Pillar Project
Pillar Project, founded in 2017 and based in London, builds Pillar Wallet — a free, non-custodial multichain DeFi smart wallet supporting six blockchains via account abstraction. It serves new crypto users, Layer 2 enthusiasts, and developers, monetizing through in-wallet swap and on/off-ramp transaction fees.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Pillar Project does
Pillar Project is a London-based private for-profit company founded in 2017 that operates in the decentralized finance (DeFi) infrastructure space. It builds Pillar Wallet, a multichain, non-custodial smart wallet that allows users to manage assets across six blockchain networks from a single address using account-abstraction technology. The wallet is built on Etherspot infrastructure and offers features including in-wallet swaps, fiat on/off-ramp, gas-fee coverage using stablecoins, and scam protection. The product is free to download via Google Play and Apple App Store and is self-custodial, meaning users retain control of their private keys.
The company's revenue model is transaction-based: it earns fees on in-wallet token swaps and on fiat on/off-ramp flows, while the wallet itself is free at the point of use. It targets three primary customer segments: new entrants to crypto, Layer 2 enthusiasts, and developers, and distributes through app stores alongside community channels (Discord, Twitter, YouTube, GitHub, events). In 2024 the company extended the product line with PillarX, a sub-brand introducing an Algorithmic Insights feature, signaling continued product development.
Pillar was founded in 2017 and is led by CEO Michael Messele. The only disclosed funding event is a $21 million round dated July 17, 2017, with no subsequent raises referenced in the available data. The company has 11-50 employees, and there are no disclosed revenue, ARR, GMV, or active-user metrics.
Pillar Project firmographics
Firmographics- Name
- Pillar Project
- Website
- https://pillarproject.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pillar Project, founded in 2017 and based in London, builds Pillar Wallet — a free, non-custodial multichain DeFi smart wallet supporting six blockchains via account abstraction. It serves new crypto users, Layer 2 enthusiasts, and developers, monetizing through in-wallet swap and on/off-ramp transaction fees.
- Ownership category
- akta.pro rank
Pillar Project industry classification
Industry- Product category
- Crypto Wallets
- akta.pro primary industry
- Smart Contract Wallets & Account Abstraction (FSADACAF)
- akta.pro secondary industry
- Self-Custody Wallets (Consumer & Institutional) (FSADACAE)
Keywords
Where Pillar Project is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Pillar Project business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- In-wallet services and swaps: Revenue likely generated through swap fees and potentially on/off-ramp services within the wallet application.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pillar Project product offering
Product offeringCore offering
Pillar Project operates Pillar Wallet, a self-custody, multi-chain DeFi smart contract wallet that lets users store, swap, and transact tokens across 6 supported chains from a single address. The wallet uses Account Abstraction technology to enable gas fee payments with stablecoins, includes an in-wallet fiat on/off-ramp, token analytics, and in-app scam-site protection. The company also operates the PillarX product line, which recently added an Algorithmic Insights feature for portfolio analysis.
Product overview
Pillar Project offers Pillar Wallet as its core product, a multichain DeFi smart wallet with Account Abstraction technology. The wallet provides cross-chain interoperability, allowing users to manage tokens across multiple blockchains from a single address. The ecosystem includes PillarX (a rebranded product line) which recently launched a new Algorithmic Insights feature. The product is open-source, non-custodial, and community-run.
Differentiator
Problem solved
Functional benefit
Brands
- PillarX: Algorithmic Insights feature launched for the Pillar wallet ecosystem.
Products and services
- Pillar Wallet A self-custody, multichain DeFi smart wallet that enables cross-chain token storage, swapping, and transactions with built-in Account Abstraction technology. Supports multiple chains with a single address, allows gas fees to be paid with stablecoins, and is targeted at individual crypto users.
- PillarX (Algorithmic Insights) Algorithmic Insights is a feature within the PillarX product line that provides algorithmic analysis and optimization for token holdings and portfolio management inside the Pillar wallet ecosystem, targeting existing Pillar wallet users.
Quantifiable outcome
- Single address works across 6 supported chains
Companies that use Pillar Project
Customer profileSegments3 records
Ideal customer profiles3 records
Pillar Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature6 records
Pillar Project partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pillar Project competitors and assessment
Company assessmentDirect peers
- Argent: Argent is a smart contract wallet pioneer using account abstraction for social recovery and gasless transactions. Direct competitor in the smart contract / account abstraction wallet niche.
- Trust Wallet: Trust Wallet is Binance-owned multichain self-custody mobile wallet with in-wallet swaps, staking, and DApp browser. Directly competes with Pillar on multichain consumer wallet positioning.
- Phantom: Phantom is a leading multichain self-custody wallet (originally Solana, now expanding to Ethereum/Polygon). Directly competes on multichain mobile-first UX, swaps, and in-wallet DApp browsing.
- Rainbow: Rainbow is a consumer-focused self-custody Ethereum wallet with smart contract account features and a strong UX/design focus. Comparable mobile-first multichain smart wallet targeting similar new-to-crypto users.
- Safe (formerly Gnosis Safe): Safe is the leading smart contract account infrastructure for DeFi users and teams, leveraging account abstraction for multisig and recovery. Comparable smart contract wallet architecture and target use cases (DeFi power users).
- MetaMask: MetaMask is the most widely used self-custody, multichain crypto wallet (EVM-focused, expanding). Direct competitor to Pillar with similar account abstraction roadmap and broader feature set and brand reach.
- Zerion: Zerion is a multichain DeFi wallet and portfolio tracker with in-wallet swaps and account abstraction support. Comparable in targeting Layer 2 / DeFi enthusiasts with cross-chain asset management.
- Exodus Wallet: Exodus is a multichain self-custody wallet with built-in swap and staking, strong desktop and mobile presence. Comparable consumer-focused multichain wallet with similar swap-based revenue model.
Broad incumbents
- OKX Wallet: OKX Wallet is the self-custody multichain wallet from the OKX exchange, offering swaps, DApps, and account abstraction. Broad incumbent competing for the same multichain self-custody wallet users.
- Coinbase Wallet: Coinbase Wallet is a self-custody multichain wallet from the largest US crypto exchange. Operates as part of Coinbase's broader retail platform; directly comparable in core functionality but with vastly greater resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pillar Project social profiles
Digital presencePillar Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pillar Project leadership team
Management profileNumber of profiles
Profiles1 record
Pillar Project funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pillar Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pillar Project
What does Pillar Project do?
Pillar Project operates Pillar Wallet, a self-custody, multi-chain DeFi smart contract wallet that lets users store, swap, and transact tokens across 6 supported chains from a single address. The wallet uses Account Abstraction technology to enable gas fee payments with stablecoins, includes an in-wallet fiat on/off-ramp, token analytics, and in-app scam-site protection. The company also operates the PillarX product line, which recently added an Algorithmic Insights feature for portfolio analysis.
Is Pillar Project a public or private company?
Pillar Project is a private company. It is classified as unknown and is currently operating.
When was Pillar Project founded?
Pillar Project was founded in 2017. It employs 11 to 50 people.
Where is Pillar Project based?
Pillar Project is headquartered in London, United Kingdom, in the Europe region.
How does Pillar Project make money?
One revenue line is on record: in-wallet services and swaps.
Who are Pillar Project's main competitors?
Direct peers on record are Argent, Trust Wallet, Phantom, Rainbow, Safe (formerly Gnosis Safe), MetaMask, Zerion and Exodus Wallet. Broad incumbents are OKX Wallet and Coinbase Wallet.
Does Pillar Project have an API?
No public API is recorded for Pillar Project.
What industry is Pillar Project in?
Pillar Project's product category is Crypto Wallets. Its primary akta.pro industry code is FSADACAF, Smart Contract Wallets & Account Abstraction, with a secondary code of FSADACAE, Self-Custody Wallets (Consumer & Institutional).