Encentiv Energy

Name

Encentiv Energy

Legal name

Encentiv Energy, Inc.

Website

https://encentivenergy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Energy Efficiency Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Transmission, Control, and Distribution (22112)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG), Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)

Keywords

• Energy efficiency rebates
• Utility incentive database
• Rebate management software
• Energy efficiency marketplace
• Utility program analytics

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. UtilityGenius Pro Subscriptions: Subscription access to premium database features including advanced search, building management, project ROI calculations, and custom notifications. Tiered pricing model with free basic tier.
2. Commercial Storefront Transaction Fees: Branded ecommerce storefronts for distributors and partners with instant rebates at checkout. Company handles utility verification and rebate submission. Transaction-based revenue from product sales.
3. Data Aggregation Services: Analytics and market intelligence services sold to utilities, program implementers, and RTOs. Provides product information for program design and forecasting. Delivers large volume data at lower acquisition costs.
4. Lead Generation & Widget Licensing: Lead capture from 108,000+ users when manufacturer brand appears on UtilityGenius. Rebate Finder widget licensing for manufacturer websites. Quarterly business reviews and detailed analytics reporting.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Encentiv Energy operates the proprietary Encentivizer Database and the UtilityGenius customer engagement platform, which aggregate and deliver comprehensive, daily-updated intelligence on 3,500+ utility and government incentive programs across North America for energy-efficient LED lighting, HVAC, Controls, EV Charging, and related products. The company sells software tools (Rebate Finder, Payback Calculator, Product Awareness, UtilityGenius Pro subscriptions), a Commercial Storefront ecommerce platform with instant rebates, Data Aggregation services, and an MCP-based AI plugin to manufacturers, utilities, distributors, contractors, and end customers.

Product overview

Encentiv Energy operates a platform-plus-modules architecture anchored by the proprietary Encentivizer Database, which serves as the central intelligence layer for energy efficiency rebate information across North America. The flagship customer-facing product is UtilityGenius, a free web platform providing searchable access to 3,000+ utility programs with tools for organizing buildings, calculating project ROI, and setting custom notifications. The Commercial Storefront extends the platform into branded ecommerce with instant rebate processing at checkout. Additional modules include Rebate Finder (embeddable widget for manufacturer websites), Payback Calculator (ROI analysis), Product Awareness (rebate discovery for product portfolios), and Data Aggregation (transaction-level savings capture). The UtilityGenius for AI Plugin enables AI chatbot integration for conversational rebate lookup, while the UtilityGenius Widget allows white-label embedding on partner sites including ENERGY STAR.

Differentiator

Problem solved

Functional benefit

Brands

• UtilityGenius™: A free one-stop-shop platform for finding and installing rebatable energy-efficient systems, providing quality-assured data updated daily for North America's energy efficiency hub.

Products and services

• Encentivizer Database Proprietary cloud-based database at the core of every Encentiv Energy product, containing comprehensive energy efficiency product information and utility rebate/incentive data across North America. Powers Manufacturer tools, UtilityGenius, and API deliveries. Updated daily through a multi-step process including proprietary tracking software, analyst teams, and utility trade ally communications.
• UtilityGenius Free, customer-facing web platform serving as a one-stop-shop for finding and installing rebatable energy-efficient systems. Provides searchable access to 3,000+ utility programs across North America by state, zip/postal code, or product category. Includes Buildings feature, Projects feature for ROI calculations with rebates, database download capabilities, and custom notifications.
• UtilityGenius Pro Subscription-based premium tier providing professional users with enhanced database access, advanced database downloads, advanced analytics, and professional features for contractors, ESCOs, and energy professionals.
• UtilityGenius Commercial Storefront Branded ecommerce platform for distributors and partners offering Instant Rebates online at checkout. Customers add products to cart, checkout, and install upon receipt. Encentiv handles utility verification and rebate submission. Distributed through distributor, agent, climate-driven financing organization, and industry association channels.
• Data Aggregation Captures additional energy savings from aggregated sales using recurring monthly sales transaction data. Delivers large volume at lower acquisition cost. Supports utility and grid program design and forecasting. Processed over 150 million aggregated sales transactions generating nearly $25 million in payments to manufacturer partners and customers over three years.
• Rebate Finder Widget embedded on manufacturer/distributor websites allowing users to input location, utility, and product category to find rebate-eligible certified products. Supports EV Chargers, Lighting, Networked Lighting Controls, HVAC, VFDs, and Fans. Includes lead generation, marketing support, quarterly business reviews, and detailed analytics reporting.
• Payback Calculator Tool enabling users to put savings on energy efficiency products into context. Users input project details including product replacements, usage information, and other costs to generate a downloadable PDF report detailing potential energy savings and return on investment. Includes full project scope input and payback summary features.
• Product Awareness Platform allowing manufacturers to search every utility rebate available for their products at once. Includes a Product Builder tool for products in development to check estimated rebates before market launch. Offers customization filters based on program status, existing wattage, cost per product, and more. Provides downloadable list views and heat maps.
• UtilityGenius for AI Plugin Plugin enabling AI chatbots (ChatGPT, Claude, and other MCP-compatible platforms) to access the UtilityGenius rebate database for conversational rebate lookup. Covers 3,500+ utility and government programs across North America. Provides structured, consistent, and up-to-date rebate data through AI conversational interfaces.
• UtilityGenius Widget Embeddable interface allowing partner websites to bring UtilityGenius data into their existing customer journey. Join partners like ENERGY STAR who have inserted the interface directly into their websites. White-labeled options available for brand customization.

Quantifiable outcome

• Processed 150M+ aggregated sales transactions generating $25M in payments to manufacturer partners and customers over three years
• +1 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Regency LightingcoreChannel Partner/ Reseller/ DistributorCommercial Storefront partner offering branded online shopping experience with instant rebates. Regency customers can purchase quality lighting products online with rebate amount deducted at checkout.
• GraybarcoreChannel Partner/ Reseller/ DistributorCommercial Storefront partner. Graybar customers shop at shopconed.utilitygenius.com/pages/graybar with instant rebates at checkout.
• SwiftminorChannel Partner/ Reseller/ DistributorCommercial Storefront partner serving Swift customer base with instant rebates online.
• Vitolite Electric Sales Co IncminorChannel Partner/ Reseller/ DistributorCommercial Storefront partner accessible at shopconed.utilitygenius.com/pages/vitolite-electric-sales-co-inc.
• SynergyminorChannel Partner/ Reseller/ DistributorCommercial Storefront partner serving PECO territory. Partner site at synergypeco.utilitygenius.com.
• MaxlitecoreTechnology or IntegrationRebate Finder widget integration on Maxlite website at maxlite.com/utility-rebate-programs. Allows customers to find rebates for Maxlite's qualified products nationwide.
• KeystonecoreTechnology or IntegrationRebate Finder widget integration at keystonetech.com/utility-rebates/ enabling customers to find rebates for certified products.
• TranecoreTechnology or IntegrationRebate Finder widget integration on Trane commercial decarbonization website at trane.com. Supports commercial HVAC products with rebate lookup functionality.
• Acuity BrandscoreTechnology or IntegrationRebate Finder integration at acuitybrands.com/resources/customer-tools/retrofit-and-renovation/energy-efficient-products. Supports lighting and controls products.
• SignifycoreTechnology or IntegrationRebate Finder integration at signify.com/en-us/support/tools/energy-efficient-lighting-rebate-finder. Supports Signify's LED and connected lighting products.
• EIKOcoreTechnology or IntegrationLong-standing Rebate Finder partnership at us.eiko.com/rebate-finder. EIKO reports outstanding service and support.
• ENERGY STARcoreTechnology or IntegrationENERGY STAR and many other partners have inserted UtilityGenius interface directly into their existing websites. ENERGY STAR partner status with widget integration for rebate lookup.
• PECOcoreChannel Partner/ Reseller/ DistributorUtility engagement platform and Commercial Storefront integration. PECO customers can access instant rebates through Encentiv platform.
• ConEdminorChannel Partner/ Reseller/ DistributorUtility customer engagement platform integration with ConEd website.
• Xcel EnergyminorChannel Partner/ Reseller/ DistributorUtility customer engagement platform integration with Xcel Energy website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EnergySage: Online marketplace that helps consumers and businesses compare solar, storage, and other clean energy options including available incentives and rebates. Directly comparable as a PLG-driven energy efficiency marketplace with a database of incentives across North America.
• EnergyHub: Software platform that utilities use to manage residential DER programs (smart thermostats, EVs, batteries, solar) and customer engagement. Overlaps with Encentiv's utility-facing customer engagement and Data Aggregation offerings for grid-edge programs.
• Recurve: Energy efficiency data analytics platform providing M&V and program design analytics for utilities and program administrators. Comparable to Encentiv's Data Aggregation and analytics services for utility program performance.

Broad incumbents

• CLEAResult: Largest North American energy efficiency services firm operating utility programs on behalf of utilities and regulators. A broad incumbent competing for the same utility contracts Encentiv serves, but with a much wider program-implementation scope.
• ICF International: Global consulting and digital services firm with a major energy efficiency and utility advisory practice. Competes for utility program design, evaluation, and customer engagement contracts alongside Encentiv.
• DNV: Independent assurance and energy advisory firm with significant utility and energy efficiency practice including program M&V and certification services. Comparable as an incumbent data and advisory provider to utilities and program administrators.
• GridPoint: Energy management and submetering platform for commercial buildings that integrates with utility programs and incentives. Comparable as a technology vendor helping building owners capture efficiency value through utility programs.

Emerging players

• EnergyCAP: Utility bill management and energy data platform for enterprise and government customers that includes tracking of utility charges and rate analysis. Adjacent overlap in helping organizations identify and act on utility cost opportunities.
• kWh Analytics: Data analytics provider for the energy sector including solar and efficiency assets, offering risk analytics and data services to investors and program operators. Comparable as a data-monetization analytics vendor serving energy program stakeholders.
• Sense: Home energy monitoring platform that helps consumers understand appliance-level usage and connect to utility programs. Comparable as a customer energy engagement layer with utility program awareness, though focused on residential rather than commercial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/encentivenergy
• YouTubeyoutube.com/channel/UCPy19RPZPXUGWEv8onRoN2Q
• Facebookfacebook.com/encentivenergy
• LinkedInlinkedin.com/company/encentiv-energy
• Instagraminstagram.com/encentivenergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encentiv Energy