Anthem Sports & Entertainment

What Anthem Sports & Entertainment does

Anthem Sports & Entertainment Inc. is a privately held, Toronto-headquartered global multi-platform media company that owns and operates a portfolio of specialty video channels, direct-to-consumer streaming services, live event properties, and supporting broadcast infrastructure. The corporate portfolio spans eight core media brands: AXS TV (music and entertainment, available in all 50 US states plus Canada and the Caribbean), HDNET Movies (national cable movie network), Hollywood Suite (Canada's largest pure-play movie service across four linear channels in 8M+ homes), Fight Network (24/7 combat sports channel), TNA Wrestling (producing 200+ hours of original content annually and televised in 200 countries), Invicta Fighting Championships (women's MMA), GameTV (Canadian game shows channel in 6M+ homes), and Game+ (emerging sports including pickleball and esports). Film distribution is handled through wholly-owned Gravitas Ventures.

The underlying technology comprises broadcast linear and OTT streaming infrastructure, including AWS Elemental Live for live event streaming, 24/7/365 master control facilities, traffic management, closed captioning services, live streaming, and video-on-demand management. Anthem monetizes its assets through six revenue streams: recurring broadcast distribution fees from cable, satellite, and IPTV providers; direct-to-consumer subscriptions (TNA+); sponsorships and brand partnerships; live event ticketing (TNA Slammiversary, tours); merchandise and licensing; and advertising across linear and OTT inventories. Distribution is layered across enterprise B2B carriers (Rogers, Bell, TELUS, Cogeco, Eastlink, Freedom Mobile in Canada; major US providers), broadcast partners (AMC for TNA Thursday Night iMPACT! in the US; Eurosport India / Warner Bros. Discovery across eight South Asian markets), and OTT platforms (Pluto TV, Roku, Samsung TV Plus, Amazon Prime Video, FUBO). NPG (Nevada Pain Gang) has been identified as a financial backer, with President and CEO Leonard Asper controlling the company. Headcount is 51-100 employees.

Name

Anthem Sports & Entertainment

Legal name

Anthem Sports & Entertainment Inc.

Website

http://www.anthemse.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Anthem Sports & Entertainment is a global multi-platform media company operating specialty channels including TNA Wrestling, AXS TV, Hollywood Suite, Fight Network, Invicta FC, GameTV, and Game+. The portfolio reaches 200 countries and 8M+ Canadian homes via cable, satellite, IPTV, and OTT platforms.

Ownership category

akta.pro rank

Product category

Multi-Platform Sports & Entertainment Media

NAICS

Television Broadcasting Stations (51612), Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Other Gambling Industries (71329)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Sports Programming Syndication & Highlights Distribution (MPABAMAG), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Sports broadcasting network
• OTT streaming services
• Multi-platform media
• Professional wrestling content
• Combat sports programming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Broadcast Distribution Fees: Fees paid by cable, satellite, and IPTV providers to carry Anthem's channel networks including AXS TV, HDNET Movies, Fight Network, GameTV, Game+, and TNA Wrestling content.
2. Direct-to-Consumer Subscriptions: TNA+ subscription service offering on-demand access to TNA Wrestling content. Also includes streaming partnerships with OTT platforms.
3. Sponsorships and Partnerships: Brand partnerships with companies like A-GAME Beverages, Sandman Hotel Group, K&M All Star Sports, and Romo Performance providing visibility across TNA events and digital platforms.
4. Live Events: Revenue from live professional wrestling and MMA events including ticket sales for TNA Slammiversary, live tours, and ancillary live event experiences.
5. Merchandise and Licensing: Sale of merchandise, licensing, and sponsorship revenue from TNA Wrestling brand including live events, merchandise, licensing, and sponsorship.
6. Advertising Revenue: Advertising revenue from broadcast and streaming platforms carrying Anthem's content including AXS TV, HDNET Movies, and Fight Network.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Anthem Sports & Entertainment is a global multi-platform media company that operates a portfolio of sports and entertainment television channels and streaming brands, including AXS TV, HDNET Movies, Hollywood Suite, Fight Network, TNA Wrestling, Invicta FC, GameTV and Game+. It produces and distributes original sports and entertainment content across linear TV, OTT streaming platforms, and live events, and provides broadcast services including master control, OTT delivery, and closed captioning to third-party clients.

Product overview

Anthem Sports & Entertainment is a global multi-platform media company operating a diversified portfolio of sports and entertainment properties. The company encompasses eight core television and streaming brands: AXS TV (music and entertainment), HDNET MOVIES, Hollywood Suite (four Canadian movie channels), Fight Network (combat sports), TNA Wrestling (professional wrestling with 200+ hours of annual original content), Invicta FC (women's MMA), GameTV (Canadian game shows), and Game+ (sports including esports and wagering content). The portfolio is distributed across linear TV in all 50 U.S. states and Canada, major streaming platforms (Pluto TV, Roku, Samsung TV Plus), and own subscription services (TNA+). Supporting operations include broadcast services for master control and traffic management, and film distribution via Gravitas Ventures.

Differentiator

Problem solved

Functional benefit

Brands

• AXS TV: Leading television, streaming, digital, social music and entertainment brand available in all 50 US states and across Canada
• HDNet Movies
• Hollywood Suite
• Fight Network
• TNA Wrestling
• Invicta FC
• GameTV
• Game+
• Gravitas Ventures

Products and services

• AXS TV Linear television and streaming music and entertainment brand featuring live music events, lifestyle programming, original series, concerts, interviews, and documentaries. Distributed in all 50 US states, Canada, and parts of the Caribbean via cable, satellite, IPTV, YouTube, Facebook, Instagram, X, and TikTok.
• HDNET Movies National movie channel presenting a monthly lineup of unique films ranging from modern blockbusters to cult classics, distributed across major cable, telco, and satellite TV providers in the United States.
• Hollywood Suite Package of four linear TV channels and an accompanying On Demand service showcasing uncut, commercial-free films from the 70s, 80s, 90s, 00s, and 10s. Canada's largest pure-play movie service, available in over 8 million homes nationwide through Rogers, Bell, TELUS, Amazon Prime Video, Cogeco, Eastlink, and Freedom Mobile.
• Fight Network 24/7 combat sports multi-platform channel covering mixed martial arts, boxing, wrestling, and traditional martial arts with live events, classic fights, and an original content library distributed across linear TV, OTT, and digital channels.
• TNA Wrestling Professional wrestling brand producing over 200 hours of original content annually, televised in 200 countries and streamed on Pluto TV, Roku, Samsung TV Plus, AMC in the US, and TNA+ subscription service, with over 10 million engaged social media followers.
• Invicta FC Premier all-female mixed martial arts promotion delivering world championships and professional MMA events, broadcast on CBS Sports Network and other partners, providing female athletes with a major competitive platform since 2012.
• GameTV Canadian linear channel specializing in game shows, competition-based reality series, docu-series, and blockbuster movies, featuring programming such as Let's Make a Deal, Family Feud, and The Price Is Right, available in over 6 million homes.
• Game+ North American sports channel featuring wagering, fantasy sports, esports, and millennial-driven competition content including pickleball and professional wrestling, reaching millions of viewers across North America through linear and digital TV streams.
• Broadcast Services Master control and broadcast operations services for third-party clients, including linear and OTT broadcasting, traffic management, closed captioning (offline and online), client services coordination, live streaming via AWS Elemental Live, and video-on-demand management and delivery from operations facilities in Toronto and Denver.
• Gravitas Ventures Global film distribution company operating within Anthem's portfolio, distributing films across multiple platforms and territories.

Quantifiable outcome

• Content distributed to 200 countries globally
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Warner Bros. Discovery / Eurosport IndiacoreChannel Partner/ Reseller/ Distributor · 19 March 2026Renewed and expanded multi-year broadcasting rights deal commencing mid-2027. Exclusive coverage across eight South Asian countries (India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives, Afghanistan) including Thursday Night Impact, Hindi-language Pehlwani Patakha series, and pay-per-view events.
• Team Arm Wrestling Federation (TAWF)minorChannel Partner/ Reseller/ Distributor · 15 January 2026Fight Network exclusive broadcaster of TAWF's inaugural 2026 season. Partnership covers all TAWF matches including preseason and regular season coverage from November 2026 through February 2027. TAWF is the world's first professional team-based arm wrestling league.
• Canadian National Pickleball League (CNPL)coreChannel Partner/ Reseller/ Distributor · 14 January 2026Game+ multi-year extension as official broadcasting partner of Canada's premier professional pickleball league. Coverage returns for CNPL's fourth season in May 2026, presenting live broadcasts of Court 1 at each event plus YouTube coverage.
• A-GAME BeveragesminorGTM or Marketing Partner · 17 July 2025A-GAME Beverages becomes Official Hydration Partner of TNA Wrestling. Partnership includes providing hydration drinks at Slammiversary and all future live events. Founded by MLB champion Johnny Damon. Partnership extends to Invicta FC events.
• Sandman Hotel GroupcoreGTM or Marketing PartnerSandman Hotel Group named Official Hotel Partner of the three-city, five-show 2026 TNA Canada Tour. Partnership connects Sandman with TNA Wrestling's fanbase across events in Brampton, Edmonton and Calgary, providing hospitality experiences and fan engagement opportunities. Sandman has 60 hotels across Canada, England, Scotland and the U.S.
• K&M All Star SportsminorGTM or Marketing PartnerPartnership includes corner mat logo placements at TNA Slammiversary and live events through 2026, plus branded guardrail signage at all TNA events. Family-owned sports merchandise business operating at Tanger Outlets Foxwoods Resort Casino.
• Romo PerformanceminorGTM or Marketing PartnerPerformance coaching and enhancement partnership with TNA Wrestling. Mike 'Romo' Romanella provides evidence-based practices and interactive tools for athlete performance, decision-making and leadership development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Endeavor Group Holdings: Owns TKO Group (WWE/UFC) and is the dominant sports entertainment and combat sports operator globally. Highly comparable through its ownership of the leading wrestling promotion, MMA assets, and global distribution partnerships that compete with Anthem's TNA and Invicta FC.
• Sinclair Broadcast Group: Owns Tennis Channel, Bally Sports regional networks, and Stadium Sports, making it a comparable US operator of specialty sports linear channels that relies on cable/satellite distribution and emerging sports rights.
• Lionsgate: Diversified content owner with linear channel assets (Starz) and film distribution operations, comparable to Anthem's combination of owned channels (AXS TV, HDNET Movies) and film distribution through Gravitas Ventures.

Emerging players

• FloSports: Subscription streaming platform focused on niche and emerging sports (wrestling, combat sports, pickleball, track & field). Competes with Anthem's Game+ and Fight Network for streaming audiences and emerging-sports rights.
• World Wrestling League (Major League Wrestling): Independent US professional wrestling promotion with growing streaming distribution (YouTube, Bleacher Report, beIN Sports). A smaller-scale direct competitor to TNA Wrestling that targets the same mid-tier wrestling audience and sponsorship dollars.

Direct peers

• DAZN: Global sports streaming service distributing combat sports (boxing, MMA), niche sports, and wrestling-adjacent content. Comparable to Anthem in combining niche sports rights with a direct-to-consumer streaming model.
• All Elite Wrestling (AEW): Second-largest US professional wrestling promotion and the closest rival to TNA Wrestling. Shares the same content category, talent pool, and distribution economics, including broadcast deals with major US media partners.
• WWE (TKO Group Holdings): Operator of the world's largest professional wrestling business and the most direct competitor to Anthem's TNA Wrestling across live events, linear/streaming distribution, and consumer subscriptions. Both compete for talent, distribution partners, and wrestling fan attention.

Others

• Roku: Operates the Roku Channel, a leading FAST streaming platform and one of Anthem's key distribution partners for TNA Wrestling. Functions as both a customer/partner and a competing aggregator for sports and entertainment streaming inventory.
• Pluto TV (Paramount Global): Free ad-supported streaming TV service distributing Anthem's TNA Wrestling content globally. Comparable as a multi-platform FAST operator that monetizes free streaming alongside Anthem's subscription and linear channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/axstv
• Facebookfacebook.com/AXSTV
• Instagraminstagram.com/axstv
• LinkedInlinkedin.com/company/anthem-media-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Sports & Entertainment