Kwit
Kwit SAS operates Kwit, a scientifically-grounded B2C mobile smoking cessation app targeting individual smokers globally through iOS, Android, and web with freemium subscriptions and 13-language localization.
- Company typePrivate
- Founded2016
- HeadquartersStrasbourg, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Kwit does
Kwit SAS is a French private company headquartered in Strasbourg that develops and operates Kwit, a mobile smoking cessation application available on iOS and Android and via a web app at kwit.app. Founded in 2016, the product is built around a structured 9-step quit-preparation program grounded in established behavior change frameworks — the transtheoretical model of change (Prochaska & DiClemente), the COM-B model (Michie), and Michie's behavior change technique taxonomy — combined with cognitive behavioral therapy techniques, motivational interviewing principles, and gamification (XP, levels, achievements). Supporting features include an accomplishment dashboard referencing CDC and WHO data, a mood tracker, personal goal setting (time and money), journaling ("Write a Memory"), and breathing exercises for craving management. Premium-tier features add nicotine substitute and vape/e-cigarette tracking, expert chat, and peer support groups.
The app targets individual smokers globally, with localization in 13 languages (French, English, Dutch, Italian, German, Spanish, Portuguese, Brazilian Portuguese, Turkish, Russian, Japanese, Ukrainian) and distribution through Apple App Store, Google Play, and the Kwit web application. The business model is a freemium subscription: the free tier is limited to 3 of the 9 preparation steps, while Kwit Premium unlocks the full program, additional motivational cards and goals, advanced tracking, expert chat, and peer communities, with auto-renewing subscriptions billed through the app stores or Stripe on the web. Content quality is overseen by a Scientific Committee of addiction psychiatrists, clinical psychologists, neuroscientists, and a public health doctor, all declaring no conflicts of interest with tobacco or pharmaceutical industries. The company has published multiple peer-reviewed studies on the app's effectiveness, including a 2019 study of 255 French users reporting a 70% self-declared quit rate and an 80% attribution to the app, and a 2024 feasibility study published in JMIR mHealth and uHealth.
Kwit is privately held with no disclosed parent company and no publicly disclosed institutional investor beyond its 2021 funding round led by Kima Ventures with Bpifrance, Caisse d'Epargne, Alsace Business Angels, and YEAST, and a 2025 bridge round from R/GA Ventures. The entity is registered as a SAS with €54,210 share capital under RCS Strasbourg number 819 528 597. No revenue, ARR, or active enterprise channel has been disclosed; all evidence indicates a small, capital-efficient B2C operation rather than a venture-scaled growth business.
Kwit firmographics
Firmographics- Name
- Kwit
- Legal name
- Kwit SAS
- Website
- https://kwit.app
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kwit SAS operates Kwit, a scientifically-grounded B2C mobile smoking cessation app targeting individual smokers globally through iOS, Android, and web with freemium subscriptions and 13-language localization.
- Ownership category
- akta.pro rank
Kwit industry classification
Industry- Product category
- Digital Health Smoking Cessation Software
- akta.pro primary industry
- Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)
Keywords
Where Kwit is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Kwit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Premium Subscription (Kwit Premium): The primary revenue stream is a paid subscription model called 'Kwit Premium'. Subscribers pay to access advanced features including the full 9-step quit-preparation program (unlimited steps vs. 3 steps in free), over 150 additional motivational cards, over 100 additional goals, all breathing exercises, nicotine substitute and vape/e-cigarette tracking, unlimited dashboard data and detailed statistics, unlimited logbook history, peer support groups in English and French, expert chat, and access to all articles in the Explore tab. Subscriptions can be purchased via the web app, Apple App Store, or Google Play. Auto-renewal is default unless cancelled before expiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited features |
| Subscription | Monthly | Kwit Premium subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kwit product offering
Product offeringCore offering
Kwit is a freemium mobile and web application for smoking cessation, centered on a structured 9-step preparation program grounded in cognitive behavioral therapy, the transtheoretical model of change, and motivational interviewing. Users access a gamified experience with mood tracking, personal time/money goals, breathing exercises, journaling, and an accomplishments dashboard, while a paid Kwit Premium subscription unlocks the full 9-step program, additional motivational cards and goals, nicotine substitute/e-cigarette tracking, expert chat, and peer support groups.
Product overview
Kwit is a smoking cessation mobile application available on iOS and Android platforms, offering both a free tier and a premium subscription (Kwit Premium). The core product centers on a 9-step preparation program grounded in cognitive behavioral therapy and motivational interviewing principles. Supporting features include an Accomplishment Dashboard (gamification), Mood Tracker, Personal Goals, Journaling (Write a Memory), and Breathing Exercises. Kwit Premium unlocks the full preparation program, additional motivational cards and goals, nicotine substitute/e-cigarette tracking, expert chat, and support groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Kwit (Smoking Cessation Mobile App) A smoking cessation mobile and web application available on iOS, Android, and the web, based on scientific research including cognitive and behavioral therapy, a 9-step preparation program, gamification, mood tracking, personal goals, and journaling. Targeted at individual adult smokers who want to quit.
- Kwit Premium (Subscription) Paid monthly subscription tier unlocking the full 9-step quit-preparation program (vs. 3 steps in free), over 150 additional motivational cards, over 100 additional goals, all breathing exercises, nicotine substitute and e-cigarette tracking with nicotine intake calculation, unlimited dashboard data and detailed statistics, unlimited logbook history, peer support groups in English and French, expert chat, and all articles in the Explore tab. Subscriptions are processed via Apple App Store, Google Play, or Stripe on the web.
Quantifiable outcome
- 70% of users declared themselves non-smokers; 76% reported no relapses; 80% felt the app played a significant role in stopping or maintaining smoking cessation (2019 study of 255 users)
- +2 more outcomes
Companies that use Kwit
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kwit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Kwit partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kwit competitors and assessment
Company assessmentDirect peers
- Pelago (formerly Quit Genius): Pelago is a digital substance-use treatment platform (rebrand of Quit Genius) offering app-based tobacco, alcohol, and opioid cessation. Like Kwit, it is a subscription-based consumer and employer-channel digital therapeutic — but with substantially more venture funding and clinical-trial infrastructure.
- QuitNow: QuitNow is one of the most-downloaded smoking cessation apps globally, with a community-driven model and multi-language support. It directly competes with Kwit for the same B2C smoking-cessation user, but is free rather than freemium.
- Smoke Free (smoke-free app): Smoke Free is a freemium smoking cessation app with missions, progress tracking, and money/time-saved calculators — closely mirroring Kwit's gamified value proposition and B2C subscription model.
- CureApp (SC Nicotine Addiction): CureApp has developed a CE-marked and PMDA-approved digital therapeutic for nicotine addiction in Japan. It is the clearest analogue to Kwit's potential regulatory pathway and competes in the same evidence-based cessation category.
Emerging players
- Flamy: Flamy is an AI-driven smoking cessation app focused on personalized quit plans and craving prediction. It is earlier-stage than Kwit but attacks the same niche with a more AI-native approach.
- SmokeFree (U.S. National Cancer Institute): SmokeFree.gov is the U.S. National Cancer Institute's free cessation program, including the quitSTART app. As a government-funded free alternative, it sets the price floor that any paid cessation app like Kwit must overcome.
Broad incumbents
- Headspace: Headspace is a broad mental wellness and meditation app that overlaps with Kwit on mindfulness, breathing exercises, and behavior change. It is a much larger, venture-backed incumbent with B2B employer distribution that Kwit could also pursue.
- Calm: Calm is a large consumer meditation, sleep, and wellness subscription app. While not focused on smoking cessation, it competes for the same "consumer wellness subscription" wallet share and offers breathing and mindfulness content adjacent to Kwit's premium features.
Others
- Noom: Noom is a behavior-change subscription platform primarily for weight management. It is not a direct cessation competitor but uses similar CBT and motivational coaching techniques and demonstrates the commercial ceiling for behavior-change consumer subscriptions.
- Hinge Health: Hinge Health is a digital musculoskeletal and chronic-condition platform that has pioneered the employer/payer digital-therapeutic go-to-market motion. It is not a cessation peer, but its B2B distribution playbook is the template Kwit would need to follow to reach scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kwit social profiles
Digital presenceKwit compliance and trust
Trust signalCompliance2 records
Kwit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kwit leadership team
Management profileNumber of profiles
Profiles3 records
Kwit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kwit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kwit
What does Kwit do?
Kwit is a freemium mobile and web application for smoking cessation, centered on a structured 9-step preparation program grounded in cognitive behavioral therapy, the transtheoretical model of change, and motivational interviewing. Users access a gamified experience with mood tracking, personal time/money goals, breathing exercises, journaling, and an accomplishments dashboard, while a paid Kwit Premium subscription unlocks the full 9-step program, additional motivational cards and goals, nicotine substitute/e-cigarette tracking, expert chat, and peer support groups.
Is Kwit a public or private company?
Kwit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kwit founded?
Kwit was founded in 2016. It employs 11 to 50 people.
Where is Kwit based?
Kwit is headquartered in Strasbourg, France, in the Europe region.
How does Kwit make money?
One revenue line is on record: premium Subscription (Kwit Premium).
Who are Kwit's main competitors?
Direct peers on record are Pelago (formerly Quit Genius), QuitNow, Smoke Free (smoke-free app) and CureApp (SC Nicotine Addiction). Emerging players are Flamy and SmokeFree (U.S. National Cancer Institute). Broad incumbents are Headspace and Calm. Others are Noom and Hinge Health.
Does Kwit have an API?
No public API is recorded for Kwit.
What industry is Kwit in?
Kwit's product category is Digital Health Smoking Cessation Software. Its primary akta.pro industry code is HLACAFAD, Behavioral Health & Substance Use Remote Monitoring.