What Team Heretics does

Team Heretics is a privately held Spanish esports organization founded in 2016 and headquartered in Madrid (Calle Ulises 108, Planta 3). The company fields professional rosters across seven competitive game titles: League of Legends (LEC and Superliga), Valorant (VCT EMEA), Call of Duty (CDL), Brawl Stars, Rainbow Six, and Marvel Rivals. The company has achieved VCT Europe championship recognition and operates a sub-brand, Miami Heretics, indicating an intent to extend reach into North American audiences.

The commercial model rests on three pillars. First, sponsorship and partnership revenue from a roster that includes Hyundai and Winamax as Main Partners, alongside Official Partners such as Logitech, Zowie (BenQ), Theta Network, Noblechairs, Fantokens, Maysun, FullLife, and La Casa de las Carcasas, plus collaboration partners for co-branded merchandise (Warburton, Kaotiko, Belaguer, FICK, NewBreed). Second, direct-to-consumer merchandise sales through a bilingual (Spanish/English) PrestaShop-based online storefront priced in EUR and USD, with product lines including the PRO KIT jersey, seasonal SS/FW collections, gaming luggage in collaboration with NewBreed, and the Miami Heretics sub-brand. Third, fan engagement and community monetization through the TH Fan Token (on Theta Network) which gates exclusive merchandise, alongside Heretics TV on YouTube, social media, the TH XP content platform, and in-person watchparties at the Madrid headquarters. The tech stack is conventional e-commerce (Stripe payments, Google Analytics, Sendinblue email); no proprietary AI/ML technology is disclosed.

The organization is led by founder and CEO Antonio Catena Poderoso. The business serves a global fan base primarily composed of European and Spanish-speaking esports enthusiasts, with an English-language storefront extending reach.

Name

Team Heretics

Legal name

Team Heretics

Website

https://teamheretics.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Team Heretics is a privately held, Madrid-based Spanish esports organization founded in 2016 that fields professional rosters in seven titles (LEC, VCT, CDL, Brawl Stars, Rainbow Six, Marvel Rivals) and generates revenue through sponsorships, direct-to-consumer merchandise, and a blockchain-based fan token.

Ownership category

akta.pro rank

Product category

Professional Esports

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Professional esports teams
• Esports merchandise sales
• Competitive gaming leagues
• Fan token engagement
• Gaming apparel retail

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Merchandise Sales: Direct-to-consumer sales of branded apparel and accessories including jerseys, hoodies, t-shirts, pants, caps, bags, and collectibles through their official online store. Products are priced in EUR and USD, sold globally via e-commerce.
2. Fan Token: Team Heretics has a dedicated fan token (TH Fan Token) enabling fan engagement and potentially exclusive access to certain products and experiences.
3. Sponsorship Revenue: Partnerships with sponsors including Hyundai, Winamax, Logitech, Zowie, and others providing financial support in exchange for brand visibility across esports teams and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Team Heretics is a Spanish professional esports organization that fields competitive teams across multiple game titles (VCT Valorant, LEC and Superliga League of Legends, CDL Call of Duty, Brawl Stars, Rainbow Six, Marvel Rivals). The organization sells branded merchandise including official team jerseys, seasonal apparel, anniversary collections, gaming accessories, and accessories through its own bilingual e-commerce storefront. It also operates the TH Fan Token for fan engagement, hosts community watchparty events at its Madrid headquarters, and produces content via Heretics TV.

Product overview

Team Heretics is a Spanish esports organization operating professional teams across multiple competitive games including League of Legends (LEC), Valorant (VCT), Call of Duty (CDL), Brawl Stars, Rainbow Six, and Marvel Rivals. The company's commercial offerings center on merchandise and fan engagement rather than software products. The product portfolio consists primarily of apparel and accessories including the PRO KIT 2026 team jersey collection, seasonal clothing lines (SPRING SUMMER 26', HERETICS SS25, FW25 Cool Kids Machine, COLOR PACK), anniversary collections, gaming accessories in partnership with NEWBREED (cases and luggage), and the Miami Heretics sub-brand. Digital offerings include the TH Fan Token built on Theta Network for blockchain-based fan engagement, TH XP content platform, and community watchparty events. The company also maintains collaborations with Noblechairs (gaming chairs), Logitech (gaming gear), Kaotiko, Belaguer, La Casa de las Carcasas, Warburton, and Fick for co-branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO KIT 2026 Official Jerseys and Apparel Official team merchandise collection for 2026, including jerseys for LEC and VCT teams, jackets, and hoodies designed in Spain, priced at €60-€70.
• Spring Summer 26 Apparel Collection Seasonal Spring/Summer 2026 clothing collection featuring Victory Knit, Origin Crewneck, Clutch Zip Hoodie, University Heretics Hoodie and Pants, 2000 Tee, Coral Tee, Double XP Tee, and University Heretics Tee, priced €20-€60.50.
• Heretics FW25 - Cool Kids Machine Collection Fall/Winter 2025 Cool Kids Machine collection featuring t-shirts and hoodies in brown and white colorways.
• Heretics Color Pack Collection Versatile everyday wear collection including Tank Top, Crop Top, Oversized Fit Tees in multiple colors, Overhead Hoodies, and Color Pack Sweatpants.
• Anniversary Collection Special anniversary merchandise including Racing Jacket 9º Aniversario, MX Jersey 9º Aniversario, token-holder-only pendant, 8º Aniversario keychain, and 7º Aniversario pins.
• Heretics x NewBreed Gaming Accessories Gaming-oriented luggage and gear in collaboration with NewBreed, including backpacks (€50), suitcases (€80), hand luggage (€60), controller covers (€20), keyboard covers (€20), and mouse bags (€15).
• TH Fan Token Blockchain-based fan token (built on Theta Network / Fantokens) enabling holders to access exclusive merchandise (e.g., anniversary pendants) and deeper community engagement.
• Professional Esports Teams Professional competitive esports teams fielded by Team Heretics across League of Legends (LEC and Superliga), Valorant (VCT), Call of Duty (CDL), Brawl Stars, Rainbow Six, and Marvel Rivals.
• Miami Heretics Sub-Brand Merchandise Sub-brand storefront featuring Miami-themed merchandise including Snapback Cap and branded accessories, targeted at North American and international markets.
• Mystery Bag Surprise merchandise bag containing random Team Heretics products sold at a discounted price.
• TH XP Content Platform Fan engagement platform and content creation initiative connecting the Heretics community through digital content.
• Watchparty Events In-person community events held at Team Heretics' Madrid headquarters (Calle Ulises 108 Planta 3) for watching major competitive esports tournaments such as CDL Major IV Paris.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered main partner, official partner, collaboration partner and payment processing.

• Hyundaimain partnerOthersHyundai is listed as the Official Car partner of Team Heretics. The partnership provides the organization with automotive sponsorship support.
• Winamaxmain partnerOthersWinamax is the Official Betting partner of Team Heretics. The French online poker and sports betting operator provides sponsorship backing for the esports organization.
• Logitechofficial partnerTechnology or IntegrationLogitech is the Official Gaming Gear partner, providing gaming equipment including keyboards, mice, and accessories to Team Heretics players.
• Zowie (BenQ)official partnerTechnology or IntegrationZowie is the Official Monitor partner, providing professional gaming monitors to Team Heretics esports teams.
• Fantokensofficial partnerTechnology or IntegrationFantokens is the Official Fan Token partner, providing the blockchain-based fan token infrastructure for Team Heretics' TH Fan Token.
• Maysunofficial partnerOthersMaysun is the Official Health & Performance partner, likely providing health and performance-related services or products to the esports athletes.
• Theta Networkofficial partnerTechnology or IntegrationTheta Network is an Official Partner, providing blockchain and decentralized video streaming technology partnership.
• FullLifeofficial partnerOthersFullLife is the Official Technical Sponsor, providing technical solutions and support for the organization.
• La Casa de las Carcasasofficial partnerChannel Partner/ Reseller/ DistributorLa Casa de las Carcasas is the Official Cases partner, providing phone cases and accessories featuring Team Heretics branding.
• Noblechairsofficial partnerTechnology or IntegrationNoblechairs is the Official Gaming Chair partner, providing premium gaming chairs to Team Heretics players. Collaboration includes Team Heretics Edition gaming chairs.
• Warburtoncollaboration partnerOthersWarburton collaborated with Team Heretics on merchandise collections, including HERETICS X WARBURTON collaboration.
• Kaotikocollaboration partnerOthersKaotiko collaborated with Team Heretics on apparel collections as part of the HERETICS X KAOTIKO collaboration.
• Belaguercollaboration partnerOthersBelaguer collaborated with Team Heretics on merchandise collections including HERETICS X BELAGUER collaboration.
• NewBreedcollaboration partnerOthersNewBreed collaborated with Team Heretics on gaming luggage and travel gear including backpacks, suitcases, hand luggage, and protective cases for controllers and keyboards.
• FICKcollaboration partnerOthersFICK collaborated with Team Heretics on merchandise collections including HERETICS X FICK collaboration.
• Stripepayment processingTechnology or IntegrationStripe provides payment processing infrastructure for the e-commerce storefront, enabling secure credit card transactions with fraud prevention capabilities (__stripe_mid, __stripe_sid cookies).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fnatic: UK-based legacy esports organization with rosters in LEC, VCT, and other titles. Comparable as a long-standing European multi-game org with mature DTC merchandise and global sponsorship portfolio.
• Team Vitality: French esports organization competing across LoL (LEC), VCT EMEA, and other titles. Direct peer given shared European multi-game roster strategy and similar brand-led DTC approach.
• G2 Esports: Berlin-based multi-game esports organization competing in LEC, VCT EMEA, and other top-tier leagues. Closest direct peer to Team Heretics by virtue of multi-title European footprint, DTC merchandise business, and blue-chip sponsorship model.
• Karmine Corp: French esports club with strong LEC and VCT EMEA presence. Comparable multi-title European competitor with rapidly growing fan-token and content-driven community model.
• FaZe Clan: Global multi-game esports and lifestyle brand with teams across multiple titles. Comparable as a content- and merchandise-led organization, though at larger global scale than Team Heretics.
• Astralis: Danish esports organization competing across multiple top-tier titles with a heritage of competitive success. Direct peer in the European multi-game esports category with established brand equity.
• MAD Lions: Spanish-origin esports organization also competing in LEC, owned by OverActive Media. Direct competitor for Spanish-language fandom, LEC slots, and regional sponsorship budgets.

Regional players

• Movistar Riders: Spanish esports organization with LEC Superliga presence. Regional peer competing for the same Spanish-speaking fan base and domestic sponsorship pool.

Emerging players

• Heroic: European esports organization with growing presence across competitive titles. Emerging peer with overlapping multi-game ambitions but smaller commercial footprint than Team Heretics.

Broad incumbents

• Cloud9: North American multi-game esports organization with LEC and CDL slots. Broad incumbent peer due to overlapping competitive presence and similar multi-title roster strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teamheretics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Heretics