What Bigyellowfish does

Bigyellowfish (legally Bigyellow Pte Limited, Singapore) is an enterprise SaaS company that builds a frontline workforce performance platform for safety-critical industries. The platform comprises three core solutions — Health & Wellbeing, Communication & Engagement, and Social Recognition — targeting fatigue, stress, communication gaps and isolation among distributed frontline workers. Revenue comes from custom-priced annual enterprise subscriptions negotiated under client agreements, with a direct enterprise sales motion supplemented by a partner ecosystem that includes RightShip (Zero Harm Innovation Partner), INTERTANKO (associate member) and the Singapore Shipping Association (Digitisation Committee member). The company is anchored in maritime shipping (named logos include Wilhelmsen, MSC, NYK Shipmanagement, MISC, Stolt-Nielsen, BW LPG, OSM Thome, Bernhard Schulte Shipmanagement, Flex LNG and Norstar) and has begun extending into mining (Anglo American), with stated expansion plans for aviation, oil & gas, the US and the Middle East. Operations are run from a Singapore-registered HQ and a Chennai development hub.

The underlying technology combines AI-powered behavioral analytics with nudge mechanics and gamification. It includes a proprietary Human Performance Index scoring across physical, emotional, cognitive and psychosocial dimensions, wearable integration for sleep/HRV/fatigue monitoring, AI-assisted drafting for broadcast communications, sentiment analysis, and predictive models for burnout and incident risk. Delivery is via frictionless channels (WhatsApp, mobile apps, web/TV/Chromecast, ERP and APIs) on AWS infrastructure in Singapore and Frankfurt, backed by a SOC 2 Type II / ISO 27001 / ISO 9001 / ISO 14001 / GDPR / ClassNK certification stack. The team, comprising maritime professionals, psychologists, neuroscientists, engineers and designers, sits in the 11-50 range. To date the company has raised $1.1 million in a December 2022 seed round led by Powerhouse Ventures with Anicut Capital and Innoport, with stated use of funds for global sales and marketing expansion.

Name

Bigyellowfish

Legal name

Bigyellow Pte Limited

Website

https://bigyellowfish.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigyellowfish builds an AI-powered frontline workforce performance platform for safety-critical industries, primarily maritime shipping. Its three core solutions — Health & Wellbeing, Communication & Engagement, and Social Recognition — serve enterprise customers including Wilhelmsen, MSC, and Stolt-Nielsen via custom annual SaaS subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscription: Platform provided to corporate clients through enterprise agreements. Client pays fee per the Client Agreement. The product is an enterprise product where organizations are provided codes and links for internal circulation to employees. Pricing is subscription-based as indicated by enterprise software delivery model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bigyellowfish sells an enterprise SaaS Frontline Success Platform for safety-critical industries (maritime, aviation, oil & gas), delivered through three core solutions: Health & Wellbeing, Communication & Engagement, and Social Recognition. The platform uses AI-powered behavioral analytics, nudge mechanics, and gamification to monitor fatigue, stress, cognitive load, and sentiment across distributed frontline workforces, and measures performance through a proprietary Human Performance Index. Customers are large organizations that pay annual subscription fees under client agreements and distribute platform access to employees via codes and links.

Product overview

Bigyellowfish is a frontline success platform designed for operational resilience, consisting of three connected core solutions: Health & Wellbeing, Communication & Engagement, and Social Recognition. The platform is built around a Human Performance Index metric and supports frictionless delivery channels including WhatsApp, Mobile App, Web, TV/Chromecast, ERP Integration, and API. It employs AI-powered behavioral analytics, nudge mechanics, and gamification to drive lasting change without disruption. The company positions itself as building 'the world's best platform for Human Sustainability Goals' targeting safety-critical industries including maritime, aviation, and oil & gas.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Wellbeing A frontline wellbeing solution that optimises workplace wellbeing by sensing, supporting, and strengthening people. Identifies physical, mental, and lifestyle parameters to detect risks including fatigue, burnout, and physiological vulnerability, and provides personalised interventions and mitigation loops for building resiliency reserves and psychological safety. Integrates with wearable devices to capture sleep, HRV, heart rate, and fatigue parameters. Built for enterprise customers in safety-critical industries such as maritime, aviation, and oil & gas.
• Communication & Engagement A broadcast communication and engagement solution that ensures critical information reaches the last mile across distributed frontline workforces. Features AI-assisted drafting of targeted, bite-sized communications, intelligent automation of broadcasts, and closed-loop visibility with confirmation of receipt and action. Delivered through frictionless channels including WhatsApp, Mobile App, Web, TV/Chromecast, ERP integration, and API. Designed for enterprise customers in safety-critical operations.
• Social Recognition A social connection solution that builds belonging across every shift, site, and rotation. Creates structured public or private spaces for teams to connect, peers to converse, and mentorships to form, with AI-powered sentiment analysis, moderation tools, and achiever spotlights built in. Designed to drive peer-to-peer engagement and a sense of belonging among distributed frontline workforces in safety-critical enterprises.

Quantifiable outcome

• 21% Higher Productivity
• +7 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• RightShipflagshipStrategic or Co-development PartnerZero Harm Innovation Partner designation. RightShip is a maritime risk management company providing vessel screening and environmental assessment services. Partnership positions Bigyellowfish as part of RightShip's ecosystem for improving maritime safety outcomes.
• INTERTANKOcoreStrategic or Co-development PartnerAssociate Member of INTERTANKO, the International Association of Independent Tanker Owners. Partnership provides industry advocacy, standards development, and direct access to tanker owners and operators globally.
• SSA (Singapore Shipping Association)coreStrategic or Co-development PartnerDigitisation Committee Member of SSA, representing Singapore's maritime industry. Partnership supports digital transformation initiatives and connects Bigyellowfish with Singapore-based shipping companies.
• WhatsAppcoreTechnology or IntegrationIntegration partner for frictionless channel delivery. Platform uses WhatsApp as one of the communication channels to reach frontline workers directly, ensuring last-mile delivery of safety alerts and engagement content.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider. Production data is hosted on AWS in Singapore and Europe (Frankfurt) regions. AWS provides the underlying infrastructure for the platform's 99.9% uptime SLA and enterprise-grade security.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WorkJam: WorkJam is a frontline employee engagement and communication platform targeting deskless workforces with shift-based scheduling, task management, and social engagement — directly comparable to Bigyellowfish's Communication & Engagement and Social Recognition modules for frontline crews.
• Beekeeper: Beekeeper provides a frontline employee app for shift-based industries, combining communication, workflows, and analytics — overlapping closely with Bigyellowfish's frictionless channel delivery, AI-assisted drafting, and frontline workforce engagement focus.
• Hai Technologies: Hai (formerly Kairos) is a maritime-focused crew wellbeing and engagement platform serving seafarers with connectivity, welfare, and analytics — the closest direct vertical peer to Bigyellowfish's maritime-centric Health & Wellbeing offering.
• Mintra: Mintra delivers maritime training, crew competence management, and e-learning to shipping operators — comparable to Bigyellowfish's learning/onboarding and mentor room features, with overlapping maritime customer base.

Emerging players

• Yielder: Yielder is a maritime micro-learning and engagement app for seafarers, focusing on short-form training and social interaction — a niche emerging player with feature overlap on social recognition and frontline learning.
• Culture Amp: Culture Amp is an employee engagement and performance platform with strong adoption in knowledge-worker settings — a peer on engagement analytics methodology, though with weaker frontline/distributed-workforce focus than Bigyellowfish.
• Lattice: Lattice provides performance management and employee engagement software — comparable in engagement-measurement methodology and analytics rigor, but oriented toward desk-based rather than frontline workers.

Broad incumbents

• Workday: Workday is a leading enterprise HCM and HRIS platform that increasingly bundles employee experience, peakon-based engagement, and skills capabilities — a broad incumbent that could subsume Bigyellowfish's use cases as part of a wider HR suite.
• ADP: ADP is the dominant global payroll and HR services provider with newer engagement and people-analytics modules — a broad incumbent that competes on enterprise HR technology purchasing decisions.

Others

• RightShip: RightShip is a maritime risk-management and vessel-screening company — flagged as a Bigyellowfish 'Zero Harm Innovation Partner' and therefore a strategic ally rather than competitor, but relevant contextually as it shapes buying decisions across the same shipping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bigyellowfish
• Xx.com/BigyellowfishAI

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigyellowfish