Practera
Practera is a cloud-based experiential learning platform that helps universities, employers, and government agencies in the US, Canada, UK, and Australia design, run, and scale industry projects, internships, mentoring, and skills-credentialing programs through AI-enabled tooling.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Practera does
Practera (founded 2010 in Sydney, Australia, originally as Intersective before rebranding in 2019/2021) is a cloud-based experiential learning platform that enables universities, employers, and government agencies to author, launch, and manage industry projects, internships, mentoring, simulations, and skills-credentialing programs. The platform combines web and mobile interfaces with AI-driven intervention (ELSA — Experiential Learning Support Assistant), AI-powered feedback, 360-degree multi-source feedback loops, real-time analytics and sentiment monitoring (Pulse Check), an authoring tools suite with a template library, and white-labelling and LTI-based single sign-on for seamless LMS embedding. Practera also operates Programs — curated industry experiences including Nano Projects (2-week/25-hour), Micro Projects (3-week/50-hour), and the Australian Government-endorsed Study Australia Industry Experience Program (SAIEP) — that source authentic industry briefs from employers and match them with student teams.
Practera firmographics
Firmographics- Name
- Practera
- Legal name
- Practera
- Website
- https://practera.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Practera is a cloud-based experiential learning platform that helps universities, employers, and government agencies in the US, Canada, UK, and Australia design, run, and scale industry projects, internships, mentoring, and skills-credentialing programs through AI-enabled tooling.
- Ownership category
- akta.pro rank
Practera industry classification
Industry- Product category
- Experiential Learning Platform
- NAICS
- Software Publishers (5132), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
- akta.pro secondary industries
- Human Resources & Talent Development (EDAGANAB), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where Practera is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Practera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform SaaS Subscription: Practera operates primarily as a SaaS platform where universities, employers, and government agencies subscribe to access the Experiential Learning platform for authoring, launching, and managing experiential learning programs. The platform supports DIY usage or full-service onboarding, suggesting tiered engagement models.
- Practera Programs (Curated Industry Experiences): Practera sources and delivers authentic industry projects, internships, and experiences to university students via the platform. Programs include Nano projects (2-week, 25 hrs/student), Micro projects (3-week, 50 hrs/student), and custom programs. Revenue is generated through program fees paid by universities and education providers.
- Design & Onboarding Services: Expert course design, configuration, and deployment services. The Customer Success team provides onboarding support including coordinator training, certified experiential learning design, and collaborative pilot program configuration. Subsidized rates are available for universities through government-backed programs like SAIEP.
- White-label / Institutional Licensing: Practera's white-labelling tools allow institutions to present the platform under their own branding, suggesting institutional licensing as a revenue stream. Includes LMS integration via LTI and custom brand emails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Pilot Program for Educators |
| Subscription | Annual | Platform SaaS Subscription |
| Unit Pricing | Multi-year contract | Practera Programs (Industry Projects) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Practera product offering
Product offeringCore offering
Practera provides a cloud-based experiential learning platform that enables universities, employers, and government agencies to author, launch, and manage industry projects, internships, mentoring programs, simulations, and skills credentialing experiences at scale. The company pairs the SaaS platform with curated Practera Programs (Nano Projects, Micro Projects, and custom engagements) that source authentic industry projects from a global employer network and deliver them to student cohorts via the platform.
Product overview
Practera is a technology platform company that powers experiential learning programs for universities, employers, and government agencies. The core offering consists of the Practera Platform (for authoring, launching, and managing experiential learning programs) combined with Practera Programs (curated industry projects sourced from employers). Key product modules include ELSA (AI Experiential Learning Support Assistant) for real-time AI intervention, 360 Feedback for multi-source feedback loops, Analytics Dashboard for cohort monitoring, and the Global Skills Passport for credentialing. The platform supports multiple experience types including Nano Projects (2-week micro-internships), Micro Projects (3-week programs), and the Study Australia Industry Experience Program. Additional features include Template Library, White-labeling capabilities, mobile apps, and AI-powered feedback and analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Practera Platform Core technology platform for designing, delivering, and managing experiential learning programs; provides authoring tools, learner/mentor/educator apps, collaboration and feedback loops, white-labelling, LTI integration, and analytics for universities, employers, and government agencies.
- Practera Programs (Curated Industry Experiences) Curated experiential learning offerings that connect learners to authentic industry projects, internships, and experiences sourced by Practera and delivered via the platform, including Nano Projects (2-week, 25 hrs/student) and Micro Projects (3-week, 50 hrs/student).
- Practera GO Ready-to-go learning apps providing everything needed to launch employability programs without large budgets, new learning content, or complex administrative overhead.
- Global Skills Passport App Mobile app platform for students to build portfolios of globally relevant skills with digital badges and micro-credentials, deployed in programs such as Australia Awards Indonesia and Study Cairns Connects.
- Study Australia Industry Experience Program (SAIEP) Flagship national program bringing international and domestic tertiary student teams together to work on real industry projects with Australian and global employers over a two-week period.
- Mentor Program Professional mentorship program where mentors with 1+ years of experience support student teams through the online platform, providing advice and coaching during 3-6 week consulting projects.
Quantifiable outcome
- 90% reduction in cost per student for top institutions providing project-based learning at scale
- +11 more outcomes
Companies that use Practera
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Practera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature10 records
Practera partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AGCAS (Association of Graduate Careers Advisory Services)corePractera was Headline Sponsor of the AGCAS Annual Conference 2025 at Newcastle University, aligned with the launch of their 'Employability for All' sector-wide initiative and Horizons educator portal.
- XPRIZE / New Profit / Jobs for the Future (JFF)corePractera partnered with XPRIZE, New Profit, and Jobs for the Future (JFF) as a semifinalist and qualified teams round participant in the $5M XPRIZE Rapid Reskilling Competition, a three-year competition reimagining the future of work and transforming worker training and education.
- Austrade - ITEC (India Tech Export Catalyst)coreAustrade partnered with Practera for the ITEC (India Tech Export Catalyst) Program, connecting students with industry projects to support export capabilities.
- Australian Government - Study Australia / Department of EducationcoreAustralian Government endorsed Practera for the Study Australia Industry Experience Program (SAIEP), a flagship national program bringing together international and domestic tertiary student teams to work on real industry projects with Australian and global employers.
- London School of Economics and Political Science (LSE)coreLSE Careers partnered with Practera to deliver digital industry project learning programmes for students on the Practera platform. Teams of students work on virtual consultancy projects for real industry clients ranging from charities and sustainability initiatives to creative industries and marketing. Practera also conducted AI feedback research with 500+ LSE students.
- King's College LondoncoreKing's Careers & Employability partnered with Practera to deliver digital industry projects for students to gain professional insights and develop essential employability skills through the Practera platform.
- Australian Government - Department of Foreign Affairs & Trade (DFAT) / Australia Awards IndonesiaminorThe Australian Government launched a national skills micro-credentialing pilot, the Global Skills Passport, through DFAT's Australia Awards Indonesia program. 400 AAI Scholars create e-portfolios of enrichment experiences on the Practera platform, later expanding to 830 scholars.
- Northeastern UniversitycoreNortheastern University partnered with Practera to drive digital experiential learning. Northeastern University Chancellor Ken Henderson was keynote speaker at Melbourne Edtech Summit. Partnership supports internship ecosystems including school, community college and Government NSF research projects.
- CRC AssociationminorCRC Association partnered with Practera to support the education and knowledge transfer activities of CRCs (Cooperative Research Centres) with the Practera experiential learning and micro-credentialing platform. CEO Tony Peacock announced the partnership at Collaborate | Innovate | 2019 conference.
- Study Melbourne (Victorian Government)corePractera was reappointed by Study Melbourne to extend the innovative LIVE Projects program connecting international students with employers through 2019/20. The initiative is an initiative of the Victorian Government delivered in partnership with education providers and enabled by Practera's experiential learning technology.
- Study Queensland / Study CairnscoreStudy Queensland and Study Cairns partnered with Practera to launch the 'Start Here, Go Anywhere Global Skills Passport' app platform for 12,000 international and domestic students to build portfolios of globally relevant skills, part of Study Cairns Connects initiative.
- Redfern Legal CentreminorRedfern Legal Centre partnered with Practera to deliver My Legal Mate, a legal assistant mobile app for international students' pockets. The app was developed on the Practera platform and funded by City of Sydney, providing on-the-go legal information to international students in NSW.
- StudyPerth (Western Australia)minorStudyPerth partnered with Practera to make the platform available to all 50,000 international students through StudyPerth's 'Employability Perth' initiative, announced at AIEC 2019 in Perth.
- South Australian GovernmentminorThe South Australian Government partnered with edtech startup Intersective (now Practera) to launch and pilot a new program giving international students at SA universities (University of Adelaide, Flinders University, UniSA, and Torrens University) the opportunity to gain work experience in local businesses.
- 50+ Tertiary Education ProviderscorePractera works with more than 50 tertiary education providers including University of Melbourne, UNSW Sydney, University of Queensland, UWA, Universities Australia (VU, ECU), LSE, King's College London, University of Waterloo, Leeds, University of London, SOAS, University of Manchester, and University of Bristol.
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
Practera competitors and assessment
Company assessmentDirect peers
- Riipen: Riipen is a Canadian experiential learning platform that connects university students with industry projects via a marketplace model. It is the closest direct competitor to Practera in matching students to authentic employer briefs, with overlapping use cases in work-integrated learning and employability outcomes.
- Forage: Forage (formerly InsideSherpa) delivers free virtual work-experience simulations and job-readiness content to university students and graduates globally. It competes directly with Practera's Nano/Micro Projects and digital industry project offerings, especially with employer-sponsored content from large corporates.
- Paragon One: Paragon One runs remote externships and experiential learning programs connecting students with employer-led projects, often integrated with university career services. Its externship model and university GTM overlap directly with Practera's industry project and virtual internship offerings.
Broad incumbents
- Handshake: Handshake is a large US-based career services and university recruitment platform with deep penetration in North American higher education. While broader in scope than Practera, it increasingly overlaps in employer-student engagement and could add experiential learning features that compete with Practera's core.
- Symplicity: Symplicity provides career services, student employability and experiential learning management software to universities, with modules for internships, mentoring and outcomes tracking. It competes with Practera at the institutional software layer, especially in the US market.
Regional players
- GradConnection: GradConnection is an Australia/New Zealand graduate employment and experiential learning platform that matches students with employers and runs industry project programs. It is highly comparable to Practera's Australian higher education and employer programs in the same geography.
Emerging players
- 12Twenty: 12Twenty is a career services platform serving universities with student outcomes tracking, employment data and experiential learning workflows. It is comparable to Practera's analytics and employability outcomes stack, particularly with US business schools.
- Mentor Collective: Mentor Collective partners with universities to deliver large-scale peer and alumni mentoring programs focused on retention and career outcomes. It overlaps with Practera's mentoring program offering and 360-degree feedback capabilities for higher education institutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Practera social profiles
Digital presencePractera compliance and trust
Trust signalCompliance1 record
Practera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practera leadership team
Management profileNumber of profiles
Profiles6 records
Practera funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practera
What does Practera do?
Practera provides a cloud-based experiential learning platform that enables universities, employers, and government agencies to author, launch, and manage industry projects, internships, mentoring programs, simulations, and skills credentialing experiences at scale. The company pairs the SaaS platform with curated Practera Programs (Nano Projects, Micro Projects, and custom engagements) that source authentic industry projects from a global employer network and deliver them to student cohorts via the platform.
Is Practera a public or private company?
Practera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Practera founded?
Practera was founded in 2010. It employs 11 to 50 people.
Where is Practera based?
Practera is headquartered in Sydney, Australia, in the Oceania region.
How does Practera make money?
Four revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are practera Programs (Curated Industry Experiences), design & Onboarding Services and white-label / Institutional Licensing.
Who are Practera's main competitors?
Direct peers on record are Riipen, Forage and Paragon One. Broad incumbents are Handshake and Symplicity. GradConnection is listed as a regional player. Emerging players are 12Twenty and Mentor Collective.
Does Practera have an API?
No public API is recorded for Practera.
What industry is Practera in?
Practera's product category is Experiential Learning Platform. Its primary akta.pro industry code is EDAFAHAD, Simulation & Scenario-Based Learning Authoring, with a secondary code of EDAGANAB, Human Resources & Talent Development. Its NAICS code is 5132 and its SIC code is 7372.