School Day

What School Day does

SchoolDay, Inc. (incorporated in California and previously known as Global Grid for Learning / GG4L, founded in 2018 and rebranded in 2025) is a zero-trust ecosystem orchestration platform purpose-built for K-12 education. The platform replaces traditional copy-and-sync rostering with patented tokenized data exchange, replacing student PII with reversible tokens so that EdTech applications can operate without ever holding raw student data, while districts retain control of detokenization keys. Core products include the SchoolDay Platform, the Privacy Governance Console (app discovery, risk scoring, AI-powered policy review), Data Exchange for Schools and Vendors, Privacy Services (anonymized rostering, email/SMS/voice relay), Federated Single Sign-On (SAML, OAuth, LTI, Google, Microsoft), and a patented biometric MFA built on one-way fully homomorphic encryption. Adjacent offerings include the SchoolDay Catalog and Collection marketplace, the SchoolDay Pass bundle, the School Data Sovereignty Alliance, the SchoolDay Academy career-readiness program (powered by Coursera), and a Certified SchoolDay Administrator internship.

The company operates a two-sided, primarily subscription-based business model targeting two customer segments: K-12 school districts (and a growing HigherEd footprint, reportedly 500 institutions) and EdTech vendors. Districts pay for platform subscriptions covering SSO, rostering, MFA, and governance; vendors pay integration and API access fees to join the ecosystem; a free browser extension (Privacy Governance Console) anchors a freemium funnel into Premium annual subscriptions and monthly SchoolDay Pass bundles. Go-to-market is enterprise field sales with direct demo CTAs, supplemented by thought leadership content, the School Data Sovereignty Alliance, and presence at venues such as ASU-GSV. Reported scale is 36,000+ schools served, 18M+ learners, 1,000+ EdTech partners, and named district customers include Boston Public Schools, Bakersfield City School District, Alachua County Public Schools, and Rocklin USD; named EdTech partners include Google, Coursera, Lightspeed Systems, FinalSite, CrisisGo, and Vonage (Ericsson). Pricing is quote-based and not publicly disclosed, and revenue is not reported.

Name

School Day

Legal name

SchoolDay, Inc.

Website

https://schoolday.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SchoolDay is a zero-trust ecosystem orchestration platform that lets K-12 school districts connect EdTech applications without sharing student PII, using patented tokenization, federated SSO, and AI-assisted privacy governance. It serves districts, HigherEd institutions, and 1,000+ EdTech vendors via subscriptions.

Ownership category

akta.pro rank

Product category

EdTech Data Privacy and Student Information Systems

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM)

akta.pro secondary industry

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)

Keywords

• EdTech data privacy
• K-12 data exchange
• Student rostering platform
• EdTech ecosystem orchestration
• Identity management education

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: School districts pay for access to the SchoolDay platform for ecosystem orchestration, data exchange, privacy governance, SSO, and MFA capabilities. Pricing is likely tiered based on district size or number of integrations.
2. EdTech Vendor Integration Fees: EdTech vendors pay for integration services, API access, and connectors to onboard into the SchoolDay ecosystem, enabling them to connect with school districts more efficiently.
3. SchoolDay Pass / Catalog Access: Bundled access to SchoolDay Collection apps for classrooms at a single fee. Schools can purchase directly through the App Catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SchoolDay sells a zero-trust ecosystem orchestration platform for K-12 education that lets school districts and EdTech vendors exchange roster and operational data without sharing raw student personally identifiable information. The platform combines tokenized data exchange, anonymized rostering, federated single sign-on, biometric multi-factor authentication, and a privacy governance console with AI-powered policy review. It is delivered as a subscription SaaS to districts and vendors, with an adjacent Catalog/Collection marketplace and SchoolDay Pass app bundle.

Product overview

SchoolDay is a zero-trust ecosystem orchestration platform for K-12 education that connects EdTech apps without sharing student data. The platform operates as a unified system comprising the core SchoolDay Platform with the Privacy Governance Console for app discovery and risk monitoring, Data Exchange for Schools and Data Exchange for Vendors modules for secure rostering and data sharing, and Privacy Services offering tokenized anonymization (anonymized rostering, de-anonymization, email/SMS/voice relay). Additional modules include Single Sign-On (SAML/OAuth/LTI/Google/Microsoft), Multi-Factor Authentication with biometric security, and the SchoolDay Catalog/Collection marketplace. The platform also encompasses the School Data Sovereignty Alliance initiative, SchoolDay Academy for IT career development, and the Virtual Internship Program. SchoolDay serves over 36,000 schools, 18 million learners, and 1,000+ EdTech partners.

Differentiator

Problem solved

Functional benefit

Brands

• School Data Sovereignty Alliance: A collaborative program bringing together school districts and edtech vendors to restore data sovereignty, stop data sprawl, and protect student and parent PII.
• SchoolDay Catalog
• SchoolDay Collection
• SchoolDay Pass
• SchoolDay Academy
• Certified SchoolDay Administrator Program

Products and services

• SchoolDay Platform Zero-trust ecosystem orchestration platform that connects EdTech apps to school districts without sharing student data, providing data exchange, SSO, MFA, privacy governance, and analytics across the K-12 technology ecosystem.
• Privacy Governance Console Centralized dashboard for K-12 districts that auto-discovers all apps in use, ranks them by privacy risk, and provides real-time PII usage monitoring and AI-powered privacy policy review.
• Data Exchange for Schools Secure data exchange service that enables K-12 districts to deploy EdTech apps and share rostering, SIS, and operational data using tokenized, anonymized exchanges instead of raw PII.
• Data Exchange for Vendors API framework and integration services that let EdTech vendors securely onboard school and district data using OneRoster, Ed-Fi, and tokenized data exchange to avoid storing raw student PII.
• Privacy Services Suite of anonymization and tokenized communication services for EdTech providers, including anonymized rostering, report de-anonymization, single sign-on with student MFA, and tokenized email, SMS, voice, and video relay.
• Single Sign-On (SSO) Federated single sign-on service supporting SAML, OAuth, LTI, Google, and Microsoft that consolidates student, teacher, and staff access to all school apps.
• Multi-Factor Authentication (MFA) Patented biometric MFA solution using encrypted facial recognition and QR codes that authenticates students and staff without storing raw biometric data.
• SchoolDay Pass Subscription bundle that gives classrooms access to a curated set of privacy-vetted SchoolDay Collection apps for a single bundled fee.
• SchoolDay Collection Curated subset of the SchoolDay Catalog featuring EdTech providers that mask or exclude sensitive PII during data syncing with districts.

Quantifiable outcome

• 55% of K-12 data breaches occur in vendor systems, not school systems
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered strategic corporate partner, core and infrastructure.

• Vonage (division of Ericsson)strategic corporate partnerStrategic or Co-development Partner · 13 April 2026Strategic Corporate Partner in the School Data Sovereignty Alliance, sharing commitment to student data sovereignty. Vonage's communication APIs potentially integrate with SchoolDay's tokenized communication services for secure school-parent communication without exposing contact information.
• California County Educational Technology Consortium (CCETC)coreStrategic or Co-development PartnerPartnership with California Streaming to create a secure ecosystem that protects students while expanding access to world-class content. CCETC partnered with SchoolDay for zero-trust EdTech ecosystem governance.
• GooglecoreTechnology or IntegrationLong-standing integration partner providing critical data integration services. SchoolDay enables Google Workspace for Education deployments with secure roster and SSO integration.
• CourseracoreTechnology or IntegrationPartnership to deliver secure, scalable, privacy-compliant capstone learning experiences. SchoolDay enables Coursera Career Academy integration with districts without sharing student PII.
• Lightspeed SystemscoreTechnology or IntegrationEight-year partnership ensuring seamless and accurate rostering within Lightspeed solutions. SchoolDay's flexibility in integrating student, staff, and class data powers Lightspeed's content filtering and safety solutions.
• 1EdTech (IMS Global Learning Consortium)coreStrategic or Co-development Partner1EdTech applauds SchoolDay's adoption of the OneRoster standard for secure data sharing. SchoolDay is a recipient of the IMS TrustEd Apps Seal and supports 1EdTech-certified app discovery in the platform.
• Student Data Privacy Consortium (SDPC)coreStrategic or Co-development PartnerMember of the Student Data Privacy Consortium, a community working on student data privacy standards, agreements, and best practices across the K-12 ecosystem.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationCloud services provider hosting SchoolDay technology and data systems. AWS environment conforms to SOC 1/SSAE 16/ISAE 3402, SOC 2, PCI DSS Level 1, ISO 27001, and FISMA standards. Amazon does not have authorized access to SchoolDay systems or data.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clever: Clever is the leading K-12 SSO and rostering platform, now owned by Kahoot. It directly competes with SchoolDay on identity, rostering, and EdTech app onboarding for K-12 districts, with a similar two-sided network of districts and EdTech vendors.
• ClassLink: ClassLink is a direct competitor offering federated SSO, rostering, and identity management specifically for K-12 districts. It overlaps heavily with SchoolDay's core platform and serves many of the same district CIO/IT personas.
• Identity Automation: Identity Automation provides identity and access management tailored to K-12 and higher education. It competes with SchoolDay on SSO, directory, and identity governance for school districts.

Emerging players

• Linq: Linq is a K-12 data integration platform serving districts and EdTech vendors with rostering and SIS connectivity. It competes with SchoolDay on data exchange infrastructure, particularly for districts seeking simplified vendor onboarding.
• LearnPlatform: LearnPlatform, now part of Instructure (Canvas), provides edtech management, usage analytics, and privacy/vetting workflows for districts. It competes with SchoolDay's Privacy Governance Console for app discovery and risk assessment.
• Edlink: Edlink is an API-first data exchange and integration platform for EdTech vendors. It overlaps with SchoolDay's vendor-side API offering and shares an API-first, standards-aligned approach to EdTech data integration.

Broad incumbents

• Google Workspace for Education: Google Workspace for Education bundles SSO, identity, and rostering for K-12 districts at no incremental cost. As the default identity provider in many districts, Google competes with SchoolDay on the underlying SSO/identity layer while also being an integration partner.
• Frontline Education: Frontline Education is a broad K-12 administrative platform with HR, finance, and student management modules. It overlaps with SchoolDay's data governance and integration management as part of a much larger administrative software portfolio.
• PowerSchool: PowerSchool is the dominant K-12 SIS with broad data, rostering, and analytics capabilities. While not a privacy-first orchestrator, its installed base and expanding platform make it a broad incumbent that overlaps with SchoolDay's data exchange and integration management functionality.
• Microsoft Education: Microsoft Education offers Entra ID (formerly Azure AD), rostering, and integration tooling for K-12 districts. Like Google, it competes with SchoolDay by bundling identity and SSO into its broader education productivity platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/schooldaycom
• Facebookfacebook.com/schooldaycom
• LinkedInlinkedin.com/company/school-day-finland

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Day