GPS Dental
GPS Dental is a privately held Dental Support Organization founded by practicing dentists in 2015 that provides non-clinical administrative, operational, marketing, and revenue cycle management services to 100+ affiliated practices and 300+ dentists across 28 U.S. states while preserving partner clinical autonomy.
- Company typePrivate
- Founded2015
- HeadquartersJonesboro, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What GPS Dental does
GPS Dental, operating under the legal name Guided Practice Solutions, is a Dental Support Organization (DSO) founded in 2015 by practicing dentists Dr. Hunter Smith (CEO) and Dr. Will Little in Jonesboro, Arkansas. The company provides non-clinical administrative, operational, marketing, HR, payroll, insurance verification, accounting, and revenue cycle management services to affiliated dental practices, while partners retain full clinical autonomy. Its target customers are existing practicing dentists seeking operational relief or equity realization, as well as dental school and residency graduates seeking a lower-friction path to practice ownership, with an ideal partner profile defined as multi-doctor practices generating $1.5M+ revenue with six or more operatories.
The core technology stack is assembled rather than built in-house, anchored by two enterprise partnerships: VideaHealth, whose dental AI platform has been rolled out across 100+ practices for radiographic analysis (detecting decay, bone loss, and pathology) and treatment planning; and Liine, an AI-powered marketing analytics platform that delivered a documented 79.5% increase in new patient bookings and 25% reduction in cost-per-booking across the network. Supporting infrastructure includes The Compass partner portal, HIPAA-compliant AI applications spanning NLP, predictive analytics, and process automation across patient communications, scheduling, RCM, and NPS tracking, and recurring forums (ENGAGE annual leadership conference, Hygienist Conference, The Vault Podcast) that double as partner-acquisition and retention channels.
The business model is a managed-services DSO: GPS Dental earns through partnership fees and service arrangements with affiliated practices on multi-year contracts, with pricing quote-based and not publicly disclosed. Distribution is via a direct field sales team plus an organic referral pipeline from the existing 300+ dentist network across 28 states. The company is privately held, with a strategic growth investment from Main Post Partners in December 2021 and additional capital activity in 2023 and 2024, and has scaled from a single founding practice to 100+ practice locations and 1,001-5,000 employees.
GPS Dental firmographics
Firmographics- Name
- GPS Dental
- Legal name
- GPS Dental
- Website
- https://gps.dental
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GPS Dental is a privately held Dental Support Organization founded by practicing dentists in 2015 that provides non-clinical administrative, operational, marketing, and revenue cycle management services to 100+ affiliated practices and 300+ dentists across 28 U.S. states while preserving partner clinical autonomy.
- Ownership category
- akta.pro rank
GPS Dental industry classification
Industry- Product category
- Dental Support Organization Services
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK)
- akta.pro secondary industry
- Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)
Keywords
Where GPS Dental is headquartered
LocationHeadquarters
- HQ city
- Jonesboro
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
GPS Dental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- DSO Management and Administrative Services: GPS Dental operates as a Dental Support Organization (DSO) providing non-clinical administrative, operational, marketing, HR, payroll, insurance verification, accounting, and revenue cycle management services to affiliated dental practices. The company earns revenue through partnership fees and service arrangements with dental practices seeking operational support and growth enablement while maintaining clinical autonomy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom partnership arrangements for qualifying dental practices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
GPS Dental product offering
Product offeringCore offering
GPS Dental is a Dental Service Organization (DSO) that partners with dental practices to provide non-clinical administrative, operational, marketing, HR, payroll, insurance verification, accounting, and revenue cycle management services, while partner dentists retain full clinical autonomy. The company targets mid-market and enterprise dental practices (revenue exceeding $1.5 million and six or more operatories), offering affiliation and ownership pathways to existing doctors, recent graduates, and dentists seeking to sell. GPS Dental supplements core services with proprietary dental AI (VideaHealth) and marketing analytics (Liine) deployed across its 100+ practice network.
Product overview
GPS Dental (Guided Practice Solutions) is a Dental Support Organization (DSO) founded by dentists in 2015. The core offering is a comprehensive suite of administrative and business support services that enables dental practices to maintain clinical autonomy while benefiting from operational expertise. The company has expanded from a single founding practice to supporting 300+ dentists across 28 states. Key product components include the core DSO services (payroll, HR, marketing, RCM, accounting), The Vault Podcast for professional education, ENGAGE Leadership Forums for team development, the Office Manager Advisory Board and True North Committee for organizational input, annual Hygienist Conferences for continuing education, The Compass employee portal, and technology integrations with Liine (marketing analytics) and VideaHealth (dental AI imaging).
Differentiator
Problem solved
Functional benefit
Products and services
- GPS Dental DSO Partnership Services Comprehensive Dental Support Organization (DSO) partnership offering non-clinical administrative, operational, marketing, HR, payroll, insurance verification, accounting, and revenue cycle management services to dental practices. Designed for mid-market and enterprise multi-doctor dental practices (revenue exceeding $1.5 million, 6+ operatories) seeking affiliation, ownership transition, or partnership. Partner dentists retain full clinical autonomy.
Quantifiable outcome
- 164% increase in new patient bookings for top-performing practices through Liine marketing technology partnership
- +5 more outcomes
Companies that use GPS Dental
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
GPS Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature4 records
GPS Dental partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- VideaHealthcoreVideaHealth partnered with GPS Dental to roll out its dental AI platform across 100+ GPS Dental practices nationwide. Early results demonstrated significant gains in treatment acceptance and production. The AI platform assists with dental imaging, diagnosis support, and treatment planning, empowering clinicians and improving patient care through enterprise-wide deployment.
- LiinecoreGPS Dental partnered with Liine, an AI-powered marketing analytics and ad optimization platform built for high-growth dental organizations. The partnership drove 79.5% increase in new patient bookings through Google Ads and 25% reduction in cost-per-booking across the GPS network. Liine provides real-time call intelligence, PPC optimization at conversion level, and production-based marketing tracking.
- Office Manager Advisory BoardsecondaryGPS Dental established the Office Manager Advisory Board at ENGAGE 2025 as a platform for office managers to share insights, feedback, and expertise to shape organizational strategy. The board represents key practice leaders who contribute to decision-making across the DSO network.
- True North CommitteesecondaryGPS Dental launched the True North Committee in 2025, dedicated to driving diversity, inclusion, and innovation initiatives across the organization. The committee focuses on fostering an inclusive workplace where diverse perspectives are celebrated and innovation continues to propel the organization forward.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
GPS Dental competitors and assessment
Company assessmentDirect peers
- Heartland Dental: Largest US DSO supporting thousands of dentist-led practices across general and specialty dentistry with administrative, clinical, and operational support. Closest analog to GPS Dental by business model, though significantly larger in scale and PE-sponsor backing.
- PDS Health: Pacific Dental Services is a large multi-region DSO providing practice support to hundreds of dental and primary care offices. Directly comparable on the multi-site managed-services model and geographic dispersion, though PDS is materially larger and more diversified.
- Aspen Dental: Branded DSO (TAG - The Aspen Group) operating hundreds of Aspen Dental offices across the US with a more consumer-marketing-driven model. Compares as a competing DSO acquirer of mid-market practices, differentiated primarily by its branded retail positioning.
- MB2 Dental Solutions: PE-backed DSO partnering with dentist-owned practices across multiple states, emphasizing clinical autonomy and partnership structures. Closely aligned with GPS Dental's dentist-led, non-corporate positioning and mid-market acquisition focus.
- Smile Brands: Multi-region DSO providing business support to hundreds of affiliated dental practices across general, specialty, and orthodontic care. Comparable in multi-state scale and managed-services revenue model.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with non-clinical administrative services. Directly comparable on the DSO-managed-services model and multi-region footprint.
- Great Expressions Dental Centers: Multi-state DSO providing operational support to affiliated general and specialty dental practices. Comparable in managed-services offering and mid-market affiliate strategy.
- Covenant Physician Partners: Multi-site physician and dental practice management organization that scaled under KKR (recapitalization 2017). GPS Dental's CFO Justin led finance at Covenant through 6-to-100+ location growth, making it an experienced-cadre-relevant peer even if dental-only is a subset.
Broad incumbents
- Interdent (Capitol Dental Care): Multi-state DSO supporting general dentistry and specialty practices under multiple brands including Capitol Dental Care. Broader incumbent comparable in DSO space with broader brand portfolio.
Others
- VideaHealth: Dental AI imaging vendor whose platform is deployed across GPS Dental's 100+ practices. Adjacent technology enabler rather than a competitor, but strategically important to GPS Dental's AI-driven practice economics story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GPS Dental social profiles
Digital presenceGPS Dental compliance and trust
Trust signalCompliance1 record
GPS Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPS Dental leadership team
Management profileNumber of profiles
Profiles16 records
GPS Dental funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPS Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPS Dental
What does GPS Dental do?
GPS Dental is a Dental Service Organization (DSO) that partners with dental practices to provide non-clinical administrative, operational, marketing, HR, payroll, insurance verification, accounting, and revenue cycle management services, while partner dentists retain full clinical autonomy. The company targets mid-market and enterprise dental practices (revenue exceeding $1.5 million and six or more operatories), offering affiliation and ownership pathways to existing doctors, recent graduates, and dentists seeking to sell. GPS Dental supplements core services with proprietary dental AI (VideaHealth) and marketing analytics (Liine) deployed across its 100+ practice network.
Is GPS Dental a public or private company?
GPS Dental is a private company. It is classified as venture growth investor backed and is currently operating.
When was GPS Dental founded?
GPS Dental was founded in 2015. It employs 1,001 to 5,000 people.
Where is GPS Dental based?
GPS Dental is headquartered in Jonesboro, United States, in the North America region.
How does GPS Dental make money?
One revenue line is on record: DSO Management and Administrative Services.
Who are GPS Dental's main competitors?
Direct peers on record are Heartland Dental, PDS Health, Aspen Dental, MB2 Dental Solutions, Smile Brands, Dental Care Alliance, Great Expressions Dental Centers and Covenant Physician Partners. Interdent (Capitol Dental Care) is listed as a broad incumbent. VideaHealth is listed as an others.
Does GPS Dental have an API?
No public API is recorded for GPS Dental.
What industry is GPS Dental in?
GPS Dental's product category is Dental Support Organization Services. Its primary akta.pro industry code is HLABAKAK, Regional/Multi-Region DSO Platforms (Aggregators), with a secondary code of HLABAKAA, Multi-Specialty DSOs (General + Specialty Networks). Its NAICS code is 6212 and its SIC code is 8000.