MIWA

What MIWA does

MIWA Technologies, a.s. is a privately held Czech company founded circa 2015 in Prague that operates a B2B Reusable Packaging-as-a-Service platform designed to replace single-use packaging in retail and food distribution. The company serves retailers, manufacturers, roasteries, offices, and hospitality customers across the Czech Republic, Germany, the Netherlands, and (in early preparation) Japan, with active pilots running in roughly 28 stores. Its core product, the MIWA Module, integrates three proprietary components: a 12-litre NFC-chip-equipped reusable B2B capsule rated for at least 300 reuse cycles, a cloud-connected smart electronic dispenser that reads product information and controls dispensing, and a smart consumer cup with integrated NFC traceability, all managed through iOS and Android mobile applications supporting Apple Pay, Google Pay, and Stripe payments.

Revenue is generated through a subscription-based Packaging-as-a-Service model billed annually to B2B customers, supplemented by one-time fees for smart consumer cups and per-transaction consumer activity through the MIWA app and Smart Reuse loyalty program. The company is pre-scale: it employs 11-50 people, has not publicly disclosed revenue, and has built its runway primarily on non-dilutive EU grant funding (multiple OPPIK Innovation Vouchers from 2016-2019), an EIC Accelerator grant-plus-equity award in December 2021 (with ~$5.75M in identified EIC tranches through 2023), a 2019 Tilia Impact Ventures grant, and a 2023 EIB Institute SITolarship. Notable customers and partners include REWE and dm drogerie markt in Germany, Albert Heijn in the Netherlands, Mars in pet food, Pact Group for global manufacturing scale, and ISHIDA for the Japanese market, with recognition from the Ellen MacArthur Foundation (2017), Solar Impulse Foundation (2020), and European Innovation Council (2021).

Name

MIWA

Legal name

MIWA Technologies, a.s.

Website

https://miwa.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MIWA Technologies operates a B2B reusable packaging-as-a-service platform using NFC-enabled capsules, smart electronic dispensers, and a mobile app, serving retailers and manufacturers across Europe with refill systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Core offering

MIWA develops and operates a technology-based reusable/refill packaging system built around three integrated components: reusable 12-litre B2B capsules (designed for at least 300 reuse cycles), smart electronic dispensers connected to a cloud platform, and NFC-enabled smart consumer cups. The system enables retailers, manufacturers, roasteries, and offices to distribute food, pet food, and personal care products without single-use packaging, with full traceability of every container through the supply chain.

Product overview

MIWA offers a platform-plus-modules architecture for reusable and refillable packaging. The MIWA Module is the integrated core that combines Reusable B2B Capsules, the Smart Electronic Dispenser, and the Smart Consumer Cup into a connected refill ecosystem. Consumers interact through the MIWA Mobile App (which supports Apple Pay, Google Pay, and Stripe-based payment for the Smart Reuse program), while Minimum Waste is the sub-brand that surfaces MIWA's waste-reduction messaging. The system is currently deployed with retail partners including dm drogerie markt and REWE in Germany, and has been rolled out to the Japanese market.

Differentiator

Problem solved

Functional benefit

Brands

• Minimum Waste: Café and consumer brand of products sold exclusively in reusable packaging; operates a café in Prague (Zlatnická 12) and an e-shop where loyalty points from MIWA app can be redeemed.
• Smart Reuse

Products and services

• Reusable B2B Capsules
• Smart Electronic Dispenser
• Smart Consumer Cup
• MIWA Module
• MIWA Mobile App
• Smart Reuse Programme Circularity programme and brand that tracks reuse cycles, transportation distances, expiration dates, and refill frequency to verify and reward sustainability outcomes for participating products and consumers.
• Minimum Waste (Café and E-shop) MIWA sub-brand operating a café in Prague (Zlatnická 12) and an e-shop selling consumer products exclusively in reusable packaging, with loyalty point redemption through the MIWA mobile app.
• Kiosk for Offices Office-focused MIWA module deployment enabling packaging-free purchase of food, personal care, and other daily-use products in workplace settings.

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major.

• dm (drogerie markt)majorChannel Partner/ Reseller/ Distributor · 11 March 2024Pilot project deploying MIWA reusable containers in 15 dm stores across Lower Saxony, North Rhine-Westphalia, and Hesse in Germany. Partnership launched March 11, 2024.
• ISHIDAmajorStrategic or Co-development Partner · 14 February 2024Partnership for the Japanese market, introduced MIWA at Supermarket Trade Show (SMTS) in Chiba, Japan. Focused on sustainable retail solutions.
• REWEmajorChannel Partner/ Reseller/ Distributor · 2 October 2023One of Germany's largest retail chains. 11 REWE stores across Germany offering MIWA's reusable packaging system. Pilot project to introduce reusable containers in retail.
• Albert HeijnmajorChannel Partner/ Reseller/ Distributor · 1 January 2023Two Albert Heijn stores in the Netherlands deployed MIWA modules in their locations to combat disposable packaging.
• MarsmajorStrategic or Co-development Partner · 1 January 2023Partnership to test and roll out MIWA modules in pet food retail.
• Pact GroupmajorStrategic or Co-development Partner · 1 January 2023Global packaging giant - partnership to scale MIWA's reusable packaging globally.
• Solar Impulse FoundationmajorStrategic or Co-development Partner · 1 October 2020Bertrand Piccard, founder of Solar Impulse Foundation, selected MIWA as one of 1000+ profitable solutions to environmental challenges. MIWA was selected as one of the SIF solutions in October 2020.
• Ellen MacArthur FoundationmajorStrategic or Co-development Partner · 1 January 2018Leading institution in circular economy transition. MIWA is an active EMF Member and was recognized as a finalist.

Recent moves10 records

Expansion highlights6 records

Direct peers

• Algramo: Chilean-headquartered B2B reusable-packaging-as-a-service provider offering refill systems for FMCG products in retail. Closest direct analog to MIWA's modular, IoT-traced refill architecture and is now expanding into Europe.
• Loop (TerraCycle): Reusable packaging platform operated with major FMCG brands and retailers (Tesco, Carrefour, Kroger). Competes with MIWA for retailer mindshare and shelf-space in the reusable-packaging category.
• Repurpose: UK-based reusable food container service for takeaway and foodservice, with smart-cup and container return infrastructure. Direct competitor in the reusable-cup/closed-loop space MIWA targets.
• CupClub: Reusable cup-as-a-service platform with IoT-tracked cups and logistics partnerships with retailers and coffee chains. Closely comparable operating model to MIWA's NFC-instrumented smart consumer cup.
• Vessel: Reusable cup service for corporate offices and food service venues in the US. Comparable cup-tracking, reverse-logistics, and B2B subscription model to MIWA's smart consumer cup business.
• Stalk Market: US reusable to-go container service for restaurants and campuses, using QR-coded containers tracked through a return network. Overlapping technology and B2B reusable-packaging model.
• DeliverZero: Reusable takeout container platform with restaurant-network returns in the US Northeast. Similar closed-loop, container-as-a-service economics to MIWA's B2B capsule business.
• Bare®: Asia-Pacific reusable cup and container service (BarePack) targeting cafes and quick-service restaurants. Comparable in technology, customer type, and subscription model to MIWA's smart cup / retail dispenser.

Others

• Pact Group: Global rigid plastics and packaging manufacturer and MIWA's strategic scale-up partner. Comparable in packaging category, and partnership directly couples Pact's manufacturing scale to MIWA's reuse model.
• Ellen MacArthur Foundation: Leading circular-economy institution; MIWA is a member and EMF prize winner. EMF shapes the regulatory and corporate-procurement environment that drives demand for MIWA's reusable-packaging solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGDVf6kow0HMmkTy2r80OuA
• Facebookfacebook.com/miwa.eu
• LinkedIncz.linkedin.com/company/miwa.eu
• Instagraminstagram.com/miwa.eu
• Xx.com/miwaeu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIWA