What Sportsman Tracker does

Sportsman Tracker is a U.S.-based software company that builds HuntWise, a cross-platform mobile and web application serving recreational hunters with weather-based animal movement forecasts, GPS mapping with high-definition satellite imagery, species-specific tracking algorithms, and a community platform for sharing pins and advice. The technology stack is anchored by proprietary weather-and-terrain-driven predictive algorithms that generate hunting recommendations by species, distinguishing the product from generic mapping or weather apps. The company also operates the Sportsman Tracker land-boundary feature, which provides land ownership reference data to users.

The business operates on a hybrid revenue model: recurring subscription fees for HuntWise premium features (with auto-renewal mechanics) and one-time payments for state-mandated hunter education certification courses distributed through partnerships with all 50 U.S. state wildlife agencies. Distribution is primarily product-led through the iOS/Android app stores and the company's web properties, supplemented by a co-marketing ecosystem with hunting gear brands such as Eberlestock, Vortex Optics, Forloh, G5 Prime, and GSM Outdoors, which provide user discounts in exchange for visibility and acquisition leverage.

The company was founded in 2015 by Jeff Courter in Grand Rapids, Michigan, and was acquired in September 2021 by Kalkomey Enterprises, LLC, a Texas-based provider of online recreational safety education and state agency software. Post-acquisition, Sportsman Tracker continues to operate as a brand within the Kalkomey portfolio, with the parent company's state agency relationships providing a regulatory distribution moat for the certification business and an extension path from cert-to-field for the consumer subscription product. The company employs 11-50 people and is privately held, with total disclosed funding of approximately $4.05M raised across 2014-2019.

Name

Sportsman Tracker

Legal name

Kalkomey Enterprises, LLC

Website

https://sportsmantracker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsman Tracker builds HuntWise, a cross-platform mobile and web app for recreational hunters, combining proprietary weather-based animal movement predictions, GPS/satellite mapping, and a 2.5M+ user community. It also offers state-mandated hunter education courses across all 50 U.S. states via parent Kalkomey.

Ownership category

akta.pro rank

Product category

Consumer Hunting & Outdoor Recreation Software

NAICS

Hunting and Trapping (114210)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting forecast app
• Wildlife tracking software
• Hunting gps maps
• Hunter education courses
• Outdoor recreation technology

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services (HuntWise): The company generates revenue through subscription-based access to the HuntWise platform, which includes recurring subscription fees with auto-renewal features. Users pay for premium features including advanced mapping, weather forecasts, and community features.
2. Online Courses and Certifications: Revenue from pay-up-front courses that must be completed within 90 days of payment. These courses relate to hunter education and certification programs offered in partnership with state agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sportsman Tracker operates the HuntWise platform, a cross-platform hunting toolset that delivers weather-based animal movement forecasts, GPS and high-definition satellite mapping, species-specific hunting predictions, and a community of more than 2.5 million hunters sharing pins and advice. The company also offers state-approved online hunter education and certification courses through partnerships with all 50 U.S. state wildlife agencies, providing a complete pathway from certification to in-field use.

Product overview

Sportsman Tracker operates primarily through its flagship product HuntWise, a unified SaaS and mobile hunting platform. HuntWise provides an integrated toolset combining weather forecasting, GPS mapping with high-definition satellite imagery, hundreds of mapping overlays, and community features. The platform is powered by proprietary weather-based animal movement algorithms. Additionally, the Sportsman Tracker feature provides land boundary and ownership reference data for hunters.

Differentiator

Problem solved

Functional benefit

Brands

• HuntWise: The company's flagship digital platform and mobile application providing hunters with advanced weather-based animal movement algorithms, high-def satellite imagery, mapping overlays, and community features. HuntWise has more than 2.5 million users who have logged in more than 33 million predictions and set over 8 million pins.

Products and services

• HuntWise The flagship hunting application providing hunters with weather forecasts, GPS maps, high-definition satellite imagery, hundreds of detailed mapping overlays, species-specific animal movement predictions, and a community platform. It is a subscription-based mobile and web app for individual recreational hunters, landowners, and hunting education seekers.
• Online Hunter Education and Certification Courses Pay-up-front online courses that provide official state-approved hunter education and certification, distributed in partnership with all 50 U.S. state wildlife agencies. The courses are designed for individuals seeking to meet state-mandated hunting education requirements in order to obtain a hunting license.
• Sportsman Tracker Land Boundaries Feature An informational land boundaries and ownership reference layer within the platform that helps hunters identify property lines and ownership data sourced from third-party providers. It is intended for individual hunters and landowners for planning and reference purposes only.

Quantifiable outcome

• 33+ million predictions logged by users
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• EberlestockminorGTM or Marketing Partner · 1 September 2021Eberlestock is a partner providing gear discounts to Sportsman Tracker/HuntWise users. Eberlestock manufactures hunting packs and outdoor gear.
• KalkomeycoreStrategic or Co-development PartnerIn September 2021, Kalkomey, a leading provider of online recreational safety education, certifications, and cloud-based agency management solutions, acquired Sportsman Tracker. This partnership represents the hunting industry's first full-circle online certification to in-the-field experiences pathway, revolutionizing how hunters access and safely engage with the great outdoors.
• ForlohminorGTM or Marketing PartnerForloh is an outdoor apparel partner providing gear discounts to Sportsman Tracker/HuntWise users.
• G5 PrimeminorGTM or Marketing PartnerG5 Prime is a hunting gear partner providing gear discounts to Sportsman Tracker/HuntWise users.
• Vortex OpticsminorGTM or Marketing PartnerVortex Optics is an optics partner providing gear discounts to Sportsman Tracker/HuntWise users.
• GSM OutdoorsminorGTM or Marketing PartnerGSM Outdoors is a partner company encompassing multiple hunting gear brands (Stealth Cam, Hawk, Muddy, HME, etc.) providing gear discounts to Sportsman Tracker/HuntWise users.
• Alabama Department of Conservation and Natural ResourcescoreGTM or Marketing PartnerOfficial state agency partnership for hunter education certification in Alabama. Part of a network of partnerships with all 50 U.S. state wildlife agencies.
• All 50 U.S. State Wildlife AgenciescoreChannel Partner/ Reseller/ DistributorSportsman Tracker, through its parent company Kalkomey, maintains partnerships with all 50 U.S. state wildlife agencies to provide official hunter education certification courses. States include Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• onX Hunt: onX Hunt is the leading direct competitor to HuntWise, offering GPS-based property maps, public/private land boundaries, and hunting planning tools. Highly comparable in target customer (recreational hunters), core functionality (GPS mapping + hunting intelligence), and subscription business model, with significantly larger funding and brand awareness.
• HuntStand: HuntStand is a direct competitor offering hunting maps, weather forecasting, and property management tools across mobile and desktop. Competes with HuntWise in the same hunting-GPS subscription category with overlapping feature sets (mapping, weather, tracking).
• BaseMap: BaseMap provides hunting and fishing maps, property boundaries, and offline GPS functionality targeted at the same recreational hunter segment. A direct competitor in the mobile mapping/subscription space with growing brand presence in the Western U.S. hunting market.

Emerging players

• GoWild: GoWild is a social platform for hunters, anglers, and outdoorspeople featuring user-generated content, gear marketplace, and species tracking. Partial overlap with HuntWise's community features and target demographic, though GoWild's primary differentiation is social/content rather than mapping and predictions.
• Caltopo / Gaia GPS: Gaia GPS (and Caltopo) offer advanced topographic mapping with offline access used by hunters, hikers, and backcountry users. Partial overlap on mapping/terrain visualization, though primarily hiking/outdoor recreation oriented rather than hunting-prediction focused.
• DeerCast: DeerCast specializes in whitetail deer movement predictions based on weather, moon phase, and other factors — directly competing with HuntWise's species-specific animal movement algorithms. A niche but emerging player in the predictive hunting intelligence category.
• ScoutLook (Solunar): ScoutLook (also branded Solunar) provides solunar-based hunting and fishing forecast tables and weather data, historically serving the hunting/fishing community. Overlaps with HuntWise on weather-driven hunting predictions and shares the recreational outdoor user base.

Broad incumbents

• Garmin (Outdoor/Handheld GPS): Garmin offers dedicated hunting GPS handheld devices (e.g., GPSMAP, Alpha) and the Explore mobile/web app. A broad incumbent in outdoor navigation whose hunting-specific offerings overlap with HuntWise on GPS and mapping, though primarily hardware-led and a complement rather than pure substitute.
• Bushnell / Vista Outdoor (Optics + App): Bushnell is a major hunting optics brand (scopes, rangefinders, trail cameras) under Vista Outdoor. Overlaps with HuntWise's hunting user base and could serve as both a partner (as Vortex already is) and an emerging mobile-app competitor via connected device ecosystems.

Others

• Kalkomey Enterprises: Kalkomey is Sportsman Tracker's parent company and a leading provider of online recreational safety education and certifications (boating, hunting, off-roading). Serves as the parent and strategic enabler, providing state agency relationships and back-office infrastructure that power HuntWise's certification business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SMTracker
• LinkedInlinkedin.com/company/sportsman-tracker-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsman Tracker