Great American Cookies

Name

Great American Cookies

Legal name

Great American Cookies

Website

https://greatamericancookies.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Bakery / Cookie Retail

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Specialty cookies
• Cookie cakes
• Bakery retail
• Franchise dessert
• Celebration cakes

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cookie Cake and Cookie Sales (Franchise Retail): Great American Cookies generates revenue through the sale of cookie cakes, individual cookies, and related sweet treats at franchise and company-owned retail locations. Customers purchase in-store or via direct online ordering.
2. Franchise Royalties and Fees: As a franchise brand owned by FAT Brands Inc., the company earns revenue through franchise royalties and new franchise opening fees from its franchisee network.
3. Online Ordering and Delivery: Revenue generated from direct-to-consumer online orders placed through the brand's website and potentially third-party delivery aggregators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Great American Cookies is a franchise retail brand that bakes and sells signature cookies and custom-decorated cookie cakes for personal celebrations, holidays, and events. Founded in 1977 and now part of the FAT Brands Inc. portfolio, the brand operates more than 300 franchised locations and complements in-store retail with online ordering, catering, ship-to-door delivery, and a Cookie Cake Fundraising program.

Product overview

Great American Cookies is a cookie and cookie cake franchise brand owned by FAT Brands Inc., founded in 1977. Its product portfolio centers on the Original Cookie Cake as its flagship offering, supplemented by a broad range of individual cookies and cookie platters. The company operates across several product lines: its core Cookie Cakes (available for in-store ordering and digital customization via the 3D Cookie Cake Builder), standard Cookies and Cookie Platters for retail and catering occasions, a Rewards loyalty program for member promotions, a Cookie Cake Fundraising program for schools and organizations, and a Ship Cookies gifting service. All offerings are available through both in-store locations and digital ordering channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Cakes
• Fresh-Baked Cookies
• 3D Cookie Cake Builder
• Cookie Cake Fundraising
• Catering

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Eric Wilson (U.S. Military Veteran)coreStrategic or Co-development Partner · 22 October 2025Eric Wilson, a U.S. military veteran, entered a development agreement with FAT Brands to open 10 co-branded Great American Cookies and Marble Slab Creamery stores across Iraq over five years. The partnership leverages existing demand for American brands in Iraq, building on the company's seven existing locations in the country.
• Rapturous (Division of 3 Owl)coreTechnology or IntegrationRapturous, an Atlanta-based digital agency and division of 3 Owl, developed the 3D Cookie Cake Builder for Great American Cookies — an interactive web tool for real-time cookie cake customization. The tool integrates with Olo's enterprise API.
• OlocoreTechnology or IntegrationOlo provides the enterprise API powering Great American Cookies' 3D Cookie Cake Builder and online ordering experience, enabling real-time order management and digital customer interactions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Insomnia Cookies: Late-night cookie delivery brand with strong digital ordering and college-town footprint, competing for gifting and late-night dessert occasions.
• Crumbl Cookies: Fast-growing cookie retailer with a rotating premium-flavor model and strong digital presence, directly competing for the celebration-occasion customer.
• Nestlé Toll House Café: Cookie and baked goods franchise offering cookie cakes and customized desserts, with a directly comparable franchise model and product mix.
• Tiff's Treats: Warm cookie delivery service founded in 1999, focusing on gift occasions and same-day delivery, directly comparable to Great American Cookies' ship-to-door and gifting channels.
• Mrs. Fields: Long-standing cookie and baked goods franchise with similar mall and retail presence, directly competing with Great American Cookies in the cookie cake and dessert category.

Broad incumbents

• Cinnabon: Sister brand under FAT Brands with broader bakery category presence via cinnamon rolls, sharing franchise infrastructure and co-marketing opportunities with Great American Cookies.
• Marble Slab Creamery: Sister brand under FAT Brands operating in the frozen dessert category, already co-branded with Great American Cookies in the Iraq expansion deal.
• Auntie Anne's: Sister brand under FAT Brands in the pretzel/snack category, sharing franchise retail model and mall-based distribution with Great American Cookies.
• Nestlé: Global food conglomerate with a significant cookie and confectionery portfolio including the Toll House brand, competing broadly in the packaged cookie category that surrounds Great American Cookies' specialty offerings.

Emerging players

• Baked by Melissa: Bite-sized cupcake and treat brand with strong gifting and digital ordering capabilities, partially overlapping in celebration desserts and gift occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greatamericancookies
• Instagraminstagram.com/greatamericancookies
• Xx.com/gr8amcookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great American Cookies