Maxicours
Maxicours (myMaxicours) is a France-based direct-to-consumer online education subscription platform serving students from CP to Terminale and their parents, delivering 70,000+ Bordas-validated curriculum resources across 16 subjects plus on-demand live tutoring (Profs en ligne), operated by SEJER within the Editis publishing group.
- Company typePrivate
- Founded2005
- HeadquartersGentilly, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Maxicours does
Maxicours (operated under the myMaxicours brand by SEJER, a subsidiary of the Editis publishing conglomerate) is a France-based direct-to-consumer online education platform serving students from CP (first grade) through Terminale (final year of high school) and their parents. The platform delivers 70,000+ pedagogical resources — including courses, exercises, videos, podcasts, quizzes, and revision programs — across 16 subjects and 100% aligned to the French national curriculum. Content is created by certified Education Nationale teachers selected and validated by Bordas Editions, Maxicours's exclusive educational content partner. The platform adds gamification (badges, points, avatars via the Capeezy sub-brand), age-adaptive interfaces, parent progress dashboards, and an inclusive design layer (WCAG AA, Luciole typography, focus mode) targeted at students with learning disabilities (DYS).
The product surface is delivered through web (my.maxicours.com) and a dedicated mobile application with offline content, and is monetized on a self-serve subscription basis priced from €6.95/month for the platform-only individual tier up to €15.90/month for the Pack Premium bundle. A second human-tutoring product, Profs en ligne, provides on-demand homework help from certified teachers via chat, audio, or video from 17h-20h, six days per week (September-June), available standalone (from €11.95/month) or within Pack Premium. Distribution and billing are operated through INTERFORUM, another Editis/SEJER entity, which also handles international (French-speaking) customers.
The company is privately held by Editis and has operated for roughly 20 years with a staff of 11-50 employees, structured as a low-friction B2C recurring-revenue business. Customer acquisition runs through content marketing (parent blog), organic social (Facebook, Instagram, YouTube), email, and seasonal promotions (summer vacation-workbook contests). Patrice Magnard serves as CEO. The operating model integrates editorial content production (via Bordas), digital platform delivery (SEJER/Maxicours), and billing/distribution (INTERFORUM) within a single publishing conglomerate, which is the core structural advantage versus independent consumer-edtech competitors.
Maxicours firmographics
Firmographics- Name
- Maxicours
- Legal name
- SEJER
- Website
- https://maxicours.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxicours (myMaxicours) is a France-based direct-to-consumer online education subscription platform serving students from CP to Terminale and their parents, delivering 70,000+ Bordas-validated curriculum resources across 16 subjects plus on-demand live tutoring (Profs en ligne), operated by SEJER within the Editis publishing group.
- Ownership category
- akta.pro rank
Maxicours industry classification
Industry- Product category
- Online Education / E-Learning
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Homework Help (Multi-Subject) (EDANADAA)
- akta.pro secondary industries
- Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), Structured Literacy / Orton-Gillingham Intervention Services (EDAKAJAC)
Keywords
Where Maxicours is headquartered
LocationHeadquarters
- HQ city
- Gentilly
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Maxicours business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Online Platform: Monthly or annual subscription to the online learning platform providing access to 70,000+ resources (courses, exercises, videos, podcasts, quizzes) from CP to Terminale. Recurring revenue model with automatic renewal.
- Subscription - Premium Pack: Premium subscription combining unlimited platform access with unlimited Profs en ligne (live teacher) service. Higher price point offering complete academic support solution.
- Subscription - Profs en ligne: Standalone subscription for on-demand homework help from certified Education National teachers via chat, audio, or video, available 17h-20h, 6 days/week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Online Platform Only - Individual (1 child) |
| Subscription | Multi-year contract | Online Platform Only - Family (2-4 children) |
| Subscription | Monthly | Premium Pack (Platform + Profs en ligne) |
| Subscription | Monthly | Profs en ligne Only |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Maxicours product offering
Product offeringCore offering
Maxicours operates an online tutoring platform (branded myMaxicours) providing 70,000+ pedagogical resources — including courses, exercises, videos, podcasts, quizzes, and interactive activities — across 16 subjects for French students from CP to Terminale. The service combines self-service digital content with an add-on live teacher offering (Profs en ligne) staffed by certified Education Nationale teachers available six days per week. A companion mobile app extends access with offline functionality.
Product overview
myMaxicours operates as a platform-plus-services model centered on an online tutoring platform that delivers 70,000 pedagogical resources across 16 subjects (including Mathematics, French, English, SVT, Physics-Chemistry, History, Geography, and Philosophy) from CP through Terminale. The platform is available as a standalone subscription (from €6.95/month) and includes gamification features like badges and points for younger learners via the Capeezy sub-brand. Two premium add-on modules extend the offering: Profs en ligne provides live tutoring via chat/audio/video from certified teachers (6 days/week, 5pm-8pm, from €11.95/month), and Pack Premium bundles both services together (from €15.90/month). A companion mobile application enables offline access. All content is aligned to official French Education Nationale curricula and created by certified teachers, with Bordas publishing house providing editorial oversight.
Differentiator
Problem solved
Functional benefit
Brands
- myMaxicours: Primary brand for online academic support platform offering tutoring, educational resources, and homework help for students from CP to Terminale.
- Capeezy
- Capeezy
Products and services
- myMaxicours Online Platform (Soutien scolaire en ligne) Core online academic support platform delivering 70,000+ pedagogical resources (courses, exercises, videos, podcasts, quizzes, interactive activities) across 16 subjects aligned with French national curriculum for students from CP (first grade) to Terminale (final high school year). Accessible via web and mobile, with gamified elements and parent progress dashboard.
- Profs en ligne Live on-demand homework help service connecting students with certified French Education Nationale teachers via chat, audio, or video, available 6 days per week (Sunday to Friday) from 17h to 20h, September through June.
- Pack Premium Combined subscription bundle offering unlimited access to the myMaxicours online platform together with unlimited Profs en ligne live teacher sessions for comprehensive academic support.
- Capeezy Primary-school sub-brand featuring the Apollo mascot and an accessible, child-friendly interface with badges, points, avatars, and inclusive design features targeting WCAG AA standards, including Luciole typography for visually impaired users, text-to-speech, and focus modes adapted for DYS (learning disabilities).
- myMaxicours Mobile Application Companion mobile application providing students access to platform content on smartphones and tablets, including offline functionality for learning without internet connectivity.
Quantifiable outcome
- Students improve their average grades by +3.3 points on average
- +1 more outcomes
Companies that use Maxicours
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Maxicours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maxicours partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bordas Editions (Les Éditions Bordas)coreBordas Editions is the exclusive educational content partner for Maxicours. All pedagogical content (courses, exercises, videos) is created by certified Education National teachers selected and validated by Bordas, a leading French educational publisher. This partnership ensures curriculum compliance and pedagogical quality.
- INTERFORUMcoreINTERFORUM handles distribution, billing, and payment collection for Maxicours consumer subscriptions. Linked to SEJER through distribution agreements for direct sales to consumers in France and abroad.
- Editis (Parent Group)coreSEJER (Maxicours parent company) is part of the Editis group, a major French publishing conglomerate. Editis umbrella includes Bordas, Nathan, Retz, Le Robert, and other educational publishers.
- France InterminorFeatured on France Inter (public radio) where teachers recommend the Profs en ligne service for students with scientific difficulties.
- Sqool TVminorFeatured on Sqool TV education channel discussing platform's compliance with national curriculum and its engaging approach for children.
- Editions NathanminorPart of the Editis group ecosystem. Listed as a related site under the 'Discover other sites of the group' section.
- Editions RetzminorPart of the Editis group ecosystem. Listed as a related site under the 'Discover other sites of the group' section.
- Le RobertminorPart of the Editis group ecosystem. Listed as a related site under the 'Discover other sites of the group' section.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Maxicours competitors and assessment
Company assessmentDirect peers
- Les Bons Profs: French online tutoring platform offering homework help and live teacher support for students from collège to lycée. Closest direct competitor with similar subscription model, certified-teacher network, and French curriculum alignment.
- SchoolMouv: French EdTech platform providing online academic support and homework help across all grade levels (collège, lycée). Competes directly on curriculum-aligned content, subscription pricing, and parent-as-decision-maker GTM.
- Prof Express: French online homework-help service providing live teacher support to students and parents. Direct overlap on the 'Profs en ligne' live tutoring feature with similar target audience and school-year operating window.
- digiSchool: French EdTech platform supporting students from primaire to lycée with online courses, exercises, and revision tools. Comparable target market, content-led model, and self-serve subscription GTM in the French K-12 segment.
Broad incumbents
- Superprof: Global tutoring marketplace connecting students with private tutors across France. Competes indirectly on the private-tutoring substitution narrative that Maxicours uses in its positioning, but with a marketplace rather than content-led model.
- GoStudent: European online tutoring scale-up operating across multiple countries including France. Larger and better-capitalized than Maxicours; competes on 1:1 live tutoring with a marketplace model rather than content-plus-tutoring hybrid.
Others
- Editions Nathan: Major French educational publisher and sibling brand under Editis group. Provides adjacent publishing and curricular content; useful comparison for cross-sell potential and Editis group portfolio dynamics.
- Bordas Editions: Exclusive content partner and sibling brand within Editis group. Not a competitor but a strategic enabler providing validated pedagogical content — comparability is structural (same parent, related K-12 educational publishing business).
Emerging players
- Khan Academy (French): Free global learning platform with French-language content covering core subjects. Not a paid direct competitor but increasingly substitutes for paid tutoring at the lower price point, especially as AI tutoring tools like Khanmigo roll out.
Regional players
- Preply: Global online tutoring marketplace with growing France presence. Adjacent rather than direct — focuses on language tutoring primarily, but represents the internationalized marketplace model that could encroach on French homework-help segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxicours social profiles
Digital presenceMaxicours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxicours leadership team
Management profileNumber of profiles
Profiles1 record
Maxicours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxicours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxicours
What does Maxicours do?
Maxicours operates an online tutoring platform (branded myMaxicours) providing 70,000+ pedagogical resources — including courses, exercises, videos, podcasts, quizzes, and interactive activities — across 16 subjects for French students from CP to Terminale. The service combines self-service digital content with an add-on live teacher offering (Profs en ligne) staffed by certified Education Nationale teachers available six days per week. A companion mobile app extends access with offline functionality.
Is Maxicours a public or private company?
Maxicours is a private company. It is classified as corporate owned and is currently operating.
When was Maxicours founded?
Maxicours was founded in 2005. It employs 11 to 50 people.
Where is Maxicours based?
Maxicours is headquartered in Gentilly, France, in the Europe region.
How does Maxicours make money?
Three revenue lines are on record. Subscription - Online Platform is the primary driver. The others are subscription - Premium Pack and subscription - Profs en ligne.
Who are Maxicours's main competitors?
Direct peers on record are Les Bons Profs, SchoolMouv, Prof Express and digiSchool. Broad incumbents are Superprof and GoStudent. Others are Editions Nathan and Bordas Editions. Khan Academy (French) is listed as an emerging player. Preply is listed as a regional player.
Does Maxicours have an API?
No public API is recorded for Maxicours.
What industry is Maxicours in?
Maxicours's product category is Online Education / E-Learning. Its primary akta.pro industry code is EDANADAA, General Homework Help (Multi-Subject), with a secondary code of EDAFAAAF, Content Management for Learning (LCMS) & Course Catalog Management. Its NAICS code is 611691 and its SIC code is 8200.