ecomz

What ecomz does

ecomz is a Lebanon-based end-to-end ecommerce SaaS platform founded in 2015 by Roudy Bekerjiane and Amer Tabbara, headquartered at the Beirut Digital District. The platform enables small, medium and large merchants — with primary concentration in the MENA region — to create, manage, and grow multi-channel online stores via a guided drag-and-drop website builder, 20+ responsive themes, multi-language support (22+ languages including Arabic and English), multi-currency conversion (150+ currencies), and a suite of integrated modules covering payments, shipping, analytics, and sales boosters (abandoned cart, coupons, gift cards, product recommendations, upsell, bundles).

The underlying technology stack is a subscription-based, multi-channel SaaS hosted on Microsoft Azure, certified PCI DSS Level 1 with tokenized payment vaults and a fraud-analysis system, and GDPR-aligned. The platform exposes an API for third-party developers via an App Store and Theme Store, integrates natively with MENA-specific gateways (Mada, HyperPay, Tap, 2Checkout) and logistics providers (Aramex, DHL, Naqel, Fetchr, SMSA, RedBox, Wakilni), and extends to social channels through Facebook Shop, Instagram catalog, and Facebook Pixel integrations.

Ecomz monetizes through a hybrid model: recurring subscription plans (a DIY/Startup tier at $24/month plus higher DIFY and premium tiers, with annual and biennial prepayment discounts), usage-based transaction fees and per-order fees, one-time theme and domain licenses, and professional services under the DIFY / Ecomz Experts offering. The company distributes via direct self-serve signup on myecomz.com (14-day free trial, no credit card required), inside sales with 24/7 live chat and ticket support, a Partner Program and Experts directory, and managed services for merchants preferring white-glove setup. Reported scale includes 7,000+ merchants across 55+ countries generating $50M+ in sales, supported by a $4M Series A (July 2019, Cedar Mundi Ventures lead) and a subsequent F6 Ventures investment (September 2023).

Name

ecomz

Legal name

Ecomz s.a.l.

Website

https://ecomz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ecomz is a Lebanon-founded, MENA-focused ecommerce SaaS platform enabling SMB merchants to launch, manage, and grow multi-channel online stores with localized Arabic storefronts, regional payment gateways, shipping integrations, and PCI DSS Level 1 compliant payments.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industry

Cross-border Payments, FX & Multi-currency Checkout (CRAFAJAF)

Keywords

• Ecommerce platform
• Online store builder
• Multi-channel commerce
• SaaS ecommerce software
• MENA ecommerce solutions

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Recurring SaaS subscription with annual or biennial billing. 14-day free trial post-registration, after which a valid credit card is required to keep the store active. Subscription tiers include a DIY (Startup) plan at $24/month and higher DIFY / premium tiers. Discounts are available for annual or biennial prepayment.
2. Transaction Fees: Percentage-based fee assessed on the total sale amount (excluding taxes), with the rate depending on the subscribed plan. Example: a 5% transaction fee on a $100 item yields a $5 fee. All fees become due the moment a sale is made (excluding draft and refund orders) and are payable on the next billing cycle.
3. Order Fees: Fixed per-order fee charged on every sale independent of the sale amount. Example: a $3 order fee on a $100 item yields a $3 fee. Charged in addition to transaction fees.
4. Theme Store Purchases: One-time per-store license fees for premium themes downloaded from the Theme Store. Each theme is licensed to a single store only and is non-transferable; multi-store use requires separate license purchases.
5. Domain Name Sales: Sells domain names to merchants via the platform; domains auto-renew annually unless the merchant opts out. Sourced through third-party domain providers.
6. Professional Services (DIFY / Expert Services): Fee-based 'Do It For You' (DIFY) and 'Expert Services' offering where ecomz staff or third-party experts design, build, manage, and optimize the merchant's store, including content, design, SEO, payment, and shipping configuration.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

ecomz is a subscription-based, end-to-end SaaS ecommerce platform that enables small, medium, and large businesses to create, manage, and grow multi-channel online stores. Merchants get a guided drag-and-drop website builder with 20+ responsive themes, 22+ languages and 150+ currencies, multi-warehouse inventory and order management, built-in sales boosters (abandoned cart, coupons, gift cards, product recommendations), AI/ML-powered analytics and fraud detection, and integrated regional payment gateways (Mada, HyperPay, Tap, PayPal, Stripe) and shipping providers (Aramex, DHL, Naqel, Fetchr) with cash-on-delivery support, all hosted on Microsoft Azure under PCI DSS Level 1 compliance.

Product overview

Ecomz is a single, unified SaaS ecommerce platform (built on a platform-plus-modules architecture) that allows merchants to create, manage, and grow online stores. The core offering is the Ecomz ecommerce platform, around which a set of integrated modules and add-ons are organized into solution areas: Create your online presence (powered by the Theme Store), Drive traffic, Drive engagement, Maximize ROI (powered by Power Analytics), Increase conversions (through Abandoned Carts, Coupons/Deals, Giftcards, and Product Recommendation), and Boost retention. Operational modules include Multi-Language, Multi-Currency, Multi-Warehouse, Order Management, Product Customization, and Ecomz Payments, with extension via the Ecomz App Store and Ecomz Experts partner ecosystem. The platform is offered through DIY and DIFY subscription plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecomz ecommerce platform End-to-end, multi-channel, subscription-based ecommerce SaaS platform that allows merchants to create, manage, and grow online stores with a guided website builder, hosting, analytics, multi-language (22+), multi-currency (150+), sales boosters, and integrated payments/shipping.
• Ecomz Theme Store Marketplace of customizable, responsive storefront themes and an in-platform drag-and-drop theme builder that merchants use to design branded storefront pages, sold under one-time per-store license fees.
• Ecomz App Store Marketplace of third-party apps that merchants can install to extend store functionality across sales, marketing, shipping, payments, and analytics, with apps built via the ecomz API.
• Ecomz Payments Integrated payment service bundled with all ecomz plans that lets merchants accept credit card payments within the platform without subscribing to a separate third-party payment provider, backed by PCI DSS Level 1 tokenized payment vault.
• Power Analytics Built-in analytics suite providing sales reports, dashboards, and an AI/ML-driven insights generator engine for analyzing and optimizing store performance, including product recommendations based on purchase history.
• Ecomz Experts Online directory of independent third-party experts who can help merchants build and operate stores, develop themes, or build apps via the ecomz API, accessible through the Hire an Expert and Expert Services CTAs.
• Ecomz Partner Program Partnership program that allows external partners to refer clients to ecomz, develop storefront themes, or build apps using the ecomz API, with payouts via PayPal.
• DIY (Do-It-Yourself) subscription plan Self-serve subscription tier where the merchant is responsible for store design, product uploads, SEO, and payment/shipment integrations; Startup tier priced at $24/month with 20+ responsive themes and 24/7 support, following a 14-day free trial.
• DIFY (Do-It-For-You) subscription plan Managed subscription plan in which ecomz experts set up the store, content, design, store management, marketing, SEO, payment setup, and shipping configuration on behalf of the merchant.

Quantifiable outcome

• Operates in 55+ countries serving 7,000+ merchants who have generated over $50M in sales
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature11 records

Partnerships

23 partnerships are on record, tiered flagship, core and standard.

• FacebookflagshipStrategic or Co-development PartnerAnnounced as 'Ecomz has partnered up with Facebook!' on the homepage to give merchants access to the latest ecommerce technologies, enabling easier, faster, and smarter selling. Extended through native Facebook Shop and Instagram catalog integrations plus Facebook pixel for tracking and remarketing.
• Microsoft AzurecoreTechnology or IntegrationAll ecomz-hosted data is hosted on the Microsoft Azure cloud computing platform & services with servers around the world; merchants consent to data transfer to Azure servers when using ecomz websites and stores.
• checkout.comcoreTechnology or IntegrationThird-party payment processing company that collects and stores customers' financial information (credit card number, type, expiration date) on behalf of ecomz; their terms of service and privacy policy govern the use and storage of that data.
• AramexstandardTechnology or IntegrationIntegrated shipping/automation partner listed under 'Automate your shipping' on the homepage and as one of the most popular shipping solution providers in the UAE and KSA.
• DHLstandardTechnology or IntegrationIntegrated shipping partner under 'Automate your shipping' and one of the most popular shipping providers in the UAE and KSA for international shipments.
• RedBoxstandardTechnology or IntegrationShipping automation partner listed under 'Automate your shipping' on the ecomz homepage.
• WakilnistandardTechnology or IntegrationIntegrated last-mile delivery partner listed under 'Automate your shipping' on the ecomz homepage; referenced in COVID-19 blog as a regional delivery provider communicating health-safety precautions.
• NET (Naqel Express)standardTechnology or IntegrationShipping partner listed under 'Automate your shipping' on the homepage; also referenced as one of the most popular shipping providers in the UAE and KSA.
• 2CheckoutstandardTechnology or IntegrationIntegrated payment gateway under 'Set up your payments' on the homepage and listed among popular payment gateways in the UAE and KSA.
• Tap PaymentsstandardTechnology or IntegrationIntegrated payment gateway under 'Set up your payments' on the ecomz homepage; supports regional MENA payment processing.
• PayPalstandardTechnology or IntegrationIntegrated payment gateway under 'Set up your payments'; also used to pay Ecomz Experts and Partner Program participants.
• MadastandardTechnology or IntegrationIntegrated Saudi payment network under 'Set up your payments'; Mada connects ATMs and POS terminals across KSA to a central payment switch and is supported by PayTabs and Payfort gateways on ecomz stores.
• HyperPaystandardTechnology or IntegrationIntegrated MENA payment gateway under 'Set up your payments'; listed as a popular payment gateway in the UAE and KSA.
• Facebook ShopstandardTechnology or IntegrationIntegrated social-channel storefront under 'Grow your business' enabling merchants to sell seamlessly on Facebook and Instagram.
• WhatsAppstandardTechnology or IntegrationIntegrated messaging channel under 'Grow your business'; also used as a customer engagement channel (wa.me/96170005620 support link).
• Google Tag ManagerstandardTechnology or IntegrationIntegrated marketing/tag management tool under 'Grow your business' on the homepage.
• Google AnalyticsstandardTechnology or IntegrationIntegrated web analytics tool under 'Grow your business' on the homepage; recommended as a key feature for SEO and traffic in the UAE and KSA guides.
• MailChimpstandardTechnology or IntegrationIntegrated email marketing tool under 'Grow your business' on the ecomz homepage.
• BcomstandardGTM or Marketing PartnerListed as 'Our Partner' in the press/news section of the ecomz website with a dedicated Bcom logo; specific partnership scope not detailed in the source.
• YouTube (Google)standardTechnology or IntegrationEmbedded external web service used to display external content on the platform; YouTube videos may set cookies or track user activity on ecomz-hosted pages.
• Facebook (social login)standardTechnology or IntegrationThird-party account login integration allowing users to log in and create an ecomz account via their Facebook ID; subject to Facebook's terms of use and privacy policy.
• Google (social login)standardTechnology or IntegrationThird-party account login integration allowing users to log in and create an ecomz account via their Google ID; subject to Google's terms of use and privacy policy.
• Twitter (social login & share)standardTechnology or IntegrationSocial button integration allowing users to share pages on Twitter; scripts may register visit information on ecomz pages.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global, multi-channel ecommerce SaaS leader. Directly comparable product (store builder, payments, multi-channel) and overlaps with ecomz's target SMB merchant base, though Shopify operates at vastly greater scale and is not MENA-specialized.
• WooCommerce: Open-source ecommerce plugin for WordPress, widely used globally including by MENA SMBs. Comparable as a merchant-facing store builder; ecomz differentiates via hosted, fully-managed SaaS and deeper MENA localization.
• BigCommerce: Enterprise and mid-market ecommerce SaaS with multi-currency, multi-channel capabilities. Comparable in product scope and SMB-to-mid-market positioning; ecomz differentiates through MENA-specific payment and shipping integrations.
• Magento (Adobe Commerce): Open-source and enterprise ecommerce platform used by larger MENA retailers. Comparable in customization and multi-store capability; ecomz targets the SMB and DIY segment that Magento historically under-served.
• Wix: Website builder with native ecommerce module targeting SMBs and solopreneurs. Comparable in PLG self-serve model and SMB target customer; ecomz is more commerce-specialized and MENA-focused.
• Squarespace: Design-led website builder with built-in ecommerce for SMBs and creators. Comparable in self-serve, design-forward SMB positioning; ecomz is more commerce-feature-rich and regional in scope.

Direct peers

• Salla: Saudi-headquartered Arabic-first ecommerce SaaS platform targeting SMBs in MENA. Closest direct peer: same DIY subscription model, Arabic storefronts, local payment and shipping integrations, and overlapping MENA merchant base.
• Zid: Saudi ecommerce platform offering SaaS store builder, integrations, and DIFY services to MENA merchants. Directly competes for the same Arabic-speaking SMB and solopreneur segment that ecomz targets.

Emerging players

• Noon: MENA-headquartered marketplace and increasingly platform. Not a direct SaaS peer but competes for MENA merchant mindshare and digital commerce infrastructure budgets; ecomz serves as the storefront layer for many SMBs that also sell on Noon.

Others

• Paymob: MENA fintech and payment gateway provider (Mada, mobile wallets, card acceptance). Comparable as a regional infrastructure layer that ecomz integrates with; represents both a partner and potential competitive expansion vector for embedded commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ecomz_com
• YouTubeyoutube.com/channel/UC4tbu1WUahXQt7xZIgIE1fQ
• Facebookfacebook.com/ecomzofficial
• LinkedInlinkedin.com/company/ecomz
• Instagraminstagram.com/ecomz_official/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecomz