VisualStager
VisualStager is a browser-based DIY virtual staging platform, founded in 2013 and operated by 3Discrete, Inc., that lets real estate agents, brokers, photographers, and resellers stage property photos with virtual furniture via a credit-based and white-label subscription model.
- Company typePrivate
- Founded2013
- HeadquartersPleasanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VisualStager does
VisualStager is a browser-based DIY virtual staging platform that enables real estate professionals to add virtual furniture to property photographs without downloading or installing software. Founded in 2013 and operated by 3Discrete, Inc., a Delaware corporation headquartered in Pleasanton, California, the platform supports both standard photographs and 360-degree panoramas and is accessible from PC, Mac, iPad, and tablets globally. Its core technology relies on patented computer vision and compositing methods that detect room geometry and render furniture items with realistic perspective, lighting, and shadows, supported by a proprietary catalog of over 5,000 furniture pieces. Adjacent offerings include the Flare single-property website (an interactive viewer where buyers can toggle furniture on/off and rearrange items) and a human-in-the-loop Furniture Removal Service that declutters existing photos on a 12-36 hour turnaround.
The company monetizes through a prepaid credit system (10 credits for a standard photo, 15 credits for a 360-degree photo) priced from $6.99 to $15.00 per photo depending on bundle size, with credits that never expire. Two White Label Reseller subscriptions — Lite at $10/month and Standard at $20/month — allow photographers, stagers, and entrepreneurs to resell staged photos under their own brand at the $40-$80 market rate, paying as little as $8 per photo to VisualStager. A parallel enterprise motion targets large brokerages with custom subscription plans and bulk credit pricing ($699 per 1,000 credits, or in-house staging at $7 per photo). The company is primarily product-led, acquired through a free trial on sample photographs, with SEO, YouTube, Facebook, and word-of-mouth as top-of-funnel channels and no disclosed institutional funding.
VisualStager firmographics
Firmographics- Name
- VisualStager
- Legal name
- 3Discrete Inc.
- Website
- https://visualstager.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VisualStager is a browser-based DIY virtual staging platform, founded in 2013 and operated by 3Discrete, Inc., that lets real estate agents, brokers, photographers, and resellers stage property photos with virtual furniture via a credit-based and white-label subscription model.
- Ownership category
- akta.pro rank
VisualStager industry classification
Industry- Product category
- Real Estate Virtual Staging Software
- NAICS
- Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Virtual Photo & Media Organization (HSAFALAG)
- akta.pro secondary industries
- Photo Library Organization & Curation (HSAFAGAA), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
Keywords
Where VisualStager is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VisualStager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Credit-Based Virtual Staging: Prepaid credit system where users purchase credit bundles to stage photographs. 10 credits required for standard photo staging, 15 credits for 360 photo staging. Credits never expire and can be used at any time. Larger bundle purchases offer better per-photo pricing, ranging from $15.00 per photo (10 credits) down to $6.99 per photo (1000 credits).
- White Label Reseller Subscriptions: Monthly subscription plans for resellers who want to offer virtual staging under their own brand. White Label Lite ($10/month paid yearly or $15/month) removes watermarks from all scenes. White Label Standard ($20/month paid yearly or $30/month) additionally white labels the entire visual catalog. Resellers pay $8 per photo minimum to VisualStager and can sell services for $40-80 per photo.
- Furniture Removal Service: Optional add-on service where VisualStager removes existing furniture from uploaded photos. Priced at 8-20 credits depending on the amount of furniture to remove (1-2 items: 8 credits, lightly furnished: 12 credits, light-medium furnished: 16 credits, some clutter/medium furnished: 20 credits).
- Brokerage Enterprise Plans: Custom subscription plans for large brokerages who want to provide virtual staging to their agents. Brokerages can offer in-house staging at $7 per photo ($11 for 360 photos) plus staff time, or purchase bulk credits at $699 for 1000 credits to resell to agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 10 Credits - $15 |
| Usage-based | Pay-as-you-go | 50 Credits - $59 |
| Usage-based | Pay-as-you-go | 100 Credits - $99 |
| Usage-based | Pay-as-you-go | 300 Credits - $269 |
| Usage-based | Pay-as-you-go | 500 Credits - $399 |
| Usage-based | Pay-as-you-go | 1000 Credits - $699 |
| Subscription | Monthly | White Label Lite - $10/month |
| Subscription | Monthly | White Label Standard - $20/month |
| Usage-based | Pay-as-you-go | Furniture Removal - 8-20 Credits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
VisualStager product offering
Product offeringCore offering
VisualStager provides a browser-based, do-it-yourself virtual home staging platform that lets real estate professionals upload room photographs and stage them with virtual furniture from a catalog of more than 5,000 items, supporting both standard photos and 360-degree panoramas. The service is monetized through prepaid credit bundles for staging, optional furniture removal credits, and monthly white-label reseller subscriptions that enable third parties to resell staging under their own brand.
Product overview
VisualStager is a single unified DIY virtual staging platform delivered entirely through a web browser with no software download required. The core platform enables users to upload room photos and stage them with virtual furniture. Related offerings include Flare (Single Property Website) for sharing staged photos interactively with buyers, the Visual Catalog providing 5,000+ furniture items, and a Furniture Removal Service for decluttering photos. The platform monetizes through a prepaid credit system (10 credits for standard photos, 15 for 360 photos) and offers two White Label Reseller Plans (Lite at $10/month and Standard at $20/month) enabling entrepreneurs and photographers to resell virtual staging services under their own brand. VisualStager's technology is protected by pending patent applications and is operated by 3Discrete, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- VisualStager Virtual Staging Platform Browser-based do-it-yourself virtual home staging software that lets real estate professionals upload regular or 360-degree room photographs and stage them with over 5,000 furniture items by clicking, tapping, and dragging. Works on PC, Mac, iPad, and tablets with no download or installation required.
- Flare Single Property Website Single-property website feature that lets prospective buyers view staged photos with and without furniture and rearrange furniture to their liking. Available to all users and unlimited under the White Label Standard reseller plan on the reseller's own domain.
- Visual Catalog (Furniture Library) Catalog of over 5,000 furniture items available for staging photographs. Available as a white-labeled version that resellers can share with their clients under the White Label Standard plan.
- Furniture Removal Service Optional service that removes existing furniture from a user-uploaded photograph to make the room vacant for better staging, with 12-36 hour turnaround. Priced at 8 to 20 credits depending on furniture density.
Quantifiable outcome
- Market rate for virtual staging services is $40-$80 per room
- +2 more outcomes
Companies that use VisualStager
Customer profileSegments4 records
Ideal customer profiles4 records
VisualStager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
VisualStager partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
VisualStager competitors and assessment
Company assessmentDirect peers
- roOomy: 3D and AR visualization platform for real estate and interior design, offering virtual staging and room visualization. Overlaps with VisualStager on the staging use case while extending into 3D/AR.
- Styldod: Virtual staging and real estate marketing services provider offering staged photos, 3D renders, and floor plans. Directly competes for the same real estate agent and photographer customer base.
- Stuccco: Virtual staging platform serving real estate professionals with furniture staging and renovation visualization. Directly comparable product offering and target customer base.
- Virtual Staging AI: AI-powered virtual staging platform targeting real estate agents with instant, per-image staging. Direct competitor offering a similar browser-based product with AI-driven furniture placement into room photos.
- PadStyler: Virtual staging service targeting real estate agents with similar DIY and full-service staging offerings. Competes directly for the same agent and brokerage customer segments.
- Decorilla: Online interior design service with virtual staging and 3D rendering offerings for real estate and residential design customers. Overlaps on staging while expanding into broader interior design services.
- Virtual Staging Lab: Virtual staging services company providing staged listing photos for real estate agents. Operates a similar service-and-software model with comparable per-image pricing.
- BoxBrownie: Global virtual staging and image editing services company serving real estate agents and photographers. Offers virtual staging alongside photo enhancement, floor plans, and 3D renders in a comparable SaaS-and-service model.
- Apply Design: Virtual staging and interior design visualization company (formerly Virtual Staging Solutions). Offers both DIY and full-service virtual staging for real estate listings, competing in the same SMB segment.
Broad incumbents
- Zillow: Major U.S. real estate platform with listing tools, 3D home tours, and integrated marketing features. While not a pure-play staging company, Zillow's suite of listing tools competes for the same agent workflows and could expand into staging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VisualStager social profiles
Digital presenceVisualStager financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisualStager leadership team
Management profileNumber of profiles
Profiles1 record
VisualStager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisualStager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisualStager
What does VisualStager do?
VisualStager provides a browser-based, do-it-yourself virtual home staging platform that lets real estate professionals upload room photographs and stage them with virtual furniture from a catalog of more than 5,000 items, supporting both standard photos and 360-degree panoramas. The service is monetized through prepaid credit bundles for staging, optional furniture removal credits, and monthly white-label reseller subscriptions that enable third parties to resell staging under their own brand.
Is VisualStager a public or private company?
VisualStager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VisualStager founded?
VisualStager was founded in 2013. It employs 11 to 50 people.
Where is VisualStager based?
VisualStager is headquartered in Pleasanton, United States, in the North America region.
How does VisualStager make money?
Four revenue lines are on record. Credit-Based Virtual Staging is the primary driver. The others are white Label Reseller Subscriptions, furniture Removal Service and brokerage Enterprise Plans.
Who are VisualStager's main competitors?
Direct peers on record are roOomy, Styldod, Stuccco, Virtual Staging AI, PadStyler, Decorilla, Virtual Staging Lab, BoxBrownie and Apply Design. Zillow is listed as a broad incumbent.
Does VisualStager have an API?
No public API is recorded for VisualStager.
What industry is VisualStager in?
VisualStager's product category is Real Estate Virtual Staging Software. Its primary akta.pro industry code is HSAFALAG, Virtual Photo & Media Organization, with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 81292 and its SIC code is 7384.