ANASTACIA
- Company typePrivate
- Founded2017
- HeadquartersCiudad de México, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
ANASTACIA firmographics
Firmographics- Name
- ANASTACIA
- Website
- https://anastasiamexico.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ANASTACIA industry classification
Industry- Product category
- Beauty Salon Services
- NAICS
- Beauty Salons (812112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyebrow Shaping & Design Services (HSALAIAC)
Keywords
Where ANASTACIA is headquartered
LocationHeadquarters
- HQ city
- Ciudad de México
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
ANASTACIA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Brow and Beauty Services: The salon generates revenue through providing eyebrow and beauty services including brow treatments, hair treatments, and facial services at a physical retail location in Mexico City.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ANASTACIA product offering
Product offeringCore offering
The Brow & Glam Bar (LeGlamBar) is a Mexico City-based beauty salon operating as a brow specialist destination. The salon provides in-person brow grooming and shaping services, hair treatments, facial treatments, and a food and beverage offering, complemented by retail sales of multiple professional beauty product brands such as Kerastase, Natura Bisse, Moroccanoil, and L'Oreal. Customers book appointments online and visit the physical storefront to receive services.
Differentiator
Problem solved
Functional benefit
Products and services
- Servicios LeGlamBar (Brow Services)
- Tratamientos Capilares (Hair Treatments)
- Les Minois (Faciales)
- Le Yummi Bar
- The Brow Gal Retail Products
- Kerastase Retail Products
- Natura Bisse Retail Products
- Moroccanoil Retail Products
- L'Oreal Retail Products
- Baboo Botanicals Retail Products
- Toyletri Retail Products
- Supersmile Retail Products
- Maaji Retail Products
- Kur Retail Products
Companies that use ANASTACIA
Customer profileSegments1 record
Ideal customer profiles1 record
ANASTACIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANASTACIA competitors and assessment
Company assessmentBroad incumbents
- Drybar: Premium single-service blowout bar chain with a similar boutique, experience-driven salon model, online booking, and retail product assortment. Useful comp for premium service + retail + booking economics.
- Sephora: Global multi-brand beauty retailer that offers brow services (e.g., Benefit Brow Bars inside Sephora) and retails many of the same brands (Kerastase, Moroccanoil). Indirect channel competitor for both services and retail spend.
- Ulta Beauty: Largest US specialty beauty retailer with in-store salon services including brow shaping. Comparable assortment of professional haircare and skincare brands and competing destination experience.
- Sally Beauty: Specialty beauty products retailer carrying many of the same professional brands (L'Oreal, etc.). Competes for the retail-product side of the salon's revenue mix.
- Anastasia Beverly Hills: Iconic brow-shaping brand that popularized the modern brow category with products (Brow Wiz, Dipbrow) and in-store brow services at department-store counters. Category-defining incumbent relevant to any brow-specialist positioning.
Direct peers
- European Wax Center: Specialty chain offering waxing services that include brow shaping as a core service line. Comparable service menu, booking infrastructure, and franchise/multi-location structure.
- The Lash Lounge: Specialty studio focused on lash extensions, lash lifts, and brow services with online booking. Mirrors the brow-and-lash specialist format and target demographic.
- Benefit Cosmetics Brow Bar: Operates dedicated brow bars inside its own retail locations and department stores, offering brow shaping, tinting, and waxing. Direct concept comp to The Brow & Glam Bar's brow-specialist model.
- Amazing Lash Studio: Franchise concept focused exclusively on eyelash extensions and brow services, with membership pricing and online booking. Closely aligned specialist services and unit economics model.
Emerging players
- Glamsquad: On-demand mobile beauty services platform offering brow shaping, hair, and makeup delivered to customers. Adjacent go-to-market model and overlapping service menu for the same urban beauty consumer.
Market position
Customer concentration
ANASTACIA social profiles
Digital presenceANASTACIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANASTACIA leadership team
Management profileNumber of profiles
ANASTACIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANASTACIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANASTACIA
What does ANASTACIA do?
The Brow & Glam Bar (LeGlamBar) is a Mexico City-based beauty salon operating as a brow specialist destination. The salon provides in-person brow grooming and shaping services, hair treatments, facial treatments, and a food and beverage offering, complemented by retail sales of multiple professional beauty product brands such as Kerastase, Natura Bisse, Moroccanoil, and L'Oreal. Customers book appointments online and visit the physical storefront to receive services.
Is ANASTACIA a public or private company?
ANASTACIA is a private company. It is classified as unknown and is currently operating.
When was ANASTACIA founded?
ANASTACIA was founded in 2017. It employs 11 to 50 people.
Where is ANASTACIA based?
ANASTACIA is headquartered in Ciudad de México, Mexico, in the Latin America region.
How does ANASTACIA make money?
One revenue line is on record: brow and Beauty Services.
Who are ANASTACIA's main competitors?
Broad incumbents on record are Drybar, Sephora, Ulta Beauty, Sally Beauty and Anastasia Beverly Hills. Direct peers are European Wax Center, The Lash Lounge, Benefit Cosmetics Brow Bar and Amazing Lash Studio. Glamsquad is listed as an emerging player.
Does ANASTACIA have an API?
No public API is recorded for ANASTACIA.
What industry is ANASTACIA in?
ANASTACIA's product category is Beauty Salon Services. Its primary akta.pro industry code is HSALAIAC, Eyebrow Shaping & Design Services. Its NAICS code is 812112 and its SIC code is 2844.