NeuroSpace

What NeuroSpace does

NeuroSpace (株式会社ニューロスペース) is a Tokyo-based B2B SleepTech company founded in 2013 by Takanori Kobayashi that builds corporate sleep-improvement programs for Japanese enterprises, health insurance associations, and municipal governments. Its product portfolio centers on three integrated offerings: Biz Sleep, a 7-week program combining Fitbit wearable sleep tracking with cognitive-behavioral-therapy-based coaching; My Sleep, a 5-minute questionnaire that produces individual and anonymized organizational sleep reports; and Sleep Seminars delivered by certified upper-level sleep health instructors. Supplementary products include a six-question SAS (sleep apnea syndrome) screening survey, a Sleep PoC Starter Kit for healthcare and pharma companies validating the sleep effects of their products, and a 睡眠ソリューション ライセンスプラン license program allowing partners to deploy NeuroSpace's methodology within their own health management services.

The underlying technology is a sleep data analytics platform that ingests Fitbit wearable device data combined with proprietary sleep assessment algorithms and human coaching components. The company has accumulated sleep and lifestyle data from 100,000+ individuals across 200+ corporations over more than a decade, and the program's effectiveness has been validated by a Waseda University randomized controlled trial published in PLOS ONE, which estimated an economic effect of JPY 120,000 per employee per year from productivity, concentration, and time-management improvements. Certified senior sleep health instructors deliver the seminar curriculum, anchoring delivery quality in professional credentials rather than purely automated coaching.

Revenue is generated through tiered B2B enterprise contracts (Menu A through D) priced per participant and program scope, ranging from JPY 100,000 (My Sleep only, 50+ participants) to JPY 1,400,000+ (full 7-week Biz Sleep), supplemented by PoC and licensing fees for healthcare partners. Go-to-market is exclusively direct enterprise field sales targeting HR, health management (健康経営), and industrial healthcare buyers in Japan, supported by content marketing (blog, sleep debt survey reports), an annual sleep symposium co-organized with Work-Life Balance Co., joint events with Google/Fitbit, and earned media in Nikkei. The company is privately held with no disclosed external funding after a 2019 Sompo Holdings-led round, employs 11-50 people, and has no app store distribution or self-serve channel.

Name

NeuroSpace

Legal name

株式会社ニューロスペース

Website

https://neurospace.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NeuroSpace is a Tokyo-based B2B SleepTech company founded in 2013 that delivers Fitbit-based corporate sleep-improvement programs, sleep assessments, and certified-instructor seminars to Japanese enterprises, health insurers, and municipal governments, with operations spanning 200+ corporate clients.

Ownership category

akta.pro rank

Product category

Corporate Sleep Health Services

NAICS

Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Sleep Health Coaching (HSADAGAE)

akta.pro secondary industries

Sleep Health & Recovery Education (EDAAAHAE), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

Keywords

• Corporate sleep programs
• Employee sleep health
• Health management services
• Workplace wellness programs
• Sleep coaching services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Enterprise Sleep Improvement Programs (B2B): NeuroSpace generates revenue primarily through B2B contracts with Japanese corporations and government entities. Services are priced per participant and by program tier (Menu A through D), with pricing ranging from JPY 100,000 to JPY 1,400,000+. Programs include My Sleep assessments, sleep seminars, and the Biz Sleep improvement program. Contracts are typically annual or multi-year with enterprise clients.
2. Consulting and Co-development Services: NeuroSpace provides sleep measurement PoC (proof of concept) services and co-development partnerships for healthcare companies seeking to validate sleep-related effects of their products or services, using high-precision sleep measurement devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NeuroSpace is a B2B SleepTech company that delivers corporate sleep improvement services to Japanese enterprises, health insurance associations, and local governments. Its core offerings include a 7-week Fitbit-based coaching program (Biz Sleep), a 5-minute personalized sleep assessment (My Sleep), interactive sleep literacy seminars, and SAS sleep apnea screening surveys. All services are grounded in cognitive behavioral therapy principles and delivered by certified senior sleep health instructors.

Product overview

NeuroSpace operates as a B2B SleepTech company offering a three-tiered product portfolio focused on corporate health management and organizational sleep improvement. The core offerings consist of 睡眠改善プログラム Biz Sleep (7-week Fitbit-based coaching program), 睡眠チェック My Sleep (5-minute personalized sleep assessment), and 睡眠セミナー (interactive sleep literacy seminars). These products are delivered through enterprise sales to major Japanese corporations, health insurance associations, and municipal governments. The company provides tiered pricing menus ranging from lightweight My Sleep assessments (starting at 100,000 yen for 50+ participants) to comprehensive Biz Sleep programs (starting at 1.4 million yen). Additional services include SAS screening surveys, PoC testing kits for healthcare companies, license plans for partners, and a public consumer portal called みんなのスリープ. The three main products function as an integrated pathway: My Sleep identifies at-risk individuals, seminars raise sleep literacy, and Biz Sleep provides intensive coaching for high-need participants. Research validation from Waseda University confirms productivity improvement effects of 120,000 yen per employee annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Improvement Program Biz Sleep A 7-week sleep improvement program for corporate employees utilizing Fitbit wearable devices for objective sleep tracking, combined with personalized coaching, workshops, mid-program reviews, email tips, and one-on-one consultations grounded in cognitive behavioral therapy to build sustainable sleep habits.
• Sleep Check My Sleep A 5-minute questionnaire-based sleep assessment that generates personalized reports with A-E grade ratings and tailored improvement recommendations, with both individual and aggregated organizational views of sleep trends and lifestyle comparisons.
• Sleep Seminar Interactive sleep literacy seminars delivered by certified upper-level sleep health instructors, covering sleep mechanisms, chronotype diagnosis, high-performer sleep characteristics, and sleep disorder prevention.
• SAS (Sleep Apnea Syndrome) Survey A six-question screening assessment for sleep apnea syndrome risk that classifies results into three levels (low/medium/high) and supports referral to medical institutions for high-risk individuals.
• Sleep Effect Verification / PoC Starter Kit A proof-of-concept testing service using high-precision sleep measurement devices that enables healthcare companies to validate sleep-related effects of their own products and services at lower cost.
• Sleep Solution License Plan A license program that allows partner companies to embed NeuroSpace's sleep solution methodologies, content, and frameworks within their own corporate health management programs.
• Municipal Sleep Survey, Evidence and Awareness Services Municipal sleep support services including sleep surveys, evidence-based programs, and public awareness campaigns targeting local government residents to improve regional sleep health outcomes.

Quantifiable outcome

• Economic effect of JPY 120,000 per employee per year (time management ability, concentration, work performance improvement validated by Waseda University RCT, PLOS ONE published)
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• 株式会社ワーク・ライフバランス (Work-Life Balance Co.)coreStrategic or Co-development Partner · 6 July 2023Annual joint sleep symposium co-organized with Work-Life Balance Co., Japan's leading work-style reform consultancy. The symposium brings together academics, government officials, and corporate leaders to discuss corporate sleep improvement. This partnership leverages Work-Life Balance's network of HR and management professionals to reach NeuroSpace's target enterprise customers.
• Google (Fitbit)coreGTM or Marketing Partner · 7 June 2023Joint seminar hosted on June 7, 2023 at Google Japan HQ in Shibuya (with YouTube live stream). Google shared Fitbit global health trends and 10.5 billion nights of sleep data, while NeuroSpace presented Japanese corporate sleep challenges and case studies. This co-marketing event leveraged Google's brand authority to position NeuroSpace as the leading sleep improvement provider for Japanese enterprises.
• KDDIcoreStrategic or Co-development PartnerNeuroSpace co-developed a sleep monitoring solution with KDDI that was deployed in Toyoko Inn hotels, allowing guests to measure their sleep quality during hotel stays and receive improvement support. This partnership demonstrates NeuroSpace's expansion into hospitality and consumer-adjacent markets using its sleep measurement technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oura: Consumer-grade sleep-tracking wearable increasingly bundled into B2B wellness offerings (e.g., with employers and insurers). Overlaps NeuroSpace on wearable-led sleep measurement and personalization.
• Sleepio / Big Health: Digital CBT-I program sold to employers and health plans as a sleep improvement solution. Most directly comparable to NeuroSpace on evidence-based B2B sleep improvement with measurable outcomes.
• WHOOP: Performance wearable with detailed sleep tracking, sold partly through corporate/team channels. Comparable on objective sleep measurement and corporate/team-oriented distribution.

Broad incumbents

• Virgin Pulse: Global corporate wellness platform with sleep, activity, and mental health programs targeting large employers. Closest broad-portfolio incumbent competitor for the same corporate wellness budget.
• Headspace: B2B mental wellness platform with significant sleep content, sold to large employers via HR/wellness buyers. Broader incumbent overlapping NeuroSpace's enterprise sleep/wellness category.
• Calm: Consumer and B2B mindfulness/sleep platform with sleep stories, meditations, and enterprise partnerships. Competes in the same corporate well-being budget but with a content/media-led model rather than coaching.
• BetterUp: Enterprise coaching and mental health platform sold to HR via per-seat pricing. Comparable on coaching-led B2B wellness to corporate buyers, though not sleep-focused.
• SOMPO Holdings Wellness Division: Japanese insurance/wellness conglomerate and existing NeuroSpace investor/partner (SOMPO Himawari). Could expand into adjacent sleep wellness services, representing both a partner and a potential in-house competitor.

Regional players

• DeNA Healthcare (Karada Wake): Japanese corporate wellness/health management offering from DeNA, including step challenges and sleep-related features for Japanese employees. Most relevant Japan-domestic incumbent overlapping NeuroSpace's buyer base.

Emerging players

• RISE Health: Early-stage sleep-focused digital health platform targeting employers with personalized sleep programs. Comparable emerging direct competitor in the same B2B sleep-improvement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neurospace_jp
• Facebookfacebook.com/NeuroSpaceJP

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeuroSpace