This Unique

What This Unique does

This Unique is an Italy-based direct-to-consumer and B2B company selling sustainable menstrual hygiene products, headquartered in Rome at Via Marsala 29H and operating as This Unique S.r.l. Its core offering consists of 100% GOTS-certified organic cotton pads (Regular and Super absorbency), panty liners, tampons, and adjacent intimate-care SKUs (D-mannose supplement branded Cistyn, intimate wipes, intimate cleanser, herbal teas). Products are plastic-free and compostable end-to-end, including Mater-Bi wrappers, and are manufactured by a single partner, Sanicot, in Tuscany, Italy. The company's full-layer composition disclosure (all layers, not only the topsheet, are organic cotton) is a stated differentiator versus conventional incumbents.

The company operates a dual go-to-market. The D2C motion runs on a Shopify storefront (thisunique.com) with customizable subscription boxes delivered every two, three, or six months, plus one-time purchases at €8-€20 per box and a 30% first-order discount. The B2B motion (thisunique-business.com) sells workplace menstrual wellness programs — compostable dispensers (five format options), recurring supply, ESG reporting support, and webinar/medical consultation packages aligned to Italy's UNI/PdR 125:2022 gender parity certification — to HR and facilities teams at approximately €1 per employee per month. As of 2026, the B2B book is reported at 300+ Italian companies and 13 universities, with named clients spanning insurance (Reale Mutua), real estate (JLL), banking (BCC), and streaming (Spotify). A medical board of 20+ specialists (gynecologists, sexologists, nutritionists, andrologists) underwrites an editorial platform called Periodica Magazine and the corporate webinar program. The company has raised €1.2M in total across a 2022 seed round (LVenture Group, Maire Investments, Luiss Alumni 4 Growth, BHolding, Viceversa) and a 2024 bridge round (Ulixes Capital Partners, Moonstone, Longevity Life Holdings), and operates with 1-10 employees.

Name

This Unique

Legal name

This Unique S.r.l.

Website

https://thisunique.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

This Unique is an Italian sustainable menstrual hygiene company selling GOTS-certified organic cotton pads, liners, tampons, and adjacent wellness products via D2C subscription and B2B workplace wellness programs serving 300+ companies and 13 universities.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

akta.pro secondary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Organic menstrual products
• Feminine hygiene products
• Workplace wellness programs
• Sustainable cotton pads
• Menstrual health services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Subscription: Recurring subscription boxes delivered every 2, 3, or 6 months. Customers customize product mix and frequency. Primary revenue driver. Also supports one-time purchases.
2. One-Time Product Sales: Individual product purchases (pads, liners, tampons, wellness supplements, intimate cleansers, herbal teas) without subscription commitment.
3. B2B Workplace Wellness Programs: Recurring supply of menstrual products to enterprises via dispensers, plus corporate webinars, medical consultations, and educational content packages. Revenue derived from per-employee per-month pricing. Over 300 companies and 13 universities as of 2026.
4. Wellness & Adjacent Products: Sale of complementary products including Cistyn D-mannose supplement (€16), intimate cleanser (€8), herbal teas (€6), and intimate wipes (€4.50).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

This Unique designs, distributes, and sells 100% GOTS-certified organic cotton menstrual pads, panty liners, and adjacent wellness products (intimate cleansers, wipes, D-mannose supplement, herbal teas) primarily through its own direct-to-consumer e-commerce subscription storefront. The company also operates a B2B workplace wellness service that installs compostable dispensers in company, university, school, hotel, and municipal bathrooms, paired with webinars, medical consultations, and ESG/gender-parity reporting. All products are manufactured in Italy at the Sanicot facility in Tuscany.

Product overview

This Unique is an Italian e-commerce company offering sustainable menstrual hygiene products and wellness services. The core product portfolio consists of organic cotton sanitary pads (Regular, Super absorbency), panty liners, and intimate care products (cleansers, wipes, herbal teas, D-mannose supplements). Products are offered through subscription boxes (quarterly, bimonthly, semi-annual) with 30% first-order discount, or one-time purchase. The B2B division provides workplace wellness services including compostable pad dispensers, corporate subscriptions, ESG reporting, webinars, and medical consultations. A content platform (Periodica Magazine) delivers educational material on menstrual health. All products are 100% GOTS certified organic cotton, plastic-free, and compostable, manufactured in Italy at Sanicot facility in Tuscany.

Differentiator

Problem solved

Functional benefit

Brands

• Cistyn: D-mannose and cranberry supplement for urinary tract health (cistite/burning relief), sold as 30-tablet packs.
• This Unique Business

Products and services

• Assorbenti Regular (Organic Cotton Pads, Regular) Regular absorbency 100% GOTS-certified organic cotton sanitary pads, sold in packs of 20 with no plastic contact, no synthetic fragrances, and no chlorine bleach treatments; for menstruating consumers seeking plastic-free daily protection.
• Assorbenti Super (Organic Cotton Pads, Super) Super absorbency 100% GOTS-certified organic cotton sanitary pads for heavier flow days, sold in packs of 20 with the same plastic-free, fragrance-free, chlorine-free composition as the regular line.
• Salvaslip (Organic Cotton Panty Liners) Organic cotton panty liners sold in packs of 48 for daily protection and freshness, made from 100% GOTS-certified organic cotton without plastic contact or synthetic fragrances.
• Kit completo assorbenti (Complete Pad Bundle) Complete bundle of organic cotton menstrual pads combining multiple absorbency levels for full-cycle coverage, sold as a one-time purchase or subscription input.
• Kit scorta (Stock Kit) Backup supply kit of organic cotton menstrual pads providing extended-cycle inventory for consumers who want uninterrupted coverage between subscription orders.
• Dispenser per l'ufficio (Workplace Compostable Pad Dispenser) Compostable pad dispenser hardware for workplace bathroom installation, available in five models (manual, automatic, wall-mounted, or freestanding/countertop), enabling enterprises to provide organic cotton pads on-site.
• Cistyn (D-mannosio 30 compresse) D-mannose and cranberry dietary supplement in 30 tablets, marketed as a daily ally against urinary tract discomfort (cistite/burning relief) and priced at €16.
• Salviette intime delicate (Delicate Intimate Wipes) Delicate intimate wipes with aloe, oat, and chamomile for on-the-go intimate hygiene and freshness, priced at €4.50 per pack.
• Detergente intimo lenitivo (Soothing Intimate Cleanser) Soothing intimate cleanser for daily intimate hygiene, priced at €8, formulated for sensitive skin.
• Tisana drenante con erbe (Herbal Drainant Tea) Herbal blend tea for body drainage and purification support, priced at €6.
• Tisana buon umore (Good Mood Herbal Tea) Herbal tea for mood enhancement and emotional wellbeing support.
• This Unique Subscription Box (Bimonthly, Quarterly, Semi-Annual) Customizable recurring subscription box delivering organic cotton pads, liners (and other catalog SKUs) on a bimonthly (from €11.40), quarterly (from €15.30, most popular tier), or semi-annual (from €32.40, most sustainable) cadence; first-order 30% discount available; pause, skip, or cancel at any time.
• Servizio B2B Aziende (Corporate Workplace Wellness Service) End-to-end workplace menstrual wellness service for Italian enterprises: needs assessment, dispenser supply and installation, recurring refills of organic cotton pads, ESG impact reporting, and contributions to UNI/PdR 125:2022 gender parity certification; priced per person per month (approximately €1).
• Webinar e Formazione (Corporate Webinars & Training) Live and on-demand webinars and training sessions delivered by the company's medical board on menstrual health, prevention, fertility, menopause, nutrition, and gender equality, targeted at corporate and university employee/student populations.
• Supporto Medico (Medical Consultations) Online and on-site medical consultations for B2B clients provided by the company's medical board of 20+ gynecologists, sexologists, nutritionists, and andrologists, supporting employee wellness programs.

Quantifiable outcome

• 83% of employees in companies that chose This Unique perceive the initiative as a tangible signal of care.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sanicot (Tuscany, Italy)coreStrategic or Co-development PartnerItalian manufacturing facility in Tuscany that produces This Unique's menstrual products. The company maintains close oversight of every production phase to guarantee quality, safety, and transparent supply chain, with certified materials and processes. This is the sole manufacturer of This Unique products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• August: US D2C organic period care brand selling pads and tampons with a sustainability focus. Direct competitor on product (organic cotton pads/tampons) and DTC subscription business model.
• Lola: US-based direct-to-consumer brand selling organic cotton tampons, pads, and liners via subscription. Closely comparable on organic cotton positioning, D2C subscription model, and target customer (menstruating women seeking healthier alternatives).
• Cora: US organic feminine care brand offering tampons, pads, liners, and menstrual cups via subscription. Direct peer on product category (organic cotton menstrual products) and D2C subscription model with a social-impact angle.
• Rael: US/Korean organic feminine care brand offering pads, tampons, liners, and period underwear. Comparable on organic cotton product positioning, D2C subscription, and expansion into adjacent wellness categories.
• The Honey Pot: US feminine care brand offering plant-based tampons, pads, washes, and wipes. Comparable on natural/clean ingredient positioning, D2C focus, and expansion into intimate care adjacencies.
• TOTM (Time of the Month): UK organic period care subscription brand offering certified organic cotton tampons, pads, and liners. Direct peer on organic positioning, subscription model, and UK/EU market adjacency to This Unique's Italian operations.
• Yoppie: UK D2C subscription brand for organic tampons, pads, and liners with wellness add-ons. Comparable on organic cotton subscription model and European market focus.

Regional players

• Einhorn: German sustainable period products brand offering organic cotton pads, tampons, and menstrual cups. Comparable on sustainability/organic positioning; primarily DACH-focused rather than Italian market.
• The Female Company: DACH-based organic feminine care brand offering organic cotton pads, tampons, and liners via D2C. Comparable on organic cotton subscription model and European D2C focus.

Broad incumbents

• Essity: Global hygiene and health company operating Libresse/Bodyform/V Care in feminine care. Comparable as a major incumbent in the menstrual products category with broader portfolio and global retail distribution that competes for the same end customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thisuniqueforall
• Instagraminstagram.com/this__unique
• TikToktiktok.com/@thisuniqueofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Unique