WOGOM
- Company typePrivate
- Founded2021
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What WOGOM does
WOGOM (World Goods Marketplace Private Limited) is an India-based B2B e-commerce platform founded in 2021 and headquartered in Ahmedabad, Gujarat, that operates a curated marketplace connecting authorized electronics distributors with small and medium retailers. The platform covers consumer durables, mobile, and IT products across 300+ categories, offering 40,000+ SKUs from 350+ brands to 7,000+ registered retailers through its web portal and mobile applications (iOS and Android). WOGOM differentiates through a hyperlocal matching engine that lets authorized sellers define geographic coverage areas, combined with a verification process that restricts listings to distributors carrying official brand authorization letters, thereby ensuring product authenticity in a market historically plagued by grey-channel supply.
The company operates a product-led, self-serve go-to-market model where retailers onboard via GST and KYC verification and sellers register without any upfront investment, generating revenue primarily through marketplace transaction fees on orders placed across the platform. Layered on top of the core marketplace, WOGOM has built an embedded fintech stack: its in-house Wofi arm provides unsecured working-capital loans with 24-hour disbursals, while partnerships with NBFCs (Muthoot FinCorp, Nar Narayan Fincorp, Parker Financials) and credit infrastructure providers (Rupifi) underwrite digital credit lines up to 1 crore with BNPL flexibility for retailers. The company reports 50+ Cr in monthly transactions, 80,000+ orders executed, and a 99% order accuracy rate, and raised US$19M in funding in September 2023 followed by the April 2024 acquisition of Ckart Online to support national expansion beyond its Gujarat pilot.
WOGOM firmographics
Firmographics- Name
- WOGOM
- Legal name
- World Goods Marketplace Private Limited
- Website
- https://wogom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WOGOM industry classification
Industry- Product category
- B2B E-commerce Marketplace for Electronics
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industries
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)
Keywords
Where WOGOM is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
WOGOM business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: WOGOM operates as a B2B marketplace platform connecting retailers with authorized distributors, earning revenue through transaction facilitation fees on orders placed through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Retailer Access - Free Registration |
| Freemium | Pay-as-you-go | Seller Access - Zero Cost Onboarding |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WOGOM product offering
Product offeringCore offering
WOGOM operates an AI-driven B2B e-commerce marketplace connecting India's electronics retailers with authorized brand distributors for sourcing consumer durables, mobile, and IT products across 300+ categories, 350+ brands, and 40,000+ SKUs. The platform enables digital procurement with embedded fintech (Wofi) providing digital credit lines up to 1 crore, Buy Now Pay Later options, and 24-hour credit disbursals.
Product overview
WOGOM is a technology-driven B2B marketplace platform connecting retailers, authorized distributors, and brands across India. The unified platform comprises a core marketplace (WOGOM Platform), paired with two dedicated portals: WOGOM Seller Center for distributors to manage catalogues and orders, and WOGOM Retailer Center for retailers to source products and track deliveries. The platform integrates fintech services including Wofi (working capital financing), BNPL options, and digital credit lines up to 1 crore. Mobile applications are available for both sellers and retailers. The ecosystem enables seamless B2B transactions, digital procurement, inventory sourcing, and financial access for the electronics retail supply chain.
Differentiator
Problem solved
Functional benefit
Brands
- Wofi: The fintech arm of WOGOM that enables fast, reliable, and easy access to unsecured working capital for retailers and distributors. Powers growth through credit solutions integrated within the WOGOM ecosystem.
Products and services
- WOGOM Platform B2B e-commerce marketplace connecting authorized electronics distributors with retailers across India, enabling digital product sourcing, ordering, inventory procurement, and seamless B2B transactions across 300+ categories, 350+ brands, and 40,000+ SKUs.
- WOGOM Seller Center Seller-facing digital dashboard enabling authorized distributors to manage their digital catalogue, define hyperlocal selling areas, track sales insights, receive orders, and access retailer credit facilities within the WOGOM ecosystem.
- WOGOM Retailer Center Retailer-facing procurement platform enabling electronics retailers to discover products from authorized sellers, place orders, track deliveries, manage payments, and access digital credit lines up to 1 crore.
- Wofi
Quantifiable outcome
- 50+ Cr monthly transactions processed on platform
- +3 more outcomes
Companies that use WOGOM
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
WOGOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
WOGOM partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
WOGOM competitors and assessment
Company assessmentDirect peers
- Moglix: B2B commerce platform for industrial and electronics products combining marketplace transactions with embedded credit — overlaps directly with WOGOM's electronics-wholesale and Wofi working-capital offering.
- OfBusiness: B2B platform for SMB buyers in industrial/building-materials and adjacent categories, paired with an embedded finance arm (Oxyzo) — comparable to WOGOM's marketplace-plus-Wofi combination serving SMBs.
- Udaan: India's largest B2B commerce platform connecting sellers (distributors, manufacturers) with retailers across categories including electronics, mobile and IT — directly comparable to WOGOM's electronics-retailer/distributor marketplace model with self-serve onboarding.
- IndustryBuying: Indian B2B e-commerce marketplace distributing industrial, electrical and electronics products to business buyers — closely comparable in product breadth and distributor-to-retailer flow.
Others
- Lendingkart: Fintech providing working-capital loans to SMBs including retailers and distributors — overlaps with Wofi on the credit-underwriting side of WOGOM's value proposition, serving similar SMB electronics retailers.
Regional players
- Power2SME: India-focused B2B marketplace with embedded financing for SMEs — closely analogous in serving SMB buyers with marketplace + credit, similar to WOGOM's Wogi retail-credit narrative.
Broad incumbents
- IndiaMART: India's largest established B2B listings/marketplace with massive cross-vertical SMB reach including electronics — overlaps with WOGOM's buyer-seller connection model but as a far broader horizontal incumbent.
- Amazon Business: B2B vertical of Amazon India targeting business buyers across electronics and IT categories — competes for the same electronics-retailer wallet but with vastly broader catalogue, logistics and capital base.
- Flipkart Wholesale: B2B wholesale arm of Flipkart serving kirana and small retailers including electronics/mobile — comparable distributor-retailer marketplace model at much larger scale.
Emerging players
- Rupifi: Embedded credit/BNPL platform for SMBs and retailers in India — functionally comparable to WOGOM's Wofi arm and a credit-assessment partner of WOGOM, illustrating an alternative embedded-fintech playbook in the same SME segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WOGOM social profiles
Digital presenceWOGOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOGOM leadership team
Management profileNumber of profiles
Profiles4 records
WOGOM subsidiaries and ownership
Company hierarchySubsidiaries1 record
WOGOM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOGOM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOGOM
What does WOGOM do?
WOGOM operates an AI-driven B2B e-commerce marketplace connecting India's electronics retailers with authorized brand distributors for sourcing consumer durables, mobile, and IT products across 300+ categories, 350+ brands, and 40,000+ SKUs. The platform enables digital procurement with embedded fintech (Wofi) providing digital credit lines up to 1 crore, Buy Now Pay Later options, and 24-hour credit disbursals.
Is WOGOM a public or private company?
WOGOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was WOGOM founded?
WOGOM was founded in 2021. It employs 51 to 100 people.
Where is WOGOM based?
WOGOM is headquartered in Ahmedabad, India, in the Asia region.
How does WOGOM make money?
One revenue line is on record: marketplace Transaction Fees.
Who are WOGOM's main competitors?
Direct peers on record are Moglix, OfBusiness, Udaan and IndustryBuying. Lendingkart is listed as an others. Power2SME is listed as a regional player. Broad incumbents are IndiaMART, Amazon Business and Flipkart Wholesale. Rupifi is listed as an emerging player.
Does WOGOM have an API?
No public API is recorded for WOGOM.
What industry is WOGOM in?
WOGOM's product category is B2B E-commerce Marketplace for Electronics. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its SIC code is 5045.