Team Vitality
Team Vitality is a French privately held esports organization founded in 2013 that fields competitive teams across CS2, Valorant, Rocket League, and LEC, monetizing through sponsorships, branded merchandise, licensing, B2B services, and tournament winnings.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Team Vitality does
Team Vitality is a French privately held esports organization founded in 2013 and headquartered in Paris, operating competitive teams across Counter-Strike 2, Valorant, Rocket League, the League of Legends EMEA Championship (LEC), and Mobile Legends. The organization runs five distinct revenue streams: tournament prize winnings, direct-to-consumer merchandise and apparel sales through vitality.gg e-commerce and the 75m² V.Shop physical retail store at its 400m² V.Hive flagship, sponsorship and partnership deals, B2B professional services (bootcamp rentals, corporate events, gaming animations, masterclasses), and brand licensing. Pricing for jerseys ranges from $27 to $112 with customization add-ons of €15, while B2B services are quote-based.
The company's product surface spans the V.Hive mobile application (a gamified fan engagement platform with quests, leaderboards, battle pass, and community tournaments), team-specific merchandise lines for each competitive roster, lifestyle and travel collections, and digital in-game items such as Valorant VCT 2025 bundles. Technology is concentrated in the V.Hive ecosystem rather than proprietary AI or ML, with the physical V.Hive space integrating a gaming internet cafe (V.Play), coffee shop (V.Cafe), retail store (V.Shop), and player training facility (V.Bootcamp) under a single roof. Distribution combines direct e-commerce with global shipping, physical retail, partner retail through E.Leclerc, third-party marketplaces, and B2B direct sales.
Team Vitality serves two distinct customer segments. The primary B2C segment consists of esports fans and fashion-conscious consumers purchasing branded apparel, jerseys, and lifestyle products globally. The B2B segment comprises enterprise partners seeking access to engaged esports audiences, including E.Leclerc (retail), Fulllife (kit supplier), ASUS ROG (gaming hardware), Stake (crypto), Blacklyte (furniture), Nescafe (consumer goods), ALDI (retail), PSG Esports (sports crossover), and Skin.Land (digital marketplace). The organization has raised approximately €50 million from Rewired.gg across multiple funding rounds, acquired Indonesia's Bigetron Esports in May 2025 to enter Southeast Asia under the 'Bigetron by Vitality' brand, and has secured recognition including three CS2 Major titles, an ESL Grand Slam in Rocket League, and Esports PC Player of the Year for ZywOo in 2025.
Team Vitality firmographics
Firmographics- Name
- Team Vitality
- Legal name
- Team Vitality
- Website
- https://vitality.gg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Team Vitality is a French privately held esports organization founded in 2013 that fields competitive teams across CS2, Valorant, Rocket League, and LEC, monetizing through sponsorships, branded merchandise, licensing, B2B services, and tournament winnings.
- Ownership category
- akta.pro rank
Team Vitality industry classification
Industry- Product category
- Esports Organization
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Esports Tournament Sponsorships & Partnerships (MPAGANAM)
Keywords
Where Team Vitality is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Team Vitality business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Tournament Prize Winnings: Revenue from competitive esports tournament victories across multiple game titles including CS2, Valorant, Rocket League, and LEC
- Merchandise and Apparel Sales: Direct-to-consumer sales of jerseys, streetwear, accessories through e-commerce and physical V.Shop retail location
- Sponsorship and Partnership Revenue: Partnership deals with brands including E.Leclerc, Fulllife, ASUS ROG, Stake, ALDI, PSG Esports, and other sponsors across esports, lifestyle, and retail sectors
- B2B Services: Professional services including gaming animations, V.Hive rentals for corporate events, bootcamp reservations, and masterclasses for businesses and teams
- Licensing: Brand licensing agreements allowing third parties to use Team Vitality intellectual property and brand assets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pro Jersey 2026 - $90 |
| One time/ perpetual license | Pay-as-you-go | Event Jerseys (Cologne 2026, Masters London) - $90-$112 |
| Unit Pricing | Pay-as-you-go | Lifestyle/Apparel - $17-$157 |
| Other | Multi-year contract | B2B Services - Quote-based |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Team Vitality product offering
Product offeringCore offering
Team Vitality operates competitive esports teams across CS2, Valorant, Rocket League, and League of Legends (LEC), and monetizes through branded merchandise sales (jerseys, apparel, accessories, digital items) via direct e-commerce and physical retail, B2B services including brand sponsorships, licensing, bootcamp rentals, corporate event hosting, gaming animations, and masterclasses, and tournament prize winnings. The organization maintains an integrated community ecosystem anchored by the proprietary V.Hive platform (mobile app with quests, leaderboards, and battle pass) and a 400m² physical V.Hive flagship in Paris combining retail, café, gaming, and training facilities.
Product overview
Team Vitality is a global esports organization operating as a multi-title competitive team across Counter-Strike 2, Valorant, Rocket League, and League of Legends (LEC). The company's commercial operations center on an official merchandise store selling branded apparel and accessories, including Pro Jersey 2026 collection designed with Fulllife featuring NanoMatter™ fabric technology, the Essentials lifestyle collection, Travel Kit performance gear, and specialty collaborations such as DearBBall Rocket League collection and PSG Esports partnership jerseys. The organization maintains a physical presence through V.Hive, a 400m² flagship venue in Paris housing retail (V.Shop), gaming (V.Play), cafe (V.Cafe), and training facilities (V.Bootcamp). Digital offerings include the V.Hive gamification app with quests, battle passes, and community tournaments, plus digital items like Valorant VCT bundles. The portfolio spans team-specific merchandise for CS2, Valorant, Rocket League, LEC, and Rising Bees teams, with regional expansion through Bigetron by Vitality in Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- V.Hive: 400m² headquarters in Paris combining internet cafe, coffee shop, retail store, and player training facility (V.Bootcamp). Includes V.Play, V.Cafe, V.Shop, and V.Bootcamp spaces.
- KARE
- V.Hive App
Products and services
- Official Merchandise Store
- Pro Jersey 2026
Quantifiable outcome
- 3 Major titles in CS2 (2023, 2024, 2025)
- +3 more outcomes
Companies that use Team Vitality
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Team Vitality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Team Vitality partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- E.LeclerccoreStrategic partnership with French retail giant E.Leclerc marking the retailer's first entry into esports sponsorship. Branding appears across multiple Team Vitality competitive teams with plans for retail engagement activities including Rocket League competition (E.Leclerc Challenge).
- FulllifecoreMulti-year partnership naming Fulllife as official kit supplier for professional teams through mid-2026. Collaboration unveiled 2026 Pro Jersey featuring Team Vitality's signature yellow-and-black design using NanoMatter performance fabric, manufactured in Portugal from recycled materials.
- Skin.LandminorOfficial partnership with Counter-Strike 2 skin marketplace to enhance skin trading experience for players and fans through exclusive digital experiences and shared values of innovation and community.
- Bigetron EsportscoreAcquisition of Indonesia's Bigetron Esports to expand presence in Southeast Asia and mobile gaming market. Rebranded as 'Bigetron by Vitality' with joint leadership from Bigetron's CEO and Team Vitality executives.
- ASUS Republic of GamersmajorASUS ROG esports partnership providing gaming gear and equipment. ROG launched Vitality Edition mouse pad and expanded esports collaborations including deals with Cloud9 and KIWOOM DRX while building on existing collaboration.
- StakemajorStake brand partnership visible on team jerseys and merchandise, crypto casino platform co-owned by Ed Craven and Bijan Tehrani.
- Paris Saint-Germain (PSG Esports)majorCollaboration on PSG Esports x Vitality jersey for 2025-2026 season featuring PSG branding alongside Team Vitality bee and Eiffel Tower design.
- ALDIminorMainstream brand partnership with German retailer ALDI as part of continued investment from mainstream brands in esports.
- DearBBallminorCollaboration celebrating Rocket League team's historic season with limited-edition collector products including hoodies, t-shirts, and crewnecks featuring team players (Zen, Exotiik, Stizzy, apEX, Ropz, ZywOo, Mezii).
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Team Vitality competitors and assessment
Company assessmentDirect peers
- Astralis: Danish CS2-focused esports organization with historical Major pedigree. Comparable given European base, CS2 competitive overlap, and similar apparel-and-content monetization model.
- Team Liquid: Dutch-founded global multi-game esports organization competing in LoL, CS2, Dota 2, Valorant, and more. Highly comparable in scope, international footprint, and content/community platform investment.
- Karmine Corp: French esports organization competing in LEC, Valorant, and Rocket League. Most direct French domestic competitor to Team Vitality with overlapping target audience and similar lifestyle-merchandise model.
- FaZe Clan: US-headquartered multi-title esports and lifestyle organization with strong CS2, Fortnite, and content presence. Closest peer in terms of lifestyle-brand identity, streetwear crossover, and content-driven fan engagement.
- Cloud9: North American multi-game esports organization competing in LoL (LCS), CS2/Valorant, and other titles. Comparable in multi-title breadth and major partnership deals (ASUS ROG partnership mirrors Team Vitality's).
- T1: Korean multi-title esports organization (League of Legends, Valorant, etc.) backed by SK Telecom. Relevant peer given multi-game championship pedigree, large roster of sponsors, and international fan base.
- 100 Thieves: Los Angeles-based esports org and lifestyle apparel brand competing in LoL, Valorant, and CS2. Direct comparable given heavy emphasis on apparel and streetwear, premium DTC e-commerce, and crossover brand identity.
- G2 Esports: Berlin-based multi-title esports organization competing in LoL (LEC), CS2, Valorant, Rocket League, and more. Closest European peer to Team Vitality in terms of multi-game breadth, European footprint, and lifestyle-brand crossover into apparel and content.
- Natus Vincere (NAVI): Ukrainian-founded multi-title esports organization competing in CS2, Dota 2, and other titles. Direct peer given similar multi-game strategy, CS2 Major pedigree, and comparable global brand positioning.
- Fnatic: London-headquartered legacy esports org with rosters across LoL, CS2/Valorant, and Dota 2. Direct comparable given European origin, multi-title strategy, and branded merchandise operations through Fnatic Gear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Vitality social profiles
Digital presenceTeam Vitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Vitality leadership team
Management profileNumber of profiles
Profiles2 records
Team Vitality subsidiaries and ownership
Company hierarchySubsidiaries1 record
Team Vitality funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Vitality M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Vitality
What does Team Vitality do?
Team Vitality operates competitive esports teams across CS2, Valorant, Rocket League, and League of Legends (LEC), and monetizes through branded merchandise sales (jerseys, apparel, accessories, digital items) via direct e-commerce and physical retail, B2B services including brand sponsorships, licensing, bootcamp rentals, corporate event hosting, gaming animations, and masterclasses, and tournament prize winnings. The organization maintains an integrated community ecosystem anchored by the proprietary V.Hive platform (mobile app with quests, leaderboards, and battle pass) and a 400m² physical V.Hive flagship in Paris combining retail, café, gaming, and training facilities.
Is Team Vitality a public or private company?
Team Vitality is a private company. It is classified as venture growth investor backed and is currently operating.
When was Team Vitality founded?
Team Vitality was founded in 2013. It employs 101 to 250 people.
Where is Team Vitality based?
Team Vitality is headquartered in Paris, France, in the Europe region.
How does Team Vitality make money?
Five revenue lines are on record. Tournament Prize Winnings are the primary driver. The others are merchandise and Apparel Sales, sponsorship and Partnership Revenue, B2B Services and licensing.
Who are Team Vitality's main competitors?
Direct peers on record are Astralis, Team Liquid, Karmine Corp, FaZe Clan, Cloud9, T1, 100 Thieves, G2 Esports, Natus Vincere (NAVI) and Fnatic.
Does Team Vitality have an API?
No public API is recorded for Team Vitality.
What industry is Team Vitality in?
Team Vitality's product category is Esports Organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.). Its NAICS code is 711211 and its SIC code is 7997.