What Influitive does

Influitive is a Toronto-based SaaS company founded in 2010 that operates the AdvocateHub platform, a customer advocacy, community, and engagement solution used by hundreds of mid-to-large B2B enterprises including Cisco, IBM, Adobe, ADP, Dropbox, HPE, and Genesys. The platform combines a core advocacy engine with modular capabilities spanning Customer Community, Customer Experience, Customer Success, and Customer Loyalty use cases, and was extended into employee advocacy through the December 2021 acquisition of PostBeyond. Underlying technology is a gamification-powered SaaS built on a polyglot architecture using Ruby, Node, Java, and Go within Docker microservices hosted on AWS, with deep native Salesforce integration including a dedicated Reference Management App on AppExchange.

The product monetizes through annual or multi-year SaaS subscriptions priced on a quote basis against organizational size and feature requirements, with professional services bundled into enterprise contracts. Go-to-market is direct enterprise field sales anchored on a 'Request a Demo' motion targeting customer marketing, advocacy, and customer success leaders at mid-to-large B2B companies. The 2023 launch of the Groovy AI agent added 24/7 conversational support and best practices retrieval for program operators, complementing the company's broader product suite. Influitive holds SOC 2 Type II, GDPR, CCPA, and PIPEDA certifications and has been recognized by G2, TrustRadius, SoftwareAdvice, Capterra, Forrester, and Gartner.

Total disclosed funding is approximately $59.75 million across rounds from 2012 to 2019, with investors including Georgian Partners, Relay Ventures, Hummer Winblad, NEA, Lightspeed, and BDC. The company has made multiple acquisitions (Engagio 2013, Ironark Software and Triggerfox 2016, PostBeyond 2021) and operates from headquarters at 240 Richmond St W, Toronto with 51-100 employees.

Name

Influitive

Legal name

Influitive

Website

https://influitive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Influitive operates AdvocateHub, a SaaS platform that helps mid-to-large B2B enterprises mobilize customer advocates through gamification, community, and engagement tools, serving customers like Cisco, IBM, Adobe, and ADP with quote-based enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Customer Advocacy Software

NAICS

Other Services Related to Advertising (54189), Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO)

Keywords

• Customer advocacy software
• Advocate engagement platform
• Customer community platform
• Employee advocacy software
• Gamification marketing platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual or multi-year subscription licensing for the customer advocacy platform. Pricing is based on organization size and features accessed. Professional services for implementation, onboarding, and ongoing customer success support are included in enterprise contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Influitive sells a SaaS customer advocacy and engagement platform (branded AdvocateHub) that helps B2B companies mobilize their customer base to generate referrals, references, reviews, social shares, and customer stories at scale. The offering combines a unified gamification-powered core platform with dedicated solutions for customer advocacy, online communities, customer experience, customer success, customer loyalty, employee advocacy (PostBeyond), and virtual events (Virtual EventHub).

Product overview

Influitive is a customer advocacy, community, and engagement SaaS platform that combines a unified core platform with specialized modules to help B2B companies mobilize customer advocates. The main Customer Advocacy Platform serves as the central hub, complemented by dedicated modules for Customer Community, Customer Experience, Customer Success, and Customer Loyalty. The company also acquired PostBeyond for Employee Advocacy capabilities and offers Virtual EventHub for managed digital events. The platform leverages gamification mechanics (points, badges, leaderboards, challenges) to drive engagement across use cases including reviews/testimonials, social amplification, product adoption, reference management, feedback collection, training/enablement, referrals, and content creation. A recent addition is the Groovy AI agent for 24/7 customer engagement support.

Differentiator

Problem solved

Functional benefit

Brands

• PostBeyond: Employee advocacy platform that enables employees to become social advocates for brand visibility.

Products and services

• Customer Advocacy Platform The core advocacy offering for B2B companies that combines gamification, journey orchestration, and integrations to mobilize customer advocates who generate referrals, references, reviews, and social shares at scale.
• Customer Community Platform Platform for building customer communities where customers connect, share product information, help solve problems, and engage in discussions, with built-in gamification and recognition mechanics.
• Customer Experience Platform Platform that leverages gamification to collect customer data, personalize experiences, and optimize customer journeys from pre-sale to renewal, including NPS tracking and dynamic segmentation.
• Customer Success Platform Platform enabling customer success teams to build tailored learning journeys, deliver onboarding experiences, and engage customers with gamified training, certifications, and peer-to-peer support.
• Customer Loyalty Software Software that tracks customer engagement across touchpoints, motivates customers with points and rewards, and creates tiers of exclusivity that unlock through engagement-based progression.
• PostBeyond Employee Advocacy Platform Employee advocacy platform that turns employees into active social advocates, featuring content libraries, social sharing tools, analytics, and AI-powered content generation.
• Virtual EventHub All-in-one virtual event platform with managed services for digital events, featuring engagement mechanics, gamification, personalized journeys, mobile app support, and Salesforce integration.
• Groovy AI Agent AI agent designed to support customer engagement with 24/7 availability, a best practices repository, and strategic support for advocacy programs.

Quantifiable outcome

• 363% ROI for closed-won opportunities and 1,400% ROI for pipeline generation (Built Technologies)
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• PostBeyondcoreOEM/ Whitelabel/ Licensing PartnerPostBeyond is an Influitive company providing employee advocacy platform capabilities. PostBeyond enables organizations to turn employees into active social advocates with content libraries, AI content generation, social sharing tools, and analytics. The platform is marketed alongside Influitive's customer advocacy solutions, particularly for employee advocacy use cases.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Higher Logic: Higher Logic provides an enterprise customer community and engagement platform with a focus on associations and B2B organizations. It is a direct competitor to Influitive's Customer Community and Advocacy modules, targeting similar community manager and customer marketing personas.
• Khoros: Khoros is a customer engagement and community platform that powers branded communities, social media management, and messaging. It directly competes with Influitive's community and advocacy offerings, particularly for large enterprise brands running omnichannel customer engagement programs.
• Ambassador: Ambassador is a referral marketing platform that automates and scales customer, partner, and employee referral programs. It is a direct peer to Influitive's referral management use case, serving B2B SaaS companies looking to drive pipeline through advocate-led referrals.
• SaaSquatch: SaaSquatch is a referral and loyalty program platform purpose-built for SaaS businesses. It competes head-on with Influitive's referral and gamified loyalty capabilities, with deep CRM integrations and a developer-friendly API.
• inSided: inSided is a customer community platform for SaaS companies that enables peer-to-peer support, product feedback, and engagement. It is a direct competitor to Influitive's Customer Community Platform and overlaps significantly on advocacy, ideation, and gamification.
• Birdeye: Birdeye is a customer experience platform focused on reviews, listings, messaging, and surveys for multi-location businesses. It competes directly with Influitive's review-generation capabilities and broader customer experience use cases, particularly for brands seeking third-party review amplification.

Emerging players

• Bettermode: Bettermode (formerly Tribe) is a modern, embeddable customer community platform with gamification and engagement features. It competes with Influitive in the community and engagement layer, often positioned for mid-market SaaS companies seeking faster time-to-value.

Broad incumbents

• Gainsight: Gainsight is the leading customer success platform with adjacent capabilities in customer education, community (via inSided acquisition), and voice-of-customer. It is a broad incumbent whose expanding scope increasingly overlaps with Influitive's Customer Success and Experience modules.
• Yotpo: Yotpo is a unified platform for reviews, visual UGC, loyalty, and SMS marketing serving Shopify and DTC brands. It is a broad incumbent in advocacy-adjacent reviews and loyalty, increasingly expanding into B2B use cases that overlap with Influitive's loyalty and reviews modules.
• Medallia: Medallia is an enterprise customer and employee experience management platform with deep experience signals, analytics, and journey orchestration. It is a broad incumbent whose experience data and engagement capabilities increasingly overlap with Influitive's CX and advocacy modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/influitive
• YouTubeyoutube.com/c/Influitive/videos
• LinkedInlinkedin.com/company/influitive
• Instagraminstagram.com/influitive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influitive