What AgeWell Japan does

AgeWell Japan Inc., founded January 2020 in Tokyo (originally as MIHARU Inc., rebranded August 2023), is a privately held venture-backed company that operates a multi-channel service ecosystem centered on the concept of 'Age-Well' — the idea that aging can be a period of challenge and discovery rather than decline. The company's foundational consumer offering is 'Motto Mate,' a home-visit senior companion service in which 20-30 year-old 'Age-Well Designers' — currently a workforce of approximately 100 university student interns — provide smartphone training, conversation, and activity accompaniment to seniors in the Tokyo metropolitan area. The consumer stack is anchored by 'Mottoba! FUTAMATA RIVER LIBRARY,' a multi-generational community space at Futamata-gawa Station (Sotetsu Line) operating since April 2023 with monthly membership fees, and the 'Age-Well Design Lab' research platform, which synthesizes the company's first-party dialogue data (over 9,000 hours of senior conversations) into proprietary frameworks such as the Age-Well Design Map and the Age-Well Designer Skills Framework.

The core 'technology' is methodological rather than software-based: a deep-listening and dialogue framework developed and refined through 9,000+ hours of structured senior interaction. The enterprise B2B layer — branded 'AgeWellJapan for Business' — packages this methodology into three service modules: Age-Well HR (corporate training and Age-Well Designer certification, patent pending as of September 2024), Age-Well Service (business co-creation and senior-market consulting), and Age-Well Place (community space design), sold to corporations and local governments. Pricing is hybrid: consumer-facing sessions are priced at 4,800 yen tax-inclusive for a 2-hour trial (1 hour free), Mottoba! operates on monthly membership, and enterprise engagements are quote-based with multi-year contract potential. Public events — the annual Age-Well Conference (500+ corporate attendees) and Age-Well Festival (16,000+ attendees in 2025) — function as both brand-building and lead-generation channels, with conference tickets at 5,000–7,000 yen and corporate sponsorships as additional revenue.

The company's revenue is generated through a mix of recurring consumer subscriptions, community-space membership, enterprise B2B project fees and training contracts, and event sponsorship/ticketing. It has raised approximately 250 million yen cumulative across seed and follow-on rounds from investors including ANRI, Z Venture Capital, Central Japan Seed Fund, Hiroshima Venture Capital, Iyogin Capital, POLA Orbis Holdings, and UNITED. As of 2025–2026, AgeWell Japan operates primarily in Tokyo, Kanagawa, Aichi, Shizuoka, Akita, and Hokkaido, with named customers spanning banking (Kiraboshi Bank), healthcare (Kitahara Group, Az Partners), retail (AEON Mall Akita, Satsudora Holdings), media (Chunichi Shimbun), and local government (Sendai City/NTT Group, Meguroku Commerce Federation), and academic advisors from JAIST and the University of Tokyo.

Name

AgeWell Japan

Legal name

株式会社AgeWellJapan

Website

https://agewelljapan.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AgeWell Japan operates a multi-generational service ecosystem that pairs seniors with trained young-adult 'Age-Well Designers' for home-visit companionship, while licensing its dialogue methodology and 'Age-Well Designer' training program to enterprises, governments, and care providers addressing Japan's super-aging society.

Ownership category

akta.pro rank

Product category

Senior Companion and Aging Society Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior companion services
• Intergenerational community spaces
• Aging society research
• Enterprise training programs
• Well-being event platforms

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. もっとメイト (Motto Mate) Consumer Service: Home-visit companion service where Age-Well Designers (young adults) visit seniors for digital training, conversation, and activity accompaniment. Revenue from per-session fees and subscription plans. Initial trial: 2 hours at 4,800 yen tax-inclusive (1 hour free).
2. Mottoba! Community Space Membership: Multi-generational community space at Futamata River Library (near Futamata-gawa Station). Monthly membership fees charged for access to co-working, café, workshops, and community events.
3. Enterprise B2B Solutions (AgeWellJapan for Business): Corporate training programs (Age-Well Designer training), business consulting, market research, user co-creation, and customer support services sold to enterprises and local governments. Revenue from training program fees, consulting engagements, and event sponsorships.
4. Age-Well Conference & Festival Events: Annual industry conferences and festivals generating revenue through corporate sponsorships, booth fees, and paid attendance tickets (5,000 yen regular, 7,000 yen with networking reception).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

AgeWell Japan provides senior companion services (Motto Mate), operates multi-generational community spaces (Mottoba!), and delivers enterprise B2B solutions under AgeWellJapan for Business. The company's offerings are built on its proprietary Age-Well methodology, derived from over 9,000 hours of first-party conversation data with seniors, and delivered through a trained workforce of Age-Well Designers who serve as intergenerational bridges between seniors and society.

Product overview

AgeWell Japan operates a multi-faceted service ecosystem centered on 'Age-Well' - the concept of positively aging through challenge and discovery. The core offering consists of 'もっとメイト (Motto Mate),' a senior concierge service pairing elderly individuals with younger 'grandchild generation' companions, and ' Mottバ！(Mottoba!),' a multi-generational community space operated at major transit hubs. These are supported by the 'Age-Well Design Lab' research platform that develops methodology from 9,000+ hours of senior conversation data, and event platforms 'Age-Well Conference' and 'Age-Well Festival' for industry networking. For enterprise clients, the company offers integrated solutions through 'Age-Well HR' (talent development), 'Age-Well Service' (business co-creation), and 'Age-Well Place' (space co-creation) modules, all powered by the Age-Well Designer human capital program that trains and certifies personnel in the company's unique accompaniment methodology.

Differentiator

Problem solved

Functional benefit

Brands

• もっとメイト (Motto Mate): Senior companion service where 20-30 year old 'grandchild generation' staff provide in-home support including smartphone tutoring, walking companionship, and conversation to seniors.
• mottb!
• Age-Well Design Lab
• Age-Well Designer

Products and services

• Motto Mate (もっとメイト) Consumer-facing senior concierge service in which 20-30 year old Age-Well Designers visit seniors at home or at cafes to provide personalized support, including smartphone and computer tutorials, walking/outing accompaniment, hobby companionship, and digital device training. Services are booked via phone or website, with a 2-hour trial session at 4,800 yen tax-inclusive (1 hour free) and ongoing subscription plans.
• AgeWellJapan for Business Integrated B2B offering for enterprises and local governments that leverages Motto Mate senior member data and Age-Well Design Lab knowledge to deliver business development, market research, customer acquisition CRM design, user co-creation, and customer support solutions. Engagements include training, consulting, and event sponsorship for clients such as Kiraboshi Bank, Az Partners, and Sendai City.
• Mottoba! FUTAMATA RIVER LIBRARY (モットバ！) Multi-generational community space at Futamata River Library adjacent to Futamata-gawa Station on the Sotetsu Line. Features co-working, cafe, workshop, and event spaces for users from age 10 to 90+, with monthly membership fees, non-refundable joining fee, and walk-in access for visitors.
• Age-Well Design Lab Research network that explores and disseminates the Age-Well concept of positive aging through challenge and discovery. Develops the proprietary Age-Well methodology, including the Age-Well Design Map and Age-Well Designer Skills Framework, from over 9,000 hours of conversation data with seniors, and publishes annual reports and expert dialogues.
• Age-Well Conference Annual conference event bringing together entrepreneurs, investors, corporations, government, and students to discuss Japan's super-aging society and create new value. Features keynote speeches, award ceremonies, and networking opportunities with ticketed attendance (5,000 yen regular; 7,000 yen reception-included; free for members and visitors 65+).
• Age-Well Festival Multi-generational co-creation experiential event where diverse generations gather to discover hints for living well through the years. Features latest technologies, new products and services, workshops, and entertainment suitable for all ages; 2025 edition attracted 16,000+ visitors over 2 days with cumulative attendance exceeding 30,000.
• Age-Well HR (人材育成) Human resources development program training personnel to accompany seniors and design the future with them. Develops practical communication skills centered on listening and dialogue, cultivating talent who can identify senior needs and create new value rather than just provide support.
• Age-Well Service (事業共創) Business co-creation service in which Age-Well Designers participate in enterprise projects to aggregate authentic senior voices, identify latent needs, and propose redesign of existing businesses and creation of new value for senior markets.
• Age-Well Place (場の共創) Community space co-creation service that leverages Mottoba! operational knowledge to help create intergenerational places at major stations, commercial facilities, and government buildings where multi-generational connections form naturally.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• 顧客時間 (Kokyakujikan / Customer Time)coreStrategic or Co-development PartnerCo-development partner specializing in experience design and co-creation projects. Together they develop the Age-Well methodology and deliver enterprise solutions. Partner logo featured prominently on AgeWellJapan for Business page.
• 仙台市・NTTグループ (Sendai City / NTT Group)majorStrategic or Co-development PartnerPartnership agreement between Sendai City and NTT Group for regional problem-solving demonstration projects, with AgeWellJapan participating as a collaborative partner.
• 株式会社アズパートナーズ (Az Partners)majorStrategic or Co-development PartnerCo-development of proof-of-concept trial 'Motto Mate for Az Partners' placing Age-Well Designers in assisted living facilities, focused on improving quality of life for senior residents.
• 株式会社Kitahara Medical Strategies International / 医療法人社団KNI (Kitahara Group)majorStrategic or Co-development PartnerPilot program introducing Age-Well Designers at Kitahara Group hospitals, integrating well-being approaches into medical care settings.
• イオンモール秋田 (AEON Mall Akita)majorStrategic or Co-development PartnerCo-organizer of Age-Well AKITA multi-generational festival, providing venue and regional collaboration to address super-aging challenges in Akita Prefecture.
• サツドラホールディングス (Satsudora Holdings)majorStrategic or Co-development PartnerHokkaido-based regional partner for multi-generational festival expansion; co-organizing Age-Well HOKKAIDO festival and multi-generational community ecosystem development in Hokkaido.
• 中日新聞社 (Chunichi Shimbun)majorStrategic or Co-development PartnerJoint organizer of Age-Well HOSHIGAOKA event in Nagoya and other regional festivals, combining media capabilities with Age-Well event expertise.
• きらぼし銀行 (Kiraboshi Bank)minorStrategic or Co-development PartnerCorporate training customer; Age-Well Design training program delivered to young bank employees to improve senior customer engagement.
• パーソルホールディングス (Perseus Holdings)minorStrategic or Co-development PartnerJoint research partner on Age-Well Designer well-being metrics using the 'Working Well-being Index' survey; findings showed Age-Well Designer scores significantly above general worker benchmarks.
• オールアバウトライフワークス (All About Life Works)minorStrategic or Co-development PartnerBusiness partnership combining AgeWellJapan's senior engagement expertise with All About Life Works' lifelong learning and skill instructor network to address cognitive decline concerns among seniors.
• 北路先端科学技術大学院大学 (JAIST)minorStrategic or Co-development PartnerJoint research collaboration at Mottoba! on 'AI x Senior Health Promotion' exploring AI applications for senior well-being improvement.
• 東京大学 (Tokyo University) - 秋山弘子名誉教授coreStrategic or Co-development PartnerHiroko Akiyama, Professor Emeritus at Tokyo University, joined as Advisor and Lab Supervisor (January 2026) to strengthen industry-government-academia-civilian integration based on scientific research.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Papa Inc. US-based venture-backed service that pairs seniors with vetted 'Papa Pals' (often younger adults) who provide companionship, transportation, technology help, and errands at home. Closest international comparable to AgeWellJapan's Motto Mate: same D2C subscription model, intergenerational matching, and home-visit delivery.
• Duskin Co., Ltd. (株式会社ダスキン): Established Japanese home-services company (Mr. Donut, cleaning, senior concierge 'One's Senior Life') that offers visit-based lifestyle support to elderly households in Japan. Directly comparable to AgeWellJapan for in-home service delivery to seniors within Japan.
• Osher Lifelong Learning Institutes (OLLI): Network of senior-focused lifelong learning institutes across US universities offering noncredit programs for adults 50+. Conceptually aligns with AgeWellJapan's Age-Well Design Lab and conference programming (positive aging through challenge and discovery).
• CareLinx: US-based digital marketplace connecting seniors and families with non-clinical in-home caregivers for companionship and daily-living assistance. Direct comparable to Motto Mate's home-visit companion model with platform elements.

Broad incumbents

• Secom Co., Ltd. (セコム株式会社): Largest Japanese security and senior-monitoring services company with nationwide dispatch infrastructure and government/healthcare contracts. A broad incumbent in the same senior-services category; could enter or expand Age-Well-style companion offerings.
• Sompo Care (SOMPOホールディングス): Major Japanese senior-care operator with hundreds of assisted living and home-care facilities nationwide, and an established B2B pension/insurance channel. Broad incumbent serving overlapping customer base in Japanese eldercare market.
• WeWork / Community-space operators: General coworking / community-space incumbents relevant to AgeWellJapan's Mottoba! multi-generational community space business model, which is a niche intergenerational variant of coworking plus community programming.

Emerging players

• Generations United: US nonprofit advocating intergenerational programs and shared-site models (seniors + youth). Conceptually comparable to AgeWellJapan's intergenerational positioning through Age-Well Designer pairing and Mottoba! multi-generational community space.
• Ben (Korean senior companion platform): Korea-based digital companion service for seniors, addressing Korea's own super-aging challenge. Partial overlap with AgeWellJapan in elder tech-enabled companion services across East Asian aging societies.

Others

• Kiraboshi Bank (きらぼし銀行): Listed here as AgeWellJapan's existing B2B training customer in the financial-services vertical; representative of how banks across Japan could become recurring enterprise-training partners for the Age-Well Designer Training program.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgeWellJapan
• YouTubeyoutube.com/@agewelljapan
• Instagraminstagram.com/agewelljapan/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgeWell Japan