Sawayo
- Company typePrivate
- Founded2020
- HeadquartersRostock, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sawayo firmographics
Firmographics- Name
- Sawayo
- Legal name
- Sawayo GmbH
- Website
- https://sawayo.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sawayo industry classification
Industry- Product category
- HR Compliance and Workforce Management Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Document Preparation Services (561410)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- HR Compliance, Policy, EEO & Labor Law (BPACAPAM)
- akta.pro secondary industries
- Personnel Records, Document Management & Compliance (BPAAAIAD), Payroll Tax Filing, Compliance & Regulatory Reporting (BPAAAHAB), E-Signature & Digital Transaction Management (DTM) (HDAEAGAF), Payroll Tax Filing, Compliance & Remittance (BPACAIAC)
Keywords
Where Sawayo is headquartered
LocationHeadquarters
- HQ city
- Rostock
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sawayo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the Sawayo platform with pricing based on selected plan tiers. Billing cycles include monthly or annual options. Pay-per-Use model for consumption beyond contracted limits.
- Free Tier / Freemium: Free tier available for basic usage with premium features requiring paid subscription. Cost-free test period offered for new users.
- Pay-per-Use: Consumption-based charges for usage beyond contracted plan limits, monitored and recorded for monthly billing/adjustment.
- Professional Services: Additional services beyond base subscription including implementation, consulting, setup, and training at standard hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Annual | Paid subscription tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sawayo product offering
Product offeringCore offering
Sawayo provides an all-in-one HR compliance SaaS platform for German small and medium-sized businesses, integrating time tracking, absence management, digital signatures, license verification, and digital personnel files into a single GDPR-compliant, made-in-Germany solution. The platform automates legally required documentation and workflows that German businesses must maintain to comply with labor, tax, and social security regulations.
Product overview
Sawayo is an All-in-One HR compliance and administration SaaS platform offered by Sawayo GmbH (a company of the Infoniqa Group). The platform provides six integrated modules: Zeiterfassung (time tracking), Abwesenheiten (absence management), Digitale Personalakte (digital personnel files), Read&Sign (electronic signatures), Nachweis-Kontrolle (proof/license verification), and Mitarbeiter-App (mobile employee app). These modules work together to help small and medium businesses fulfill their employer obligations regarding time recording, document management, and compliance documentation. Sawayo is marketed as a German-made, GDPR-compliant solution available free to use with premium subscription tiers for advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Zeiterfassung Time tracking module that allows employees to record working hours and provides employers with attendance records required for German labor law compliance. Integrated with absence and payroll workflows within the Sawayo platform.
- Abwesenheiten Absence management module that tracks vacation, sick days, and other leave types, providing automated approval workflows and documentation for German SMEs.
- Personalakte Digital personnel file module providing GDPR-compliant storage of employee records and HR documents for German employers.
- Read&Sign Digital signature workflow module that captures legally valid employee acknowledgments of company policies, handbooks, and HR documents, providing time-stamped audit trails for HR compliance.
- Mitarbeiter-App Mobile employee companion app for iOS and Android that gives employees on-the-go access to time tracking, absence requests, and HR documents from the Sawayo platform.
- Nachweis-Kontrolle Add-on module for automated license and certificate verification (such as driver licenses, professional credentials, and qualification certificates) to ensure employees maintain required valid documentation.
Quantifiable outcome
- Employees spend up to 70% less time on communication, feedback, and documentation
- +1 more outcomes
Companies that use Sawayo
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Sawayo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Sawayo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Infoniqa GroupcoreSawayo is part of the Infoniqa Group, a company with over 55 years of local presence, 1,200 experts across 26 locations, and 6+ million users. Sawayo operates as 'Sawayo by Infoniqa' and leverages Infoniqa's broader HR software ecosystem including payroll, finance, and HR management solutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Sawayo competitors and assessment
Company assessmentDirect peers
- Kenjo: Berlin-based HR SaaS for SMBs in Europe covering time tracking, absence and employee records. Comparable target customer and modular structure to Sawayo.
- Calamari: European cloud platform for time tracking, absence management and HR document workflows, with iOS/Android apps aimed at SMBs. Overlaps with Sawayo's core module set.
- TimeTac: Austrian/German SaaS provider of time tracking and project time recording for SMEs and enterprises. Direct overlap with Sawayo's Zeiterfassung and Nachweis-Kontrolle modules and similar DACH go-to-market.
- Personio: Leading European all-in-one HR platform for SMBs, covering time tracking, absence, digital personnel files and document management. The most prominent well-funded competitor in Sawayo's exact niche.
- ATOSS: German-listed vendor of workforce management, time and attendance software serving SMEs through large enterprises. Competes directly with Sawayo in DACH time tracking and compliance documentation.
- HRworks: German cloud HR suite for small and mid-sized businesses offering time tracking, absence, digital personnel files and e-signature. Closely mirrors Sawayo's all-in-one SME positioning.
- Absence.io: Munich-based vendor of absence and workforce management software with strong DACH SMB footprint. Directly competes with Sawayo's Abwesenheiten and Zeiterfassung modules.
Broad incumbents
- Datev: Large German cooperative providing payroll, tax, HR and compliance software to SMEs and tax advisors. A dominant incumbent in adjacent payroll/compliance workflows where Sawayo integrates via Sage export.
- Sage HR: Global HR and payroll suite (formerly Sage People / Sage HR) with native time tracking. Both a competitor and integration partner to Sawayo via the Sage .txt export connector.
- Haufe Group: Established German provider of HR content, compliance and software tools for SMEs. Overlaps with Sawayo in HR compliance documentation, personnel records and labor-law oriented features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sawayo social profiles
Digital presenceSawayo compliance and trust
Trust signalCompliance2 records
Sawayo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sawayo leadership team
Management profileNumber of profiles
Profiles9 records
Sawayo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sawayo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sawayo
What does Sawayo do?
Sawayo provides an all-in-one HR compliance SaaS platform for German small and medium-sized businesses, integrating time tracking, absence management, digital signatures, license verification, and digital personnel files into a single GDPR-compliant, made-in-Germany solution. The platform automates legally required documentation and workflows that German businesses must maintain to comply with labor, tax, and social security regulations.
Is Sawayo a public or private company?
Sawayo is a private company. It is classified as corporate owned and is currently operating.
When was Sawayo founded?
Sawayo was founded in 2020. It employs 11 to 50 people.
Where is Sawayo based?
Sawayo is headquartered in Rostock, Germany, in the Europe region.
How does Sawayo make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are free Tier / Freemium, pay-per-Use and professional Services.
Who are Sawayo's main competitors?
Direct peers on record are Kenjo, Calamari, TimeTac, Personio, ATOSS, HRworks and Absence.io. Broad incumbents are Datev, Sage HR and Haufe Group.
Does Sawayo have an API?
No public API is recorded for Sawayo.
What industry is Sawayo in?
Sawayo's product category is HR Compliance and Workforce Management Software. Its primary akta.pro industry code is BPACAPAM, HR Compliance, Policy, EEO & Labor Law, with a secondary code of BPAAAIAD, Personnel Records, Document Management & Compliance. Its NAICS code is 541214 and its SIC code is 7370.