Yettel.Bulgaria
Yettel Bulgaria is a privately held telecom operator serving over 3 million residential and business customers as the #1 mobile revenue market-share leader in Bulgaria, offering mobile, fixed internet, TV, device leasing, and digital services on a nationwide 4G/5G network owned by e& PPF Telecom Group.
- Company typePrivate
- Founded2001
- HeadquartersSofia, Bulgaria
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Yettel.Bulgaria does
Yettel Bulgaria EAD (Йеттел България ЕАД) is a privately held mobile and fixed telecommunications operator headquartered at Business Park Sofia, Bulgaria, serving over 3 million residential and business customers as the #1 mobile revenue market-share leader in the country. The company was founded in 2001 as Globul, rebranded to Yettel in 2021 following the formation of the e& PPF Telecom Group, and operates 2G GSM, 3G UMTS, 4G LTE (99.75% population coverage), and 5G NR (86% population coverage) networks — quality of which has been independently validated by nine consecutive umlaut Best in Test certifications (2019-2025). It is a wholly-owned subsidiary of e& PPF Telecom Group, the combined vehicle of Czech PPF Group and UAE-based e& (formerly Etisalat), and completed the legal absorption of SBB (Serbia Broadband) on April 1, 2026, consolidating TV, broadband, and ICT services into the Yettel entity while retaining the SBB brand in the market.
The company's core products span mobile services (Total Unlimited postpaid plans, prepaid plans, mobile internet for tablets/laptops, 5G connectivity, and roaming), fixed-line services (Yettel home internet with mesh options, Yettel TV interactive television, and bundled TV+internet packages), device sales and leasing (Smart Lizing for Apple, Samsung, Xiaomi, Huawei, Motorola devices at 13.99-79.99 EUR/month), and a digital ecosystem comprising Yettel Cloud (storage), Yettel ID (authentication), Yettel App (self-service), E-Vignette (digital tolls), OneClick insurance brokerage, online and profile protection, Pay with Yettel, Smart Tracker, Smart Master repairs, and digital content partnerships (HBO Max, SkyShowtime, Deezer, VOYO, Bookmate, Storytel, etc.). Underlying technology is built on a 124 MW solar-powered 'Green Network' covering approximately 80% of operations, with ISO 27001 and ISO 27701 information and privacy security certifications and full GDPR compliance.
The revenue model is overwhelmingly subscription-based and recurring: mobile postpaid and prepaid ARPU from 3M+ subscribers, fixed-line internet and TV bundle subscriptions, multi-year device leasing contracts, and digital content activation fees — supplemented by hardware sales (smartphones, tablets, laptops, TVs) and insurance brokerage commissions. Distribution is multi-channel across 100+ retail stores, e-commerce (yettel.bg), a dedicated business portal, mobile-app self-service, and third-party resellers, with 95% of customer interactions already digitized. The go-to-market is sales-led, targeting both consumer and business segments with a horizontal segmentation approach, and the leadership team is anchored by CEO Bogdan Uzelac (appointed from the CCO role, succeeding Jason King) with Momchil Nikolov heading information security.
Yettel.Bulgaria firmographics
Firmographics- Name
- Yettel.Bulgaria
- Legal name
- Йеттел България ЕАД
- Website
- https://yettel.bg
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yettel Bulgaria is a privately held telecom operator serving over 3 million residential and business customers as the #1 mobile revenue market-share leader in Bulgaria, offering mobile, fixed internet, TV, device leasing, and digital services on a nationwide 4G/5G network owned by e& PPF Telecom Group.
- Ownership category
- akta.pro rank
Yettel.Bulgaria industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ)
Keywords
Where Yettel.Bulgaria is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Yettel.Bulgaria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Postpaid subscription plans (Total Unlimited and other plans) and prepaid services generating recurring revenue from over 3 million customers
- Fixed Internet and TV: Home internet plans, interactive TV packages, and bundled services for residential customers
- Device Sales and Leasing: Smartphone leasing (Smart Lizing), device sales including Apple, Samsung, Xiaomi, Huawei, Motorola, and other devices
- Insurance Services: OneClick insurance offerings including Smart Tourist, Civil Liability, Auto Casco, Property, and Extreme Sports insurance
- Digital Content Services: Digital content partnerships including HBO Max, SkyShowtime, Deezer, VOYO, and other streaming services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Total Unlimited MAX postpaid plan |
| Usage-based | Pay-as-you-go | Prepaid plans |
| Subscription | Monthly | Device leasing (Smart Lizing) |
| Subscription | Monthly | TV and Internet bundles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Yettel.Bulgaria product offering
Product offeringCore offering
Yettel Bulgaria is a mobile and fixed telecommunications operator providing mobile voice, messaging, and data services on a 2G/3G/4G/5G network covering essentially the entire Bulgarian population, alongside fixed home internet, interactive IPTV (Yettel TV), smartphone sales and leasing (Smart Leasing), insurance brokerage (OneClick), cloud storage (Yettel Cloud), and digital content subscription services. The company serves over 3 million consumer and business customers through more than 100 retail stores, the yettel.bg e-commerce platform, a dedicated business portal, and the Yettel self-service mobile app.
Product overview
Yettel Bulgaria is a telecommunications operator serving over 3 million customers in Bulgaria. The company offers a unified platform of mobile and fixed services, including postpaid plans (Total Unlimited), prepaid plans, mobile internet, home internet, and interactive TV (Yettel TV). The portfolio extends through add-on modules like Yettel Cloud (cloud storage), Yettel App (self-service management), E-Vignette (digital tolls), OneClick Insurance (insurance broker), and smartphone services (Smartphone Universe). Following the April 2026 merger with SBB, all telecommunications services are now provided by Yettel as the legal successor. The company operates 2G, 3G, 4G (99.75% population coverage), and 5G (86% coverage) networks, with a green energy commitment powering approximately 80% of operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Unlimited postpaid mobile plans Postpaid subscription-based mobile plans offering unlimited data and calls in multiple tiers (Total Unlimited, Total Unlimited MAX) for consumer and business segments, with optional device leasing bundled.
- Prepaid mobile plans Pay-as-you-go mobile plans with data bundles, international calling options, and online top-up capabilities for individual users and tourists.
- Mobile Internet plans Mobile data subscription plans designed for tablets and laptops, with access to 5G connectivity for portable use outside the home.
- Home Internet (Internet za doma) Fixed broadband internet service for households with multiple speed options and mesh network add-on for extended in-home coverage.
- Yettel TV (interactive IPTV) Interactive television service providing channel packages, on-demand video libraries, and multi-screen access via TV, web, and the Yettel mobile app for residential subscribers.
- TV + Internet bundles Combined fixed internet and Yettel TV subscription packages offered at discounted rates to residential customers.
- 5G Network access Fifth-generation mobile network providing high-speed, low-latency connectivity with 86% population coverage across Bulgaria, available to compatible devices and plans.
- Roaming services International roaming for Yettel subscribers, including 5G roaming, international calls, and preferential tariff plans for travel and calling abroad.
- Smart Lizing device leasing (Smartphone Universe) Monthly leasing program for smartphones from brands including Apple, Samsung, Huawei, Xiaomi, and Motorola, typically bundled with postpaid plans at 13.99 to 79.99 EUR per month.
- Yettel Cloud Subscription-based cloud storage service that performs automatic backups of files, photos, and other content from mobile devices with configurable transfer options.
- OneClick Insurance brokerage Online insurance brokerage distributing third-party insurance products — Smart Tourist, Civil Liability, Auto Casco, Property, and Extreme Sports — from multiple providers through the Yettel portal.
- Digital content subscriptions (HBO Max, SkyShowtime, Deezer, VOYO) Subscription activation and billing services enabling Yettel customers to access third-party digital content platforms such as HBO Max, SkyShowtime, PLAY DIEMA XTRA, Storytel, Deezer, VOYO, Bookmate, iZZI, and Kapital.
- E-Vignette (Е-Винетка) digital highway tolls Online vignette purchase service enabling customers to buy highway tolls for all vehicle types through the Yettel portal.
- Yettel App self-service platform Mobile application providing customer self-service — account management, bill payment, exclusive app-only offers, order tracking, and onboarding.
- Online Protection security service (Онлайн защита) Subscription security service that provides online protection to safeguard customers against online threats and digital risks.
Quantifiable outcome
- 9 consecutive Best in Test certifications from umlaut (2019-2025)
- +4 more outcomes
Companies that use Yettel.Bulgaria
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Yettel.Bulgaria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Yettel.Bulgaria partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- SBB (Serbia Broadband)coreYettel and SBB officially merged on April 1, 2026. SBB ceased to exist as a legal entity and was fully absorbed by Yettel. All telecommunications services are now provided by Yettel as the legal successor, while the SBB brand continues operating in the market. Business clients benefit from an expanded ICT services portfolio.
- CETIN BulgariacoreYettel and CETIN Bulgaria signed a 10-year renewable energy supply contract with Elektrohold Trade. The agreement covers approximately 80% of Yettel's and 86% of CETIN's electricity consumption from a 124 MW photovoltaic plant near Dupnitsa. Both companies are part of e& PPF Telecom Group.
- Elektrohold TradecoreRenewable energy supplier providing electricity from a 124 MW solar photovoltaic plant to power Yettel and CETIN Bulgaria's telecommunications network. This partnership enables the 'Green Network' initiative.
- ApplestrategicDevice partnership for iPhone sales and exclusive online models. Apple products featured in Yettel stores and e-shop.
- SamsungstrategicDevice partnership for Samsung smartphones and consumer electronics sold through Yettel retail and online channels.
- XiaomistrategicDevice partnership for Xiaomi smartphones and devices available in Yettel stores and e-shop.
- HBO MaxminorDigital content partnership allowing Yettel customers to activate HBO Max subscription through the Yettel app or website.
- SkyShowtimeminorStreaming service partnership for Yettel customers to access SkyShowtime content.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Yettel.Bulgaria competitors and assessment
Company assessmentBroad incumbents
- Deutsche Telekom (T-Mobile): Europe's largest integrated telecom operator with deep mobile and fixed infrastructure. Provides benchmark for 5G monetization, converged bundle economics, and ICT enterprise positioning relevant to Yettel Bulgaria.
- Telenor Norway: Large Nordic mobile and fixed operator with comparable scale, multi-country footprint, and 5G rollout profile. Historical owner of Yettel Bulgaria (as Telenor CEE / Globul), providing a useful heritage and operational benchmark.
- Vodafone Group: Global telecommunications incumbent operating mobile and fixed networks across Europe and Africa. Comparable in converged portfolio, ARPU management approach, and digital content partnerships relevant to Yettel's strategy.
- Orange S.A. Major European telecommunications group operating mobile, fixed, and enterprise services across multiple markets. Comparable in scale, converged offering, and digital ecosystem depth to Yettel Bulgaria.
Direct peers
- Vivacom (Bulgaria): Largest Bulgarian incumbent telecommunications operator offering mobile, fixed, TV, and ICT services. Directly competes with Yettel across the same product portfolio and customer segments in the Bulgarian market.
- Yettel Hungary: Hungarian sister company under the Yettel/e& PPF umbrella with similar mobile-led offering and bundled services. Useful benchmark for cross-market performance and group-level strategy execution.
- Yettel Serbia: Sister Yettel operation under e& PPF Telecom Group, serving the Serbian market with a comparable mobile + fixed + TV portfolio. Closest comparable in scale, business model, and product mix outside Bulgaria.
- A1 Bulgaria: Bulgarian subsidiary of A1 Telekom Austria Group, offering mobile, fixed internet, TV, and enterprise ICT. Competes head-to-head with Yettel and Vivacom for Bulgarian consumer and business customers.
Regional players
- O2 Czech Republic: Central European integrated operator offering mobile, fixed, TV, and enterprise services. Comparable in regional market dynamics, customer scale, and competitive intensity versus Yettel Bulgaria.
- Cosmote (OTE Group): Greek mobile and fixed operator serving a similarly sized national market with comparable ARPU dynamics. Useful regional benchmark for converged service performance and competitive positioning in mature European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Yettel.Bulgaria social profiles
Digital presenceYettel.Bulgaria compliance and trust
Trust signalCompliance5 records
Yettel.Bulgaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yettel.Bulgaria leadership team
Management profileNumber of profiles
Profiles2 records
Yettel.Bulgaria subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yettel.Bulgaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yettel.Bulgaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yettel.Bulgaria
What does Yettel.Bulgaria do?
Yettel Bulgaria is a mobile and fixed telecommunications operator providing mobile voice, messaging, and data services on a 2G/3G/4G/5G network covering essentially the entire Bulgarian population, alongside fixed home internet, interactive IPTV (Yettel TV), smartphone sales and leasing (Smart Leasing), insurance brokerage (OneClick), cloud storage (Yettel Cloud), and digital content subscription services. The company serves over 3 million consumer and business customers through more than 100 retail stores, the yettel.bg e-commerce platform, a dedicated business portal, and the Yettel self-service mobile app.
Is Yettel.Bulgaria a public or private company?
Yettel.Bulgaria is a private company. It is classified as corporate owned and is currently operating.
When was Yettel.Bulgaria founded?
Yettel.Bulgaria was founded in 2001. It employs 1,001 to 5,000 people.
Where is Yettel.Bulgaria based?
Yettel.Bulgaria is headquartered in Sofia, Bulgaria, in the Europe region.
How does Yettel.Bulgaria make money?
Five revenue lines are on record. Mobile Services are the primary driver. The others are fixed Internet and TV, device Sales and Leasing, insurance Services and digital Content Services.
Who are Yettel.Bulgaria's main competitors?
Broad incumbents on record are Deutsche Telekom (T-Mobile), Telenor Norway, Vodafone Group and Orange S.A.. Direct peers are Vivacom (Bulgaria), Yettel Hungary, Yettel Serbia and A1 Bulgaria. Regional players are O2 Czech Republic and Cosmote (OTE Group).
Does Yettel.Bulgaria have an API?
No public API is recorded for Yettel.Bulgaria.
What industry is Yettel.Bulgaria in?
Yettel.Bulgaria's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIADAJ, Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering). Its NAICS code is 517112 and its SIC code is 4812.