Charter Itinerary

What Charter Itinerary does

Charter Itinerary AG is a Zürich-headquartered B2B SaaS company, founded in 2021 by yachting professionals Boris De Bel and Candice Christiansen, that provides an all-in-one workflow platform for the luxury yacht charter industry. The platform replaces the Word documents, PDFs, and email threads historically used by charter brokers, Central Agents (CAs), captains, and crew with six integrated modules: Itineraries (interactive route plans with distance, fuel, and weather data), Yacht Proposals (branded presentations with automated APA, VAT, and charter-fee calculations), Yacht Listings (an MLS-style CA module with a six-step verification process covering representation rights, P&I insurance, and crew standards), Guest Preferences (secure preference sheets with flight integration and PDF export), Experiences (a curated marketplace of luxury entertainment bookable on-platform with commission-sharing for brokers), and Trips (a centralised charter management hub with client-facing Client Space). The platform also embeds AI capabilities including an AI translator/description generator, Smart Search with plain-language querying, automated pricing calculations, and route optimization, introduced or expanded in the CI 3.0 release (May 2026).

Name

Charter Itinerary

Legal name

Charter Itinerary AG

Website

https://charteritinerary.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Zürich-based B2B SaaS platform founded in 2021 that provides itinerary planning, proposal generation, yacht listings, guest preferences, and luxury experience booking for yacht charter brokers, Central Agents, captains, and crew.

Ownership category

akta.pro rank

Product category

Yacht Charter Management Software

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Cruise Concierge & Itinerary Planning Services (THAEAEAH)

Keywords

• Yacht charter software
• Charter management platform
• Itinerary planning software
• Superyacht broker tools
• Luxury travel SaaS

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Subscription (Yacht Plan): Monthly/annual subscription at EUR 82.5/month (billed annually) for individual users. Includes itineraries, yacht brochures, guest preference sheets, and trip manager. Additional seats billed per user.
2. SaaS Subscription (Pro Plan): Monthly/annual subscription at EUR 125/month (billed annually). Includes itineraries, yacht proposals, yacht listings, with 1-3 users included. Targets professional charter brokers.
3. SaaS Subscription (Enterprise Plan): Custom-priced enterprise tier with unlimited users, reporting, priority support, early feature access, and customisation discounts. Tailored solution for large organisations.
4. Central Agency Listings: EUR 3,600 per year for Central Agency yacht listings (24 yachts included). Listing of yachts by CAs is free (but the CA subscription fee covers platform access).
5. Commission on Luxury & Auxiliary Experiences: Charter Itinerary earns commission from partners (Aquavistas, GF Entertainment) on payments for luxury experiences booked through the platform. This commission may be shared with the broker who booked the experience.
6. Custom Design Services: White-labeling, website embedding, API access, custom URL packages, and custom development work available as add-on services, charged separately from subscription plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Charter Itinerary is an all-in-one B2B SaaS platform that helps yacht charter professionals plan, present, and manage luxury yacht trips. The platform consolidates six integrated modules — Interactive Itineraries, Yacht Proposals, Yacht Listings (verified MLS for Central Agents), Guest Preference Sheets, curated Experiences booking, and a Trip Manager hub — replacing fragmented Word docs, PDFs, and email chains with a single cloud-based workflow for brokers, central agents, captains, and fleet operators.

Product overview

Charter Itinerary is an all-in-one SaaS platform for yacht charter professionals consisting of six integrated modules: Itineraries (for creating interactive route plans), Yacht Proposals (for building branded charter presentations), Yacht Listings (MLS for verified brokers and Central Agents), Guest Preferences (for capturing client requirements), Experiences (curated luxury entertainment bookable on platform), and Trips (centralised charter management hub). The platform is offered through three subscription tiers (Yacht at EUR 82.5/month, Pro at EUR 125/month, and Enterprise with custom pricing) plus a Central Agency Listings add-on. Core AI capabilities include AI translation/description generation, Smart Search, automated pricing calculations, and route optimization. The platform serves 300+ yacht industry brands including Fraser, IYC, and Northrop & Johnson.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter Itinerary Platform Cloud-based SaaS platform purpose-built for yacht charter professionals, combining interactive itinerary planning, branded yacht proposals, verified yacht listings, guest preference capture, curated experiences booking, and end-to-end trip management. Used by yacht brokers, central agents, captains, and charter management companies to deliver 5-star client experiences. Trusted by 300+ yacht industry brands including 14 of the 15 largest superyacht firms.
• Central Agency Listings Distinct add-on module allowing Central Agents to list their fleet of yachts on the Charter Itinerary platform with full specifications, imagery, availability management, and enquiry handling. Includes a six-step verification process (representation rights, commercial registry, P&I insurance, professional references, crew standards, ongoing accountability). Priced at EUR 3,600/year for 24 yacht listings; gives CAs exposure to 70% of the charter market by value.

Quantifiable outcome

• Saves 20+ hours per itinerary creation
• +5 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GF EntertainmentcoreStrategic or Co-development Partner · 1 March 2026Charter Itinerary partnered with GF Entertainment to provide direct access to A-list talent for superyacht charters. GF Entertainment (founded 2014, operating from London, Jeddah, and Sydney) provides access to Grammy-winning artists and celebrity performers whose availability is not listed on public booking platforms. Through CI Experiences, brokers can include confirmed A-list performances (e.g., Andrea Bocelli, David Blaine) directly in proposals. The partnership eliminates markup layers at every step, potentially reducing costs by ~25% compared to standard agency booking. Direct relationships with talent management enable same-day confirmations. GF Entertainment handles all talent coordination while preserving client confidentiality.
• AquavistascoreStrategic or Co-development Partner · 1 January 2026Aquavistas is Charter Itinerary's official experiences partner, providing production-quality onboard yacht entertainment. The partnership integrates Aquavistas's roster of 25+ produced shows (including FISM World Champions and Magic Circle performers) directly into the Charter Itinerary platform. Brokers, captains, and crew can browse, present, and book world-class entertainment through the same platform used for itinerary planning. Aquavistas delivers shows within 48 hours of booking across Mediterranean, Caribbean, and beyond. The partnership allows Charter Itinerary to offer bespoke luxury experiences as part of its CI Experiences module, with brokers able to earn commission on bookings.
• Luxury Treasure Hunts LtdminorStrategic or Co-development PartnerAquavistas is the entertainment label of Luxury Treasure Hunts Ltd, which pioneered bespoke treasure hunt experiences for superyachts. This is the parent entity of the Aquavistas brand integrated into the Charter Itinerary experiences marketplace.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YACHTICO: Online yacht charter marketplace that aggregates yachts and connects charter companies with clients. Operates in the same broker/superyacht ecosystem and competes for charter workflow share.
• Boataround: Yacht charter booking platform that allows operators to list yachts and manages booking/quoting flow. Overlaps with Charter Itinerary in centralizing yacht availability, pricing, and broker-to-client interaction.
• GlobeSailor: Yacht charter specialist and booking agency operating across Mediterranean and Caribbean. Comparable customer base (charter brokers and end clients) and overlapping geographic footprint with Charter Itinerary's target market.
• Sailogy: Sailing yacht charter platform serving operators and brokers, combining a booking engine with a curated fleet catalog. Similar SaaS/online platform model applied to yacht booking and operator tooling.
• Filovent: European yacht charter platform with virtual charter booking and a network of base operators. Comparable B2B/B2C charter intermediation model and overlapping Mediterranean customer base.
• BoatBookings: Online charter booking platform representing a network of yacht operators and brokers. Disintermediates traditional quoting workflows with self-serve tools, putting it in direct workflow competition with Charter Itinerary.

Broad incumbents

• Burgess: One of the largest incumbent superyacht brokerages with its own proprietary CRM and charter-management tooling. Operates broadly as a luxury yacht firm that could build or acquire vertically integrated software of the type Charter Itinerary sells.
• Dockwa: Marina and boating management SaaS serving harbors and boating operators with reservations, dockage, and CRM tooling. Acts as a horizontal incumbent in boating digital infrastructure adjacent to the charter workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuZmMSotyqqcKT3T0G6EnVw
• Facebookfacebook.com/charteritinerary
• LinkedInlinkedin.com/company/charter-itinerary-gmbh
• Instagraminstagram.com/charteritinerary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charter Itinerary