3radical
3radical is a Bristol-based B2B SaaS company, founded in 2011, that sells the Voco audience-engagement platform built on game-science techniques to enterprise clients.
- Company typePrivate
- Founded2011
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
3radical firmographics
Firmographics- Name
- 3radical
- Website
- https://3radical.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3radical is a Bristol-based B2B SaaS company, founded in 2011, that sells the Voco audience-engagement platform built on game-science techniques to enterprise clients.
- Ownership category
- akta.pro rank
3radical industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industries
- Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), Social/UGC Game Platforms with Integrated Stores (MPAFACAG)
Keywords
Where 3radical is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
3radical business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
3radical product offering
Product offeringCore offering
3radical develops and sells the Voco platform, a software product that enables companies to quickly and easily engage audiences through the use of innovative game science techniques. The platform is sold to commercial organisations as a standalone engagement solution rather than as a feature or add-on to a third-party system.
Differentiator
Problem solved
Functional benefit
Products and services
- Voco Platform
Companies that use 3radical
Customer profileIdeal customer profiles1 record
3radical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3radical competitors and assessment
Company assessmentDirect peers
- Wheelio: Wheelio is a Shopify-focused gamified marketing tool (spin-the-wheel popups) that applies game mechanics to audience engagement and conversion — comparable in philosophy to 3radical Voco, though focused on ecommerce rather than broad enterprise.
- Influitive: Influitive offers an advocate and customer engagement platform that uses gamification (challenges, rewards, leaderboards) to drive participation — closely aligned with 3radical's Voco game-science engagement model for B2B audiences.
- Bunchball (BI WORLDWIDE): Bunchball was a pioneer in enterprise gamification platforms; its IP now sits inside BI WORLDWIDE's engagement solutions. It is a direct historical competitor to 3radical's gamification-led audience engagement offering.
- Funifier: Funifier is a dedicated gamification platform for employee and customer engagement, offering missions, rewards, and leaderboards. It is a direct niche competitor to 3radical in the enterprise gamification market.
- Minsky: Minsky provides a gamified sales performance and incentive management platform that uses game mechanics to drive behavior change — a comparable niche application of gamification to enterprise engagement, with similar company size.
Broad incumbents
- Badgeville (Khoros): Badgeville's gamification technology was acquired by Khoros (formerly Lithium/Viewpost), now part of a broader community and customer engagement platform. It overlaps with 3radical's mechanics-based engagement but operates at significantly larger scale.
- CustomerGauge: CustomerGauge is a broader customer experience and Net Promoter Score platform that incorporates gamification elements into its closed-loop workflows; it competes with 3radical for the same engagement and loyalty budget.
Regional players
- Smile.io: Smile.io provides a widely adopted loyalty and rewards platform for ecommerce merchants, using points, referrals, and VIP tiers to drive engagement. It represents a packaged, scale-oriented alternative to custom gamification platforms like 3radical.
Others
- Tremendous: Tremendous operates a rewards and incentives infrastructure platform used to power payouts in engagement and gamification programs — an enabling technology peer rather than direct competitor, but ecosystem-relevant to how 3radical-style platforms deliver rewards.
Emerging players
- Spin-a-Sale (and similar gamified popup vendors): Tools like OptinMonster and Wheelio apply game mechanics (spin-to-win, scratch cards) to marketing lead capture and audience engagement — an adjacent, more SMB-focused expression of the same gamified engagement category 3radical serves.
Market position
Customer concentration
3radical social profiles
Digital presence3radical financial estimates
Financial estimateRevenue estimate
Valuation estimate
3radical leadership team
Management profileNumber of profiles
Profiles5 records
3radical funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3radical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3radical
What does 3radical do?
3radical develops and sells the Voco platform, a software product that enables companies to quickly and easily engage audiences through the use of innovative game science techniques. The platform is sold to commercial organisations as a standalone engagement solution rather than as a feature or add-on to a third-party system.
Is 3radical a public or private company?
3radical is a private company. It is classified as venture growth investor backed and is currently operating.
When was 3radical founded?
3radical was founded in 2011. It employs 11 to 50 people.
Where is 3radical based?
3radical is headquartered in Bristol, United Kingdom, in the Europe region.
Who are 3radical's main competitors?
Direct peers on record are Wheelio, Influitive, Bunchball (BI WORLDWIDE), Funifier and Minsky. Broad incumbents are Badgeville (Khoros) and CustomerGauge. Smile.io is listed as a regional player. Tremendous is listed as an others. Spin-a-Sale (and similar gamified popup vendors) is listed as an emerging player.
Does 3radical have an API?
No public API is recorded for 3radical.
What industry is 3radical in?
3radical's product category is Customer Engagement Software. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAEAKAF, Player Account Management (PAM), CRM & Loyalty Platforms. Its NAICS code is 5418 and its SIC code is 7310.