What Revival Rugs does

Revival Rugs is a private, direct-to-consumer e-commerce retailer and designer/marketer of handmade rugs, textiles, and home decor, founded in 2017 and headquartered in Oakland, California. The company sells exclusively through its Shopify-based website (revivalrugs.com) with no reported physical retail presence, offering over 4,000 SKUs across washable, hand-knotted wool, hand-tufted, flatweave, jute, recycled polyester, performance, and one-of-a-kind vintage categories, with pricing spanning roughly $79 entry-level washables to premium 9x12 hand-knotted pieces above $1,500.

The platform layers conversion-focused tooling on top of the storefront: a Rug Finder Quiz, Roomvo-powered visual room preview, free in-house design consultations, a Design Trade Program for professionals, and a wholesale channel for bulk buyers. The company has stated adoption of AI within its DTC environment for customer-experience and process-automation purposes. Marketing is multi-channel but predominantly owned and direct, including newsletter capture (20% off first order), a brand ambassador/affiliate program, and a customer referral and loyalty program (Revival Rewards). Operative geography is limited to the United States.

Revenue is generated primarily through one-time unit-priced e-commerce transactions across a wide price ladder, supplemented by trade and wholesale programs. The company has raised modest disclosed funding across at least five small rounds since 2017 (including Lighter Capital in 2018 and Montage Capital in 2021), operates with 11-50 employees, and has not signaled a venture-scale financing event. Leadership comprises co-founder and CEO Benjamin Hyman and co-founder and COO Kurtulus Korkmaz. The company competes within an expanding washable rug segment (global market projected at $9.2B by 2034, 7.5% CAGR) and has accumulated over 15,000 five-star reviews and multiple Wirecutter Best Pick designations.

Name

Revival Rugs

Website

https://revivalrugs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Revival Rugs is a US-based, direct-to-consumer e-commerce retailer and designer of handmade area rugs, offering 4,000+ SKUs across washable, vintage, and performance categories to residential homeowners and interior designers.

Ownership category

akta.pro rank

Product category

Rug & Home Textiles E-commerce

NAICS

Carpet and Rug Mills (31411), Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Secondhand Home Textiles Retail (Rugs, Bedding, Linens) (CRAIANAD)

Keywords

• Handmade area rugs
• Washable rugs
• Direct-to-consumer home decor
• Hand-knotted wool rugs
• Vintage one-of-a-kind rugs

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Rug Sales: Revival Rugs generates revenue primarily through direct e-commerce sales of handmade area rugs, kilims, and accent pillows. The company offers a mix of newly woven and vintage/one-of-a-kind rugs with pricing ranging from $79 to over $1,500 depending on size, material, and craftsmanship.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Revival Rugs is a direct-to-consumer e-commerce retailer that designs and sells handmade area rugs, including machine-washable rugs, hand-knotted wool rugs, hand-tufted rugs, flatweaves, jute, recycled-polyester, performance, and one-of-a-kind vintage Moroccan rugs, plus accessories like accent pillows. Customers shop entirely through revivalrugs.com, aided by a Roomvo room visualizer, a rug-finder quiz, and free in-house design consultations. Pricing spans roughly $79 entry-level washables to $1,799+ premium hand-knotted wool rugs.

Product overview

Revival Rugs is a direct-to-consumer rug retailer offering over 4,000 products across multiple categories including washable rugs, hand-knotted wool rugs, hand-tufted rugs, flatweave rugs, jute rugs, recycled polyester rugs, performance rugs, and one-of-a-kind vintage pieces. The company operates a single integrated platform with complementary services including a Rug Finder Quiz, Design Services consultation, Design Trade Program, Wholesale options, Custom Rug Collection, Revival Rewards loyalty program, and Refer a Friend referral program. Notable collections include The Pool Collection (chenille fiber washable rugs), One-of-a-Kind vintage rugs (including authentic Moroccan rugs sourced through direct artisan partnerships), and Ombre Wool Rug collections. The company has recently implemented AI technology in its direct-to-consumer operations and introduced new performance-focused rug collections. With over 15,000 five-star reviews, the brand emphasizes sustainability, ethical sourcing, and practical design for real-life use.

Differentiator

Problem solved

Functional benefit

Products and services

• Washable & Easy-Care Rug Collection Machine-washable and easy-care area rugs in recycled polyester and wool-blend constructions designed for households with kids and pets. Spans Shell, Stripe, Gambit, Record, Soloba, Tschudi, Taylor, and similar collections with 120+ SKUs across many sizes.
• Hand-Knotted Wool Rug Collection Premium hand-knotted wool rugs (e.g., Milord, Helen, Caden, Triplo Strato) crafted with traditional techniques, priced $399–$1,799+ by size, positioned as luxury/sustainable heirloom-quality pieces.
• Hand-Tufted Rug Collection Hand-tufted rugs in varied pile heights and styles, marketed as a balance of craftsmanship and affordability in the mid-tier price band ($159–$499 base sizes).
• Flatweave Rug Collection Flatweave area rugs in wool and recycled-polyester constructions, positioned for high-traffic areas and casual settings.
• Jute Rug Collection Natural jute fiber rugs (e.g., Hart, Checkered Hart) marketed for textured, sustainable appeal in casual living spaces.
• Recycled Polyester Rug Collection Eco-conscious area rugs made from recycled polyester, including indoor-outdoor options like Sweatshirt and Shima collections.
• Performance Rug Collection Durable, easy-care performance area rugs for high-traffic spaces, including Calla, Cirro, Zinnia, and Aster collections with stain-resistant and easy-maintenance features.
• The Pool Collection Washable chenille-fiber rugs inspired by mid-century design and sunlit waters, sold as a 7-product collection.
• Ombre Wool Rug Collection Gradient-ombre wool rugs in premium materials, including Dawn, Noon, and Golden Hour variants, marketed as luxury gradient pieces from $359.
• One-of-a-Kind Vintage Rug Collection Curated vintage and unique rugs, including vintage Moroccan rugs sourced through ethical artisan partnerships directly from Morocco.
• Custom Rug Collection Custom-sized and custom-designed rugs built to customer specifications, offered to buyers needing non-standard dimensions or designs.
• Wholesale Program Wholesale purchasing program for business customers and retailers buying rugs in bulk.
• Design Trade Program Program for interior designers and trade professionals offering trade discounts and exclusive access to Revival Rugs products for client projects.
• Free Design Services Consultation Free consultation with in-house design experts to help customers select and coordinate rugs for their spaces.

Quantifiable outcome

• Over 15,000 five-star customer reviews demonstrating high satisfaction rates

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruggable: Ruggable is a leading DTC washable rug brand with a patented two-piece rug system and broad national marketing. Directly comparable to Revival Rugs on the washable/easy-care rug category, target customer (residential households with kids/pets), and DTC-first go-to-market.
• Loloi Rugs: Loloi designs and manufactures hand-knotted, hand-tufted, and performance rugs sold through retail and trade channels. Directly comparable as a designer/manufacturer of artisan-style rugs across multiple price tiers serving both consumers and interior designers.
• Safavieh: Safavieh is a vertically integrated rug manufacturer and retailer offering handmade, machine-made, and indoor/outdoor rugs across price tiers. Directly comparable on product breadth, manufacturing-plus-retail model, and trade-channel emphasis.

Broad incumbents

• West Elm (Williams-Sonoma): West Elm is a national home furnishings retailer selling area rugs (including Fair Trade Certified) alongside furniture and decor. Comparable as a broad incumbent in the residential rug and home decor category with overlapping target customer.
• Wayfair: Wayfair is a large online home goods marketplace with an extensive rug assortment across all price tiers. Comparable as a broad incumbent with massive marketing budget and SEO dominance in the same online rug-purchase funnel.
• Anthropologie: Anthropologie sells curated area rugs, textiles, and home decor with a bohemian/premium aesthetic. Comparable on design-forward rug assortment, premium price positioning, and overlapping design-conscious residential customer.
• Pottery Barn (Williams-Sonoma): Pottery Barn offers area rugs across classic and modern styles as part of a broader home furnishings assortment. Comparable as a broad incumbent with overlapping premium residential rug buyer and strong brand recognition.
• Crate & Barrel: Crate & Barrel sells area rugs alongside furniture and home decor in stores and online. Comparable as a broad incumbent in residential home furnishings with overlapping mid-to-premium price positioning.

Emerging players

• Burrow: Burrow is a DTC home furnishings brand focused on modular, direct-ship furniture. Comparable as a venture-backed DTC home brand targeting a similar design-conscious residential customer and operating without traditional retail.
• Article: Article is a DTC furniture and home furnishings brand selling mid-century-inspired pieces online. Comparable as a digitally native home brand with overlapping target customer and similar DTC-first, no-showroom distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/revivalrugs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revival Rugs