TruFusion Summerlin
TruFusion is a Las Vegas-based boutique fitness franchise operating 16 US studios (plus Dubai) offering 50+ group fitness class formats across six disciplines—yoga, Pilates, barre, circuit, bootcamp, and cycle—under a single unlimited membership. It serves general fitness consumers and fitness professionals via its TruTeacher program, operating on a franchise model with celebrity partner Alex Rodriguez.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TruFusion Summerlin does
TruFusion is a Las Vegas-headquartered boutique fitness franchise operating 16 studio locations across 7 US states (Nevada, California, Texas, Washington, Florida, Missouri, Colorado) and Dubai. Founded in 2013, the company differentiates itself through a "yoga-infused" multi-discipline curriculum spanning 50+ class formats across six core areas: Yoga, Pilates, Barre, Circuit, Bootcamp, and Cycle. The studios feature proprietary heated environments (102°F hot rooms, 95°F warm rooms) and serve a broad consumer base of fitness participants ranging from beginners to experienced enthusiasts, with a community-oriented positioning as a "third place" anchored by sub-brands like TruTribe (members), TruTeacher (instructor pipeline), and TruRetreat (experiential events).
The company's technology stack is straightforward: a mobile application for iOS and Android for class booking and member management, integrated with the Mindbody platform for scheduling and membership administration. Indoor cycling studios use stage bikes with real-time performance metrics (RPM, watts, heart rate), but there is no evidence of proprietary AI/ML systems, data flywheels, or technology-driven personalization. The company's intellectual property centers on its content library (50+ class formats), brand identity (A-Rod equity partnership since 2017), and franchise methodology rather than software IP.
TruFusion operates a franchise-based go-to-market model generating revenue through three streams: recurring membership subscriptions (unlimited classes for a single monthly price), individual class packs (e.g., 10-class passes), and franchise fees/license royalties from new studio operators investing $899K-$3M per location. The company serves primarily individual consumers (horizontal segmentation) with a secondary segment of fitness professionals via the TruTeacher program. Alex Rodriguez (former MLB star) joined as equity partner, board member, and franchisee in 2017, providing celebrity endorsement and capital. The company was recognized on the Inc. 5000 list in 2019 (top 33%) and has raised approximately $4.25M in disclosed funding across multiple rounds.
TruFusion Summerlin firmographics
Firmographics- Name
- TruFusion Summerlin
- Legal name
- TruFusion LLC
- Website
- https://trufusion.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TruFusion is a Las Vegas-based boutique fitness franchise operating 16 US studios (plus Dubai) offering 50+ group fitness class formats across six disciplines—yoga, Pilates, barre, circuit, bootcamp, and cycle—under a single unlimited membership. It serves general fitness consumers and fitness professionals via its TruTeacher program, operating on a franchise model with celebrity partner Alex Rodriguez.
- Ownership category
- akta.pro rank
TruFusion Summerlin industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Hot Yoga & Heated Pilates (HSADACAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where TruFusion Summerlin is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TruFusion Summerlin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: TruFusion operates on a membership-based model offering unlimited access to all group fitness classes across their studio network for a single price. Memberships include free first class trial for new members and support member transfers between studio locations.
- Class-Based Revenue: Classes can be booked individually or through class packs (e.g., 10 class passes). Equipment rental (cycle shoes, mats, towels) and retail merchandise available at studios.
- Franchise Fees: TruFusion generates revenue through franchise development with total investment ranging from $899,720 to $3,061,250 depending on market and studio size. Franchise owners pay ongoing fees and receive operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Membership - Full Access |
| Subscription | Multi-year contract | 10-Class Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
TruFusion Summerlin product offering
Product offeringCore offering
TruFusion Summerlin is a franchise boutique fitness studio in Las Vegas, Nevada offering heated and unheated group fitness classes across six disciplines — Yoga, Pilates, Barre, Circuit, Bootcamp, and Cycle — under a single unlimited membership. The studio serves the Las Vegas metropolitan area with over 50 unique class formats, a proprietary 102°F heated studio environment, and a community-driven "third place" positioning supported by a mobile booking app.
Product overview
TruFusion is a fitness and yoga boutique franchise offering an all-encompassing group fitness experience. The company's product portfolio centers on six core discipline areas: Yoga, Pilates, Barre, Circuit, Bootcamp, and Cycle/Ride. Within each discipline, TruFusion provides multiple specialized class formats ranging from heated high-intensity sessions to unheated restorative practices. Classes are designed to be accessible at all fitness levels with modifications and progressions available. The Summerlin studio location operates as part of a multi-studio franchise system, offering unlimited classes under a single membership model. The company also provides a mobile application for class booking, schedule management, and member account access. All classes incorporate elements of yoga philosophy, with many classes described as 'yoga-infused,' creating a unifying fitness philosophy across the diverse class offerings.
Differentiator
Problem solved
Functional benefit
Brands
- TruTeacher: Instructor recruitment and development program for fitness professionals
- TruTribe
- TruRetreat
Products and services
- Yoga Classes Comprehensive yoga discipline spanning heated hot yoga and unheated classes, from high-energy power flows to meditative yin practices, with session lengths of 45 to 75 minutes. Targeted at adults seeking flexibility, agility, and immersive mind-body experiences.
- Pilates Classes Flow-based Pilates classes in heated and unheated formats focusing on core strength, postural alignment, flexibility, and mental focus. Targeted at adults seeking core conditioning and full-body Pilates workouts.
- Barre Classes Heated and unheated barre classes combining Pilates strengthening, ballet precision, and yoga stretching through low-impact, muscle-toning micro-movements. Targeted at adults seeking low-impact toning and posture work.
Companies that use TruFusion Summerlin
Customer profileSegments2 records
Ideal customer profiles2 records
TruFusion Summerlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TruFusion Summerlin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ink Ribbon FoundationcoreTruFusion partnered with the Ink Ribbon Foundation founded by Kim Maddi, a breast cancer survivor, during Breast Cancer Awareness Month to support cancer awareness initiatives. The partnership involved community events and fundraising at TruFusion studios.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TruFusion Summerlin competitors and assessment
Company assessmentDirect peers
- Orangetheory Fitness: Large boutique fitness franchise offering group workout classes (HIIT, strength, cardio) on a membership basis across thousands of US studios. Comparable to TruFusion as a multi-state, membership-driven, instructor-led group fitness franchise.
- CycleBar: Indoor cycling franchise with a national US studio base and membership-driven class model. Comparable to TruFusion's Cycle/Ride discipline, franchise expansion strategy, and boutique studio experience.
- F45 Training: Global functional-training franchise with a standardized group class model and studio-format memberships. Closely comparable to TruFusion on franchise structure, group class delivery, and cross-modality programming.
- Club Pilates: Largest Pilates-focused franchise in the US with hundreds of studios and membership-based reformer/mat classes. Comparable to TruFusion as a boutique fitness franchise with class-pack and unlimited membership pricing.
- Pure Barre: Barre-focused boutique fitness franchise with a national studio footprint and small-group class model. Comparable to TruFusion's barre discipline, membership model, and franchise-driven expansion.
- CorePower Yoga: Heated yoga and yoga-infused fitness studio chain with hundreds of US locations and unlimited membership tiers. Closely comparable to TruFusion's heated studio differentiation, yoga-led programming, and multi-discipline class library.
- Barry's Bootcamp: Premium boutique bootcamp and indoor cycling studio with a global footprint. Comparable to TruFusion as a premium-priced, instructor-led group fitness brand with multi-modality classes and a strong in-studio community.
Broad incumbents
- Xponential Fitness brands (StretchLab, Row House, AKT): Public franchisor of multiple boutique fitness brands (StretchLab, Row House, AKT, Club Pilates, CycleBar, Rumble, YogaSix). Comparable as a multi-brand boutique fitness platform, though Xponential operates several brands that overlap directly with TruFusion's individual disciplines.
- YogaWorks: Multi-location yoga and fitness studio operator offering heated yoga, Pilates, and barre. Comparable to TruFusion's heated yoga, Pilates, and barre disciplines and its multi-modality membership offering.
- SoulCycle: Premium indoor cycling and boutique fitness brand with studios in major US cities. Comparable to TruFusion on premium in-studio group fitness positioning and the heated/intense studio experience, though narrower on discipline breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TruFusion Summerlin social profiles
Digital presenceTruFusion Summerlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruFusion Summerlin leadership team
Management profileNumber of profiles
Profiles5 records
TruFusion Summerlin funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruFusion Summerlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruFusion Summerlin
What does TruFusion Summerlin do?
TruFusion Summerlin is a franchise boutique fitness studio in Las Vegas, Nevada offering heated and unheated group fitness classes across six disciplines — Yoga, Pilates, Barre, Circuit, Bootcamp, and Cycle — under a single unlimited membership. The studio serves the Las Vegas metropolitan area with over 50 unique class formats, a proprietary 102°F heated studio environment, and a community-driven "third place" positioning supported by a mobile booking app.
Is TruFusion Summerlin a public or private company?
TruFusion Summerlin is a private company. It is classified as venture growth investor backed and is currently operating.
When was TruFusion Summerlin founded?
TruFusion Summerlin was founded in 2013. It employs 101 to 250 people.
Where is TruFusion Summerlin based?
TruFusion Summerlin is headquartered in Las Vegas, United States, in the North America region.
How does TruFusion Summerlin make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are class-Based Revenue and franchise Fees.
Who are TruFusion Summerlin's main competitors?
Direct peers on record are Orangetheory Fitness, CycleBar, F45 Training, Club Pilates, Pure Barre, CorePower Yoga and Barry's Bootcamp. Broad incumbents are Xponential Fitness brands (StretchLab, Row House, AKT), YogaWorks and SoulCycle.
Does TruFusion Summerlin have an API?
No public API is recorded for TruFusion Summerlin.
What industry is TruFusion Summerlin in?
TruFusion Summerlin's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAC, Hot Yoga & Heated Pilates. Its NAICS code is 71394 and its SIC code is 7997.