Audible Magic
Audible Magic provides Emmy-winning automatic content recognition and digital rights management infrastructure for social media platforms, music streaming services, broadcasters, and rights holders, processing billions of monthly identifications against the world's largest 100M+ track B2B music catalog.
- Company typePrivate
- Founded1999
- HeadquartersLos Gatos, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Audible Magic does
Audible Magic Corporation, founded in 1999 and headquartered in Los Gatos, California, provides automatic content recognition (ACR) and digital rights management infrastructure to social media platforms, music streaming services, broadcasters, fitness and gaming platforms, and music rights holders. Its Emmy-winning fingerprinting technology identifies audio and video content in files and live streams, processing billions of identification requests monthly with sub-second response times and virtually zero false positives. The company serves as a two-sided intermediary between rights holders (Universal Music Group, Sony Music Group, Warner Music Group, 140,000+ labels and publishers, CMOs and PROs across 150+ territories) and digital platforms (Facebook, Twitch, SoundCloud, Dailymotion, Vimeo, ShareChat, and others).
The product architecture is built around three interconnected services unified under the Rights360 platform: ID360 (automated content identification), Fulfillment360 (catalog delivery from the world's largest B2B rights-managed music catalog of 100M+ tracks), and Admin360 (rights administration, royalty reporting, and payment administration). After the January 2021 acquisition of SOCAN's MediaNet business, Audible Magic extended the stack with RightsRx and RightsRx Plus (ownership conflict resolution), Version ID (cover song and AI-clone identification, protected by two granted US patents), and the CopySense Network Appliance for campus DMCA compliance. The platform is backed by 65+ patents and an expanding reference registry updated with 200,000+ new tracks monthly.
Commercially, Audible Magic operates a usage-based pricing model with enterprise contracts scaled to transaction volume: small platforms pay as little as a few hundred euros per month, while large platforms processing billions of monthly transactions are quoted under custom enterprise agreements. Go-to-market is direct enterprise field sales supplemented by an API-first integration model (AMToolkit and identifyStream) and channel partnerships with AWS (Amazon IVS) and rights administration specialists (BMAT). The company has remained privately held since founding, with approximately $21.3 million disclosed across six funding rounds between 2001 and 2015 and no subsequent institutional rounds, operating from Los Gatos and London (EMEA) with 51–100 employees serving customers across North America, EMEA, South Asia, the Middle East, and Asia Pacific.
Audible Magic firmographics
Firmographics- Name
- Audible Magic
- Legal name
- Audible Magic Corporation
- Website
- https://audiblemagic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Audible Magic provides Emmy-winning automatic content recognition and digital rights management infrastructure for social media platforms, music streaming services, broadcasters, and rights holders, processing billions of monthly identifications against the world's largest 100M+ track B2B music catalog.
- Ownership category
- akta.pro rank
Audible Magic industry classification
Industry- Product category
- Content Identification & Digital Rights Management
- NAICS
- Music Publishers (512230), Record Production and Distribution (51225), Sound Recording Industries (5122)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
- akta.pro secondary industries
- Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL), Music Recognition, Lyrics & Metadata Platforms (MPAIADAK), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
Keywords
Where Audible Magic is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Audible Magic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Content Identification Services: B2B services for platforms to identify copyrighted content in user-generated content, live streams, and media files. Fees based on number of files/processes. Powers billions of monthly identification transactions.
- Music Catalog Fulfillment: Delivery of music tracks from world's largest B2B catalog (100M+ tracks) for streaming, download, radio play, and other licensed uses. Platforms access music through APIs.
- Rights Administration: Royalty reporting and payment administration services for platforms to accurately payout royalties to rights holders. Manages relationships with thousands of global rights holders.
- Licensing Support: Facilitates music licensing for platforms through relationships with labels, publishers, and collectives. Provides sub-licenses and helps platforms access licenses needed for various use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Usage-based pricing model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Audible Magic product offering
Product offeringCore offering
Audible Magic provides automated content recognition (ACR) technology and digital rights management services for digital platforms and rights holders. Its core offerings include ID360 (Emmy-winning content identification for audio/video), Fulfillment360 (delivery from the world's largest B2B music catalog with 100M+ tracks), and Admin360 (royalty reporting and payment administration), all unified under the Rights360 platform. Services also include RightsRx/RightsRx Plus for ownership conflict resolution and Version ID for cover song and AI clone detection.
Product overview
Audible Magic offers a unified platform-plus-modules architecture providing integrated B2B music rights management for digital platforms. The core suite consists of three interconnected services: ID360 (automated content identification with Emmy-winning ACR technology), Fulfillment360 (access to 100M+ track B2B music catalog for streaming, downloads, and radio), and Admin360 (rights administration, royalty reporting, and payments). These are complemented by Rights360 as the overarching rights management platform. The portfolio also includes specialized services like RightsRx/RightsRx Plus for ownership conflict resolution, Version ID for cover song identification, and the CopySense Network Appliance for campus DMCA compliance. The company acquired MediaNet in January 2021, which significantly expanded its catalog and fulfillment capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Rights360: Comprehensive digital media rights management platform offering licensing, fulfillment, identification, and royalty administration services.
- RightsRx
- RightsRx Plus
- ID360
- Fulfillment360
- Admin360
- Version ID
- CopySense Appliance
Products and services
- ID360
Quantifiable outcome
- Identification in sub-second response times with virtually zero false positives
- +5 more outcomes
Companies that use Audible Magic
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles8 records
Audible Magic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Audible Magic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- EVENcorePartnership building infrastructure for direct-to-fan music through the superfan economy. Enables platforms to offer music experiences that engage and grow audiences.
- UdiocorePartnership to fingerprint AI-generated tracks and check for infringements. Audible Magic works with Udio to fingerprint music at time of generation and build authoritative database directly from first-party source for content provenance and transparency.
- Music AIcorePartnership combining Audible Magic's gold standard music identification with Music AI's industry-leading stem separation. Enables film/TV production companies to identify music in videos and make informed decisions about relicense or replacement. Creates ecosystem for ethical AI audio innovation.
- SoundCloudcoreDeepened partnership for AI integrations. Audible Magic's ACR technology supports SoundCloud's initiative to offer assistive AI tools to creators while fostering trust between digital platforms, rights holders and creators.
- Amazon Web Services (Amazon IVS)coreIntegration with Amazon Interactive Video Service (IVS) for managed live streaming. Audible Magic's ACR technology integrated within AWS to provide protective shield for platforms and rights holders, enabling UGC platforms to monitor and filter unauthorized content.
- HitPieceflagshipFirst-of-its-kind music NFT and Web 3.0 partnership incorporating automated identification services to determine ownership and related rights. Audible Magic's RightsRx compares uploaded audio to registry of 25+ million media assets to verify ownership prior to NFT minting. Protects creators and ensures only legitimate content is distributed.
- BMAT Music InnovatorscorePartnership to deliver global music rights administration services to the metaverse and emerging DSPs. Combines BMAT's relationships with 100+ CMOs/PROs across 124 countries and Audible Magic's content recognition, fulfillment, and identification services. Enables platforms to have single point of contact for music licensing worldwide.
- Bolo IndyacorePartnership with India's first home-grown social live-streaming platform to manage both licensed and unlicensed copyrighted media. Audible Magic's identification service provides accuracy, ease of use, and extensive registry of global and native music. Helps Bolo Indya respond to explosive growth in live streaming and short-form videos.
- VydiacorePartnership allowing Audible Magic to expand catalog of new music for social networks, gaming, and fitness platforms. Vydia brings library of independent artists including Five Finger Death Punch, Russ, Akon, Kanye's Sunday Service Choir, plus white label service for 40 labels.
- SOCAN (MediaNet acquisition)flagshipAcquisition of SOCAN's content fulfillment and rights administration business MediaNet, making Audible Magic the first to surpass 100 million tracks. Strategic partnership with SOCAN to use Audible Magic technology for improved operational accuracy and reporting to publishers and songwriters.
- ShareChatcorePartnership with India's largest social media platform (160M+ MAU) to proactively address both licensed and misuses of copyright media. Audible Magic's comprehensive registry with 40M+ registered works enables copyright detection across 15 Indian languages.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Audible Magic competitors and assessment
Company assessmentBroad incumbents
- SoundExchange: SoundExchange is the designated non-interactive performance rights organization in the United States that collects and distributes digital performance royalties. While focused on a specific rights segment (US interactive streaming royalties), it is comparable to Audible Magic's Admin360 royalty reporting and payment administration capabilities, serving overlapping rights-holder customers.
- Gracenote (Nielsen): Gracenote, owned by Nielsen, is a broad incumbent in music and video metadata, identification, and content recognition serving major media platforms globally. It offers overlapping capabilities to Audible Magic's ID360 fingerprinting service as part of a wider portfolio of media data products, including music metadata, TV schedules, and content discovery.
- The Mechanical Licensing Collective (MLC): The MLC is the designated mechanical licensing collective in the United States that administers blanket mechanical licenses and distributes royalties to music publishers and songwriters. It is comparable to portions of Audible Magic's rights administration platform, though operating as a statutory collective rather than a commercial B2B service.
Direct peers
- Pex: Pex is a direct competitor in automated content identification and UGC rights management, offering fingerprinting technology to detect copyrighted audio and video across digital platforms. It serves a similar customer base of platforms and rights holders competing for the same pool of non-YouTube UGC music identification business.
- Music Reports Inc. Music Reports Inc. provides music rights administration, licensing, and royalty data services to digital music platforms, similar to Audible Magic's Admin360 service. It serves a comparable customer base of streaming services, social platforms, and rights holders requiring rights clearance and royalty processing infrastructure.
- Vobile: Vobile provides content identification and rights management technology for video and audio, with comparable digital fingerprinting solutions targeting media platforms and rights holders. It competes directly in the ACR/identification space that Audible Magic operates in, particularly for video content and broadcast applications.
- BMAT Music Innovators: BMAT is both a strategic partner (joint global rights administration for the metaverse and emerging DSPs) and a direct peer in music rights administration and content identification. It maintains relationships with 100+ CMOs/PROs across 124 countries, comparable to Audible Magic's registry of 140,000+ labels across 150+ territories, and operates in the same identification-plus-administration value chain.
- YouTube Content ID (Google/Alphabet): Google's Content ID system is the dominant automated content identification platform for user-generated video, processing rights identification and monetization at scale on YouTube. It is directly comparable to Audible Magic's ID360 service for music identification in UGC, serving similar rightsholders and platforms — though it is integrated natively into the largest single UGC destination rather than offered as a multi-platform B2B service.
- FUGA (Downtown Music): FUGA, part of Downtown Music Holdings, provides music distribution, rights administration, and catalog services to independent labels and rights holders. It is directly comparable to Audible Magic's Fulfillment360 catalog delivery and Admin360 rights administration offerings, with similar B2B music supply chain infrastructure for the independent label ecosystem.
Emerging players
- Shazam (Apple): Shazam, owned by Apple, provides audio recognition technology to identify music from audio samples. While primarily a consumer-facing music discovery app rather than a B2B rights management platform, its underlying acoustic fingerprinting technology is comparable to Audible Magic's ID360 service and represents a potential competitor should Apple expand Shazam's identification capabilities into enterprise rights management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Audible Magic social profiles
Digital presenceAudible Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audible Magic leadership team
Management profileNumber of profiles
Profiles9 records
Audible Magic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Audible Magic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audible Magic M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audible Magic
What does Audible Magic do?
Audible Magic provides automated content recognition (ACR) technology and digital rights management services for digital platforms and rights holders. Its core offerings include ID360 (Emmy-winning content identification for audio/video), Fulfillment360 (delivery from the world's largest B2B music catalog with 100M+ tracks), and Admin360 (royalty reporting and payment administration), all unified under the Rights360 platform. Services also include RightsRx/RightsRx Plus for ownership conflict resolution and Version ID for cover song and AI clone detection.
Is Audible Magic a public or private company?
Audible Magic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Audible Magic founded?
Audible Magic was founded in 1999. It employs 51 to 100 people.
Where is Audible Magic based?
Audible Magic is headquartered in Los Gatos, United States, in the North America region.
How does Audible Magic make money?
Four revenue lines are on record. Content Identification Services are the primary driver. The others are music Catalog Fulfillment, rights Administration and licensing Support.
Who are Audible Magic's main competitors?
Broad incumbents on record are SoundExchange, Gracenote (Nielsen) and The Mechanical Licensing Collective (MLC). Direct peers are Pex, Music Reports Inc., Vobile, BMAT Music Innovators, YouTube Content ID (Google/Alphabet) and FUGA (Downtown Music). Shazam (Apple) is listed as an emerging player.
Does Audible Magic have an API?
No public API is recorded for Audible Magic.
What industry is Audible Magic in?
Audible Magic's product category is Content Identification & Digital Rights Management. Its primary akta.pro industry code is MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation), with a secondary code of MPAIALAL, Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits). Its NAICS code is 512230 and its SIC code is 7370.