Petriage
- Company typePrivate
- Founded2015
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Petriage firmographics
Firmographics- Name
- Petriage
- Legal name
- Petriage, Inc.
- Website
- https://petriage.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Petriage industry classification
Industry- Product category
- Veterinary Telehealth Software
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
- akta.pro secondary industries
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)
Keywords
Where Petriage is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petriage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Clinic Subscription (B2B): Veterinary clinics pay monthly subscription fees for access to the Petriage platform. Pricing is tiered with Essential and Premium service levels. Most partner clinics cover the fee in the annual pet exam, making it free for pet parents.
- Freemium (Pet Parent): Petriage Analysis symptom checker is free for all pet parents. Premium services like Petriage Live nurse helpline may have additional fees determined by partner clinics.
- Transaction/Service Fees: Some clinics may charge for services such as online exams (eConsult) which are provided through Petriage. Nurse line fees vary by Petriage partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Petriage Essential - $49.99/month |
| Subscription | Monthly | Petriage Premium - $199.99/month |
| Freemium | Monthly | Free for Pet Parents |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels5 records
Petriage product offering
Product offeringCore offering
Petriage sells a cloud-based B2B veterinary telehealth platform whose centerpiece is a patented, AI-driven pet symptom analysis tool (Petriage Analysis) with 97%-plus accuracy on a four-point urgency scale. The platform bundles teletriage, 24/7 nurse helpline (Petriage Live), online consultations (eConsult), remote monitoring (eCheck), curbside check-in, and home-delivery pharmacy (Petriage Rx) with native practice-management-system integrations. It is sold to veterinary clinics via monthly subscriptions (Essential $49.99/month, Premium $199.99/month) while pet parents access a free symptom checker through iOS/Android apps.
Product overview
Petriage is a B2B pet health technology company offering a cloud-based veterinary telehealth platform. The platform consists of a core AI-driven symptom analysis tool (Petriage Analysis) at its center, surrounded by integrated modules including eConsult (online vet consultations), Petriage Live (24/7 nurse helpline), eCheck (remote monitoring), Petriage Curbside (clinic check-in), and Petriage Rx (pharmacy delivery). Available in two pricing tiers: Essential ($49.99/month) covering teletriage, monitoring, and nurse support; and Premium ($199.99/month) adding telemedicine and practice management system integration. Petriage serves veterinary practices by enabling them to offer telehealth services to pet parents while integrating with practice management software.
Differentiator
Problem solved
Functional benefit
Products and services
- Petriage Platform (AI-driven veterinary telehealth) Cloud-based B2B veterinary telehealth platform that combines AI-driven pet symptom analysis, teletriage, telemedicine consultations, remote monitoring, curbside check-in, and pharmacy integration with practice-management-system data sync; sold to veterinary practices on monthly subscriptions.
- Petriage Live 24/7 Nurse Helpline Phone-based consultative triage service providing trusted advice from licensed veterinary nurses and veterinarians around the clock; enables pet parents to avoid unnecessary ER visits.
- Petriage Mobile App (iOS)
Quantifiable outcome
- 97%-plus accuracy in assessing urgency of seeking veterinary care
- +4 more outcomes
Companies that use Petriage
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Petriage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Petriage partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- Crum & Forster Pet Insurance GroupcoreFirst partnership between Petriage and a pet insurer. Provides pet parents enrolled in ASPCA Pet Health Insurance and Hartville Pet Insurance programs access to Petriage's symptom checker and 24/7 nurse helpline. Pet parents can access services directly from their insurance member centers.
- Smart Tracking Technologies, LLC (Link)strategicPartnership to integrate real-time pet health data from Petriage's symptom analysis tracker into Link Smart Pet Wearable device. Link users gain access to symptom analysis tool and unlimited Petriage Live 24/7 nurse helpline for additional monthly fee. Beta testing planned for 2022.
- Veterinary Growth Partners (VGP)core5,500-member management services organization selects Petriage as preferred telehealth services provider. Petriage will provide preferred pricing and participate in VGP's practice management training programs.
- LifeLearn Animal HealthcoreCollaboration adds Petriage's telehealth platform to LifeLearn's suite of Practice Solutions including WebDVM custom veterinary websites. Available as standalone solution or integrated into LifeLearn's website products.
- MWI Animal HealthcoreStrategic collaboration to offer Petriage's telehealth platform to veterinarians in North America. Part of AmerisourceBergen, MWI serves tens of thousands of veterinary practices with over 50,000 products and services.
- Washington State Veterinary Medical Association (WSVMA)coreWSVMA offers Petriage's veterinary telehealth services as a new benefit to its over 1,800 veterinarian and veterinary student members. Second state veterinary association to formalize alliance with veterinary telehealth platform.
- Miller Veterinary Supply Co.coreNation's oldest wholesale veterinary distributor (est. 1920, celebrating centennial) offering Petriage telehealth service to thousands of vet practices nationally. Miller has four distribution centers and offers over 30,000 products.
- PSIvetcoreExclusive provider agreement making Petriage the exclusive telemedicine provider to PSIvet's over 5,000 independent veterinary practice members. PSIvet is nation's largest veterinary group purchasing organization with over $1 billion in buying power.
- WellHaven Pet HealthstrategicWellHaven implementing Petriage's veterinary telemedicine platform in all 40 of its current hospitals with plans to expand to 150 hospitals within three years. Vancouver, WA based veterinary health management company.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Petriage competitors and assessment
Company assessmentRegional players
- FirstVet: FirstVet offers a video veterinary consultation service primarily in Europe; its business model and feature set are very similar to Petriage, though it is more developed in non-US geographies and competes in overlapping ways where expansion converges.
Direct peers
- TeleVet: TeleVet is a closely comparable B2B veterinary telemedicine platform enabling practices to offer video consultations, messaging, and digital payments to pet owners, sold on a subscription to clinics - directly overlapping with Petriage's eConsult and clinic-facing model.
- whiskerDocs: whiskerDocs provides a 24/7 pet telehealth helpline staffed by veterinary professionals, closely overlapping with Petriage Live's nurse advice line and competing for pet parent engagement and insurance/wellness bundle distribution.
- Anipanion: Anipanion offers a tele-medicine and triage platform targeted at veterinary practices with similar B2B subscription economics, chat/video/photo features, and PMS workflow integration goals matching Petriage's eConsult and eCheck modules.
- Vetster: Vetster is an online veterinary telehealth marketplace connecting pet parents directly with licensed veterinarians for video consultations; it competes for the same vet practice and pet parent mindshare as Petriage's eConsult and AI triage offering.
- AirVet: AirVet provides a veterinary telehealth app connecting pet parents to vets 24/7 via chat and video; its employer and consumer benefit channels place it directly against Petriage's mobile app and nurse helpline products.
Emerging players
- Pawp: Pawp is a pet telehealth membership offering 24/7 vet advice and an emergency fund; it overlaps on consumer-facing pet telehealth and could expand into the clinic-anchored model that Petriage currently dominates.
- VitusVet: VitusVet offers a client communication and pet telehealth platform to veterinary practices, including two-way texting and telemedicine features that overlap with Petriage's eConsult and curbside check-in offerings.
Broad incumbents
- Covetrus: Covetrus (formed from Vets First Choice and Henry Schein Animal Health) is a large veterinary distribution and software platform serving tens of thousands of clinics; it competes with Petriage on practice management integrations and channel-led telehealth through similar enterprise reach.
- IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics and practice information management vendor and Petriage integrates with IDEXX Cornerstone; IDEXX provides broader services that compete for clinic wallet share against Petriage's subscription bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Petriage social profiles
Digital presencePetriage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petriage leadership team
Management profileNumber of profiles
Profiles7 records
Petriage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petriage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petriage
What does Petriage do?
Petriage sells a cloud-based B2B veterinary telehealth platform whose centerpiece is a patented, AI-driven pet symptom analysis tool (Petriage Analysis) with 97%-plus accuracy on a four-point urgency scale. The platform bundles teletriage, 24/7 nurse helpline (Petriage Live), online consultations (eConsult), remote monitoring (eCheck), curbside check-in, and home-delivery pharmacy (Petriage Rx) with native practice-management-system integrations. It is sold to veterinary clinics via monthly subscriptions (Essential $49.99/month, Premium $199.99/month) while pet parents access a free symptom checker through iOS/Android apps.
Is Petriage a public or private company?
Petriage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petriage founded?
Petriage was founded in 2015. It employs 1 to 10 people.
Where is Petriage based?
Petriage is headquartered in Bellevue, United States, in the North America region.
How does Petriage make money?
Three revenue lines are on record. Clinic Subscription (B2B) is the primary driver. The others are freemium (Pet Parent) and transaction/Service Fees.
Who are Petriage's main competitors?
FirstVet is listed as a regional player. Direct peers are TeleVet, whiskerDocs, Anipanion, Vetster and AirVet. Emerging players are Pawp and VitusVet. Broad incumbents are Covetrus and IDEXX Laboratories.
Does Petriage have an API?
No public API is recorded for Petriage.
What industry is Petriage in?
Petriage's product category is Veterinary Telehealth Software. Its primary akta.pro industry code is HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 54194 and its SIC code is 8090.