SchoolMouv
SchoolMouv is a French EdTech subscription platform providing curriculum-aligned online tutoring, video courses, and exam preparation for students from primary school through high school, serving 3 million enrolled users with AI-powered and live teacher support.
- Company typePrivate
- Founded2013
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SchoolMouv does
SchoolMouv is a French online educational platform founded in 2013 in Toulouse, providing subscription-based academic support for students from primary school (CP, age 7) through high school senior year (Terminale). The platform delivers 16,000+ pedagogical resources—including video courses, revision sheets, quizzes, flashcards, studygrams, and past exam papers—all aligned with the official French Education Nationale curriculum and validated by certified teachers. Its core technology stack includes interactive content modules, personalized progress tracking, an AI-powered virtual tutor (Tuteur IA) available 24/7 via chat, and a premium-tier live teacher chat (Tchat Prof) for personalized homework help and exam preparation targeting the Brevet (middle school) and Baccalauréat (high school) exams.
The company operates a self-serve, product-led growth B2C model, acquiring students and parents directly through SEO, content marketing, social media (Facebook, Twitter, Instagram, YouTube), and mobile app stores (iOS, Google Play). Revenue is generated through tiered monthly subscriptions, with a Standard tier providing core content access and a Premium tier adding live teacher chat and AI tutor features; discounts of up to 50% are offered. Beyond consumer subscriptions, SchoolMouv has expanded into adjacent sub-brands including SchoolMouv Orientation (post-Bac guidance), SchoolMouv Manuels (digital textbooks for institutional clients), and Focus Bac (exam prep books). The platform claims 3 million enrolled students, a 4.6/5 rating across 15,520 reviews, and 98% customer satisfaction.
In February 2026, SchoolMouv was acquired by German EdTech company sofatutor for an undisclosed amount, continuing to operate as an independent brand under existing management while gaining access to sofatutor's resources and technology. The acquisition positions the combined entity to expand across European education markets. Headcount stands at approximately 40 employees.
SchoolMouv firmographics
Firmographics- Name
- SchoolMouv
- Legal name
- SchoolMouv
- Website
- https://schoolmouv.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchoolMouv is a French EdTech subscription platform providing curriculum-aligned online tutoring, video courses, and exam preparation for students from primary school through high school, serving 3 million enrolled users with AI-powered and live teacher support.
- Ownership category
- akta.pro rank
SchoolMouv industry classification
Industry- Product category
- Online K-12 Education / E-Learning
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
Keywords
Where SchoolMouv is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SchoolMouv business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription: Recurring subscription model with tiered pricing. Premium subscription offers enhanced features including live teacher chat. Discounts available (up to 50% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with core content access |
| Subscription | Monthly | Premium subscription with teacher chat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SchoolMouv product offering
Product offeringCore offering
SchoolMouv operates a French online educational platform that delivers school support and exam preparation content for students from primary school (CP) through high school senior year (Terminale). The platform provides 16,000+ pedagogical resources including videos, courses, revision sheets, quizzes, flashcards, and studygrams, all aligned with the official French Education Nationale programs. Its offering combines self-paced digital content with an AI-powered tutor (Tuteur IA) available 24/7 and live chat access to certified teachers (Tchat Prof) under a tiered subscription model.
Product overview
SchoolMouv operates as a comprehensive online tutoring platform offering school support from primary (CP) to high school (Terminale), built around its core SchoolMouv platform supplemented by multiple integrated products and sub-brands. The core platform provides courses, videos, revision sheets, quizzes, and interactive learning tools for all subjects aligned with French national education standards. Key add-on modules include the Kit Bac et Brevet for exam preparation, Tchat Prof for live teacher support, and the AI-powered Tuteur IA available 24/7. The company extends its offering through sub-brands: SchoolMouv Orientation (post-Bac guidance), SchoolMouv Le Blog (parent resources), Focus Bac (exam preparation books), and SchoolMouv Manuels (digital textbooks for institutions). A mobile application enables learning on the go. In February 2026, SchoolMouv was acquired by German EdTech company sofatutor and continues operating as an independent brand.
Differentiator
Problem solved
Functional benefit
Brands
- SchoolMouv Orientation: Orientation guide and post-Bac career advice services
- SchoolMouv Le blog
- Focus Bac avec SchoolMouv
- SchoolMouv Manuels
Products and services
- SchoolMouv Core Platform Comprehensive online tutoring platform offering school support from CP (primary) to Terminale (high school senior year), featuring courses, videos, revision sheets, quizzes, exercises, and interactive learning tools aligned with French national education standards.
- Kit Bac et Brevet
Quantifiable outcome
- Students improve grades by an average of +3.2 points within the first term
- +3 more outcomes
Companies that use SchoolMouv
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SchoolMouv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
SchoolMouv partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
SchoolMouv competitors and assessment
Company assessmentDirect peers
- sofatutor: German online tutoring platform covering K-12 subjects with video-based learning content. Parent company of SchoolMouv following the February 2026 acquisition; directly comparable in product, audience (DACH K-12 students), and curriculum-aligned model.
- Les Bons Profs: French online tutoring platform offering live teacher support and academic content for collège and lycée students. Competes head-to-head with SchoolMouv in the French B2C tutoring market with a similar subscription model.
- Maxicours: Major French online K-12 support platform aligned with the national curriculum, offering videos, exercises, and revision tools. One of SchoolMouv's closest direct competitors covering CP to Terminale with comparable content and pricing structure.
- Anacours: French tutoring provider offering both in-person and online support across primary, middle, and high school levels. Shown as a partner/competitor on SchoolMouv's website, operating in the same French supplemental education market.
- Superprof: Global tutoring marketplace connecting students with private tutors, with strong presence in France. Competes for the same parent and student audience seeking K-12 academic support, though via a marketplace model rather than a content platform.
- Complétude: Leading French in-home and online tutoring company serving K-12 students. Listed as a SchoolMouv partner on the company website; directly competes for the same parent-paying customer seeking academic support.
Emerging players
- L'Étudiant: Major French student media and orientation platform shown as a SchoolMouv partner. Overlaps in orientation content (vs. SchoolMouv Orientation) and Bac preparation, but is primarily an editorial/lead-generation business rather than a tutoring platform.
- StudyPilot: Emerging AI-powered learning assistant for students. Thematically adjacent to SchoolMouv's Tuteur IA feature; represents the broader wave of AI tutoring tools competing for the same student homework-help use case.
Regional players
- Prepa-Universitaire: French online education platform focused on higher education prep and academic support. Comparable digital content/model but targets post-secondary students primarily, whereas SchoolMouv is K-12 focused.
Broad incumbents
- Khan Academy: Global free online learning platform covering K-12 subjects with video lessons and exercises. Operates as a broad incumbent in the same category as SchoolMouv but with a free, non-curriculum-aligned model and global scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SchoolMouv social profiles
Digital presenceSchoolMouv compliance and trust
Trust signalCompliance1 record
SchoolMouv financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolMouv leadership team
Management profileNumber of profiles
Profiles1 record
SchoolMouv funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolMouv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolMouv
What does SchoolMouv do?
SchoolMouv operates a French online educational platform that delivers school support and exam preparation content for students from primary school (CP) through high school senior year (Terminale). The platform provides 16,000+ pedagogical resources including videos, courses, revision sheets, quizzes, flashcards, and studygrams, all aligned with the official French Education Nationale programs. Its offering combines self-paced digital content with an AI-powered tutor (Tuteur IA) available 24/7 and live chat access to certified teachers (Tchat Prof) under a tiered subscription model.
Is SchoolMouv a public or private company?
SchoolMouv is a private company. It is classified as corporate owned and is currently operating.
When was SchoolMouv founded?
SchoolMouv was founded in 2013. It employs 11 to 50 people.
Where is SchoolMouv based?
SchoolMouv is headquartered in Toulouse, France, in the Europe region.
How does SchoolMouv make money?
One revenue line is on record: subscription.
Who are SchoolMouv's main competitors?
Direct peers on record are sofatutor, Les Bons Profs, Maxicours, Anacours, Superprof and Complétude. Emerging players are L'Étudiant and StudyPilot. Prepa-Universitaire is listed as a regional player. Khan Academy is listed as a broad incumbent.
Does SchoolMouv have an API?
No public API is recorded for SchoolMouv.
What industry is SchoolMouv in?
SchoolMouv's product category is Online K-12 Education / E-Learning. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611691 and its SIC code is 8200.