BaseMap
BaseMap is a US mobile GPS mapping and hunt planning platform serving individual hunters with nationwide land ownership data, offline navigation, and integrated hunt research tools, monetized primarily through $39.99-$99.99 annual subscriptions and partnership-driven affiliate revenue.
- Company typePrivate
- Founded2016
- HeadquartersBothell, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BaseMap does
BaseMap is a mobile-first GPS mapping and hunt planning platform serving individual hunters and hunting groups across the United States. The company's core product combines comprehensive land ownership data (150+ million verified parcel records and 175+ million matched addresses covering all 50 states) with GPS navigation, offline maps, and 800+ specialized map layers including hunting boundaries, wildfires, timbercuts, topography, and wilderness boundaries. Distinctive features include HuntWind (7-day wind forecasting with IDEAL/RISKY/POOR ratings), XDR Navigation (built-in compass and rangefinder), Rangefinder Mapping with hardware integration (including Bushnell-compatible sync), and HuntPlanner/HuntScore integration for draw odds and harvest data analysis. The platform is distributed via iOS, Android, and desktop applications with a freemium model.
The company generates revenue primarily through annual subscriptions ($39.99/yr Pro, $69.99/yr Pro Advantage, $99.99/yr Pro Ultimate) with group discounts of 20-30% for teams of 2-10 users. Secondary revenue streams include affiliate commissions through a LandTrust private land booking partnership (15% discount for Pro Advantage/Ultimate subscribers) and merchandise sales via shop.basemap.com. The GearDrop in-app geolocation sweepstakes game serves as both an engagement tool and a user acquisition vehicle, with new gear drops every two weeks from partner brands including Hoyt, Kifaru, SKRE, FENIX, Blue Coolers, and NUKEM. Pro Advantage and Pro Ultimate tiers bundle third-party Global Rescue emergency services with up to $5,000 in covered rescue costs.
BaseMap was founded in 2016 by Jeff Balch in Bothell, Washington, and remains a privately held company with no parent or disclosed institutional investors beyond a single $2M funding round in 2018. In January 2024, the company acquired HuntScore to expand its hunt research analytics capabilities, and in March 2025 HuntScore's founder Matt Habiger was promoted to CEO while Balch transitioned to Chief Product Officer. The company claims over 1 million hunters trust its platform, with an estimated 11-50 employees based in the Pacific Northwest.
BaseMap firmographics
Firmographics- Name
- BaseMap
- Legal name
- BaseMap Inc.
- Website
- https://basemap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BaseMap is a US mobile GPS mapping and hunt planning platform serving individual hunters with nationwide land ownership data, offline navigation, and integrated hunt research tools, monetized primarily through $39.99-$99.99 annual subscriptions and partnership-driven affiliate revenue.
- Ownership category
- akta.pro rank
BaseMap industry classification
Industry- Product category
- Outdoor GPS Mapping and Hunt Planning Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
- akta.pro secondary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where BaseMap is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BaseMap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription (Pro, Pro Advantage, Pro Ultimate): BaseMap generates primary revenue from annual subscription plans ranging from $39.99/yr (Pro) to $99.99/yr (Pro Ultimate). Subscriptions auto-renew and include access to land ownership maps, hunt planning tools, offline maps, and various GPS/navigation features. Group discounts of 20-30% are available for teams of 2-10 users.
- Private Land Access Booking (LandTrust Partnership): BaseMap earns affiliate/referral revenue through its LandTrust partnership. Pro Advantage and Pro Ultimate subscribers receive a 15% discount on private property bookings, with BaseMap earning commission on referred bookings.
- Gear Store and Merchandise: BaseMap operates a gear store (shop.basemap.com) selling hunting-related merchandise and equipment. Also runs GearDrop sweepstakes with gear prizes from partner brands (Hoyt, Kifaru, SKRE, FENIX, Blue Coolers, NUKEM).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro - Basic subscription for individual hunters |
| Subscription | Annual | Pro Advantage - Mid-tier with rescue services and booking discounts |
| Subscription | Annual | Pro Ultimate - Premium tier with advanced hunt planning data |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BaseMap product offering
Product offeringCore offering
BaseMap offers a mobile and desktop GPS mapping subscription application that gives hunters nationwide land ownership boundaries, 800+ map layers, and offline navigation across all 50 U.S. states. The platform bundles hunt planning tools (draw odds, harvest data, unit filtering via HuntScore), wind forecasting, custom markers, rangefinder integration, and live location sharing, sold primarily through annual subscriptions (Pro, Pro Advantage, Pro Ultimate) with a free Basic tier and engagement game (GearDrop).
Product overview
BaseMap is a unified hunting platform combining GPS mapping, land ownership verification, and hunt planning tools. The core BaseMap product serves as the primary mapping and navigation system, with integrated modules including HuntWind for wind forecasting, HuntPlanner/HuntScore for draw odds and harvest data analysis, XDR Navigation for compass/rangefinder navigation, Offline Maps for off-grid use, Location Sharing for real-time partner tracking, and Custom Markers for annotation. The platform acquired HuntScore in January 2024 to expand hunt planning capabilities. Additional services include GearDrop (geolocation sweepstakes), Global Rescue (emergency evacuation), and LandTrust (private land booking). Subscription tiers (Pro, Pro Advantage, Pro Ultimate) provide access to different feature combinations, with ARTEMIS AI Hunt Assistant available across all plans.
Differentiator
Problem solved
Functional benefit
Brands
- HuntScore: Hunt planning platform with tools including draw odds, harvest data, unit profiles, application tools, and detailed weather data for big game hunting.
- GearDrop
Products and services
- BaseMap Primary GPS mapping and land ownership subscription platform for individual hunters and hunting groups in the U.S., providing nationwide public/private land boundary maps, satellite imagery, 800+ map layers, offline navigation, hunt planning, wind forecasting, and rangefinder integration across iOS, Android, and desktop with annual subscriptions.
- HuntScore Hunt planning data and tools platform providing draw odds, harvest trends, unit profiles, application tools, unit filtering, and detailed weather data for big game hunting research; acquired by BaseMap in January 2024 from its founder Matt Habiger and integrated as a feature within BaseMap's Hunt Planner.
- GearDrop In-app geolocation sweepstakes game where users place guess markers based on clues to win hunting gear prizes from partner brands (Hoyt, Kifaru, SKRE, FENIX, Blue Coolers, NUKEM); new drops occur roughly every two weeks and entry is free for any BaseMap user, including the free Basic tier.
- BaseMap Gear Store Branded e-commerce storefront at shop.basemap.com selling hunting-related merchandise and equipment to BaseMap users, with 15% off offered to Pro Advantage and Pro Ultimate subscribers.
Quantifiable outcome
- 1 million+ hunters trust BaseMap for their hunt planning needs
Companies that use BaseMap
Customer profileSegments1 record
Ideal customer profiles1 record
BaseMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature10 records
BaseMap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HuntScorecoreBaseMap acquired HuntScore in January 2024 to expand its offerings in mobile hunt planning and research analytics. The acquisition aimed to create an all-in-one hunting platform with HuntScore's draw odds, harvest data, unit profiles, and application tools integrated into BaseMap. HuntScore's CEO Matt Habiger transitioned to a new role at BaseMap to co-lead integration efforts. The initial combined mobile application was targeted for launch in March 2024.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BaseMap competitors and assessment
Company assessmentDirect peers
- LandGlide: Property line and parcel map app covering 150M+ U.S. parcels, with aerial and topographic overlays; competes most directly with BaseMap's land ownership mapping value proposition.
- onX Hunt: Direct competitor offering consumer hunting GPS maps with private/public land boundaries, offline maps, and waypointing across U.S. states—the closest product analogue to BaseMap's core offering.
- HuntStand: Hunting-specific GPS and land ownership app with property lines, topographic layers, and hunt planning features targeting the same individual and group hunter segment as BaseMap.
- HuntWise: Mobile hunting app providing maps, weather, wind, and solunar data, with social and hunt-planning tools—overlapping with BaseMap's HuntWind and hunt planning features.
Emerging players
- Gaia GPS: Outdoor/off-trail GPS mapping app with offline maps and premium layers; overlaps with BaseMap on navigation and offline capability, but serves a broader outdoor audience beyond hunters.
Broad incumbents
- Garmin (Outdoor / Hunt devices): Established GPS hardware and ecosystem for hunters and outdoorsmen; competes with BaseMap on rangefinder/GPS navigation and is a potential integration partner via rangefinder sync features.
- Google Maps: Generic navigation platform that BaseMap itself relies on for underlying geo data; not hunting-specialized but defines baseline consumer expectations for mobile map UX.
- Apple Maps: Default iOS navigation app and BaseMap's iOS distribution channel; competes loosely for general outdoor navigation and sets platform-level expectations on the App Store.
- AllTrails: Largest consumer outdoor navigation platform with offline maps and trail data; demonstrates the scale achievable by expanding beyond a single vertical, relevant to BaseMap's outdoor expansion optionality.
Others
- REI Co-op (Cooperative Outdoor Retail): Major outdoor retailer with growing digital/membership ecosystem; not a direct app competitor but a potential distribution and partnership channel for BaseMap's outdoor audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BaseMap social profiles
Digital presenceBaseMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
BaseMap leadership team
Management profileNumber of profiles
Profiles2 records
BaseMap subsidiaries and ownership
Company hierarchySubsidiaries1 record
BaseMap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BaseMap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BaseMap
What does BaseMap do?
BaseMap offers a mobile and desktop GPS mapping subscription application that gives hunters nationwide land ownership boundaries, 800+ map layers, and offline navigation across all 50 U.S. states. The platform bundles hunt planning tools (draw odds, harvest data, unit filtering via HuntScore), wind forecasting, custom markers, rangefinder integration, and live location sharing, sold primarily through annual subscriptions (Pro, Pro Advantage, Pro Ultimate) with a free Basic tier and engagement game (GearDrop).
Is BaseMap a public or private company?
BaseMap is a private company. It is classified as unknown and is currently operating.
When was BaseMap founded?
BaseMap was founded in 2016. It employs 11 to 50 people.
Where is BaseMap based?
BaseMap is headquartered in Bothell, United States, in the North America region.
How does BaseMap make money?
Three revenue lines are on record. Annual Subscription (Pro, Pro Advantage, Pro Ultimate) is the primary driver. The others are private Land Access Booking (LandTrust Partnership) and gear Store and Merchandise.
Who are BaseMap's main competitors?
Direct peers on record are LandGlide, onX Hunt, HuntStand and HuntWise. Gaia GPS is listed as an emerging player. Broad incumbents are Garmin (Outdoor / Hunt devices), Google Maps, Apple Maps and AllTrails. REI Co-op (Cooperative Outdoor Retail) is listed as an others.
Does BaseMap have an API?
No public API is recorded for BaseMap.
What industry is BaseMap in?
BaseMap's product category is Outdoor GPS Mapping and Hunt Planning Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps, with a secondary code of BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 541370 and its SIC code is 900.