Nothing Bundt Cakes

What Nothing Bundt Cakes does

Nothing Bundt Cakes is a specialty bakery franchise founded in 1997 in Dallas, Texas, that produces and sells handcrafted bundt-style cakes under a proprietary recipe system. The company operates through a franchise-based distribution model with 779 total units at the end of 2025 (771 franchised and 8 company-owned), spanning more than 40 U.S. states and Canada, with a stated target of 1,000 units by mid-2027. Core products include Decorated Bundt Cakes (serving 8 guests), Big Bundt Cakes (serving 18), Tiered Cakes (serving 26), Bundtinis (mini cakes sold by the dozen), and individual Bundtlets, all crowned with a proprietary signature cream cheese frosting. The product portfolio spans 10+ year-round flavors plus seasonal limited-time offerings (e.g., S'mores Made With HERSHEY'S) and themed decorated cakes for sports and holiday occasions, including gluten-free options.

The company's revenue model operates primarily through franchise royalties at 6% of gross sales plus a 5% advertising fee, with one-time initial franchise fees of $35,000 and total franchisee investment requirements ranging from $256,800 to $386,500. System-wide sales across the franchise network are estimated at approximately $1 billion annually, based on average net revenue of $1.477 million per franchised bakery across 545 reporting units. Corporate franchisor revenue was $64.8 million in FY2025, up from $52.3 million in FY2024. The go-to-market motion combines direct-to-consumer retail (walk-in, online ordering, local delivery) with B2B corporate gifting sales for employee appreciation, client gifts, and holiday occasions.

The business is supported by a data-driven marketing platform (Zeta Global) for personalized customer engagement, a loyalty program (Bundtastic Rewards via Thanx) that accumulates points at 10 per dollar spent, and seasonal limited-time flavor launches to drive occasion-based repeat purchases. KKR acquired the company from Roark Capital for approximately $2 billion in May 2025 through its affiliated fund Bloom Topco LLC, with CEO Dolf Berle leading ongoing operations.

Name

Nothing Bundt Cakes

Legal name

Nothing Bundt Cakes Franchising, LLC

Website

https://nothingbundtcakes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Nothing Bundt Cakes is a Dallas-based specialty bakery franchise operating 800+ locations across 40+ U.S. states and Canada, selling handcrafted bundt cakes with proprietary cream cheese frosting for birthdays, weddings, holidays, and corporate gifting, generating approximately $1 billion in system-wide annual sales.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industry

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Specialty bakery cakes
• Bundt cake franchise
• Bakery retail
• Celebration cakes
• Bakery franchise system

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Royalties: Ongoing royalties from franchised bakery locations. Franchisees pay 6% royalty fee plus 5% advertising fee on sales. Company owns 8 locations out of 779 total units as of end of 2025.
2. Initial Franchise Fees: One-time franchise fee of $35,000 for new franchisees joining the system
3. Retail Bakery Sales: Direct product sales through company-owned and franchised bakery locations to consumer customers. Products include decorated Bundt cakes, Bundtlets, Bundtinis, and party supplies.
4. Corporate Gifting: B2B sales of cakes and Bundtlet bundles for corporate occasions including holidays, client appreciation, employee recognition, and events

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nothing Bundt Cakes is a specialty bakery franchise that produces and sells handcrafted bundt-style cakes crowned with its signature cream cheese frosting. The company operates a multi-format product line including Bundt, Big Bundt, and Tiered Cakes (serving 8-26 guests), personal Bundtlets, and Bundtinis (mini cakes by the dozen) across more than 10 flavors plus gluten-free options. Distribution is delivered through 800+ franchised and company-owned retail bakery locations in the U.S. and Canada, supported by online ordering, local delivery, catering, corporate gifting, and a fundraising program.

Product overview

Nothing Bundt Cakes is a specialty bakery franchise offering handcrafted Bundt cakes in various sizes and formats. The core product portfolio includes Decorated Bundt Cakes (serving 8 guests), Big Bundt Cakes (serving 18 guests), and Tiered Bundt Cakes (serving 26 guests), all crowned with signature cream cheese frosting. The company also offers smaller formats: Bundtinis (12-count mini Bundt cakes sold by the dozen), Individual Bundtlets, Bundtlet Towers (Single, Double, or Triple configurations), and Bundtlet Bundles (box of 12). Product flavors include Red Velvet, Confetti, Chocolate Chocolate Chip, White Chocolate Raspberry, Classic Vanilla, Lemon, Strawberries & Cream, OREO Cookies & Cream, Carrot, and seasonal offerings like S'mores Made With HERSHEY'S. Gluten-free options are available in Chocolate Chip Cookie and Lemon Raspberry flavors. The company sells party supplies (balloons, candles, serving packs) and operates Bundtastic Rewards, a loyalty program. Services include local delivery, in-bakery pickup, catering, and fundraising programs. Founded in 1997 and headquartered in Dallas, Texas, the franchise operates over 800 locations across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorated Bundt Cake Handcrafted Bundt cake crowned with signature cream cheese frosting, gift-wrapped in cellophane, serving approximately 8 guests. Available in multiple flavors and decoration options for personal celebrations.
• Decorated Big Bundt Cake Larger handcrafted Bundt cake crowned with signature cream cheese frosting and gift-wrapped in cellophane, serving approximately 18 guests for larger gatherings.
• Tiered Decorated Bundt Cake Two-tier cake combining a Bundt over a Big Bundt Cake, gift-wrapped in cellophane, serving approximately 26 guests for large celebrations such as weddings and milestone events.
• Bundtinis Box of 12 mini Bundt Cakes crowned with signature cream cheese frosting, sold by the dozen in signature and seasonal flavor assortments for parties and events.
• Individual Bundtlet Individually packaged personal Bundt cake crowned with signature cream cheese frosting, suitable for everyday treats, personal gifting, or single-serve occasions.
• Bundtlet Tower One to three personal Bundtlets individually packaged and gift-wrapped in cellophane with choice of ribbon and sentiment flag, offered as Single, Double, or Triple configurations for gifting occasions.
• Bundtlet Bundle Box of 12 individually packaged Bundtlets in choice of flavors, suitable for gifting, events, and corporate occasions.
• Red Velvet Flavor Signature cake flavor featuring velvety, rich cocoa cake baked with chocolate chips, crowned with signature cream cheese frosting. Available across Bundt, Bundtlet, and Bundtini formats.
• S'mores Made With HERSHEY'S Seasonal Flavor Limited-time summer seasonal cake flavor featuring HERSHEY'S milk chocolate chips, mini marshmallows, and butter graham streusel, crowned with signature cream cheese frosting.
• Gluten-Free Chocolate Chip Cookie Flavor Gluten-free cake option with vanilla and mini chocolate chips baked throughout, crowned with signature cream cheese frosting.
• Gluten-Free Lemon Raspberry Flavor Gluten-free zesty lemon cake hand-swirled with raspberry puree, crowned with signature cream cheese frosting.
• MVP Baseball Bundt Cake Baseball-themed decorated Bundt cake with customizable bow colors for sports-themed birthday celebrations and team events.
• MVP Basketball Bundt Cake Basketball-themed decorated Bundt cake with customizable bow colors for sports-themed birthday celebrations and team events.
• Local Delivery Service Same-day delivery option available from local bakeries, with pre-order up to 30 days in advance for special occasions.
• Catering Service Catering services for events and gatherings featuring Bundt cakes and party supplies.
• Fundraising Program Fundraising program allowing schools, nonprofits, and community organizations to raise money through bundt cake sales.

Quantifiable outcome

• Data-driven marketing with Zeta platform delivered 4x to 6x return on ad spend and doubled in-store traffic
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SnickersminorStrategic or Co-development PartnerProduct collaboration creating co-branded Snickers-flavored bundt cakes and cupcakes for football season, featuring innovative desserts tailored for gameday festivities.
• HERSHEY'SminorStrategic or Co-development PartnerIngredient supplier partnership for seasonal S'mores flavor made with HERSHEY'S milk chocolate chips and limited-time patriotic-themed products.
• Zeta GlobalcoreTechnology or IntegrationData partnership using Zeta's identity-based data platform to shift from occasion-based marketing to personalized, always-on customer engagement. Platform enables targeted messaging based on customer intent signals including birthday buyers, event hosts, and gift purchasers.
• Thanx Inc.coreTechnology or IntegrationThird-party loyalty program provider operating the Bundtastic Rewards program through thanx.com and mobile application.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Crumbl Cookies: Crumbl is a rapidly growing franchised dessert chain specializing in cookies, with a rotating menu and strong digital/loyalty infrastructure. It is the most directly comparable franchise dessert brand in scale, growth profile, and D2C occasion-based marketing approach.
• Cinnabon: Cinnabon is a franchised specialty bakery chain (also previously under Roark Capital's Focus Brands) focused on a single product category (cinnamon rolls) sold through mall and travel-location retail. Same franchise bakery peer structure and category specialization as Nothing Bundt Cakes.
• Great American Cookies: Great American Cookies is a franchised dessert chain selling cookies, cookie cakes, and brownies, primarily in malls. Same franchisor model and celebration-occasion positioning as Nothing Bundt Cakes, and historically under Roark Capital/Focus Brands ownership.
• Mrs. Fields: Mrs. Fields is a franchised cookies and baked goods brand with mall-based and standalone retail, plus e-commerce gifting. Directly comparable as a franchised specialty dessert retailer with celebration/gifting positioning.
• Tiff's Treats: Tiff's Treats is a franchise and company-owned cookie delivery brand focused on warm cookie delivery for occasions. Comparable franchise model and occasion-based gifting/celebration consumer base, though delivery-led rather than retail-led.
• Insomnia Cookies: Insomnia Cookies is a late-night cookie delivery chain with physical bakeries serving college and urban markets. Comparable D2C dessert positioning and occasion-based demand, with delivery as a primary channel.
• Sprinkles Cupcakes: Sprinkles is a specialty cupcake and dessert retailer with both retail bakeries and cupcake ATM vending, plus nationwide shipping. Comparable celebration-occasion positioning and premium-priced specialty dessert category.
• Magnolia Bakery: Magnolia Bakery is a multi-unit dessert bakery chain known for cupcakes and celebration cakes, with retail storefronts in major U.S. cities and shipping. Comparable specialty bakery positioning serving celebration and gifting occasions.
• Smallcakes Cupcakery: Smallcakes is a franchise-based cupcake and dessert bakery chain offering a focused single-category menu. Comparable as a franchised single-product dessert bakery with similar unit-level economics and franchisee model.
• Gigi's Cupcakes: Gigi's Cupcakes is a franchised cupcake chain with multiple retail locations. Comparable as a franchise dessert bakery serving celebration occasions with a single-category specialty menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nothingbundt
• Facebookfacebook.com/nothingbundtcakes
• LinkedInlinkedin.com/company/nothing-bundt-cakes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nothing Bundt Cakes