Funifier
Funifier is a Montreal-based gamification platform company that helps large enterprises drive employee and customer engagement through 90+ game techniques, AI-assisted strategy design, and integrations with Salesforce, ZOHO, HubSpot, and Zapier, serving clients across banking, BPO, telecom, retail, and education.
- Company typePrivate
- Founded2012
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Funifier does
Funifier Inc. is a Montreal-based gamification platform company, founded circa 2012, that enables enterprises to influence and measure user behavior through game mechanics, AI-assisted strategy design, and customizable engagement experiences. Its core product, the Funifier Platform, is a cloud-based system offering 90+ game techniques, customizable widgets, real-time WebSocket features, obfuscated privacy-compliant analytics, and a developer toolkit comprising REST APIs, JAVA-powered triggers, CRON schedulers, MongoDB integration, and SDKs; an AI Assistant and Dynamic AI Agents generate gamification content and adapt to in-experience interactions. Distribution combines direct enterprise sales, the Salesforce AppExchange, and a tiered workshop offering (Discovery, Strategy Design, Implementation priced from $3,950 to $15,900), with revenue drawn from B2C volume subscriptions, B2B seat-based subscriptions, event-based engagements, professional services, and corporate perpetual licensing.
Funifier serves large enterprise customers across banking (Caixa Econômica Federal, Banco do Brasil, Banco Bradesco, ING), BPO (Concentrix with 120,000 employees), insurance (WIZ), telecommunications (TELE2, Batelco), retail (Worten, Adidas, Brasília Shopping), technology (HP, Google + SENAI), education (Universidade Católica de Brasília, TeenSmart), and government (SEBRAE). The company reports marquee customer outcomes including 155% sales increases, 48% recurring revenue growth, 92% employee engagement rates, and 92.61% participation in Caixa's 80,000-employee program. It maintains SOC 2 Type II, GDPR, and LGPD compliance with all data hosted in Canada, and holds three US patents plus trademarks in Canada, the US, and EU, with co-founders Ricardo Lopes Costa (CTO) and Igor Radic (Partner & CEO) leading a 51–100 person team across regional operations in Brazil, EMEA, LATAM, and APAC.
Funifier firmographics
Firmographics- Name
- Funifier
- Legal name
- Funifier Inc.
- Website
- https://funifier.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Funifier is a Montreal-based gamification platform company that helps large enterprises drive employee and customer engagement through 90+ game techniques, AI-assisted strategy design, and integrations with Salesforce, ZOHO, HubSpot, and Zapier, serving clients across banking, BPO, telecom, retail, and education.
- Ownership category
- akta.pro rank
Funifier industry classification
Industry- Product category
- Gamification Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
- akta.pro secondary industry
- LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO)
Keywords
Where Funifier is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Funifier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- B2C Consumer Loyalty Platform: Volume-based pricing for consumer-facing applications, web platforms, and social engagement. Pricing based on usage volume.
- B2B Employee Engagement Platform: Seat-based subscription pricing for employee engagement solutions integrated with CRM, LMS, and intranet systems. Includes volume discounts for larger organizations.
- Event-based Engagement: All-inclusive pricing for trade show and event engagement with unlimited users and defined start/end dates.
- Professional Services - Workshops: Gamification workshops including Discovery ($3,950), Strategy Design ($10,950), and Implementation ($15,900) sessions for up to 12 people.
- Corporate Perpetual Licensing: One-time perpetual license option for Consumer Loyalty or Employee Engagement for organizations preferring not to use SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer Loyalty - B2C Volume Pricing |
| Per seat | Monthly | Employee Engagement - B2B Seat-Based Pricing |
| Subscription | Pay-as-you-go | Trade Show Engagement - Event-Based |
| One time/ perpetual license | Pay-as-you-go | Discovery Gamification Workshop |
| One time/ perpetual license | Pay-as-you-go | Strategy Design Workshop |
| One time/ perpetual license | Pay-as-you-go | Implementation Workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Funifier product offering
Product offeringCore offering
Funifier provides a cloud-based gamification platform that enables enterprises to influence and measure user behavior through 90+ game techniques, AI-powered strategy design, customizable widgets, and real-time WebSocket-powered engagement. The platform integrates with major CRM, LMS, and enterprise systems to drive employee engagement, consumer loyalty, and event-based engagement for B2B and B2C customers. It is complemented by professional services workshops, the Funifier for Salesforce AppExchange add-on, and the proprietary iFlowww integration product.
Product overview
Funifier is a gamification platform provider offering a modular product portfolio centered on the Funifier Platform, a cloud-based engagement platform with AI-powered features, 90+ game techniques, and customizable widgets. The ecosystem includes specialized solutions for specific industries (banking, insurance, retail, learning) and use cases, with add-on modules including Funifier for Salesforce (on AppExchange), iFlowww for integrations, and the Funifier Marketplace for pre-built widgets and engagement strategies. Services include tiered gamification workshops (Discovery, Strategy Design, Implementation) and corporate perpetual licensing options. The platform serves both B2C (Consumer Loyalty) and B2B (Employee Engagement) markets, plus event-based engagement solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Funifier Platform A cloud-based gamification platform offering AI-powered strategy design, dynamic AI agents, 90+ game techniques, customizable widgets, and real-time WebSocket-powered engagement. Integrates with CRM, LMS, and other enterprise systems to drive employee and consumer engagement.
- Funifier for Salesforce
Quantifiable outcome
- 155% sales increase for sales teams
- +10 more outcomes
Companies that use Funifier
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Funifier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature10 records
Funifier partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Yu-kai Chou / OctalysiscoreCo-development partnership with renowned gamification expert Yu-kai Chou to create Octalysis Prime, a gamification platform based on the Octalysis framework. The platform leverages intrinsic motivators such as autonomy, mastery, and purpose to drive user engagement.
- Google + SENAIcoreGCP Race collaboration with Google Cloud Skill Boost and SENAI to create a gamified learning journey for Google Cloud technologies. Participants accumulate points through lessons and challenges to compete for badges and exclusive rewards.
- SalesforcecorePlug-and-play integration with Salesforce CRM available on Salesforce AppExchange. Funifier for Salesforce can be installed and configured within minutes, enabling real-time feedback and gamified experiences within the CRM.
- White PalmminorPartnership with White Palm for the Batelco Bahrain Elections App project, gamifying political engagement.
Scale indicators20 records
Recent moves1 record
Expansion highlights7 records
Funifier competitors and assessment
Company assessmentDirect peers
- Influitive: Influitive is a customer advocacy and engagement platform that uses gamification (challenges, points, badges) to mobilize advocates. Comparable to Funifier's B2C/community engagement deployments and tracks customer participation through similar game mechanics.
- Spinify: Spinify is a sales-team gamification platform designed for Salesforce and HubSpot environments, focused on leaderboards, contests, and real-time recognition. Comparable to Funifier's B2B seat-based employee engagement module, particularly for sales-driven deployments.
- Mambo.io: Mambo.io is a SaaS gamification platform for marketing, sales, and customer engagement, offering challenges, leaderboards, and reward mechanics. It overlaps directly with Funifier's B2C consumer loyalty use cases and competes for similar mid-market and enterprise customers.
- Centrical: Centrical (formerly GamEffective) is a direct competitor offering a gamified employee engagement and performance platform used by large enterprises. It targets the same buyer (L&D, sales enablement, HR) with similar game-mechanic-driven experiences and is the most head-to-head rival to Funifier.
- Hoopla: Hoopla is an employee engagement platform leveraging gamification, contests, and real-time leaderboards to drive sales and service performance. It competes with Funifier for enterprise employee engagement deals in industries such as insurance, financial services, and BPOs.
Broad incumbents
- Salesforce Sales Cloud: Salesforce Sales Cloud is the underlying CRM platform on which Funifier's Salesforce AppExchange listing runs. As both an integration channel and an incumbent with built-in engagement/forecasting features, it is the most strategically entangled peer in the CRM gamification space.
- Khoros: Khoros is a broader customer engagement platform spanning community, social media management, and brand-led engagement with gamification components. It serves larger enterprise customers than Funifier's typical mid-market profile and competes on the B2C community/loyalty side.
- Microsoft Viva: Microsoft Viva is Microsoft's employee experience platform with engagement, learning, and recognition modules sold into the Microsoft 365 install base. As a broad incumbent bundled offering, it competes with Funifier for enterprise employee engagement RFPs and may displace standalone point solutions.
Emerging players
- Kahoot!: Kahoot! is a learning-focused gamification platform widely used in education and increasingly in corporate L&D. While Lighter-weight than Funifier, it competes for the same gamified learning/training budget and overlaps with Funifier's L&D and education customers.
- WorkJam: WorkJam is a frontline employee engagement and task management platform with gamified shift execution, learning, and communications. Overlaps with Funifier on BPO/large-enterprise frontline engagement use cases and represents a structurally adjacent competing play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Funifier social profiles
Digital presenceFunifier compliance and trust
Trust signalCompliance3 records
Funifier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funifier leadership team
Management profileNumber of profiles
Profiles7 records
Funifier funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funifier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funifier
What does Funifier do?
Funifier provides a cloud-based gamification platform that enables enterprises to influence and measure user behavior through 90+ game techniques, AI-powered strategy design, customizable widgets, and real-time WebSocket-powered engagement. The platform integrates with major CRM, LMS, and enterprise systems to drive employee engagement, consumer loyalty, and event-based engagement for B2B and B2C customers. It is complemented by professional services workshops, the Funifier for Salesforce AppExchange add-on, and the proprietary iFlowww integration product.
Is Funifier a public or private company?
Funifier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funifier founded?
Funifier was founded in 2012. It employs 51 to 100 people.
Where is Funifier based?
Funifier is headquartered in Montréal, Canada, in the North America region.
How does Funifier make money?
Five revenue lines are on record. B2C Consumer Loyalty Platform is the primary driver. The others are B2B Employee Engagement Platform, event-based Engagement, professional Services - Workshops and corporate Perpetual Licensing.
Who are Funifier's main competitors?
Direct peers on record are Influitive, Spinify, Mambo.io, Centrical and Hoopla. Broad incumbents are Salesforce Sales Cloud, Khoros and Microsoft Viva. Emerging players are Kahoot! and WorkJam.
Does Funifier have an API?
Yes. Funifier provides a developer-friendly REST API that enables programmatic access to the platform's gamification features. The developer toolkit includes JAVA-powered triggers, customizable CRON schedulers, MongoDB integration, and Postman-style requests for API testing. The platform integrates with Zapier for no-code automation workflows. Comprehensive documentation is available for developers to build seamless integrations. Developer documentation is at www.funifier.com/features.
What industry is Funifier in?
Funifier's product category is Gamification Platform. Its primary akta.pro industry code is HDAAAGAF, Gaming & Interactive Entertainment Personalization, with a secondary code of MPAFAFAO, LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B). Its NAICS code is 541511 and its SIC code is 7370.