What Musiio does

Musiio is an AI music technology company that provides automated music tagging, search enhancement, and detailed catalogue analysis for music industry catalogue owners. Founded in 2018 by Hazel Savage (formerly of Shazam, Universal, and Pandora) and Aron Pettersson (a Machine Learning and Neural Networks graduate of KTH Stockholm with 17 years of coding and 15 years of AI product experience), the company develops proprietary AI models that analyze audio signals to extract metadata attributes including genre, mood, tempo, instrumentation, and energy. Headquartered in Singapore, Musiio was acquired by SoundCloud in May 2022 and now operates as "Musiio by SoundCloud," with its technology deployed across SoundCloud's 400M+ track platform.

The company's product suite consists of two core products, TAG for automated music tagging and SEARCH for catalogue search and discovery, each available as standalone applications and as developer APIs (Tag API, Search API). Supplementary modules include SEGMENT SELECT for catalogue segmentation and TAXONOMY for customizable classification frameworks. The platform also offers a combined Tag & Search with Dashboard enterprise product for larger catalogue owners. To date, Musiio has processed over 1.47 billion AI tags across customer catalogues worldwide.

Musiio's business model is B2B API-first, generating revenue through usage-based API services and subscription-based enterprise dashboard solutions. The company targets music labels, publishers, sync and licensing companies, streaming platforms, and music marketplaces globally, serving customers including Sony Music, Hipgnosis, Audio Network, Epidemic Sound, Jamendo, Beatstars, ClicknClear, Vans, and Thematic. Distribution combines direct API access, self-serve product portals (tag.musiio.com, search.musiio.com), developer documentation, case-study-driven content marketing, and sales-assisted enterprise engagement. No public pricing is disclosed, and revenue figures are not available in the source data.

Name

Musiio

Legal name

Musiio

Website

https://musiio.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Musiio provides AI-powered automated music tagging, search, and catalogue analysis for music labels, publishers, sync companies, and streaming platforms. Acquired by SoundCloud in 2022, it serves clients like Sony Music, Epidemic Sound, and Beatstars via API products.

Ownership category

akta.pro rank

Product category

AI Music Tagging and Search Software

NAICS

Software Publishers (5132), Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

akta.pro secondary industries

Metadata Management & Enrichment (Title/Series, EIDR, IDs, Taxonomy) (MPAHALAD), Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Music metadata tagging
• Audio AI analysis
• Music catalogue search
• Automated music tagging
• Music recommendation AI

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Services (Tag & Search): B2B API services providing AI-powered music tagging and search capabilities to catalogue owners. Revenue is generated through API usage, likely based on number of tracks processed or API call volume. The company serves music labels, publishers, sync companies, and streaming platforms worldwide.
2. Enterprise Dashboard Solutions: Full dashboard solutions with Tag & Search capabilities for larger catalogue owners requiring comprehensive reporting and analysis tools

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Musiio builds AI-powered software that automatically tags music tracks with metadata (genre, mood, tempo, instrumentation, energy) and enhances search across large music catalogues. Its products (TAG, SEARCH, Segment Select, Taxonomy) and public APIs (TAG API, SEARCH API) are sold to music labels, publishers, sync/licensing companies, streaming platforms, and DIY marketplaces to automate tagging workflows and improve music discovery.

Product overview

Musiio is an AI music technology platform acquired by SoundCloud in 2022, offering a portfolio of AI-powered products for catalogue owners. The core product suite consists of TAG for automated music tagging and SEARCH for enhanced music discovery, both accessible via dedicated APIs for developer integration. SEGMENT SELECT and TAXONOMY are supplementary modules that extend the core functionality for audience segmentation and classification. The platform combines industry-leading AI technology with specialist music knowledge to automate tagging, supercharge search, and provide highly detailed music analysis and reports for customers worldwide, processing over 1.47 billion tags across millions of tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• TAG AI-powered automated music tagging product that analyzes audio files to generate detailed metadata tags including genre, mood, tempo, instrumentation, and energy at scale, for music catalogue owners.
• SEARCH AI-enhanced music search product that supercharges search functionality for catalogue owners, providing highly detailed music analysis and improved discovery capabilities.
• SEGMENT SELECT Product that enables music catalogue segmentation based on AI-analyzed attributes, allowing users to segment and categorize music collections for targeted use cases such as sync, recommendations, and audience targeting.
• TAXONOMY Customizable music classification taxonomy feature within the TAG product providing a structured categorization framework for AI-generated tags across a customer's catalogue.
• TAG API Public API enabling developers to integrate Musiio's automated music tagging capabilities into their own platforms, allowing programmatic access to AI-powered metadata generation for catalogue processing.
• SEARCH API Public API enabling developers to integrate Musiio's enhanced music search and discovery capabilities into their own applications, providing AI-powered query matching across catalogues.
• Tag & Search with Dashboard Combined TAG and SEARCH product offering with an integrated dashboard interface, designed for enterprise catalogue owners requiring comprehensive music analysis and search capabilities with visual oversight and reporting.

Quantifiable outcome

• 1,470,296,323 tags created using Musiio A.I.
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cyanite: Cyanite offers AI-based music tagging, similarity search, and mood/genre classification APIs for music catalogues, sync licensing, and streaming platforms. It is a direct competitor to Musiio's TAG and SEARCH APIs with overlapping target customers (labels, publishers, sync agencies).
• BMAT Music Innovators: BMAT provides audio identification, music metadata, and content matching for broadcasters, rights organizations, and music platforms. It is one of the most direct competitors to Musiio in the music identification and metadata enrichment space, serving a similar set of catalogue owners and DSPs.
• Audible Magic: Audible Magic provides automatic content recognition (ACR) and music identification services for rights management, content monitoring, and sync. It overlaps with Musiio in audio fingerprinting and metadata generation, primarily serving rights holders, broadcasters, and platforms.

Broad incumbents

• Songtradr: Songtradr is a B2B music licensing platform with AI-powered search and catalog tooling for brands, agencies, and content creators. It overlaps with Musiio in sync search and catalog metadata, while also operating a broader licensing marketplace.
• Epidemic Sound: Epidemic Sound is a leading royalty-free music licensing platform that is both a Musiio customer (using its Tag API) and an adjacent player in sync music. Its scale and proprietary catalog make it a relevant peer for AI-enhanced sync and discovery workflows.
• Gracenote (Nielsen): Gracenote operates one of the largest music metadata and content identification databases, serving streaming platforms, broadcasters, and device manufacturers. It is a broad incumbent competitor with overlapping capabilities in music metadata and discovery, though it is a much larger, more generalist provider.
• Shazam (Apple): Shazam is the dominant consumer music recognition platform, owned by Apple. Musiio's co-founder Hazel Savage previously led data at Shazam, and Shazam's recognition and metadata capabilities are a horizontal incumbent in the music identification space Musiio serves on the B2B side.
• Spotify (Audio Features / NLP): Spotify has built proprietary AI for music tagging, mood classification, and recommendation (e.g., The Echo Nest heritage, audio features). It represents the in-house AI music tagging capability that a major DSP could build rather than buy from Musiio, making it the most strategically relevant incumbent alternative.

Emerging players

• Pelmorex / Soundcharts: Soundcharts provides music data, analytics, and catalog insights to labels, publishers, and distributors. While focused on market intelligence rather than audio tagging, it competes for a share of label and publisher tooling budgets that could otherwise go to Musiio.
• Music Information Retrieval (MIR) startups (e.g., MusicMetric, Chartmetric): Chartmetric and similar MIR-focused startups provide music data analytics, catalog tracking, and audience insights for the industry. They are adjacent competitors for music industry analytics and metadata tooling spend, though not direct audio-AI competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Musiio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musiio