oTMS
oTMS is a cloud and mobile-native SaaS transport management system serving large enterprises and Fortune 500 shippers in China and Southeast Asia, connecting carriers, drivers, and consignees with proprietary optimization algorithms, integrated dock scheduling, and managed transport services across multiple verticals.
- Company typePrivate
- Founded2013
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What oTMS does
oTMS, legally Shanghai Xianshuo Information Technology Co., Ltd., is a cloud and mobile-native transport management system (TMS) provider founded in 2011 in Shanghai, China. The company's core product, oneTMS, connects shippers, third-party logistics providers, carriers, drivers, and consignees on a single automated end-to-end shipment workflow, leveraging APIs, IoT/GPS connectivity, and proprietary mobile apps. At the platform level, oTMS has registered over 7,500 carriers and 300,000 drivers, integrated with 20+ domestic express companies including SF Express, ZTO, YTO, JD Logistics, and EMS, and processed 700+ million cumulative orders across more than 5,000 enterprise clients, including 100+ Fortune 500 companies spanning retail, fashion/apparel, automotive, pharmaceutical, chemical, food and beverage, and logistics verticals.
The technology stack is built around a proprietary SDTN (Smart Dynamic Transport Network) optimization algorithm that analyzes historical transport data to optimize billing modes, transport methods, carrier assignments, shipping locations, routes, and loading. The platform is complemented by a Dock Scheduling System (DSS) for warehouse appointment management, an intelligent bidding platform (友货来), full-coverage cargo insurance (全程险), and a managed transport services offering (全橙服务) that combines the technology platform with operations outsourcing. ISO27001:2013 certified, oTMS has been listed in the Gartner Magic Quadrant for Transportation Management Systems in Asia Pacific for nine consecutive years (2017-2025) as the first and only Asian TMS notable vendor.
The business model blends subscription-based SaaS (annual contracts tiered by order volume, users, and modules) with managed services revenue (service fees on managed transportation spend plus optimization savings share), plus value-add insurance premium revenue. Go-to-market relies on direct enterprise field sales targeting Fortune 500 accounts and large domestic enterprises, supplemented by channel partners and technology partners including SAP, Oracle, JDA/Blue Yonder, and Qlik. Geographic operations span China (HQ Shanghai with regional offices in Beijing and Guangzhou) and Southeast Asia (Singapore HQ since 2022 covering Indonesia, Thailand, Vietnam, Malaysia, and the Philippines). The company has raised approximately $40M+ USD across angel, Series A, Series A+, Series B, and strategic rounds from Zihui Ventures, Matrix Partners China, Chengwei Capital, Baidu, China Merchants Venture Capital, and QuHuo Technology, and remains privately held.
oTMS firmographics
Firmographics- Name
- oTMS
- Legal name
- 上海先烁信息科技有限公司
- Website
- https://otms.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- oTMS is a cloud and mobile-native SaaS transport management system serving large enterprises and Fortune 500 shippers in China and Southeast Asia, connecting carriers, drivers, and consignees with proprietary optimization algorithms, integrated dock scheduling, and managed transport services across multiple verticals.
- Ownership category
- akta.pro rank
oTMS industry classification
Industry- Product category
- Transport Management Software
- NAICS
- Freight Transportation Arrangement (488510), Other Support Activities for Transportation (4889)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)
- akta.pro secondary industries
- TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL), Parcel & Multi-Carrier Shipping TMS (TLAEAAAG), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)
Keywords
Where oTMS is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
oTMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS TMS Software Subscription: Annual subscription-based SaaS transport management system (oneTMS) providing transportation management capabilities including order management, carrier management, tracking, billing, and BI reporting. Pricing is tiered based on order volume, number of users, and modules selected. Revenue model follows subscription_recurring with annual billing.
- 全橙服务 (Managed Transport Services): Tech-powered logistics outsourcing service where oTMS manages the entire transportation operation on behalf of clients. Revenue derived from service fees on managed transportation spend plus optimization savings share. Combines software platform fees with managed services revenue.
- DSS Warehouse Appointment System: Dock scheduling system sold as an add-on module or standalone subscription, integrated with TMS for warehouse-transport coordination.
- 全程险 (Transport Insurance): Value-added service offering end-to-end cargo insurance, providing premium revenue through insurance partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | oneTMS SaaS TMS - Standard |
| Subscription | Annual | oneTMS SaaS TMS - Enterprise |
| Subscription | Annual | DSS Warehouse Appointment Add-on |
| Subscription | Annual | International TMS / 海外版TMS |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
oTMS product offering
Product offeringCore offering
oTMS provides a cloud and mobile native transport management system (TMS) that connects shippers, carriers, drivers, and consignees on a single automated end-to-end shipment workflow. The platform manages and optimizes transport costs from procurement to billing, provides real-time shipment visibility via APIs, IoT and mobile apps, and supports comprehensive BI dashboards for transportation operations management. Supplementary offerings include DSS dock scheduling, a managed transport service (Quancheng/All Orange Service), a smart bidding platform, and full-coverage cargo insurance.
Product overview
oTMS offers a cloud-based transport management platform with oneTMS as the core system, complemented by specialized modules including DSS (Dock Scheduling System) for warehouse appointment management, 全橙服务 (Full Orange Service) for comprehensive transport outsourcing, 友货来 for intelligent carrier bidding, and mobile apps 卡卡 (driver) and 到哪了 (consignee tracking). The platform integrates via Open API with ERP/WMS systems, GPS devices, and temperature monitoring equipment. Built on SaaS architecture with browser, mobile APP, and WeChat access channels.
Differentiator
Problem solved
Functional benefit
Brands
- oneTMS: Transportation Management System - core SaaS platform for transport management
- 全橙服务
- DSS (Dock Scheduling System)
- 友货来
- 货在哪里
Products and services
- oneTMS Transport Management System Cloud and mobile native transport management system designed for shippers and logistics providers to connect carriers, drivers and consignees on a single automated end-to-end shipment workflow, manage and optimize transport costs from procurement to billing, and provide real-time shipment visibility.
- DSS Dock Scheduling System Warehouse appointment management system that enables carriers and drivers to create pickup/delivery appointments online, supporting dock and time slot management with WMS integration for synchronized scheduling.
- Quancheng Service (Full Orange Service) Managed Transport Comprehensive transport management outsourcing service combining proprietary optimization algorithms with professional operations teams, providing end-to-end transportation management including carrier procurement, management, and payment.
- Youhuolai (友货来) Smart Bidding Platform Intelligent bidding platform connecting shippers with carriers through algorithm-based matching, electronic bidding, carrier evaluation questionnaires, and freight cost analysis tools for transportation procurement.
- International TMS (海外版TMS) Cloud-native TMS solution for overseas markets considering local market characteristics including time zones, maps, billing methods, with multi-language system support, designed for Southeast Asia including Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
- Quanchengxian (全程险) Full Coverage Insurance End-to-end cargo transport insurance covering the entire shipping journey under a single policy with a simplified claims process, offered as a value-added service.
Quantifiable outcome
- 5%-20% transportation cost savings
- +6 more outcomes
Companies that use oTMS
Customer profileNamed customers51 records
Segments6 records
Ideal customer profiles2 records
oTMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature10 records
oTMS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SAPcoreSAP is listed as a software system partner, with oTMS integrating with SAP ERP systems to enable seamless data exchange for enterprise clients using SAP for their core business processes.
- OraclecoreOracle is listed as a software system partner, with oTMS integrating with Oracle systems to provide end-to-end supply chain visibility for enterprise clients.
- DSVcoreDSV and oTMS partnered in 2022-2023 for DSV Thailand and DSV Solutions Indonesia operations, with oTMS providing transport management digitalization for DSV's APAC operations.
- Baison (百胜)minorChannel partner for oTMS, reselling and implementing oTMS transport management solutions to end clients.
- Lema Huitong (乐码互通)minorChannel partner for oTMS implementation and distribution in China.
- Zuotoujingyu (座头鲸)minorChannel partner for oTMS.
- Shenzhen Yunlian (深圳云恋)minorChannel partner for oTMS in Shenzhen region.
- Suzhou Kuibu (苏州跬步)minorChannel partner for oTMS in Suzhou region.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
oTMS competitors and assessment
Company assessmentBroad incumbents
- E2open: Supply chain and logistics platform combining TMS with broader demand-supply and channel data; competes with oTMS on enterprise visibility and execution use cases.
- Blue Yonder (formerly JDA): Global supply chain and TMS suite vendor competing head-to-head with oTMS for enterprise shipper TMS deals; recognized Gartner MQ leader with deeper global footprint but weaker APAC local presence.
- SAP Transportation Management: ERP-bundled TMS sold as part of SAP's broader SCM suite; competes with oTMS for large enterprise shippers in China and APAC and is a listed integration partner.
- Oracle Transportation Management: Oracle's TMS offering competes in the same enterprise shipper segment; oTMS lists Oracle as an integration partner, indicating they encounter each other in deals.
- Manhattan Active Transportation Management: Cloud-native TMS bundled with Manhattan Active WM and OMS; competes in mid-to-large shipper TMS RFPs across APAC.
Direct peers
- Descartes Systems Group: Global logistics technology platform with TMS, routing and customs capabilities targeting mid-to-large shippers; similar SaaS-plus-network model and overlapping enterprise customer base.
- MercuryGate International: Pure-play TMS vendor for shippers, 3PLs and brokers; closest like-for-like SaaS TMS peer to oTMS in terms of product scope and customer type.
- Transporeon (Trimble): European-headquartered TMS and transportation procurement platform acquired by Trimble; competes directly with oTMS in multi-modal shipper TMS and freight procurement, including in APAC.
Emerging players
- FourKites: Real-time transportation visibility platform that overlaps with oTMS's shipment visibility, carrier management and dock scheduling functionality; an emerging player pushing into TMS-adjacent workflows.
Regional players
- G7 Networks (G7 物联): China-based fleet IoT and freight management platform; a direct Chinese-market peer for shippers and 3PLs seeking telematics-integrated transport management.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
oTMS social profiles
Digital presenceoTMS compliance and trust
Trust signalCompliance1 record
oTMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
oTMS leadership team
Management profileNumber of profiles
Profiles6 records
oTMS subsidiaries and ownership
Company hierarchySubsidiaries3 records
oTMS funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
oTMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about oTMS
What does oTMS do?
oTMS provides a cloud and mobile native transport management system (TMS) that connects shippers, carriers, drivers, and consignees on a single automated end-to-end shipment workflow. The platform manages and optimizes transport costs from procurement to billing, provides real-time shipment visibility via APIs, IoT and mobile apps, and supports comprehensive BI dashboards for transportation operations management. Supplementary offerings include DSS dock scheduling, a managed transport service (Quancheng/All Orange Service), a smart bidding platform, and full-coverage cargo insurance.
Is oTMS a public or private company?
oTMS is a private company. It is classified as venture growth investor backed and is currently operating.
When was oTMS founded?
oTMS was founded in 2013. It employs 101 to 250 people.
Where is oTMS based?
oTMS is headquartered in Shanghai, China, in the Asia region.
How does oTMS make money?
Four revenue lines are on record. SaaS TMS Software Subscription is the primary driver. The others are 全橙服务 (Managed Transport Services), DSS Warehouse Appointment System and 全程险 (Transport Insurance).
Who are oTMS's main competitors?
Broad incumbents on record are E2open, Blue Yonder (formerly JDA), SAP Transportation Management, Oracle Transportation Management and Manhattan Active Transportation Management. Direct peers are Descartes Systems Group, MercuryGate International and Transporeon (Trimble). FourKites is listed as an emerging player. G7 Networks (G7 物联) is listed as a regional player.
Does oTMS have an API?
Yes. oTMS Open Platform provides unified partner access with comprehensive API documentation and manual. Offers order operations, order tracking, basic data maintenance, and event push notifications. Includes 24/7 self-service testing tools for partners to integrate independently. Developer documentation is at open.otms.com.
What industry is oTMS in?
oTMS's product category is Transport Management Software. Its primary akta.pro industry code is TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution), with a secondary code of TLAEAAAL, TMS Planning & Optimization (Network Design, Mode/Carrier Selection). Its NAICS code is 488510 and its SIC code is 4731.