What Ylopo does

Ylopo is an AI-driven digital marketing and lead conversion SaaS platform purpose-built for the residential real estate industry. The platform orchestrates a team of specialized AI agents — Acquisition Agents running paid campaigns across Google, Facebook, and Instagram; Conversation Agents (AI Text and AI Voice) that engage and qualify every inbound lead 24/7 with sub-60-second response times and persistent 90-day follow-up; and Search & Re-engagement Agents that drive behavioral retargeting back to the agent's branded IDX site — supported by a multi-modal home search interface accepting typed, voice, and photo inputs and by proprietary NLP tuned to real estate qualifying criteria (timeline, budget, pre-approval).

The product surface extends well beyond AI agents. Core offerings include Ylopo AI² (the combined text+voice follow-up system that won the 2025 Inman Best of PropTech Award), Ylopo Radar AI for seller-intent identification, IDX home search sites with MLS integration, DyVA dynamic video ads that auto-generate listing creatives, Listing Rocket automated listing campaigns, Mission Control campaign dashboards, Priority Notification scoring, and a seller-report/AVM tool. The platform integrates two-way with major real estate CRMs — Follow Up Boss (primary partner with 200+ integrations), Real Geeks, Chime, Lion Desk, Firepoint, Sierra Interactive, KW Command, and Bold Trail — positioning Ylopo as a marketing engine complementing rather than competing with CRMs. The company holds SOC 2 Type II compliance and serves enterprise brokerages including Keller Williams, Compass, eXp Realty, Coldwell Banker, Century 21, and Better Homes and Gardens Real Estate, alongside solo agents and SMB teams.

Ylopo monetizes primarily through a SaaS subscription starting at $395/month for the core platform, supplemented by managed advertising spend (Google PPC, Facebook and Instagram campaigns), live-transfer leads, and optional add-on modules (DyVA, Listing Rocket, virtual tours, Google LSA, GBP optimization). Customer acquisition is sales-led and demo-required, with distribution amplified by a Facebook-based Ylopo Success Community, an annual Success Summit, an extensive case-study library, and a Realtors in Residence advocacy program. The company is privately held as YLOPO, LLC, founded circa 2017 (evolved from predecessor Tiger Lead), headquartered in Santa Monica, California, and led by CEO and co-founder Howard Tager, co-founder Juefeng Ge, and Head of Growth Aaron 'Kiwi' Franklin. No institutional funding rounds are publicly disclosed beyond a 2020 strategic investment by REACH and Second Century Ventures.

Name

Ylopo

Legal name

YLOPO, LLC

Website

https://ylopo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Ylopo is an AI-powered SaaS platform that helps residential real estate agents and brokerages generate, nurture, and convert buyer and seller leads via 24/7 AI text and voice agents, dynamic IDX home search, retargeting, and managed advertising — integrating with CRMs like Follow Up Boss and serving 75,000+ agents nationwide.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate lead generation
• AI lead nurturing
• Real estate marketing platform
• IDX home search
• Real estate CRM integration

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Monthly subscription for access to Ylopo's AI-powered digital marketing platform including lead generation, AI text/voice agents, IDX websites, and marketing automation tools. Pricing starts at $395/month.
2. Managed Advertising Spend: Additional spend on Google PPC, Facebook Ads, Instagram campaigns, and live transfer leads managed by Ylopo's campaign management team. Leads are 100% exclusive to the agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ylopo builds and sells an AI-driven digital marketing platform purpose-built for real estate agents and teams. The platform delivers 24/7 AI Text and Voice agents that engage, qualify, and live-transfer leads, IDX Home Search websites integrated with MLS data, dynamic listing alerts, behavioral retargeting across Google/Facebook/Instagram, and AI² combined follow-up automation. Pricing starts at $395/month for platform subscription, with separately managed Google PPC, Facebook/Instagram, and live transfer lead services. The platform is delivered as SaaS with managed campaign services and integrates with leading real estate CRMs (Follow Up Boss as primary).

Product overview

Ylopo is an AI-driven digital marketing platform for real estate that operates as a platform-plus-modules architecture. The core offering is a team of AI agents (Acquisition Agents, Conversation Agents, and Search & Re-engagement Agents) that find, engage, and qualify buyers and sellers around the clock. Primary products include Ylopo AI Text + Voice (combining 24/7 AI text and voice engagement), IDX Home Search (MLS-integrated property search), DyVA Dynamic Video Ads, Mission Control (marketing dashboard), and Real Estate Lead Generation/Nurture services. The platform integrates with leading CRMs including Follow Up Boss (primary partner with 200+ integrations), Real Geeks, Chime, Lion Desk, Firepoint, and Sierra Interactive. Pricing starts at $395/month for core platform with add-ons including listing tools, seller reports, virtual tours, Google LSA, and video advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Ylopo AI Text + Voice Flagship AI-powered customer engagement platform combining 24/7 AI text messaging and voice calling to automatically qualify leads, maintain persistent follow-up for up to 90 days, and live-transfer ready prospects to agents. Achieves 48% text response rate (3x industry average) and handles 25+ million AI conversations per month. Built for real estate professionals seeking to automate lead nurture without manual follow-up.
• Ylopo AI Voice 24/7 AI voice agent that calls leads automatically, qualifies them on timeline, budget, and pre-approval status through natural conversation, and live-transfers qualified prospects directly to the agent. Designed for real estate agents and teams seeking to replace or supplement human ISAs.
• Ylopo AI Squared (AI²) Unified AI-powered follow-up system that combines AI texting and AI voice calling to engage every lead around the clock with persistent 90-day follow-up. Awarded the 2025 Best of PropTech Award by Inman. Built for real estate professionals who want a single system activating every lead, reducing follow-up time, and increasing appointment volume at lower cost.
• Ylopo Radar AI Seller intent-focused AI product that scans a geographic area for behavioral signals (e.g., repeated engagement with home valuation tools), moves contacts through AI engagement sequences, and surfaces only those who have shown willingness to have a real conversation. Reported to generate 50-100 warm seller conversations per month per agent without cold outreach. Targets listing-side real estate producers.
• IDX Home Search Fully integrated MLS property search platform that serves as the consumer-facing home base for Ylopo's AI agents. Mobile-first, 100% mobile-optimized, with automated lead capture built into every page and market reports and neighborhood insight tools. Built for real estate agents seeking a branded, lead-capturing website.
• Real Estate Lead Generation AI-driven digital marketing service for real estate lead generation across Google, Facebook, and Instagram. Includes buyer lead generation, seller leads, real estate PPC services, and Facebook dynamic ads for real estate. Designed for real estate agents and teams seeking managed paid acquisition.
• Real Estate Lead Nurture Comprehensive lead nurturing system combining AI-powered text and voice with dynamic listing alerts, behavioral retargeting, and priority notifications. Features dynamic engagement analyzing every home a buyer views. Built for real estate agents who want to systematically engage and reactivate their database.
• AI for Real Estate Standalone AI-powered offering covering Ylopo's suite of AI tools including text, voice, AI², Radar AI, and intelligent automation features for real estate lead generation, nurture, and conversion. Targets real estate professionals seeking a comprehensive AI-first marketing stack.
• DyVA - Dynamic Video Ads Dynamic Video Ads platform that automatically turns home listings into compelling video ads. Creates multiple unique video ads for each lifecycle stage of a listing, targeting specific demographic segments. Videos reportedly perform 3-4x better for less money than static images. Targets real estate agents seeking automated video marketing for listings.
• Real Estate CRM Integration Integration service connecting Ylopo with best-in-class real estate CRMs including Follow Up Boss (primary, with 200+ integrations), Real Geeks, Chime, Lion Desk, Firepoint, and Sierra Interactive. Designed for real estate agents and teams using third-party CRMs who want Ylopo's AI engagement layer on top.
• Mission Control Digital marketing dashboard designed to be run in Co-Pilot (client-managed) or Auto-Pilot (Ylopo-managed) modes. Provides visibility, transparency, and control over digital marketing campaigns with real-time performance metrics. Built for real estate agents and teams who want a single dashboard for campaign oversight.
• Branded Real Estate Site Design Fully customizable branded website design with flexible templates or completely customized websites. Scales with team growth via individual agent microsites within a team website and automatically syndicates weekly infographic-style content. Built for real estate agents and brokerages seeking a branded web presence.
• Listing Rocket Fully automated marketing campaigns synced in real time with MLS listing data. Creates a series of unique ads over time for each lifecycle stage of a listing with demographic targeting and infographic-style seller reports. Built for listing agents who want automated listing marketing.
• Google Local Service Ads for Real Estate Google Local Service Ads integration for real estate agents, placing ads at the top of search results above traditional PPC. Built for real estate agents seeking premium placement in Google search results.
• Google Business Profile Optimization (GBP) Optimization service for Google Business Profile to improve local search visibility and lead generation for real estate professionals. Targets real estate agents looking to improve their local map pack presence.
• Ylopo Seller Report - AVM Appraisal Automated home valuation tool that generates seller reports with AVM appraisals, driving seller leads through home value curiosity engagement. Built for real estate agents seeking seller-side lead generation.
• Real Estate Retargeting Ads Retargeting advertising service to keep leads engaged and coming back to the agent's IDX site over portals and competitors. Designed for real estate agents who want to keep prospects off portal sites like Zillow.
• Direct Connect Direct connection service delivering live transfer leads that are ready to speak with an agent immediately. Targets real estate agents who prioritize pre-qualified, high-intent phone leads.

Quantifiable outcome

• 48% text response rate (3x industry average)
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Follow Up BosscoreTechnology or IntegrationPrimary CRM partner with over 200+ integrations. Ylopo integrates with Follow Up Boss as their CRM of choice, enabling two-way integration with lead sources. Follow Up Boss's mission is to provide access to as many providers as possible because they do not compete on lead generation or website production. This integration enables unified lead management across multiple sources with detailed search history visible in the dashboard.
• Real GeekscoreTechnology or IntegrationSeamless integration with Real Geeks CRM. Ylopo leads are sent directly to Real Geeks in real time with lead's entire search history and actionable data included. This combination provides IDX websites + CRM + lead generation in an integrated workflow. Onboarding is handled by Ylopo's team.
• Craig ProctorminorStrategic or Co-development PartnerFeatured partner/coach on Ylopo's Peers & Partners page, sharing vision for real estate marketing excellence.
• Craig Proctor CoachingminorStrategic or Co-development PartnerCoaching partner featured on Ylopo's Peers & Partners page for real estate agent development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kvCORE (Inside Real Estate): kvCORE, now part of Inside Real Estate, is a leading real estate platform providing CRM, IDX, lead generation, and marketing automation, competing with Ylopo across agent and brokerage tiers.
• BoomTown: BoomTown offers lead generation, CRM, and marketing automation for real estate teams and brokerages, competing head-to-head with Ylopo in the mid-market and team segments.
• Bold Trail: Bold Trail (formerly Chime) provides CRM, IDX, and AI-driven lead nurturing for real estate teams and is both a Ylopo integration partner and a competitor for team and brokerage customers.
• Real Geeks: Real Geeks provides IDX websites, CRM, and lead generation for real estate agents ($199–$1,599/month) and is both a direct competitor and a CRM integration partner of Ylopo.
• Zurple: Zurple is a real estate lead nurturing and CRM platform focused on behavioral automation and AI-driven engagement, overlapping with Ylopo's AI Text and dynamic listing alerts product line.
• CINC: CINC is an all-in-one real estate lead generation and IDX website platform with similar pricing ($600–$1,000+/month) and competes directly with Ylopo for agent and team customers across the U.S.
• Agent Image: Agent Image provides IDX real estate websites, design, and lead generation tools for agents and teams, competing with Ylopo's IDX Home Search and branded website offerings.

Others

• Follow Up Boss: Follow Up Boss is a leading real estate CRM and Ylopo's primary integration partner with 200+ lead source integrations; it is also an indirect competitor because it could conceivably layer in marketing automation features over time.

Emerging players

• Lofty (Chime.ai): Lofty (formerly Chime) is an AI-powered real estate platform offering CRM, IDX, and AI assistant features, positioning itself as an emerging AI-native competitor in the same agent/team segment as Ylopo.

Broad incumbents

• Zillow Flex / Premier Agent: Zillow's Premier Agent and Flex programs are broader, portal-backed offerings that combine lead generation with agent marketplace dynamics; Ylopo explicitly differentiates by keeping leads 100% exclusive versus Zillow's shared-lead model.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ylopo_official
• LinkedInlinkedin.com/company/3348687

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ylopo