What Cheeer does

Cheeer, legally operating as Venturetech AG, is a Swiss-incorporated private company founded in 2022 and headquartered in Widnau, Switzerland. The company builds an AI-powered conversational advertising platform that occupies fixed, high-visibility placements on premium publisher websites, transforming traditional ad slots into always-on, interactive brand experiences. Under the hood, the platform combines natural language processing, generative AI responses, knowledge retrieval, and a recommendation engine to enable users to ask questions, explore products, and convert within a single branded surface; the same AI persona can be deployed consistently across multiple publisher environments. The flagship commercial implementation is a partnership with SPORT1, Germany's leading sports media network, where the format operates across tennis, motorsport, and football verticals covering 3.3 billion annual views; reference implementations include an AI persona branded as 'Mara, the Tennis Expert' deployed in tennis live-match windows.

Cheeer monetizes by selling premium advertising placements to brand advertisers and sponsors through an enterprise field-sales motion, operating a 'Request a SPORT1 briefing' contact mechanism. Pricing is not publicly disclosed; engagements are negotiated on a per-campaign or multi-year basis depending on publisher inventory, placement exclusivity, duration, and audience targeting. The primary customer segment is brand advertisers and sponsors seeking measurable engagement beyond traditional display impressions, with secondary deployment channels intended for proprietary brand websites and selected third-party publisher environments. Reported engagement metrics include 184k+ live interactions in a 24-hour window, an average session duration of 1 minute 52 seconds, 42% of sessions resulting in active engagement, and a 3.8%+ conversion rate cited as approximately 1.4 percentage points above traditional display benchmarks. Geographic operations are concentrated in the DACH region, and the company has disclosed two funding events totaling approximately $1.27 million across 2023 and 2024.

Name

Cheeer

Legal name

Venturetech AG

Website

https://cheeer.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheeer (Venturetech AG) is a Swiss AI advertising technology company that converts premium publisher ad inventory into interactive conversational brand experiences, with its flagship deployment on Germany's SPORT1 sports media network. It sells custom, multi-year branded placements to enterprise advertisers and sponsors seeking engagement-driven outcomes beyond traditional display ads.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Conversational advertising platform
• AI brand experiences
• Interactive ad formats
• Premium publisher inventory
• Digital advertising technology

Headquarters

HQ city

Sankt Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Advertising Placements: Cheeer monetizes by selling premium, always-visible advertising placements on premium publisher inventory (such as SPORT1) that transform standard ad slots into interactive AI-powered brand experiences. Brands pay for the exclusive, conversion-oriented placement that generates measurable engagement metrics including session time, interaction rates, and conversion signals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cheeer provides an AI-powered advertising platform that transforms premium website ad inventory into interactive, always-visible brand experiences. The platform operates as a website and app plugin that places an AI conversational interface in high-attention ad slots, enabling users to chat, explore products, and move through conversion journeys. Its flagship commercial implementation is the SPORT1 Branded Experience, offering brands access to Germany's leading sports media environment across tennis, motorsport, and football verticals.

Product overview

Cheeer is a single unified AI-powered advertising platform that transforms premium website inventory into interactive brand experiences. The core product is the Cheeer Platform, a website and app plugin that occupies ad placements and provides conversational AI interfaces. The flagship implementation is the SPORT1 Branded Experience, which integrates the platform within Germany's leading sports media network across tennis, motorsport, and football verticals, featuring AI personas that engage users during live content.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheeer Platform
• SPORT1 Branded Experience A flagship commercial integration of the Cheeer platform within Germany's leading sports media network (SPORT1), offering AI-powered branded spaces featuring interactive AI personas (e.g., Mara — Tennis Expert) that engage users during live match windows across tennis, motorsport, and football content verticals.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• SPORT1flagshipChannel Partner/ Reseller/ DistributorSPORT1 is Germany's leading sports media network and Cheeer's flagship distribution partner. Cheeer provides AI-powered advertising technology that transforms SPORT1's ad inventory into interactive brand experiences. The partnership enables brands to access SPORT1's 3.3 billion annual views through Cheeer's conversational advertising format, with dedicated placements across tennis, motorsport, and football content verticals. SPORT1 represents the primary commercial platform where Cheeer demonstrates and deploys its interactive advertising technology.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Kargo: Premium mobile and CTV publisher ad platform that sells high-attention, non-rotated ad placements to brand advertisers. Closely comparable to Cheeer's model of monetizing premium publisher inventory through differentiated, fixed-placement formats rather than standard display.
• Teads: Global outstream video advertising platform focused on premium publisher inventory. Comparable in its focus on high-quality publisher placements and attention-based ad formats positioned against passive display.
• TripleLift: Native advertising technology platform integrated with publisher inventory to deliver in-feed ad experiences. Comparable as an ad-tech layer that transforms standard publisher inventory into higher-engagement branded formats.
• Nativo: Branded-content and native ad-tech platform serving premium publishers. Comparable in its positioning as a technology-driven native ad format provider working through publisher inventory to create richer brand experiences.

Emerging players

• Persado: Enterprise AI platform that generates and optimizes marketing language and on-brand messaging. Comparable as a peer applying generative AI to improve brand-consumer engagement within advertising and customer-experience surfaces.
• LivePerson: Conversational AI platform used by brands to drive customer engagement and commerce through chat. Comparable in its use of AI-driven conversation as a brand engagement surface, though LivePerson is more customer-service oriented than ad-funded.
• Celtra: Creative ad-tech platform for dynamic, data-driven display and video ad production. Comparable as a technology layer that sits between brands and publishers to produce richer, interactive ad units than standard display.
• GumGum: Contextual intelligence and advertising platform specializing in premium publisher environments. Comparable in its emphasis on contextually-relevant, attention-based ad placements rather than behavioral-targeting display.
• Typeface: Generative AI platform for enterprise marketing content and personalized campaigns. Comparable as a peer bringing generative AI into brand marketing workflows, including conversational and personalized creative at scale.

Broad incumbents

• The Trade Desk: Large, publicly-traded demand-side platform for programmatic digital advertising across channels. Comparable as the dominant incumbent that Cheeer competes against for brand advertising budgets, with vastly greater scale, publisher integrations, and AI-driven buying capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/cheeer_official
• Facebookfacebook.com/Cheeer.official
• LinkedInlinkedin.com/company/cheeerofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeer