Pillar Project

What Pillar Project does

Pillar Project is a London-based private for-profit company founded in 2017 that operates in the decentralized finance (DeFi) infrastructure space. It builds Pillar Wallet, a multichain, non-custodial smart wallet that allows users to manage assets across six blockchain networks from a single address using account-abstraction technology. The wallet is built on Etherspot infrastructure and offers features including in-wallet swaps, fiat on/off-ramp, gas-fee coverage using stablecoins, and scam protection. The product is free to download via Google Play and Apple App Store and is self-custodial, meaning users retain control of their private keys.

The company's revenue model is transaction-based: it earns fees on in-wallet token swaps and on fiat on/off-ramp flows, while the wallet itself is free at the point of use. It targets three primary customer segments: new entrants to crypto, Layer 2 enthusiasts, and developers, and distributes through app stores alongside community channels (Discord, Twitter, YouTube, GitHub, events). In 2024 the company extended the product line with PillarX, a sub-brand introducing an Algorithmic Insights feature, signaling continued product development.

Pillar was founded in 2017 and is led by CEO Michael Messele. The only disclosed funding event is a $21 million round dated July 17, 2017, with no subsequent raises referenced in the available data. The company has 11-50 employees, and there are no disclosed revenue, ARR, GMV, or active-user metrics.

Name

Pillar Project

Website

https://pillarproject.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pillar Project, founded in 2017 and based in London, builds Pillar Wallet — a free, non-custodial multichain DeFi smart wallet supporting six blockchains via account abstraction. It serves new crypto users, Layer 2 enthusiasts, and developers, monetizing through in-wallet swap and on/off-ramp transaction fees.

Ownership category

akta.pro rank

Product category

Crypto Wallets

akta.pro primary industry

Smart Contract Wallets & Account Abstraction (FSADACAF)

akta.pro secondary industry

Self-Custody Wallets (Consumer & Institutional) (FSADACAE)

Keywords

• Multichain crypto wallet
• DeFi smart wallet
• Account abstraction wallet
• Cross-chain token swap
• Self-custody wallet

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. In-wallet services and swaps: Revenue likely generated through swap fees and potentially on/off-ramp services within the wallet application.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pillar Project operates Pillar Wallet, a self-custody, multi-chain DeFi smart contract wallet that lets users store, swap, and transact tokens across 6 supported chains from a single address. The wallet uses Account Abstraction technology to enable gas fee payments with stablecoins, includes an in-wallet fiat on/off-ramp, token analytics, and in-app scam-site protection. The company also operates the PillarX product line, which recently added an Algorithmic Insights feature for portfolio analysis.

Product overview

Pillar Project offers Pillar Wallet as its core product, a multichain DeFi smart wallet with Account Abstraction technology. The wallet provides cross-chain interoperability, allowing users to manage tokens across multiple blockchains from a single address. The ecosystem includes PillarX (a rebranded product line) which recently launched a new Algorithmic Insights feature. The product is open-source, non-custodial, and community-run.

Differentiator

Problem solved

Functional benefit

Brands

• PillarX: Algorithmic Insights feature launched for the Pillar wallet ecosystem.

Products and services

• Pillar Wallet A self-custody, multichain DeFi smart wallet that enables cross-chain token storage, swapping, and transactions with built-in Account Abstraction technology. Supports multiple chains with a single address, allows gas fees to be paid with stablecoins, and is targeted at individual crypto users.
• PillarX (Algorithmic Insights) Algorithmic Insights is a feature within the PillarX product line that provides algorithmic analysis and optimization for token holdings and portfolio management inside the Pillar wallet ecosystem, targeting existing Pillar wallet users.

Quantifiable outcome

• Single address works across 6 supported chains

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Argent: Argent is a smart contract wallet pioneer using account abstraction for social recovery and gasless transactions. Direct competitor in the smart contract / account abstraction wallet niche.
• Trust Wallet: Trust Wallet is Binance-owned multichain self-custody mobile wallet with in-wallet swaps, staking, and DApp browser. Directly competes with Pillar on multichain consumer wallet positioning.
• Phantom: Phantom is a leading multichain self-custody wallet (originally Solana, now expanding to Ethereum/Polygon). Directly competes on multichain mobile-first UX, swaps, and in-wallet DApp browsing.
• Rainbow: Rainbow is a consumer-focused self-custody Ethereum wallet with smart contract account features and a strong UX/design focus. Comparable mobile-first multichain smart wallet targeting similar new-to-crypto users.
• Safe (formerly Gnosis Safe): Safe is the leading smart contract account infrastructure for DeFi users and teams, leveraging account abstraction for multisig and recovery. Comparable smart contract wallet architecture and target use cases (DeFi power users).
• MetaMask: MetaMask is the most widely used self-custody, multichain crypto wallet (EVM-focused, expanding). Direct competitor to Pillar with similar account abstraction roadmap and broader feature set and brand reach.
• Zerion: Zerion is a multichain DeFi wallet and portfolio tracker with in-wallet swaps and account abstraction support. Comparable in targeting Layer 2 / DeFi enthusiasts with cross-chain asset management.
• Exodus Wallet: Exodus is a multichain self-custody wallet with built-in swap and staking, strong desktop and mobile presence. Comparable consumer-focused multichain wallet with similar swap-based revenue model.

Broad incumbents

• OKX Wallet: OKX Wallet is the self-custody multichain wallet from the OKX exchange, offering swaps, DApps, and account abstraction. Broad incumbent competing for the same multichain self-custody wallet users.
• Coinbase Wallet: Coinbase Wallet is a self-custody multichain wallet from the largest US crypto exchange. Operates as part of Coinbase's broader retail platform; directly comparable in core functionality but with vastly greater resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PillarWallet
• GitHubgithub.com/pillarwallet
• YouTubeyoutube.com/c/PillarProject
• Facebookfacebook.com/pillarproject
• LinkedInlinkedin.com/company/pillarproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillar Project