What Boleron does

Boleron Consulting EOOD is a Sofia-headquartered digital insurance broker founded in 2020 that operates a proprietary self-serve platform allowing customers to compare policies from 11 Bulgarian insurers and complete purchases, payments, and renewals online across more than 35 insurance products. Distribution runs through four channels: the owned boleron.bg website, native iOS and Android apps, white-label deployments licensed to two of Bulgaria's three telecom operators (Yettel and Vivacom), and — since April 2026 — directly through ChatGPT following approval as the first licensed insurance broker in that channel. Product coverage spans motor (Casco and MTPL), travel, health, property, mountain and extreme sports, life, and corporate insurance, supported by ISO 9001 and ISO 27001 certifications and an in-house Core System integrated with insurer information systems.

The technology stack centres on three AI-adjacent components: a GPT-based insurance chatbot trained on the Bulgarian Insurance Code, policy terms, and real customer cases; the Nexus middleware platform, which parses 50-page insurance PDFs into structured data consumable by AI models; and adoption of the open Model Context Protocol to position Boleron across the broader AI-assistant ecosystem. Revenue is generated through per-policy brokerage commissions on policies placed with insurer partners plus white-label licensing fees paid by telecom operators, with the company stating a target of making all 35 products accessible through AI platforms by the end of 2026. Boleron completed an IPO on the Bulgarian Stock Exchange BEAM market in 2024, becoming the first Bulgarian insurance broker to list on the exchange.

The customer base exceeds 100,000 Bulgarian consumers with a Google rating of 4.9 across 3,000+ reviews, and the company has signaled EU expansion into Germany, Poland, Greece, and Romania during 2027 using its Freedom of Services passport. Total disclosed funding to date stands at approximately €3.8 million across multiple Bulgarian and regional venture rounds since 2020, with revenue not publicly disclosed.

Name

Boleron

Legal name

Boleron Consulting EOOD (Болерон Консултинг ЕООД)

Website

https://boleron.bg

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Boleron is a Sofia-based digital insurance broker operating a proprietary self-serve platform that aggregates 11 Bulgarian insurers across 35+ products, serving 100,000+ consumers via web, mobile, telecom white-label, and ChatGPT distribution since 2026.

Ownership category

akta.pro rank

Product category

Digital Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Sales Financing (52222), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411), Finance Services (6199)

akta.pro primary industry

Business Overhead Expense (BOE) Disability Insurance (FSAIAIAJ)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital insurance broker
• Insurance comparison platform
• AI insurance distribution
• Insurtech middleware
• White-label insurance platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage / Commission: Boleron acts as a licensed insurance broker earning commissions on each policy sold through its platform. The company aggregates offers from multiple insurance company partners (currently 11 insurers) and earns a transaction fee/commission for each policy issued.
2. White-Label Platform Licensing: Boleron provides its proprietary digital insurance platform to telecom operators (Yettel, Vivacom) on a white-label basis, generating licensing/technology revenue for enabling them to offer insurance products to their customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boleron is a licensed insurance broker that runs a proprietary digital platform (mobile app, web, admin portal, and Core System) enabling customers to compare offers from 11 Bulgarian insurers and purchase motor, travel, health, property, life, mountain, extreme sports, and corporate insurance policies online in minutes. It additionally monetises its technology stack through white-label platform licences to telecom operators and AI-assisted distribution of insurance products via the Nexus middleware and an OpenAI-approved ChatGPT app.

Product overview

Boleron is a digital insurance broker operating as a platform-plus-products architecture. The core offering is a proprietary software platform (mobile app for iOS/Android, web platform, administrative portal, and Core System integrated with insurance company information systems) that enables customers to compare offers from 11 insurance companies and purchase policies online in minutes. The platform distributes a comprehensive product portfolio including motor insurance (Casco, MTPL, and combined packages), travel insurance, health insurance (international, hospital stay, and foreigner coverage), mountain and extreme sports insurance, property insurance, life insurance, and corporate insurance. Advanced AI capabilities include a GPT-based insurance chatbot, the Nexus middleware platform providing structured data to AI assistants, and ChatGPT distribution integration. The company also offers white-label platform access to telecom partners.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus Platform: AI-powered platform capable of analyzing 50-page PDF insurance documents in milliseconds, offering structured data to AI models such as Gemini or ChatGPT. Presented as a middleware layer connecting global insurers with AI assistants and end consumers.
• Boleron AI

Products and services

• Casco Insurance (Автокаско) Motor hull insurance covering vehicle damage from accidents, natural disasters, theft, and vandalism. Customers can compare offers from 8 insurers, with automatic market valuation and potential savings of up to 30%. Policies are delivered immediately after purchase. Target audience: Bulgarian vehicle owners.
• MTPL — Mandatory Third-Party Liability Insurance (Гражданска отговорност) Mandatory third-party liability auto insurance for vehicle owners, comparing offers from 10 insurers with prices visible in 30 seconds and free policy delivery. Target audience: Bulgarian vehicle owners.
• Casco + MTPL Combined Package Combined motor insurance package bundling Casco and MTPL coverage with potential savings of up to 50% versus purchasing separately, plus free delivery. Target audience: Bulgarian vehicle owners seeking comprehensive motor coverage.
• Travel Insurance (Застраховка пътуване в чужбина) Travel insurance covering medical treatment up to €50,000 with 24/7 worldwide assistance. Prices start from 2.00 BGN / 1.02 EUR per day. Policies are issued immediately. Target audience: Bulgarian travellers going abroad.
• Health Insurance (Здравни застраховки) Suite of health insurance products including international Health Club coverage (up to €1,000,000 for treatment in Europe and Turkey with oncology, dental, and emergency evacuation benefits), Uniqa hospital-stay cover from 7.96 BGN / 4.07 EUR per month, and Bulstrad health insurance for foreigners up to €30,677.51 coverage. No medical examination required. Target audience: Bulgarian individuals and foreigners residing in or visiting Bulgaria.
• Mountain Insurance (Планинска застраховка) Insurance for mountain and skiing activities covering rescue services and medical expenses. Prices start from 4.00 BGN / 2.05 EUR per day. Fully online purchase with immediate policy delivery. Target audience: Bulgarian skiers and mountain visitors.
• Extreme Sports Insurance (Застраховка екстремни спортове) Insurance covering extreme sports activities including mountain biking, off-piste skiing, paragliding, and rock climbing. Covers rescue and medical expenses. Target audience: Bulgarian extreme sports enthusiasts.
• Property Insurance (Застраховка имущество) Residential property insurance covering fire, flood, and earthquake. Prices start from 10.00 BGN / 5.11 EUR per month with automatic monthly payments and a fully online, paperless process. Target audience: Bulgarian residential property owners.
• Life Insurance (Застраховки живот) Life insurance products including term life insurance and investment-linked life insurance for financial protection and savings. Target audience: Bulgarian individuals seeking life cover and savings products.
• Company / Corporate Insurance (Фирмени застраховки) Corporate insurance solutions for Bulgarian SMEs including supplementary health insurance for employees, health coverage for staff, and group life insurance. Target audience: Bulgarian companies procuring employee benefits.
• Children's Insurance (Детска застраховка) Insurance products for children combining savings and insurance components; requires an adult to also be insured on the policy. Target audience: Bulgarian parents seeking combined savings and protection products for their children.
• Nexus Platform AI-powered middleware platform that analyses 50-page PDF insurance documents in milliseconds and serves structured data to AI models such as Gemini and ChatGPT. Enables banks, technology companies, and AI assistants to integrate insurance products in seconds. Target audience: banks, technology platforms, and AI assistants seeking embedded insurance distribution infrastructure.
• ChatGPT Insurance Distribution (OpenAI Custom GPT App) Insurance distribution through OpenAI's ChatGPT interface using a custom GPT app. Customers can compare prices and buy insurance policies directly within ChatGPT. Target audience: ChatGPT users and AI-platform-distributed insurance consumers. The company plans to make all 35 insurance products accessible through AI platforms by end of 2026.
• White-Label Insurance Platform (for telecom operators) Licensed white-label insurance platform deployed to telecom operators (Yettel Bulgaria and Vivacom — two of the three Bulgarian telecom operators) enabling them to offer insurance products to their customers under their own brand. Includes mobile app, web, admin portal, and Core System. Target audience: telecommunications companies seeking embedded insurance distribution.

Quantifiable outcome

• Over 100,000 customers served
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• OpenAIcoreTechnology or Integration · 21 April 2026Boleron is the first licensed insurance broker approved by OpenAI to distribute insurance products through ChatGPT. This is a strategic integration enabling AI-native insurance distribution. Boleron has also adopted the open Model Context Protocol standard for broader AI ecosystem positioning.
• Yettel BulgariacoreChannel Partner/ Reseller/ DistributorYettel Bulgaria (one of the three telecom operators in Bulgaria) uses Boleron's platform on a white-label basis to offer insurance products to its customers. This is the first insurtech platform successfully integrated with telecom operators in Bulgaria.
• VivacomcoreChannel Partner/ Reseller/ DistributorVivacom uses Boleron's platform on a white-label basis to offer insurance products to its customers. Two of the three telecom operators in Bulgaria have white-label agreements with Boleron.
• 11 Insurance Companies (Bulgarian Market)coreStrategic or Co-development PartnerBoleron aggregates offers from 11 leading insurance companies in Bulgaria including: DZI, Armeets, BulIns, Bulstrad, Euroins, Generali, LevIns, OZK, Uniqa. Boleron's Core System is fully integrated with the information systems of these insurance company partners.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Clark: German digital insurance manager/broker that aggregates and manages insurance contracts via an app. Closely comparable to Boleron in business model (licensed broker, multi-insurer comparison, app-led) and in targeting European digital insurance buyers.
• Getsafe: German insurtech offering fully digital insurance products across multiple lines. Comparable to Boleron as a digital-first, multi-product insurance platform serving European consumers via mobile/web.
• Wefox: European digital insurance broker with operations across DACH and beyond. Comparable to Boleron as a licensed broker leveraging technology for distribution and a multi-insurer product shelf.
• Verivox: Large German price-comparison portal for insurance (and energy/telecom). Comparable to Boleron as an aggregator broker earning commission on cross-insurer comparisons, though at significantly larger scale.
• Hedvig: Swedish digital-native insurer offering mobile-first home and contents cover. Comparable as a European digital insurance brand focused on UX simplification, though Hedvig underwrites risk whereas Boleron brokers.
• Many Pets (formerly Bought By Many): UK-originated digital insurance broker that scaled through comparison-first customer acquisition. Comparable to Boleron in digital-first broker model and category expansion across insurance lines.

Broad incumbents

• Check24: Germany's largest comparison platform covering insurance, banking, telecom and more. Adjacent incumbent peer — overlaps with Boleron's comparison-and-distribution model but operates at much broader scale.
• Lemonade: US-headquartered AI-native insurance carrier expanding into Europe. Comparable to Boleron in AI-led distribution narrative, though Lemonade is a licensed carrier (MGA) underwriting its own book rather than a broker.
• Allianz Direct: Digital direct channel of Allianz serving European consumers online. Comparable as an established digital insurance distribution brand competing in the same target segments as Boleron.

Regional players

• Balcia Insurance: Baltic-region digital insurer serving Latvia, Lithuania and beyond. Comparable as a smaller-region digital insurance peer with cross-border ambitions; useful analogue for Boleron's mid-European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-OkJILsTbjN8c6yjUhaPQg
• Facebookfacebook.com/boleron.bg
• LinkedInlinkedin.com/company/boleron
• Instagraminstagram.com/boleron.bg
• Xx.com/boleronb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boleron