What Duologi does

Duologi, a trading name of Specialist Lending Limited, was a UK-based, FCA-authorized point-of-sale consumer lender founded in 2017 and headquartered in Aylesbury, England. The company enabled retail consumers to spread the cost of purchases over time through installment loans originated at checkout via integrated merchant partners, and also offered an estate agency service fee collection service. Loan capital was provided through a financing partnership with Oaktree Capital, and Duologi supported an additional funding relationship with Paragon Banking Group following a 2018 round of approximately $26.4 million.

Its technology stack was assembled from established third-party platforms: Mambu GmbH provided the cloud-based core banking and loan servicing system, Salesforce served as the CRM layer, TransUnion supplied credit and identity checks, and Barclays, Go Cardless, and Worldpay processed payments. Distribution was anchored by merchant partner integration at retail point of sale, supplemented by direct online applications through the Duologi website and email marketing managed via Pardot.

The business is in operational run-off. Effective January 1, 2024, Duologi closed its point-of-sale loan division, ceased accepting new applications and merchant partnerships, and transferred all remaining open loan accounts to NCO Europe (Resolve Direct) for servicing. The company continues to operate only the residual estate agency service fee collection line. With 51-100 employees and no subsequent funding rounds, Duologi's strategic posture has shifted from growth to orderly wind-down.

Name

Duologi

Legal name

Specialist Lending Limited

Website

https://duologi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Duologi is a UK FCA-authorized lender that provided point-of-sale retail financing through merchant partners. Founded in 2017, it wound down its POS lending business in 2024 and now operates only residual estate agency fee collection.

Ownership category

akta.pro rank

Product category

Point-of-Sale Consumer Lending

NAICS

Sales Financing (52222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Loan Brokers (6163)

akta.pro primary industry

Merchant-Branded Installment Financing (Retailer Private-Label) (FSAKAFAA)

akta.pro secondary industry

P2P Loan Servicing & Collections (Marketplace-Specific) (FSAKAHAN)

Keywords

• Point-of-sale financing
• Retail lending
• Installment loans
• Consumer credit
• Payment services

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Point-of-Sale Financing: Duologi provided point-of-sale financing services, processing loan applications from retail customers and earning interest/income from the financed amounts. The company acted as a lender, with financing provided in partnership with Oaktree Capital. Revenue was generated through interest on loans and associated fees.
2. Estate Agency Service Fee Collection: Duologi collected service fees on behalf of estate agents. When an estate agent instructed them, they collected service fees and/or payments from customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Duologi provided point-of-sale retail financing, processing installment loan applications from UK consumers at the merchant checkout through partner retailers and direct website applications. The company also offered an estate agency service fee collection service, collecting payments from property customers on behalf of estate agents. Both the point-of-sale loan division has been closed, with accounts transferred to NCO Europe after January 1, 2024.

Product overview

Duologi is a point-of-sale financing and payment services provider. The company operates a retail financing platform enabling customers to obtain installment loans at the point of purchase through merchant partners, as well as an estate agency service fee collection service. Duologi served as an intermediary between retail merchants, financing partners, and customers, processing loan applications, managing credit assessments, and handling ongoing account administration including payments and collections. The company is currently not accepting new applications and has closed its point-of-sale loan division.

Differentiator

Problem solved

Functional benefit

Products and services

• Point-of-Sale Retail Financing Retail financing solution enabling UK consumers to spread the cost of purchases over time through installment loans originated at point of sale via merchant partner integrations and direct website applications. Soft and hard credit checks were performed via TransUnion, with capital provided by Oaktree Capital.
• Estate Agency Service Fee Collection

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, minor and supporting.

• Mambu GmbHcoreTechnology or IntegrationCloud-based banking and lending platform used by Duologi as its core loan servicing and core banking system. Mambu provides the technical infrastructure for managing loan applications, customer accounts, and payment schedules.
• SalesforcecoreTechnology or IntegrationCustomer relationship management (CRM) platform used for managing customer interactions, sales processes, and service delivery. Integrated with Duologi's lending operations for customer account management.
• TransUnioncoreTechnology or IntegrationCredit reference agency providing credit checks, identity verification, and fraud prevention services. Used for both soft and hard credit searches during the loan application process.
• Ecoeus LimitedminorGTM or Marketing PartnerIntroducer arrangement partner providing comparison services for boilers and insurance products, introducing customers to Duologi for financing solutions.
• BarclayssupportingTechnology or IntegrationPayment service provider used for processing payments and transactions related to loan accounts.
• Go CardlesssupportingTechnology or IntegrationPayment service provider used for direct debit collection of loan repayments from customers.
• WorldpaysupportingTechnology or IntegrationPayment processing service used for handling payment transactions.
• Pay4Later Limited (Deko)supportingTechnology or IntegrationTechnology partner providing point-of-sale financing functionality and integration capabilities.
• Divido Financial Services LimitedsupportingTechnology or IntegrationTechnology partner providing financing platform capabilities for point-of-sale lending.
• Phillips & Cohen Associates (UK) LtdsupportingTechnology or IntegrationCollections agency engaged to recover outstanding debts in the event of customer default on loan payments.
• Creditlink Account Recovery SolutionssupportingTechnology or IntegrationCollections agency engaged to recover outstanding debts on behalf of Duologi.
• Equiniti Gateway Limited t/a Equiniti Credit ServicessupportingTechnology or IntegrationBack-up servicer designated to manage customer loan accounts in the event of Duologi default, servicing accounts on behalf of the financing partner.
• NCO Europe (Resolve Direct)coreOthersNCO Europe acquired Duologi's point-of-sale loan portfolio after January 1, 2024. They now manage all open loan accounts assigned after this date. Contact: [email protected], 0330 060 1071.

Scale indicators2 records

Recent moves6 records

Direct peers

• Divido: Divido is a UK-headquartered point-of-sale lending platform offering installment financing at checkout through retailer integrations. It is a direct peer — and was also a listed technology partner of Duologi — making the overlap in product, customer base (UK merchants), and delivery model highly comparable.
• Deko (Pay4Later): Deko (formerly Pay4Later) is a UK POS consumer finance platform providing installment credit at the retailer checkout. It was a core technology partner of Duologi and competes head-to-head for the same UK merchant POS financing mandates.
• Zilch: Zilch is a London-based BNPL and consumer credit provider offering pay-later and installment products both online and at point of sale. It competes with Duologi for UK retail consumer credit demand and merchant integrations.
• Clearpay (Block): Clearpay, owned by Block, offers pay-in-4 and longer installment POS financing to UK consumers and merchants. It is one of the dominant UK POS credit players, directly competing with Duologi's installment model on conversion and merchant economics.
• Laybuy: Laybuy is a UK-origin BNPL provider offering short-instalment POS credit to consumers via merchant integrations. It targets the same SMB retail merchants and consumer credit segments as Duologi.
• Snap Finance: Snap Finance provides lease-to-own and installment POS financing for retail customers, often serving near-prime and credit-constrained consumers. It overlaps with Duologi's installment POS lending model targeting higher-value retail goods.

Broad incumbents

• Klarna: Klarna is a global BNPL and POS financing incumbent operating across multiple geographies, including a major UK presence. It is a broad incumbent offering overlapping POS installment credit but as part of a much wider payments and banking portfolio.
• Affirm: Affirm is a US-listed POS lending and BNPL incumbent offering installment credit at checkout. While primarily US-focused, it competes globally for merchant financing mandates and represents the scaled, well-capitalized model Duologi attempted to emulate.

Regional players

• Humm Group: Humm is a POS financing provider operating primarily in Australia, New Zealand, and Canada, offering installment lending at retail checkout. It is comparable in product design and merchant integration model but operates in different geographies.
• Openpay: Openpay provides longer-tenor installment POS financing in the UK and select other markets. It targets the same SMB merchant and higher-value retail use cases as Duologi, with overlapping product structure though differing geography.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duologi