Edlink
Edlink operates a unified API platform that connects edtech companies to 25+ LMS, SIS, and identity/SSO providers through a single integration, serving 140+ edtech customers across 5,000+ educational institutions.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Edlink does
Edlink (legal entity Edlink API, Inc.) operates a unified API platform that enables edtech companies to integrate with school data systems through a single connection point rather than building dozens of individual integrations. The platform supports 25+ Learning Management Systems (Canvas, Schoology, Google Classroom, Microsoft Teams, D2L Brightspace, Moodle, Blackboard), Student Information Systems (PowerSchool, Infinite Campus, Skyward, Blackbaud, Veracross, Aeries, and others), and identity/SSO providers (Clever, ClassLink, RapidIdentity, Google, Microsoft), with support for education data standards including LTI 1.3, OneRoster, Ed-Fi, OIDC, OAuth, and SAML. The platform is structured around four product modules—SSO, Essential Rostering, Extended Data Types, and Coursework & Grade Sync—complemented by platform features for data enrichment, transformations (including AI prompt-based ones), sharing rules for privacy, regional data storage, real-time data feeds (AWS SQS, Google Pub/Sub, Azure Queue), and a recently launched Credential Monitor for Canvas security. Developer tools include a TypeScript SDK, Postman collection, and pre-built UI widgets.
The company serves primarily edtech companies building learning platforms and tools, with a secondary user base of K-12 schools, districts, and universities that consume Edlink-connected products. Its go-to-market is API-first and product-led, with free self-serve registration, comprehensive developer documentation, integrations achievable in as little as 4 weeks, and sales-assisted engagement for enterprise customers. Revenue is generated through a subscription-based API platform model with tiered pricing (a free tier is available for evaluation and a Startup Program targets early-stage companies), though specific pricing is not publicly disclosed. The company is privately held, founded around 2020, based in Austin, TX, employs 11–50 people, and has raised approximately $2 million in seed funding in 2022 from education-focused investors led by Firebrand Ventures.
Edlink firmographics
Firmographics- Name
- Edlink
- Legal name
- Edlink API, Inc.
- Website
- https://ed.link
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edlink operates a unified API platform that connects edtech companies to 25+ LMS, SIS, and identity/SSO providers through a single integration, serving 140+ edtech customers across 5,000+ educational institutions.
- Ownership category
- akta.pro rank
Edlink industry classification
Industry- Product category
- Education API Platform
- NAICS
- Educational Support Services (6117), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)
- akta.pro secondary industries
- Parent/Student Portals, Communications & Consent Management (EDAFAEAK), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)
Keywords
Where Edlink is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edlink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Platform Subscription: Subscription-based access to Edlink's unified API platform for LMS and SIS integrations. Pricing appears to be tiered based on scale and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for evaluation and small-scale implementations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Edlink product offering
Product offeringCore offering
Edlink provides a unified RESTful API platform that enables edtech companies to connect their products to learning management systems (LMS), student information systems (SIS), and identity providers through a single integration point. The platform offers four core product modules: Single Sign-On (SSO), Essential Rostering, Extended Data Types, and Coursework & Grade Sync, supporting 25+ education platforms including Canvas, Schoology, PowerSchool, Google Classroom, Microsoft Teams, Clever, and ClassLink.
Product overview
Edlink offers a unified API platform for edtech integrations with educational institutions. The core product is the Edlink Unified API, which connects edtech companies to LMS (Canvas, Schoology, Google Classroom, Microsoft Teams, Blackboard, D2L Brightspace, Moodle), SIS (PowerSchool, Infinite Campus, Skyward, Blackbaud, and 10+ others), and identity platforms (Clever, ClassLink, RapidIdentity). The platform is structured around four main product modules: Single Sign-On (SSO) for authentication, Essential Rostering for enrollment data sync, Extended Data Types for enriched student data, and Coursework & Grade Sync for bi-directional academic data exchange. Supporting platform features include Data Enrichment, Data Browser, Sharing Rules, Data Transformations (including AI prompts), Regional Data Storage, Data Feeds (SQS/Pub/Sub/Azure Queue), UI Widgets, TypeScript SDK, and Postman Collection. The recently launched Credential Monitor adds security monitoring capabilities for Canvas integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Edlink Unified API The core RESTful API platform that enables edtech companies to connect to LMS, SIS, and identity management systems through a single integration. Supports Graph API for bulk district-level data and User Data API for user-scoped operations, covering 25+ providers including Canvas, Schoology, PowerSchool, Google Classroom, Microsoft Teams, Clever, and ClassLink.
- Single Sign-On (SSO) Enables edtech products to connect to trusted authentication providers such as Google, Microsoft, Clever, and ClassLink, allowing users to log in through existing school accounts with a 99.99% uptime SLA.
- Essential Rostering Automated syncing of user and enrollment data from LMS and SIS systems, replacing manual CSV uploads and custom SFTP integrations for edtech products.
- Extended Data Types Enhanced data model supporting additional student information beyond basic roster data, including demographics, attendance, and behavioral data from education systems.
- Coursework & Grade Sync Bi-directional sync of assignments, submissions, and grades between edtech products and LMS gradebooks, including LTI 1.3 deep linking support.
Quantifiable outcome
- Edtech integrations delivered in as little as 4 weeks
- +3 more outcomes
Companies that use Edlink
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
Edlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability5 records
Feature10 records
Edlink partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- CanvascoreCanvas by Instructure is a major LMS provider that Edlink integrates with. Edlink is one of the largest third-party integration partners for Canvas (both API and LTI integrations). The partnership enables edtech companies to connect to Canvas LMS for rostering, SSO, and data synchronization.
- ClevercoreClever is an identity management platform for education. Edlink integrates with Clever for SSO and roster data. Clever uses Edlink for LMS integrations in Clever Complete. Clever launched integrations for Clever Complete with Edlink.
- ClassLinkcoreClassLink is an identity management and single sign-on solution for education. Edlink integrates with ClassLink for SSO and roster synchronization capabilities.
- PowerSchoolcorePowerSchool is a major SIS provider serving K-12 schools. Edlink integrates with PowerSchool for student information data, enrollment, and roster synchronization.
- Google ClassroomcoreGoogle Classroom is a widely used LMS for education. Edlink integrates with Google Classroom for roster data and assignment synchronization.
- Microsoft TeamscoreMicrosoft Teams is used as an LMS in many educational institutions. Edlink integrates with Microsoft Teams for rostering and data synchronization.
- SchoologycoreSchoology is an LMS by PowerSchool. Edlink integrates with Schoology for rostering, assignments, and grade synchronization.
- Infinite CampuscoreInfinite Campus is a widely-used SIS for K-12 education. Edlink integrates with Infinite Campus for student information, enrollment, and roster data.
- BlackbaudcoreBlackbaud provides SIS and fundraising solutions for education. Edlink integrates with Blackbaud for roster and student data synchronization.
- VeracrosscoreVeracross is an SIS for independent schools. Edlink integrates with Veracross for roster and enrollment data.
- D2L BrightspacecoreD2L Brightspace is an LMS used by higher education and K-12 institutions. Edlink integrates with Brightspace for rostering and coursework synchronization.
- MoodlecoreMoodle is an open-source LMS used globally. Edlink integrates with Moodle for rostering and data synchronization.
- SkywardcoreSkyward is an SIS provider for K-12 education. Edlink integrates with Skyward for student information and roster data.
- RapidIdentitycoreRapidIdentity is an identity management platform for education. Edlink integrates with RapidIdentity for SSO and roster data.
- Ed-FicoreEd-Fi is an education data standard. Edlink supports Ed-Fi implementations for interoperability with compliant SIS systems.
- OneRostercoreOneRoster is an education data standard for roster exchange. Edlink supports OneRoster API implementations for interoperability.
- 1EdTechcore1EdTech (formerly IMS Global) develops learning technology standards including LTI. Edlink supports LTI 1.3 and other 1EdTech standards.
Scale indicators11 records
Edlink competitors and assessment
Company assessmentEmerging players
- Schoolytics: Edtech data platform sitting on top of Google Classroom and SIS data to surface analytics for educators. Overlaps with Edlink's data enrichment and analytics use cases for a narrower segment.
- EdConnect: Edtech integration and rostering service provider serving a similar edtech-developer audience. Direct competitor in the LMS/SIS connector space, though with a smaller footprint than Edlink.
Broad incumbents
- Instructure (Canvas): Owner of Canvas LMS, one of Edlink's largest third-party integration partners. Could conceivably compete at the integration layer via its App Center and LTI ecosystem.
- PowerSchool: Dominant K-12 SIS (and owner of Schoology LMS) with its own Unified Classroom and integration marketplace. A core data source for Edlink, but also a potential competitor if it expands its own connector/API offerings.
- Auth0 (Okta): Identity-as-a-service platform supporting OIDC and OAuth flows used by Edlink customers and supported in Edlink's SSO guides. Competes at the SSO layer with a much broader developer footprint.
- OneLogin (OneRoster-capable identity provider): Enterprise identity provider supporting education standards like OneRoster and SAML/OIDC. Provides SSO infrastructure that overlaps with Edlink's authentication layer as part of a broader IAM portfolio.
Direct peers
- Clever: Identity management and rostering platform for K-12, providing SSO and student data sync to districts and edtech apps. Direct peer to Edlink's SSO and rostering offerings, and also a partner/customer via Clever Complete integrations.
- ClassLink: Identity, SSO, and rostering platform serving K-12 districts. Competes head-on with Edlink's identity and rostering API, and is also one of Edlink's integration endpoints.
Others
- 1EdTech (IMS Global): Standards body that defines LTI, OneRoster, and other education interoperability specifications Edlink relies on. Adjacent enabler rather than direct competitor, but its roadmap shapes Edlink's product.
- RosterLink / Ed-Fi Alliance: Ed-Fi Alliance stewards the Ed-Fi data standard which Edlink implements. Not a direct commercial peer, but a key ecosystem participant that influences Edlink's interoperability roadmap.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Edlink social profiles
Digital presenceEdlink compliance and trust
Trust signalCompliance4 records
Edlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edlink leadership team
Management profileNumber of profiles
Profiles3 records
Edlink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edlink
What does Edlink do?
Edlink provides a unified RESTful API platform that enables edtech companies to connect their products to learning management systems (LMS), student information systems (SIS), and identity providers through a single integration point. The platform offers four core product modules: Single Sign-On (SSO), Essential Rostering, Extended Data Types, and Coursework & Grade Sync, supporting 25+ education platforms including Canvas, Schoology, PowerSchool, Google Classroom, Microsoft Teams, Clever, and ClassLink.
Is Edlink a public or private company?
Edlink is a private company. It is classified as venture growth investor backed and is currently operating.
When was Edlink founded?
Edlink was founded in 2020. It employs 11 to 50 people.
Where is Edlink based?
Edlink is headquartered in Austin, United States, in the North America region.
How does Edlink make money?
One revenue line is on record: API Platform Subscription.
Who are Edlink's main competitors?
Emerging players on record are Schoolytics and EdConnect. Broad incumbents are Instructure (Canvas), PowerSchool, Auth0 (Okta) and OneLogin (OneRoster-capable identity provider). Direct peers are Clever and ClassLink. Others are 1EdTech (IMS Global) and RosterLink / Ed-Fi Alliance.
Does Edlink have an API?
Yes. Edlink provides a RESTful API that enables developers of educational software to quickly connect to a variety of school data sources. The API contains three main components: (1) Graph API - enables access to bulk school/district-level data through a single set of endpoints, with bi-directional data flow to retrieve and post data; (2) User Data API - provides single sign-on, rostering, content, and gradebook integration scoped to authenticated users; (3) Meta API (alpha) - enables access to Edlink dashboard inner workings like creating sharing rules. The API supports data from LMS, SIS, and identity platforms via API, LTI, OneRoster, and Ed-Fi implementations. A TypeScript SDK is available, along with Postman collections for developers. Developer documentation is at ed.link/docs/api/v2.0/overview.
What industry is Edlink in?
Edlink's product category is Education API Platform. Its primary akta.pro industry code is BPADAKAH, Digital Learning, EdTech Enablement & Connectivity for Education, with a secondary code of EDAFAEAK, Parent/Student Portals, Communications & Consent Management. Its NAICS code is 6117 and its SIC code is 7373.