MMV

What MMV does

MMV is a French mountain holiday specialist founded in 1988 that operates a portfolio of 22 Club Villages (full-board, all-inclusive resorts) and Club Residences (self-catering apartments) across French Alpine ski destinations including La Plagne, Val Thorens, Tignes, Les 2 Alpes, Alpe d'Huez, Les Menuires, Val Cenis, Flaine, and Serre Chevalier. The company serves primarily families with children through its differentiated Anim'MMV kids' club program spanning ages 18 months to 17 years, alongside couples, groups, solo travelers, and pet owners seeking Alpine experiences in both winter (ski) and summer seasons.

The technology layer is conventional hospitality infrastructure: an integrated online booking platform on mmv-holidays.co.uk, the MMV Club mobile app for bookings and activity registration, a reservation center, and standard third-party tools (Septeo for web, Selligent for email marketing, Moneweb for payments, LoungeUp for guest messaging). There is no proprietary AI/ML, no API platform, and no SDK offering. The company's differentiators are physical and service-based — ski-in/ski-out access at most properties, Green Key sustainable tourism certification at 19 of 22 clubs, an 85% customer recommendation rate, and bundled services (ski passes at up to 30% discount, equipment rental at up to 50% discount, ESF ski lessons, Vac'Assur travel insurance, wellness/spa, kids' clubs).

Revenue is generated primarily through accommodation bookings (Village Club full-board stays from approximately €132.80/person/night; Club Residence apartments from approximately €113.60/night), supplemented by ancillary services including ski lift passes, equipment rental commissions, wellness treatments, dining, kids' club fees, and travel insurance. Pricing follows pay-as-you-go billing with seasonal variation and promotional discounts (up to 24% early booking, up to 20% last-minute). Distribution is direct-to-consumer via website, mobile app, reservation center, and walk-ins, with travel agencies and Travelski as partner channels. The company is privately held, headquartered in Saint-Laurent-du-Var (France), operates as a simplified joint-stock company (SAS), and is a subsidiary of the Compagnie des Alpes group. Revenue figures are not publicly disclosed; the company secured a €16 million capital increase led by Nov Tourisme in June 2021.

Name

MMV

Legal name

MMV

Website

https://mmv-holidays.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

MMV is a French mountain holiday specialist operating 22 Club Villages (full-board) and Club Residences (self-catering) across French Alpine ski resorts, serving families, couples, and groups with bundled ski, dining, and kids' club experiences since 1988.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Mountain holiday packages
• Alpine ski resorts
• Club village accommodations
• All-inclusive ski holidays
• Family mountain resorts

Headquarters

HQ city

Saint-laurent-du-var

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Holiday Accommodations: MMV generates revenue primarily from offering Club Village (full-board hotel-style) and Club Residence (self-catering apartment) accommodations across French Alpine ski resorts. Both winter (ski) and summer seasons are covered.
2. Ancillary Services: Additional revenue streams include ski lift pass sales (up to 30% negotiated discounts), ski equipment rental partnerships (up to 50% discounts), spa and wellness treatments, dining and bar services, kids club services, and travel insurance (Vac'Assur)
3. Capital Increase: In June 2021, MMV secured €16 million in a capital increase led by Nov Tourisme to strengthen financial position for tourism recovery and fund expansion

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MMV sells mountain holiday accommodation packages at 22 Club Villages (all-inclusive full-board resorts) and Club Residences (self-catering apartments) across French Alpine ski resorts in both winter and summer seasons. Bundled packages include lodging, dining, kids' clubs, entertainment, and optional add-on services such as ski passes, equipment rental, ski lessons, and travel insurance.

Product overview

MMV operates a dual-model hospitality portfolio in French Alpine ski resorts: Club Residences (self-catering apartments with optional services including kids' clubs, entertainment, activities, and catering) and Club Villages (all-inclusive full-board resorts with comprehensive entertainment, Anim'MMV kids' clubs, wellness facilities, dining, and bars). The offering is supplemented by add-on services including ski pass booking, ski equipment rental, Vac'Assur travel insurance, ESF ski lessons, and a mobile booking app. The company manages properties across major French ski areas including Les 3 Vallées, Paradiski, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• MMV Club Villages

Quantifiable outcome

• 85% of MMV customers recommend the experience
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ESF (École du Ski Français)coreStrategic or Co-development PartnerFrench Ski School provides ski lessons at MMV establishments, with instructors accompanying children to lessons and offering lessons adapted to all levels.
• AssurincominorOthersProvides Vac'Assur multi-risk travel insurance covering cancellation, repatriation assistance, medical expenses, and snow activity interruption for MMV guests.
• SkisetminorChannel Partner/ Reseller/ DistributorSki equipment rental partner providing equipment at negotiated rates (up to 50% discount) for MMV guests, with equipment waiting at partner shops upon arrival.
• XPlorassur (Mutuaide Assistance)minorOthersProvides 24/7 assistance hotline for MMV guests including repatriation assistance, medical expenses coverage, and snow holiday interruption refunds.
• Ski Lift Operators (Multiple)coreStrategic or Co-development PartnerPartnerships with ski domain operators including Tignes Domaine Skiable, Val d'Isère Téléphérique, Domaine Skiable des Menuires, Méribel Alpina, Serre Chevalier Vallée, Grand Massif Domain, and Pralognan Mountain Resort to provide ski pass services.
• TravelskiminorChannel Partner/ Reseller/ DistributorOnline travel partner offering ski holiday packages including MMV accommodations.
• Compagnie des Alpes GroupcoreStrategic or Co-development PartnerMMV is affiliated with the Compagnie des Alpes group, which also operates Futuroscope, Parc Astérix, Walibi parks, and other French leisure destinations. MMV shares data infrastructure and marketing partnerships with group entities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Med: Global leader in all-inclusive resort villages, including mountain resorts in the French Alps (e.g., Val Thorens, Valmorel, Tignes). Directly competes with MMV on the Club Village full-board, family-focused, activity-inclusive concept.
• Belambra Clubs: French holiday club operator with clubs in mountain, seaside, and countryside locations. Directly competes with MMV in the French Alpine family-club segment with similar full-board and kids-club offerings.
• VVF Villages: French operator of vacation villages including mountain locations. Closely comparable to MMV's Club Village and Club Residence concept with similar family-friendly positioning in French Alpine resorts.
• Odalys Vacances: French vacation rental specialist with significant Alpine presence offering self-catering apartments. Directly comparable to MMV's Club Residence product line in both customer base and destination portfolio.
• Sunweb Group: European tour operator specializing in ski holiday packages including accommodation and lift passes. Comparable to MMV's bundled ski holiday offering across multiple Alpine destinations.
• Vacanceselect: European operator of holiday parks and campsites including mountain locations. Comparable to MMV's family-oriented holiday village model with overlapping customer demographics.
• Lagrange Vacances: French vacation rental operator with significant Alpine presence. Closely comparable to MMV's Club Residence self-catering model across French ski destinations.

Broad incumbents

• Pierre & Vacances (Center Parcs): Major French vacation rental and resort operator with mountain residences across the Alps. Overlaps with MMV's self-catering Club Residence model but operates more broadly across European leisure destinations.
• TUI Group: Global tourism conglomerate offering ski packages and resort accommodation across Europe. Competes with MMV on the package ski holiday segment but at much larger scale and broader geographic footprint.

Others

• Voyage Privé (Private Sport Shop / Skiinfo): French members-only travel club offering discounted mountain holiday packages. Adjacent competitor distributing ski accommodation similar to MMV's distribution model but operating as an online flash-sale platform rather than resort operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mmv_club
• YouTubeyoutube.com/user/mmvclubvacances
• Facebookfacebook.com/MMV.Experienceclubauxsommets/?locale=fr_FR
• LinkedInlinkedin.com/company/mmv-clubs
• Instagraminstagram.com/mmv_lesvacancesclub
• TikToktiktok.com/@mmv_lesvacancesclub

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMV