Fulllife
Fulllife is a French eco-responsible direct-to-consumer streetwear brand selling officially licensed gaming and esports apparel to global gamers and esports fans across 40+ countries through its e-commerce platform.
- Company typePrivate
- Founded2020
- HeadquartersBiarritz, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fulllife does
Fulllife is a French privately held direct-to-consumer streetwear brand that sells eco-responsible apparel and merchandise targeted at the global gaming and esports community. The company's product portfolio spans core apparel categories (t-shirts, hoodies, jackets, jerseys, pants, socks, underwear, accessories) and a broad catalog of officially licensed collections built on partnerships with major gaming and entertainment IP holders — including Riot Games (League of Legends, Arcane, Valorant), Activision (Call of Duty), Ubisoft (Assassin's Creed, Rainbow Six Siege), Blizzard (World of Warcraft), Epic Games (Fortnite), Netflix (Stranger Things), Square Enix (Tomb Raider), EA (Battlefield), and Psyonix (Rocket League) — as well as five top-tier European esports organizations (Karmine Corp, Team Vitality, G2, Fnatic, Team Heretics).
Fulllife firmographics
Firmographics- Name
- Fulllife
- Legal name
- Fulllife
- Website
- https://full.life
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fulllife is a French eco-responsible direct-to-consumer streetwear brand selling officially licensed gaming and esports apparel to global gamers and esports fans across 40+ countries through its e-commerce platform.
- Ownership category
- akta.pro rank
Fulllife industry classification
Industry- Product category
- Gaming Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
Where Fulllife is headquartered
LocationHeadquarters
- HQ city
- Biarritz
- HQ country
- France
- HQ region
- Europe
Markets served
Fulllife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue from direct-to-consumer sales of licensed streetwear and apparel through the official e-commerce store, including t-shirts, hoodies, jerseys, jackets, accessories, and collector items at various price points.
- Licensing Royalties: Revenue generated through official licensing partnerships with major gaming franchises (Stranger Things, Arcane, League of Legends, Call of Duty, etc.) and esports organizations (Karmine Corp, Team Vitality, G2, Fnatic, Team Heretics).
- Capsule Rewards Program: Customer loyalty program offering rewards and bonuses for repeat purchases, driving customer retention and lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fulllife product offering
Product offeringCore offering
Fulllife designs, sources, and sells premium eco-responsible streetwear apparel—including T-shirts, jerseys, hoodies, jackets, pants, socks, underwear, and accessories—targeted at video game players and esports fans. Products are sold both under Fulllife's own sub-brands (Chroma, Core) and under official licenses from major gaming franchises and esports organizations. A Capsule rewards program and the proprietary NanoMatter™ material platform for esports pro kits supplement the core apparel offering.
Product overview
Fulllife is a French eco-responsible streetwear brand for video game lovers, offering a unified e-commerce platform that sells licensed gaming merchandise alongside its own sub-brands. The portfolio includes core apparel products (T-shirts, jerseys, hoodies, jackets, pants, socks, underwear, accessories) across multiple licensed video game collections (Stranger Things, Arcane, League of Legends, Valorant, Call of Duty, Assassin's Creed, World of Warcraft, Tomb Raider, Rainbow Six Siege, Battlefield, Rocket League, Fortnite, EVA, Alpine) and esports team partnerships (Karmine Corp, Team Vitality, G2, Fnatic, Team Heretics). Fulllife also operates its own sub-brands including Chroma (gaming-themed) and Core (core streetwear), plus collector item tiers (Rare, Legendary, Artefact), and the NanoMatter esport technology platform. The brand emphasizes premium eco-friendly materials and serves the global gaming community through direct-to-consumer online sales.
Differentiator
Problem solved
Functional benefit
Products and services
- T-shirts
Companies that use Fulllife
Customer profileSegments3 records
Ideal customer profiles4 records
Fulllife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Fulllife partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Karmine CorpcoreMajor esports organization with dedicated collection on Fulllife. Products include the 2025 Eternal Jacket and NanoMatter™ pro kit. Karmine Corp is a flagship esports partner with exclusive merchandise and co-branded designs.
- Team VitalitycoreEuropean esports powerhouse with official team merchandise collection. Dedicated product line featuring team-branded apparel and accessories for fans.
- G2 EsportscoreLeading global esports organization with official G2 merchandise collection on the platform.
- FnaticcoreMajor esports brand with dedicated Fnatic merchandise collection available through Fulllife.
- Team HereticscoreSpanish esports organization with official team merchandise available through the Fulllife platform.
- Esports World CupcoreFlagship partnership for Esports World Cup 2026 in Paris. Fulllife operates the World Esports Jersey Bar, selling official jerseys for all participating teams, exclusive partner items, and event-exclusive products at Hall 1, Parc des Expositions de Versailles.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fulllife competitors and assessment
Company assessmentDirect peers
- 100 Thieves: 100 Thieves is a gaming lifestyle brand with an apparel DTC business built around esports identity and streetwear — overlapping Fulllife's positioning at the intersection of streetwear fashion and gaming culture.
- Cloud9: Cloud9 is a major esports organization with its own official merchandise and apparel DTC store — competing directly with Fulllife's esports team partnership model for fan dollars.
- Numskull Designs: Numskull Designs is a UK-based licensed gaming merchandise and collectibles company — comparable to Fulllife in product mix (apparel, accessories, collector items) and licensed IP focus.
- J!NX: J!NX is a US-based gaming lifestyle apparel and merchandise brand selling officially licensed video game clothing and accessories — directly comparable to Fulllife's licensed gaming streetwear DTC model.
- G2 Esports Official Store: G2 Esports operates its own official merchandise DTC channel — directly competing with Fulllife's G2-branded collection and serving the same esports fan segment.
- Fnatic Shop: Fnatic's official store sells licensed team apparel and accessories globally — directly comparable to Fulllife's Fnatic collection and a potential disintermediation risk.
- Riot Games Merchandise: Riot Games operates its own official merchandise store for League of Legends, Valorant and Arcane — the IP licensor that also competes with Fulllife as a direct-to-fan channel.
Broad incumbents
- Fanatics: Fanatics operates one of the largest licensed sports merchandise platforms globally and has expanded into esports — a broad incumbent competitor with overlapping licensed apparel capabilities but a much wider portfolio.
Emerging players
- Represent CLO: Represent is a premium streetwear brand that has expanded into gaming-adjacent lifestyle — a comparable premium-tier streetwear DTC operator targeting overlapping young consumer demographics.
- Ripple Junction: Ripple Junction is a US-based licensed pop-culture and gaming apparel brand — comparable to Fulllife in licensed IP-driven DTC apparel and accessories, though with a broader entertainment (not just gaming) focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fulllife social profiles
Digital presenceFulllife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fulllife leadership team
Management profileNumber of profiles
Fulllife funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fulllife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fulllife
What does Fulllife do?
Fulllife designs, sources, and sells premium eco-responsible streetwear apparel—including T-shirts, jerseys, hoodies, jackets, pants, socks, underwear, and accessories—targeted at video game players and esports fans. Products are sold both under Fulllife's own sub-brands (Chroma, Core) and under official licenses from major gaming franchises and esports organizations. A Capsule rewards program and the proprietary NanoMatter™ material platform for esports pro kits supplement the core apparel offering.
Is Fulllife a public or private company?
Fulllife is a private company. It is classified as unknown and is currently operating.
When was Fulllife founded?
Fulllife was founded in 2020. It employs 1 to 10 people.
Where is Fulllife based?
Fulllife is headquartered in Biarritz, France, in the Europe region.
How does Fulllife make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are licensing Royalties and capsule Rewards Program.
Who are Fulllife's main competitors?
Direct peers on record are 100 Thieves, Cloud9, Numskull Designs, J!NX, G2 Esports Official Store, Fnatic Shop and Riot Games Merchandise. Fanatics is listed as a broad incumbent. Emerging players are Represent CLO and Ripple Junction.
Does Fulllife have an API?
No public API is recorded for Fulllife.
What industry is Fulllife in?
Fulllife's product category is Gaming Streetwear Apparel. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel). Its NAICS code is 458110 and its SIC code is 5600.