What 1More does

1MORE (万魔声学股份有限公司) is a privately held Chinese consumer audio hardware company founded in 2013 and headquartered in Shenzhen, with a secondary San Diego presence. The company designs, manufactures (via outsourced Shenzhen supply chain) and sells wireless earbuds, over-ear headphones, open-ear clip-style earbuds and HiFi earphones across categories including true wireless, active noise cancellation, sport and entry-level. Its technical platform centers on the proprietary QuietMax dual-feedback active noise cancellation system (rated at 35dB+ suppression), LDAC lossless Bluetooth transmission at 990 kbps, Hi-Res Audio and Hi-Res Audio Wireless certifications, and a patented diamond-like carbon (DLC) 40mm dynamic driver (patent ZL201780000100.6), supplemented by AI-assisted voice isolation and 12 studio-grade EQ presets tuned by four-time Grammy-winning engineer Luca Bignardi.

The business model is straightforward direct-to-consumer and marketplace hardware sales. Products are priced from $39.99 (Ear Clip S12) through the $89.99 S50 Fit and sub-$100/£80 Sonoflow Pro HQ51 to the premium ~$83 SonoFlow, positioning the brand as a value alternative to Apple and Bose. Distribution spans the company's own 1more.com storefront, Amazon globally, Tmall and JD.com in China, select physical retailers across all Chinese provinces (including Hong Kong, Macau and Taiwan), and select retailers in North America, Europe and Southeast Asia. Customer segments are horizontal and consumer-only, split across budget-conscious buyers, fitness/active users, audiophiles and remote workers.

Commercial credibility is reinforced by a 2016 equity partnership with Mandopop star Jay Chou as Chief Creative Officer, the 1MORE Listening Lab / International Masters Alliance with Bocelli, Pausini, Rossi and others, and an accumulated 34 international design awards over five years (iF, Red Dot, Computex, China Good Design, IDA). The company is led by co-founder and CEO Gary Hsieh and co-founder Frank Lin, operates with 51–100 employees, and has not publicly disclosed revenue or funding beyond a 2015 round that listed GGV Capital, GIC and IDG Capital as investors.

Name

1More

Legal name

万魔声学股份有限公司

Website

https://1more.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

1MORE (万魔声学) is a Shenzhen-based consumer audio hardware company, founded in 2013, that designs and sells wireless earbuds, over-ear ANC headphones and open-ear earbuds with proprietary QuietMax noise cancellation and DLC drivers, distributed globally through Amazon, Tmall, JD.com and its own storefront at sub-$100 price points targeting budget-conscious consumers, fitness users and audiophiles.

Ownership category

akta.pro rank

Product category

Consumer Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD), Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)

Keywords

• Consumer audio equipment
• Wireless earbuds
• Noise cancellation headphones
• Open-ear earbuds
• Portable audio devices

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Product Sales: 1More generates revenue primarily through the sale of audio hardware products including wireless earbuds, headphones, and HiFi earphones. Products are sold at various price points from budget entry-level ($39.99 ear clips) to premium models, with both one-time purchase model and no subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

1More designs, manufactures, and sells consumer audio hardware including wireless earbuds, over-ear noise-cancelling headphones, open-ear clip-style earbuds, sport headphones, and HiFi earphones. Products feature proprietary QuietMax ANC, LDAC lossless Bluetooth, and DLC drivers, and are sold across budget to mid-range price points through the 1more.com website, Amazon, Tmall, JD.com, and select retailers.

Product overview

1More (万魔) is a consumer audio hardware company specializing in headphones and earbuds. The product portfolio spans multiple categories including true wireless earbuds, over-ear noise-cancelling headphones, open-ear clip-style earbuds, and sport headphones. Key product lines include the SonoFlow series (over-ear noise-cancelling with 40mm drivers and QuietMax technology), the PistonBuds Pro series (true wireless with ANC), ComfoBuds series (compact designs), Fit series (sport earbuds), Neo (open balanced design with DLC drivers), and the new Ear Clip S12 (open-ear clip-on design). Products feature proprietary QuietMax dual-feed noise cancellation, Hi-Res Audio certification, LDAC Bluetooth transmission, and are tuned by Grammy-winning engineer Luca Bignardi. Distribution covers China, North America, Europe, and Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

• OMT: Product line under 1MORE brand

Products and services

• 1More SonoFlow Over-ear wireless noise-cancelling headphones featuring a 40mm diamond-like carbon driver, QuietMax dual-feed intelligent noise cancellation (35dB+), 70-hour battery life, LDAC lossless Bluetooth transmission, and Hi-Res Audio / Hi-Res Audio Wireless dual certification. Tuned by Grammy Award engineer Luca Bignardi and priced around $83.
• 1More Aero

Quantifiable outcome

• Won 34 international design awards in 5 years including iF, Red Dot, Computex Innovation Design Award
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Jay Chou (周杰伦)flagshipStrategic or Co-development Partner · 1 January 2016华语流行天王周杰伦以股东身份加盟1MORE万魔耳机，并担任首席创意官。Jay Chou joined as shareholder and Chief Creative Officer in 2016, representing the company's flagship celebrity partnership for brand development and creative direction.
• Luca BignardicoreStrategic or Co-development PartnerFour-time Grammy Award-winning recording engineer and sound master. Serves as the acoustic tuning expert for 1MORE products, ensuring professional sound quality. Collaborated with international artists including Andrea Bocelli, Laura Pausini, Vasco Rossi, Adriano Celentano, Ana Belen, and Anastacia.
• Andrea BocelliminorStrategic or Co-development PartnerWorld-renowned Italian opera singer and tenor, part of the 1MORE International Masters Alliance network for acoustic expertise and brand credibility.
• Laura PausiniminorStrategic or Co-development PartnerItalian singer-songwriter and Grammy/Latin Grammy Award winner. Collaborated with Luca Bignardi on multiple award-winning albums, associating 1MORE with Grammy-caliber sound quality.
• Vasco RossiminorStrategic or Co-development PartnerItalian singer-songwriter, part of 1MORE's international music collaboration network for acoustic expertise.
• Adriano CelentanominorStrategic or Co-development PartnerItalian singer, actor, and film producer, part of 1MORE's international music collaboration network.
• Ana BelenminorStrategic or Co-development PartnerSpanish actress and singer, part of 1MORE's international music collaboration network.
• AnastaciaminorStrategic or Co-development PartnerAmerican-British singer-songwriter, part of 1MORE's international music collaboration network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anker (Soundcore): Soundcore is Anker's consumer audio sub-brand offering TWS earbuds, ANC over-ear headphones, and open-ear sport models at sub-$100 price points. It is the most direct budget audio competitor to 1More in North America and Europe, sharing similar channel mix (Amazon-heavy) and target customer.
• QCY: QCY is a Chinese budget TWS earbud specialist competing directly with 1More in the entry-level true-wireless segment, particularly on Tmall, JD.com, and Amazon globally. Overlapping product lines and aggressive pricing make it a close head-to-head rival in the under-$50 earbud tier.
• Edifier: Edifier is a Shenzhen-based consumer audio company producing TWS earbuds, ANC headphones, and home speakers, with a comparable product matrix and global distribution. It is a direct peer to 1More in China and international markets with similar price positioning.
• Sennheiser: Sennheiser's consumer division (now under Sonova) targets audiophile-grade and ANC headphones including Momentum and ACCENTUM series. It is comparable to 1More's HiFi and SonoFlow lines on sound quality credentials and premium positioning.
• Jabra (GN Group): Jabra Elite TWS earbuds compete in the mid-tier ANC and call-quality segment that overlaps with 1More's ComfoBuds and PistonBuds Pro. Jabra's strength in call/voice quality is directly comparable to 1More's AI voice recognition capability.

Broad incumbents

• Sony: Sony's WH-1000XM series and WF series set the industry benchmark for noise cancellation and consumer audio quality. Sony competes with 1More's SonoFlow line at the premium end while still commanding 1More's price-sensitive consideration set as the aspirational alternative.
• Bose: Bose is a global premium audio incumbent in ANC headphones and earbuds, frequently cited by 1More's coverage as the brand 1More aims to undercut on price while matching on noise cancellation. Comparable product categories but a higher price band.
• Apple (Beats): Apple's AirPods and Beats lines are the dominant force in TWS earbuds globally, leveraging ecosystem lock-in. 1More explicitly positions itself as a non-Apple alternative, making Apple the most important competitive frame for 1More's value proposition.
• JBL (Harman): JBL offers TWS earbuds, ANC headphones, and sport audio products across budget-to-mid price tiers, with strong retail and global distribution. Overlaps with 1More in form factor and pricing, particularly in the sport and value ANC segments.

Emerging players

• Xiaomi (Mi Audio): Xiaomi's Redmi Buds and Mi True Wireless earbud lines compete aggressively in the sub-$50 budget TWS category, particularly in China and Southeast Asia. Comparable to 1More's budget ear clip and entry-level SKUs on price and target consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1moreusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1More