Vegh Automobiles

What Vegh Automobiles does

Vegh Automobiles is an Indian electric two-wheeler manufacturer founded in 2021 and headquartered in Bathinda, Punjab, with manufacturing at its Industrial Growth Centre facility on Mansa Road. The company designs and assembles lithium-ion battery-powered electric scooters using brushless DC motors and a common technology platform that supports smart connectivity, regenerative braking, combined braking systems, and multiple riding modes (Eco, Power, Sport). Its product lineup spans the S60 (150 km range, 65 km/h), S60 Beta (100 km, 58 km/h), S25 (70 km, 25 km/h), and L25 (80 km, 25 km/h) for the consumer segment, with 3-year/40,000 km battery warranties and ex-showroom pricing of INR 70,000-129,990.

The company monetizes primarily through one-time hardware sales of vehicles and accessories, distributed via a hybrid model of company-owned showrooms and franchise dealerships — currently 50+ outlets across 22+ cities in 17+ Indian states, scaling toward 100+ stores in 12 states. Franchise investment is structured at INR 25-45 lakhs, with Vegh claiming an 18-month dealer payback versus an industry-standard 36 months. Customer segments include individual urban commuters (primary), and more recently B2B fleet and delivery operators following the February 2024 launch of the DR!EV commercial scooter at INR 70,000. Vegh supplements its offering with a multi-bank financing network (Kotak, Pine Labs, LoanTap, Bajaj Finserv, Paytm, JK Bank) and a roadside assistance partnership with Global Assure.

The company is privately held and family-controlled, founded by Punamchand Bothra with second-generation stewardship from Ashkaran Bothra and Kamal Bothra, alongside a Gupta-family leadership team (Sumeet Gupta as Managing Director, Pragya Goyal as Director & CEO). It raised $5 million in pre-Series funding in July 2023 from undisclosed investors to scale sales, distribution, manufacturing, and R&D. Operations are entirely domestic across South Asia, with no disclosed international footprint.

Name

Vegh Automobiles

Legal name

Vegh Automobiles Pvt Ltd

Website

https://thevegh.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Vegh Automobiles is an Indian electric two-wheeler manufacturer founded in 2021 and based in Bathinda, Punjab, designing and selling lithium-ion e-scooters (S60, S60 Beta, S25, L25, DR!EV) through 50+ dealerships to urban commuters and commercial delivery fleets.

Ownership category

akta.pro rank

Product category

Electric Two-Wheelers

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric two-wheelers
• Electric scooters
• EV manufacturing
• Urban mobility solutions
• Commercial fleet vehicles

Headquarters

HQ city

Bhatinda

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electric Scooter Sales: One-time sales revenue from electric two-wheeler vehicles across consumer and commercial segments. Models include S60, S60 Beta, S25, and L25 with prices ranging from ₹75,999 to ₹129,990.
2. Dealership/Franchise Network: Revenue generated through company-owned and franchise dealership outlets across India. Investment sizes range from ₹25-45 lakhs for franchise partners.
3. Accessories and Merchandise: Sale of accessories, parts, and merchandise through official dealership network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vegh Automobiles designs, manufactures, and distributes lithium-ion battery-powered electric scooters in India for personal urban commute and commercial fleet applications. The product lineup includes four consumer models (S60, S60 Beta, S25, L25) priced between ₹75,999 and ₹129,990, and a B2B commercial model (DR!EV) launched in February 2024 for delivery and fleet operators at ₹70,000. The company sells through 50+ company-owned and franchise dealerships across 22+ cities in 17+ states, supported by financing partnerships with banks and NBFCs.

Product overview

Vegh Automobiles offers a portfolio of four electric scooter models targeting both retail and B2B segments in India. The consumer lineup includes high-speed models S60 and S60β (with ranges of 150 km and 100 km respectively) designed for urban mobility, and low-speed models S25 and L25 (with 70-80 km range) suitable for city commute without license requirements. The company expanded into B2B in 2024 with the DR!EV commercial scooter targeting delivery fleets. All models feature smart connectivity via mobile app, multiple riding modes (Eco/Power/Sport), digital displays, GPS navigation, and anti-theft alarm systems. The product family shares common technology platforms including lithium-ion batteries, regenerative braking, and combined braking systems, with warranty coverage of 3 years or 40,000 km on batteries.

Differentiator

Problem solved

Functional benefit

Brands

• DR!EV: B2B electric scooter launched in February 2024, priced at Rs. 70,000, targeting the business-to-business sector for delivery and commercial purposes

Products and services

• Vegh S60 High-speed electric scooter with 150 km range, 65 km/h top speed, 2.5 KW motor, and 3-4 hours charging time. Features multiple riding modes (Eco/Power/Sport), hydraulic suspension, combined braking system, digital display, GPS navigation, and anti-theft alarm. Targeted at individual urban commuters seeking premium performance. Priced at ₹129,990.
• Vegh S60 Beta (S60β) High-speed electric scooter variant with 100 km range, 58 km/h top speed, 2 KW motor, and 4-5 hours charging time. Shares S60 features including digital display and multiple riding modes. Targeted at individual urban commuters seeking a balance of performance and value. Priced at ₹99,000.
• Vegh S25 Low-speed electric scooter with 70 km range, 25 km/h top speed, 250W motor, and 4-5 hours charging time. Designed for daily urban commute with Eco/Power/Sport riding modes. Targeted at price-sensitive individual commuters. Priced at ₹77,999.
• Vegh L25 Low-speed electric scooter with 80 km range, 25 km/h top speed, 250W motor, and Li-ion battery. Features Eco/Power/Sport modes and 3 years or 40,000 km battery warranty. Does not require a license or registration. Targeted at individual urban commuters seeking an accessible, license-free option. Priced at ₹78,999.
• DR!EV B2B multi-purpose electric scooter launched for commercial fleet and delivery operations. Designed for extended range and durability for last-mile delivery businesses, quick commerce, and fleet operators. Priced starting at ₹70,000.

Quantifiable outcome

• Range of 70-150 km per charge depending on model
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Partnerships

One partnership is on record.

• Global AssureminorStrategic or Co-development Partner · 9 October 2023Partnership to launch 24/7 roadside assistance services for Vegh EV users, providing peace of mind for riders

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ola Electric: India's largest electric two-wheeler manufacturer, offering a portfolio of e-scooters (S1 series) at comparable price points. Directly competes with Vegh in the consumer and B2B electric scooter segment with substantially larger scale and capital.
• Ather Energy: Premium electric scooter manufacturer (450X, Rizta series) backed by Hero MotoCorp. Competes with Vegh in the high-speed consumer e-scooter category with stronger brand positioning and dealer footprint in major Indian metros.
• Hero Electric: Established Indian electric two-wheeler pioneer offering Optima, Photon, and Nyx models across low- and high-speed segments. Directly comparable to Vegh in price points, target customers, and distribution through franchise dealerships.
• Okinawa Autotech: Indian electric two-wheeler manufacturer offering low- and high-speed scooters (PraisePro, Ridge+, iPraise+). Directly comparable to Vegh in product positioning, price band, and target demographic of urban commuters.
• Ampere Electric (by Greaves Cotton): Electric scooter maker owned by Greaves Cotton, offering Magnus, Zeal, and Reo models. Competes with Vegh in affordable e-scooter segment targeting daily commuters and B2B delivery fleets.
• Simple One: Bengaluru-based electric scooter startup offering Simple One with extended range claims. Direct competitor in the Indian premium e-scooter category targeting tech-savvy urban buyers.

Broad incumbents

• TVS Motor Company (iQube): Large incumbent automotive OEM with iQube electric scooter line. Competes with Vegh in the consumer electric scooter segment with vastly greater scale, R&D budget, and ICE legacy distribution network.
• Bajaj Auto (Chetak Electric): Major Indian two-wheeler incumbent relaunched in EV space via Chetak Electric. Competes with Vegh in urban electric scooter segment while leveraging decades of two-wheeler brand equity and dealer infrastructure.

Emerging players

• Bounce Infinity: Indian e-scooter startup focused on battery-swapping technology and B2B fleet deployment. Comparable to Vegh in the commercial delivery segment and emerging scooter retail, with a distinctive battery-as-a-service model.
• River Indie: Bangalore-based EV startup with utility-focused Indie electric scooter targeting urban commuters. Emerging competitor in the same Indian electric two-wheeler segment as Vegh with comparable product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegh Automobiles