What Infoniqa Group does

Infoniqa Group (legal entity Infoniqa Holding GmbH, headquartered in Wels, Austria) is a privately held, PE-backed provider of HR and Finance software plus related outsourcing services, focused on the DACH region (Germany, Austria, Switzerland) and adjacent markets in Poland and the Czech Republic. The company delivers a modular, cloud-based suite — Infoniqa ONE spanning payroll, time management, HCM and personnel development — complemented by standalone products (Infoniqa HR, Infoniqa Payroll, Infoniqa Finance) and the Infoniqa CONNECT platform with mobile app and web portal for employee self-service and approvals. Its technology stack is built on Microsoft Azure, integrates natively with Microsoft Dynamics 365 Business Central and Power BI, and incorporates Microsoft OpenAI for document processing in onboarding workflows. The portfolio is widened by acquired products including former Sage products (Infoniqa ONE Start/50/200), Run my Accounts (cloud accounting for tax advisors and SMEs), Sawayo (employer obligations SaaS), Kell Outsourcing (financial accounting BPO), and HS – Hamburger Software (HR/payroll). The company is led by CEO Sven Mulder with CTO Ulf Bonfert, COO Christoph Bischoff, and an advisory board chaired by Elona Mortimer-Zhika, operating from 26 locations with approximately 1,200 employees.

The business model blends SaaS subscriptions (Infoniqa HR with a free starter version and quote-based enterprise pricing), usage-based payroll outsourcing (Run my Payroll from €9/CHF 9 per payroll), recurring managed-services revenue for both payroll and financial-accounting outsourcing, professional services for implementation, and one-time perpetual license purchases for select on-premise products. Go-to-market is enterprise-led direct sales augmented by a partner network of tax advisors, auditors and IT resellers, plus Microsoft AppSource for the Dynamics-integrated payroll module. Customers span German-speaking Mittelstand and larger enterprises — including XXXLutz, Kodak Alaris, Bergader, Walker Gruppe, Franken Brunnen and Rotes Kreuz Basel — with the company reporting 40,000+ paying customers and over 6 million daily active users across the group. Backed by Warburg Pincus Global Growth and Elvaston Capital, Infoniqa has pursued sustained inorganic growth, completing at least five acquisitions since 2020 and most recently bringing HS – Hamburger Software into the group in September 2025.

Name

Infoniqa Group

Legal name

Infoniqa Holding GmbH

Website

https://infoniqa.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Infoniqa Group is a privately held, PE-backed provider of cloud-based HR, payroll and finance software plus related outsourcing services for SMB and enterprise customers across the DACH region (Germany, Austria, Switzerland), serving more than 40,000 customers and 6 million daily users through its Infoniqa ONE suite, CONNECT platform and acquired brands including Run my Accounts and former Sage products.

Ownership category

akta.pro rank

Product category

HR and Finance Software (HCM & Payroll)

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• HR software DACH
• Payroll outsourcing
• Cloud HCM suite
• Accounting software
• Finance outsourcing services

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Subscription Software Licenses: Cloud-based HR and Finance software delivered as subscription (SaaS/Abonnement). Customers pay recurring fees for access to Infoniqa ONE, Infoniqa HR, Infoniqa Payroll, and Infoniqa Finance modules.
2. Payroll Outsourcing Services: Full payroll processing outsourcing (Run my Payroll service). Customers outsource their payroll operations to Infoniqa experts.
3. Finance/Accounting Outsourcing: Complete accounting and bookkeeping services outsourced to Infoniqa experts. Schnell, hochqualifiziert, rechtssicher und digital.
4. License Purchases: One-time perpetual license purchases available for certain products (Lizenzkauf-Verträge) as alternative to SaaS subscription.
5. Professional Services: Implementation, consulting, and support services for software deployment and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Infoniqa provides cloud-based HR, payroll, and finance software (Infoniqa ONE, Infoniqa HR, Infoniqa Payroll, Infoniqa Finance, Infoniqa CONNECT platform) combined with managed payroll and accounting outsourcing services to small, mid-market, and enterprise customers in the DACH region (Germany, Austria, Switzerland). The offering covers the full employee lifecycle from recruiting and onboarding through payroll, time management, personnel development, performance management, and talent management, plus financial accounting, e-invoicing, and controlling — delivered as SaaS subscriptions, perpetual licenses, or fully outsourced services.

Product overview

Infoniqa Group offers a unified platform-plus-modules architecture for HR and Finance software and outsourcing services in the DACH region. The core products include Infoniqa ONE (modular HR suite), Infoniqa HR (cloud-based personnel management with AI analytics), Infoniqa Payroll (certified payroll software/outsourcing), and Infoniqa Finance (accounting software/outsourcing). Supporting these are the Infoniqa CONNECT platform with mobile App and Center web portal, plus specialized modules for time management, recruiting, personnel development, digital personnel files, performance management, 360° feedback, and talent management. The company also maintains acquired products including Infoniqa ONE Start/50/200 (formerly Sage), Run my Accounts (cloud accounting), and Sawayo (employer obligations), alongside outsourcing services for payroll and finance. The product ecosystem integrates with Microsoft Dynamics 365 Business Central, Microsoft Power BI, and uses Microsoft OpenAI for document automation.

Differentiator

Problem solved

Functional benefit

Brands

• Infoniqa ONE: Modular HR suite covering payroll, time management, and HCM for the DACH region.
• Infoniqa HR
• Infoniqa Payroll
• Infoniqa Finance
• Infoniqa CONNECT
• Infoniqa Center
• Run my Accounts (by Infoniqa)
• Sawayo (by Infoniqa)
• Infoniqa Business Plus

Products and services

• Infoniqa ONE Modular HR suite covering the entire Employee Lifecycle, including payroll, time management, and HCM software from a single provider. Customers can flexibly select required modules or take the full integrated solution.
• Infoniqa HR Cloud-based personnel management solution for SMEs in the DACH region. Includes AI-powered analytics for compensation and people-data reports. Free starter version available for quick implementation, with paid tiers for full functionality.
• Infoniqa Payroll Certified solution for payroll and salary processing in the DACH region. Automation reduces costs and effort. Available as software or as a fully outsourced service (Run my Payroll).
• Infoniqa Finance Legally compliant accounting and bookkeeping solution for SMEs in the DACH region. Available as software or as a fully outsourced service.
• Infoniqa CONNECT Digital access platform connecting employees with Infoniqa's HR and Finance solutions. Includes Infoniqa App (mobile), Infoniqa Center (web portal), and the CONNECT platform infrastructure used by 3,300+ companies.
• Infoniqa Payroll 365 (NAPA3) Specialized payroll module fully integrated into Microsoft Dynamics 365 Business Central ERP software.
• Payroll Outsourcing (Run my Payroll) Outsourced payroll processing service where Infoniqa experts handle the complete payroll calculation. Includes TÜV-certified data processing.
• Finance Outsourcing Complete accounting and bookkeeping outsourced to Infoniqa experts. Fast, qualified, legally compliant, and digital.
• Run my Accounts (by Infoniqa) Cloud-based fully digital online accounting platform and outsourced accounting service for accountants, tax consultants, auditors, and SMEs.
• Infoniqa ONE Start / ONE 50 / ONE 200 (formerly Sage Start / Sage 50 Extra / Sage 200 Extra) Accounting and ERP solutions acquired from Sage Schweiz AG in April 2021, ranging from entry-level (ONE Start) through mid-market (ONE 50) to advanced ERP (ONE 200). ONE 200 includes Power BI integration and a mobile expense app.
• HS – Hamburger Software HR and payroll software company acquired in September 2025, adding complementary HR and payroll capabilities to the Infoniqa portfolio.
• Sawayo (by Infoniqa) SaaS solution providing digital workflows for employer obligations such as document management and compliance tasks.
• Kell Outsourcing Outsourced financial accounting services for German customers.

Quantifiable outcome

• 85% time savings in payroll processing
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• HS - Hamburger Software GmbH & Co. KGcoreStrategic or Co-development Partner · 1 September 2025Acquisition of Hamburg-based HR software company. With effect from September 1, 2025, HS - Hamburger Software became part of Infoniqa Group. Goal is to bundle forces for innovative developments and comprehensive solution offerings.
• Kell Outsourcing GmbHmajorStrategic or Co-development Partner · 14 November 2024Acquisition strengthening Infoniqa's market position in financial accounting in Germany. Kell Outsourcing provides accounting outsourcing services.
• Sawayo GmbHminorStrategic or Co-development Partner · 10 September 2024Acquired German SaaS startup founded in 2020. Sawayo provides digital solutions for employer obligations. Based in Rostock, Germany.
• BRZ (BRZ Gruppe AG)coreStrategic or Co-development Partner · 5 February 2024BRZ, Infoniqa, and perview form an innovative enterprise group. BRZ is a leading provider of HR and payroll software for public administration in Austria. The strategic partnership combines strengths in HR software, payroll, and public sector solutions.
• perviewcoreStrategic or Co-development Partner · 5 February 2024Part of the innovative enterprise group with BRZ and Infoniqa. Perview provides HR software solutions and becomes integrated into the Infoniqa group structure.
• Run my Accounts AGmajorStrategic or Co-development Partner · 1 December 2021Acquired Swiss online accounting provider in December 2021. Run my Accounts provides fully digital online accounting services for accountants, tax advisors, and SMEs. Founder Thomas Brändle remains as managing director. Expands Infoniqa's portfolio toward fully integrated business software provider.
• Sage Schweiz AGmajorStrategic or Co-development Partner · 1 April 2021Acquired Swiss business of Sage Group including Sage Start, Sage 50 Extra, and Sage 200 Extra products. Meilenstein (milestone) of Infoniqa's international expansion. Revenue nearly doubled to ~60 million EUR and headcount grew to 410 after this acquisition.
• StoneData GmbHmajorStrategic or Co-development Partner · 12 October 2020Acquired in October 2020. StoneData specializes in payroll processing BPO (Business Process Outsourcing). Located in Neustadt am Rübenberge and Buxtehude with 22 employees serving 175 customers. Strengthened Infoniqa's payroll outsourcing capacity in Germany.
• Microsoft CorporationcoreTechnology or IntegrationTechnology partnership for cloud infrastructure (Microsoft Azure) and product integrations. Infoniqa Payroll 365 integrates with Microsoft Dynamics 365 Business Central. Also uses Microsoft OpenAI for LLM-based document processing in onboarding services.
• haveldata GmbHminorStrategic or Co-development PartnerAcquired in late 2019. Contributed to Infoniqa's payroll solutions expansion before StoneData acquisition in 2020.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Haufe Group: German software and content provider (including Haufe-Lexware, Haufe HR) offering HR, payroll, and finance software for SMEs in the DACH market; directly competes with Infoniqa HR and Infoniqa ONE in the German Mittelstand segment.
• Atoss Software: German workforce management and HR software vendor with strong presence in time management, scheduling, and HCM for enterprise and mid-market customers in DACH; competes directly with Infoniqa's Time Management and Infoniqa ONE modules.
• SD Worx: Belgian-headquartered HR and payroll software + services provider with active operations in Germany, Austria, and Switzerland; directly competes with Infoniqa across HCM, payroll outsourcing, and managed services in the DACH region.
• Sage Group: UK-based accounting and HR/payroll software vendor whose Sage Schweiz product line was acquired by Infoniqa in 2021; still competes directly via Sage HR, Sage Payroll, and Sage 50/200 in other DACH territories and adjacent segments.
• P&I AG (Datagroup): German HR and payroll software provider (Persis, LOGA) acquired by Datagroup; closely comparable in functionality to Infoniqa HR and Infoniqa Payroll, serving a similar Mittelstand base across Germany.
• DATEV: German cooperative providing payroll, accounting, HR software, and outsourced services primarily to tax advisors and Mittelstand; the most established DACH-native competitor to Infoniqa Payroll and Infoniqa Finance with a comparable full-suite + outsourcing model.

Broad incumbents

• ADP: Global payroll and HR services giant with ADP Workforce Now and ADP Celergo targeting DACH multinational payroll; competes with Infoniqa Payroll both for software and for outsourced services in Germany, Austria, and Switzerland.
• Workday: Global cloud HCM and finance suite actively expanding into DACH mid-market; competes for enterprise HR/Finance transformations against Infoniqa ONE but lacks the same DACH payroll certification depth.
• SAP SuccessFactors: Global enterprise HCM suite from SAP; competes for large DACH enterprise HCM deals where Infoniqa also bids with Infoniqa ONE, and benefits from incumbent SAP ERP footprints in German enterprise customers.

Emerging players

• Personio: Munich-based HR SaaS provider focused on SMB and mid-market HR core, recruiting, and people analytics in Europe; overlapping target customer with Infoniqa HR but with a pure-cloud, pure-SaaS go-to-market that pressures Infoniqa's hybrid software + outsourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infoniqa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoniqa Group