FarmLead
FarmLead, now Combyne, is an Ottawa-based SaaS platform that lets North American farmers and grain marketing advisors centralize grain contracts, settlements, brokerage trades, and risk exposure, with OCR-based document capture and a dual PLG and enterprise go-to-market.
- Company typePrivate
- Founded2021
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FarmLead does
FarmLead, which rebranded to Combyne in 2025, is an Ottawa-based SaaS company building a cloud grain accounting and marketing platform for North American farmers and the grain marketing advisors who serve them. Its product surfaces into two paired SKUs: the Combyne App, a product-led, self-serve application for individual farmers to centralize grain contracts, settlements, load tickets, sold positions, deliveries, and profitability tracking; and Copilot, a sales-assisted enterprise web portal that lets grain marketing advisors manage multiple farmer clients' crop marketing data, brokerage positions, and risk exposure with real-time two-way data sync to farmer accounts.
The technical core of the platform is Combyne Capture, a proprietary document-reading/OCR feature that parses photos of contracts, settlements, and load tickets and auto-populates structured fields (buyer, commodity, quantity, price, delivery window) into the user's sold-position view. This is layered with brokerage management (futures and options to physical bushels mapping) for advisors, plus Combyne Connect, an integrations hub connecting Combyne accounts with other ag tech tools. The company is ADT (Agricultural Data Transparency) certified, signals compliance with independent farm-data standards, and supports its core SaaS motion with content marketing (blog, resource center), social channels, an interactive demo, and a research program.
Commercially, the company operates on a subscription SaaS model with two products whose pricing is not publicly disclosed; farmer adoption is PLG/self-serve and advisor adoption is sales-assisted via 'Book a Demo'. Total funding to date is approximately $7.3M across an early Ontario Centres of Excellence grant, a small seed/check round, and a March 2017 $6.5M Series A led by Leaps by Bayer with Avrio Capital, MaRS Investment Accelerator Fund, Serra Ventures, and Service Provider Capital. No subsequent funding rounds have been disclosed, the company is privately held with 11–50 employees, and revenue/ARR are not publicly reported.
FarmLead firmographics
Firmographics- Name
- FarmLead
- Legal name
- Combyne
- Website
- https://FarmLead.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FarmLead, now Combyne, is an Ottawa-based SaaS platform that lets North American farmers and grain marketing advisors centralize grain contracts, settlements, brokerage trades, and risk exposure, with OCR-based document capture and a dual PLG and enterprise go-to-market.
- Ownership category
- akta.pro rank
FarmLead industry classification
Industry- Product category
- Grain Marketing Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Financial Management & Recordkeeping Services (AFACAJAC), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where FarmLead is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
FarmLead business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Subscription-based software as a service model with two distinct products: the Combyne App for individual farmers and Copilot for grain marketing advisors. Pricing tiers likely based on functionality and user count. The platform enables farmers and advisors to manage grain contracts, track sold positions, and coordinate marketing strategies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FarmLead product offering
Product offeringCore offering
FarmLead, now operating as Combyne, provides a cloud-based grain accounting and marketing SaaS platform composed of two paired products: the Combyne App for individual farmers to track sold positions, grain contracts, deliveries, and profitability, and Combyne Copilot for grain marketing advisors to manage multiple farmer clients' marketing data, brokerage trades, and risk exposure. The platform automates data entry through its proprietary Combyne Capture document scanning technology and synchronizes data in real time between farmers and their advisors.
Product overview
Combyne (formerly FarmLead) is a grain accounting and marketing platform offering two core products: the Combyne App for farmers and Combyne Copilot for grain marketing advisors. These two products can be paired to enable collaboration, with real-time data synchronization between farmers and their advisors. The platform is built around Combyne Capture technology for document automation, and includes supplementary tools for unit conversion and grain shrinkage calculation. Combyne Connect enables integration with other ag tech tools. The platform focuses on crop marketing management, tracking sold positions, grain contracts, deliveries, and risk exposure.
Differentiator
Problem solved
Functional benefit
Brands
- Combyne App: Mobile app for farmers to manage crop marketing information, track sold positions, grain contracts, and deliveries
- Copilot
- Combyne Connect
- Combyne Capture
Products and services
- Combyne App A crop marketing management tool for farmers that tracks sold positions, grain contracts, deliveries, storage by location, cashflow, contract status, breakeven, and profitability. Includes the Combyne Capture document scanning capability for automated data entry from photos of contracts, settlements, and load tickets.
- Combyne Copilot A web portal for grain marketing advisors and advisory teams to manage multiple farmer clients' crop marketing data at scale, including brokerage trade management, risk exposure tracking, automated report delivery, and aggregated client sold position views.
- Grain Unit Converter A standalone web-based conversion tool that allows farmers and advisors to convert grain quantity and price between different units of measurement.
- Grain Shrinkage Calculator A standalone web-based calculator that helps users identify the true value of water content in grain, allowing farmers to assess actual crop value after moisture adjustment.
Companies that use FarmLead
Customer profileSegments2 records
Ideal customer profiles2 records
FarmLead technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
FarmLead partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
FarmLead competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView (Bayer): Climate FieldView is Bayer's digital agriculture platform offering data-driven insights, field monitoring, and farm management — a broad incumbent whose data layer overlaps with Combyne's recordkeeping and analytics functionality.
- Granular (Corteva): Granular is a farm management software platform owned by Corteva that helps farmers plan, manage, and analyze their operations — a broad incumbent in farm management information systems with overlap to Combyne's FMIS-style offerings.
- Trimble Ag: Trimble Ag provides precision agriculture and farm management software for crop planning, recordkeeping, and financial analysis — a broad incumbent with comparable FMIS functionality to Combyne.
- Farmers Business Network (FBN): FBN is a farmer-to-farmer network offering input procurement, marketing, financing, and data analytics — directly comparable to FarmLead's original grain marketplace positioning and adjacent to Combyne's marketing platform.
- Indigo Ag: Indigo Ag is a large, well-capitalized ag-tech platform offering grain marketing, agronomy, and carbon services — overlapping with Combyne's marketplace and grain-marketing functionality but with a much broader portfolio.
Emerging players
- Tractor Zoom: Tractor Zoom operates an equipment marketplace and data platform for agricultural assets — a comparable marketplace model to FarmLead's original grain marketplace concept, though focused on machinery rather than grain.
Direct peers
- Agworld: Agworld is a collaborative farm management platform connecting growers, agronomists, and service providers — directly comparable to Combyne's farmer/advisor collaboration model and document-driven workflow.
- Conservis: Conservis provides farm management software for planning, budgeting, and tracking crop inputs and yields — a direct competitor in farm management information systems and digital recordkeeping for row crop operations.
- Bushel: Bushel (formerly Farmobile) provides a grain management platform connecting farmers, grain buyers, and ag retailers, with document automation and real-time scale ticket data — the closest direct competitor to Combyne's grain accounting and contract management focus.
Others
- DTN: DTN provides agricultural market data, weather, and commodity information services to farmers and agribusiness — an adjacent information-services provider whose grain market data complements Combyne's marketing workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FarmLead social profiles
Digital presenceFarmLead compliance and trust
Trust signalCompliance1 record
FarmLead financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmLead leadership team
Management profileNumber of profiles
FarmLead funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmLead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmLead
What does FarmLead do?
FarmLead, now operating as Combyne, provides a cloud-based grain accounting and marketing SaaS platform composed of two paired products: the Combyne App for individual farmers to track sold positions, grain contracts, deliveries, and profitability, and Combyne Copilot for grain marketing advisors to manage multiple farmer clients' marketing data, brokerage trades, and risk exposure. The platform automates data entry through its proprietary Combyne Capture document scanning technology and synchronizes data in real time between farmers and their advisors.
Is FarmLead a public or private company?
FarmLead is a private company. It is classified as venture growth investor backed and is currently operating.
When was FarmLead founded?
FarmLead was founded in 2021. It employs 11 to 50 people.
Where is FarmLead based?
FarmLead is headquartered in Calgary, Canada, in the North America region.
How does FarmLead make money?
One revenue line is on record: subscription SaaS.
Who are FarmLead's main competitors?
Broad incumbents on record are Climate FieldView (Bayer), Granular (Corteva), Trimble Ag, Farmers Business Network (FBN) and Indigo Ag. Tractor Zoom is listed as an emerging player. Direct peers are Agworld, Conservis and Bushel. DTN is listed as an others.
Does FarmLead have an API?
No public API is recorded for FarmLead.
What industry is FarmLead in?
FarmLead's product category is Grain Marketing Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACAJAC, Farm Financial Management & Recordkeeping Services. Its NAICS code is 115116 and its SIC code is 700.