Health Network: IDEXX, the dominant veterinary diagnostics and practice software company, owns pet parent engagement tools through its practice management ecosystem and represents a major incumbent threat to BabelVet.
- Rover: Rover is a large-scale marketplace for pet care services (sitting, walking, boarding), addressing the same pet parent–pet business connection that BabelBark's BizBark targets, though without the veterinary integration.
Direct peers
- PetDesk: PetDesk offers a pet parent app combined with veterinary practice management tools — directly overlapping with BabelBark's three-sided positioning of connecting pet owners, vet clinics, and pet businesses via shared pet profiles.
- VitusVet: VitusVet provides a two-way communication and client engagement platform for veterinary practices, comparable to BabelVet's real-time data sharing and pet owner communication features.
- ezyVet: ezyVet is a cloud veterinary practice management system that competes with BabelVet for clinic software spend, with integrations similar in concept to BabelBark's shared pet profile approach.
- Whistle (Mars Petcare): Whistle is a leading GPS and activity-tracking pet wearable backed by Mars Petcare, directly comparable to BabelBark's fitness monitor hardware line and overlapping in pet health data insights.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BabelBark social profiles
Digital presenceBabelBark financial estimates
Financial estimateRevenue estimate
Valuation estimate
BabelBark leadership team
Management profileNumber of profiles
Profiles3 records
BabelBark subsidiaries and ownership
Company hierarchySubsidiaries3 records
BabelBark funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BabelBark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BabelBark
What does BabelBark do?
BabelBark operates an integrated "Pet Suite" of three connected products: the BabelBark mobile app for pet parents (health records, medication, diet, activity tracking), BabelVet SaaS for veterinary clinics with practice management system integration and real-time client communication, and BizBark CRM for independent pet businesses and shelters. The platform also sells a complementary pet fitness monitor hardware device.
Is BabelBark a public or private company?
BabelBark is a private company. It is classified as venture growth investor backed and is currently operating.
When was BabelBark founded?
BabelBark was founded in 2016. It employs 1 to 10 people.
Where is BabelBark based?
BabelBark is headquartered in Newton, United States, in the North America region.
How does BabelBark make money?
Four revenue lines are on record. Mobile Application is the primary driver. The others are babelVet Software Licensing, bizBark CRM Subscriptions and fitness Monitor Hardware.
Who are BabelBark's main competitors?
Emerging players on record are Pawprint, Petriage, PetPace and GuardianVets. Broad incumbents are IDEXX Pet Health Network and Rover. Direct peers are PetDesk, VitusVet, ezyVet and Whistle (Mars Petcare).
Does BabelBark have an API?
No public API is recorded for BabelBark.
What industry is BabelBark in?
BabelBark's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 54194 and its SIC code is 8000.