What Assemble You does

Assemble You Limited is a UK-based private workplace learning content studio that produces podcast-style audio, video shorts, and series-based learning libraries for enterprise and mid-market organisations. Its core catalogue spans five content lines — Behavioural Skills (300+ audio sessions), Microsoft 365 Training (200+ video shorts and 10+ courses including Copilot adoption), Compliance (20 audio-first courses), Leadership (100+ audio lessons), and the Human+ AI Behaviour Change Programme (11 programmes plus an AI Capability Gap diagnostic) — delivered via SCORM-ready packages through the proprietary Kwantic LMS and partner LMS/LXP platforms. The company was founded in 2022 by Adam Lacey and Richard Ward, is headquartered in Birmingham, and claims a customer base of 1,000+ organisations worldwide.

The business operates a sales-led, subscription-based GTM motion targeting L&D and HR leaders, with quote-based enterprise pricing, a 'Book a Demo' website CTA, and a partner channel anchored by Kallidus (which has generated six-figure partner revenue). Distribution combines direct enterprise sales, LMS/LXP integrations, and content marketplaces — where Assemble You claims 50%+ share of audio learning on a leading global marketplace. Content marketing is centred on The Assembly L&D podcast, blog, and newsletter. Operational metrics cited by the company include 85% of learners reporting real behaviour change and 108% voluntary learning increase outside working hours (from the AO case study).

In March 2025, Assemble You secured a £1 million funding round led by West Midlands Co-Investment Fund (Midven) and Ufi Ventures, explicitly earmarked for international expansion and content translation. The company operates with 1–10 employees, won The Learning Awards 2024 Silver for Start-Up Learning Provider of the Year, and has assembled a senior team spanning AI, learning strategy, content, and partnerships. Revenue, ARR, and valuation are not publicly disclosed.

Name

Assemble You

Legal name

Assemble You Limited

Website

https://assembleyou.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Assemble You is a UK-based workplace learning content studio producing podcast-style audio, video shorts, and series-based learning libraries sold via subscription to enterprise L&D and HR teams worldwide.

Ownership category

akta.pro rank

Product category

Corporate Learning Content

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Miscellaneous Publishing (2741)

akta.pro primary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

akta.pro secondary industries

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Corporate Learning & Training Content Development (EDAGAKAC), Remote/Hybrid & Distributed Workforce Onboarding (EDABAOAJ)

Keywords

• Workplace learning content
• Podcast-style training
• Corporate e-learning
• Leadership development programs
• Compliance audio courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription-based Content Library Access: Organisations subscribe to access Assemble You's library of podcast-style audio, video shorts, and series-based learning content. Pricing is likely tiered by organisation size or seat count.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Assemble You is a workplace learning content studio producing podcast-style audio lessons, video shorts, and series-based learning libraries covering behavioural skills, Microsoft 365, compliance, leadership, and AI literacy. Content is packaged as SCORM-ready modules and deployed through enterprise LMS and LXP platforms, with access sold on a subscription basis to L&D and HR teams across organisations.

Product overview

Assemble You is a workplace learning content studio offering podcast-style, video short, and series-based content libraries designed in audio-first and video formats for modern workplace learning. The portfolio includes Behavioural Skills (300+ audio sessions), Microsoft 365 Training (200+ video shorts, 10+ courses, Copilot adoption), Compliance Training (20 audio-first courses), Leadership Programme (100+ audio lessons), and the Human+ AI Behaviour Change Programme (11 practical AI literacy programmes). Content is delivered through the proprietary Kwantic LMS platform, is SCORM-ready, and integrates with leading LMS and LXP platforms. The company also produces The Assembly L&D brand, comprising a podcast, blog, and newsletter for L&D professionals. The portfolio serves 1,000+ organisations globally and emphasises formats that drive real behaviour change.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioural Skills Library A library of 300+ expert-led, short-form audio sessions focused on behavioural and soft skills development for workplace application, designed for L&D teams to deploy across their workforce.
• Microsoft 365 Training Video-based training covering Microsoft 365 applications including Excel, Word, PowerPoint, and Teams fundamentals, comprising 200+ video shorts, 10+ full courses, plus Copilot adoption training for end users.
• Compliance Training 20 audio-first compliance courses covering topics such as Risk Assessment and Anti-Money Laundering, designed to drive completion of mandatory training through engaging, on-the-go audio formats.
• Leadership Programme 100+ audio lessons of leadership learning aimed at all organisational levels, built for developing tomorrow's leaders through practical, behaviour-change focused content.
• Human+ AI Behaviour Change Programme Eleven practical programmes focused on human-led learning for using AI responsibly and confidently in the workplace, including the AI Capability Gap diagnostic tool to assess workforce AI readiness.

Quantifiable outcome

• 85% of learners report real behaviour change
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KalliduscoreChannel Partner/ Reseller/ DistributorKallidus distributes Assemble You content as a partner. The partnership has unlocked six-figure revenue for Kallidus, with Assemble You's content described as a high-impact asset that has significantly boosted commercial results. Director of New Business Sales & Partnerships Chris Scotney is featured in a testimonial.
• Kwantic LimitedcoreTechnology or IntegrationKwantic Limited owns the System (LMS platform, company number 14665130) and makes it available to Assemble You under license. Assemble You's content is delivered through Kwantic's licensed platform (assembleyou.kwantic.co).
• Social Gains LtdminorGTM or Marketing PartnerDigital marketing agency appointed to conduct marketing activity on Assemble You's behalf. Registered with ICO (ZB693061). Located at Peel House, Peel Road, Blackpool FY4 5JX.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Skillsoft is a long-established corporate L&D content and platform provider offering compliance, leadership, and technology training libraries via Percipio. Competes with Assemble You for the same enterprise L&D budget, but across a much broader catalogue and delivery model rather than audio-first.
• Udemy Business: Udemy Business offers a large marketplace of on-demand courses (including Microsoft 365 and behavioural skills) to enterprises. Direct overlap with Assemble You's M365 and behavioural content, with a comparable subscription model and L&D buyer.
• Degreed: Degreed is an enterprise LXP that aggregates content from multiple providers and delivers learning experiences to employees. Comparable buyer and integration model (SCORM-ready, LMS/LXP partnerships), though at the platform layer rather than as a content studio.
• Coursera for Business: Coursera for Business licenses university and industry content to enterprises for workforce upskilling. Comparable buyer (L&D leaders) and overlapping behavioural/leadership categories, though much heavier on long-form video and academic credentials.
• LinkedIn Learning: LinkedIn Learning (Microsoft-owned) is a large subscription-based video learning library sold to enterprises for L&D. Overlaps with Assemble You's behavioural and Microsoft 365 content, but as a much broader, video-first platform.

Emerging players

• Looop: Looop is an Australia-based learning platform that delivers behaviour-change-focused training via short, contextual learning moments. Comparable L&D audience and outcome-driven positioning, with an emerging-player footprint outside the UK.
• Grovo: Grovo (now part of Cornerstone) focused on short-form micro-learning content for workplace skills. Comparable format (short video bursts) and audience (L&D buyers), and historical overlap with Assemble You's video-shorts category.

Direct peers

• Mind Tools: Mind Tools is a corporate L&D content brand producing practical, business-focused skills training (leadership, productivity, communication). Comparable enterprise L&D buyer, behavioural-skills category, and subscription library model.
• OpenSesame: OpenSesame is a content marketplace that distributes third-party elearning courses to enterprises via LMS integration. Highly comparable to Assemble You's marketplace-distribution strategy and SCORM-ready delivery model.
• Filtered: Filtered is a UK-based workplace learning company that produces podcast-style audio and AI-driven micro-learning content for L&D teams. Highly comparable to Assemble You on format (audio-first), audience (L&D/HR leaders), and category (audio learning for enterprise upskilling).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheAssemblyLive
• LinkedInlinkedin.com/company/assemble-you

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemble You